Search Engine Optimization (SEO) is a method used to increase your website’s visibility on Google or Bing search results. It involves using various techniques to increase your ranking on Google. These techniques include writing great content, linking to other relevant sites, and making sure your site is mobile-friendly.
To put it simply:
Achieving a high visibility in the organic results (non-paid) on a search engine is all about improving a website’s rank.
Companies like Google utilize complex algorithms to manage their search engine and determine websites’ ranks, and optimizing for them can create free traffic for your site on an ongoing basis.
Understanding how search engines like Google and Bing work.
When you search for anything on Google (or any search engine), an algorithm searches through millions of sites at once to determine which one has the best answer to your question.
Specifically, Google has a set of factors it scans for in its index of hundreds of billions of web pages in order to find a list of results that will best satisfy your search.
How does Google establish which results are best?
Even though Google doesn’t make the inner-workings of its algorithm public, testing shows that it can be determined that websites and webpages are ranked based on:
If you search for “apple pie recipes”, you don’t want to see results about tractors.
Google’s algorithm understands this and makes it a top priority to align the search results with the searcher’s intent as much as possible.
This can be trickier than it sounds, since the difference between two distinct search terms can be quite subtle and semantic.
It might be readily apparent that pages about tractors and apples have nothing to do with each other, but less obvious is the difference between a page explaining how to bake an apple pie and one discussing which types of apples are best to eat.
Both pages are related to eating apples but only by looking at how the rest of the site gives context to the search term can a search engine determine which is most relevant to your search.
But finding the pages that are relevant to a keyword usually isn’t enough.
Typing “apple pie recipe” into Google will net you 206 million search results that the algorithm has decided are about baking apple pies – far too many for any human to look through and determine which site best fits their needs.
In order to make the engine’s search results more useful and get people the results they are looking for, the algorithm employs a website ranking system based on three elements.
If a site is found to be strong in all three compared to its competitors, they have a good chance of being shown at the top of the Search Engine Results Page (SERP).
One of the easiest ways to determine if a site is relevant is to measure its authority within a certain search term.
Authority for a search engine algorithm is based on how accurate and reliable the target page is to a specific keyword.
It measures these two factors by tallying all the links other websites have made to the target page.
The logic is simple: if other sites are linking to the target site, it means that other people have found that site’s content to be useful and relevant.
(In fact, the ability for Google to measure authority via links was what separated it from search engines like Yahoo that came before it.)
These links are known as Backlinks and are seen by the algorithm as a sort of “vote” for the target site; the more votes a webpage has, the higher it will rank.
Backlinks are powerful because not only are they one of the top factors an algorithm looks at, they are one of the hardest to synthesize.
It’s easy enough to edit one’s own webpage to optimize for certain keywords or edit the layout to be more accessible and user-friendly, but getting other sites and companies to link back to that page usually only happens organically and with strong, well-written content.
Google wants to show you what it thinks is best for you. If it doesn’t think your content is useful, it won’t rank it highly.
Google has publicly stated that there is a difference between “higher quality” content and “useful” content.
For example, if you search for “paleo diet”, you’ll get results for information on paleo diet recipes
The first link you click on (‘Result A’) is written by the founder of the Paleo Diet. And because the page contains so much high-quality content, lots of people have shared it.
However, there is a lot of information here that is poorly organized, and it’s full of jargon that most people don’t understand.
Contrast that with another example (“Example B”).
This article is written by someone relatively new to the Paleo Diet. Their website doesn’t have nearly the amount of links pointing to it.
But their site is well-designed, with content organized into distinct categories, and it’s written so that anyone can understand.
Google is an algorithm that ranks websites according to what users search for. If you want your website to rank high, then you need to optimize your site for Google.
You can do this by using keywords in your title tags, meta description, and URL. You can also add links to other pages on your site that contain those same keywords. But if the end result of this optimization is a jumbled mess of barely-legible text and phrases, the search engine will not see the site as being very useful to its users.
Google measures usefulness by looking at user experience signals. These are metrics the algorithm can measure to determine how long users spend on a particular site and whether or not they found what they were looking for.
My top tip for higher rankings is to focus on providing quality content.
Create a site that people love! Search engine optimization (SEO) is about making sure your website gets found by search engines. You can play right into their hands by using real signals instead of artificial ones. Make sure you’re doing everything possible to get your site ranked high in search results and retain users that click on it.
Now it’s time to put these things into practice with a step-by-step SEO tutorial.
How SEO Works
Search Engine Optimization (SEO) works by optimizing your site so that it ranks well in search results for the keywords that you want to target.
Your job is to ensure that a search engine considers your site to be the best result for a particular search.
How they determine the “best” result is based on an algorithmic approach that considers factors such as authority, relevance to that query, loading time, and more.
(For example, there are over 200 distinct ranking factors in Google’s algorithm.)
Most people think of search engine optimization (SEO) as something you need to do to get your website ranked higher on Google. While that is true, there are many other ways to optimize your site for search engines. The focus here is on optimizing your site specifically for Google’s organic results, but first we will briefly discuss the difference between organic and paid search results.
Organic vs. Paid Results
Organic and paid results are separate from each other.
Organic search results are natural results that rank solely on their merits.
There’s no way to pay search engines like Google or Bing to rank higher in their organic search results.
Google ranks the organic search results based upon hundreds of different ranking factors, but in general, organic results will be deemed to be the most relevant, trustworthy, and authoritative sites or webpages on the subject.
Search engines like Google and Bing are powered by algorithms. These algorithms are designed to understand what you’re looking for and then return relevant results. Search engines use a number of different factors to determine relevance, including your location, time of day, and even your mood.
When we talk about “SEO,” we are talking about ranking our websites higher up in the organic (non-paid) search results.
Paid search results are advertisements that appear on top of, or under, the organic results.
Paid advertising is an important source of revenue for many websites. Paid ads are completely independent of the organic listings. Advertiser rankings are determined by how much money they are willing to spend per click.
Why Is SEO Important?
Short answer: search engines are a big source of traffic.
Here’s a breakdown of where the majority of website traffic comes from:
Search engines like Google, Bing, and Yahoo account for about 60% of all internet traffic. Social networks like Facebook, Twitter, Instagram, and LinkedIn account for another 30%. Together, just those two sources account for 90% of all traffic.
Let’s illustrate the importance of SEO with an example…
Let’s imagine that you own a party supply store. You’ve been doing well for years, but your profits are starting to drop. You’re not sure why. You think about what you could do differently. Maybe you should start advertising on Facebook. Or maybe you should try selling your products
But if you’re showing up at the top of Google for your keywords, then you could be attracting 22,000 visitors to your site every month.
Let’s quantify that – how valuable are those visitors?
The average ad spend for that keyword is around $1.00 per click. That means that the traffic generated by 22,000 visits is worth around $22,000 a year.
That’s just for that search term. If your site is optimized for SEO, then you can rank well for hundreds (and sometimes even thousands) of different keywords!
For example, in real estate or insurance, search engine traffic is worth more than in other industries; advertisers pay over $45 per click for the search term “auto insurance price quote.”
Before diving into the nitty gritty details of title tags and HTML code, it’s important not to skip a key step: creating a good website structure.
Customer and keyword research.
You need to figure out what your customers are searching for. You can do this by using Google Analytics, which will give you insight into what keywords your visitors are using to get to your website. You can also use other tools like SEMRush, Keyword Planner, and WordStream. These tools will help you find the right keywords for your website.
Here’s what you need to do.
If you already run a business, you probably know who your target customers are.
A customer persona is a fictional character that represents a typical user of your product and can be a useful way to plan and outline your on-page optimization.
Here’s an example:
SEO and content marketing aren’t just about creating great content, they’re also about helping your customers find what they need. Customer research helps you understand what your customers want and how they search for information online, enabling you to create content that will help them find what they need.
To succeed with SEO you need to create content that your customers search for, so they find you when they’re looking for something related to your business.
Unless you know who your customer base is, it’s almost impossible to understand the types of searches that they’re making.
Once you have a customer persona ready, it’s time to move on to the next step: Keyword Research.
This is where you drill down into exactly which words and phrases (search terms) people use when they search for your product online.
Keywords tend to fall into two categories: product keywords and keyword phrases.
You also have keywords that your target audience uses when searching for something else (Informational keywords).
How about an example?
Let’s say that your eCommerce website sells baseball equipement.
Your bucket of product keyword phrases would be things like:
- Baseball Bat shipping
- Nike tennis shoes
- Flat feet tennis shoes
On the one hand, informational keywords are things that your audience might be interested in even if they aren’t searching for them.
- Second serve tutorial
- How to stop unplanned mistakes
- Proper backhand form
- How to hit a topspin serve
To succeed with SEO, you need to optimize your pages for both types of keywords.
So that when your customer searches for the product, you appear in the search engine results page.
And for keywords that aren’t related to your products or services, you show up for them too.
Keyword Research Tips
Here are some tips to help you find good keywords.
First, use Google Autocomplete.
\You may have probably already used this feature without knowing it; when you type something into Google, you’ll see a bunch of search suggestions. Type keywords into Google and jot down any suggestions that come out.
Next, type words and phrases into Answer the Public.
This free tool is GREAT for finding informational keywords. If you’re writing an article about the Paleo Diet, type “Paleo Diet” into the search box at ATP, and it will generate questions people ask that are closely related to the topic.
One example of a question I found was ‘Will Paleo Diet Increase Cholesterol?’. That question is an excellent topic for a blog post.
After that, use a keyword research tool.
Keyword tools can tell you how many people search for a particular keyword and how hard it will be to rank high enough on the first page of results for that term.
There are many different ways to go about finding the right keywords for your website. Some of them are free, while others cost money. You can also use paid services like Google Adwords, Bing Ads, Facebook Ads, etc.
Here are some I recommend checking out: —-
However, the best all-around keyword research tool is Google’s Keywords Planner.
Keyword Planner was created to help people with Google AdWords campaigns, but it can still be used to find keywords for SEO, you just need to enter a product keyword or an informational keyword into it. You’ll then get data on that specific phrase (like average monthly search volume), and a list of related terms.
You can use the number of monthly searches you get from Google Keyword Planner to figure out which keywords are searched for most often and which ones aren’t.
If you’re new to SEO and you want to focus on keywords, then you should focus on long-tail keyword phrases.
You should always target long-tail keywords. Long-tail keywords are typically less competitive than short-tail keywords, so attaining a higher rank is easier. You will also see higher search volumes for these keywords.
Content marketing and SEO are closely linked.
You should always strive to create high quality content. If you’re writing about something you’re an expert at, then you should probably just link to your own blog post. If you’re writing something that’s really niche, then you might need to spend time researching what other experts in the space are saying. You should also always avoid plagiarism.
Here are some tips for creating SEO-friendly content.
Creating Content for Product and Service Pages
You shouldn’t write about your products and services just because you think it will get more traffic. You need to write about what your customers care about. If you’re writing about something that isn’t relevant to your audience, then you’re not going to get any traffic at all.
Your product pages should focus on the features and advantages of your products. You want to show visitors what your product does and how it will benefit them. Your product pages should also contain information about your company and its history.
For example, take a look at the Baremetrics website.
This isn’t a blog post, but it’s still high quality content. You can see how well-designed the page and outlines for key product features are.
If someone searches for a product keyword like “revenue forecasting software” they’d get a lot of value out of this page even though the main goal is to get them to sign up for a free trial.
Bottom line: Make sure you’re providing value to your visitors. Don’t forget that conversions should always be your #1 goal!
Creating High-Quality Blog Content
When most people say “content is king”, they’re usually referring to the type of highly useful and informative content that gets published on blogs (like this one).
(In other words, not content that you would find on most product and service pages.)
And there’s no question that creating awesome content can help improve Google rankings.
According to HubSpot, businesses that regularly publish content get 350% more traffic.
This approach has worked for me.
Thanks to a commitment for publishing high-quality content on my site, it receives 553,682 search engine visitors each month.
I wouldn’t get nearly as much traffic if I didn’t put up a bunch of product listings and hope that Google ranks them. That’s not what SEO is about in 2021.
SEO is all about putting out engaging content on a consistent basis. If you’re not doing that, you’ll never get any traffic.
According to recent statistics from WordPress, 70 million new blog posts are published each month.
And that’s just through WordPress. People also post millions of articles on Medium, Shopify, and other platforms.
Bottom line: If you want to rank well on Google, you need to create great content. Otherwise, you’re just wasting time and money.
Content With Data
BuzzSumo analyzed 100 million blog posts to identify content trends.
It’s hard to get people to share your content because there’s just too much content. There’s so many articles, videos, images, and other types of content that it’s getting harder and harder to stand out. People are also sharing less and less content, and instead of sharing, they’re just consuming.
On a more positive side, webpages providing authoritative research and reference content continue to gain links.
The first post was a case study based on an example taken from real life.
The other was a new study packed with data.
Which one do you think did better: A or B?
So far, my case study has over 600 links.
But my data-based guide has 25,000 links:
That‘s the good news. The bad news is that making this type of data-based content can be really tricky!
If you’re willing to put in the effort, this article will teach you how to create original research content.
A complete guide is similar to the Complete List that we discussed earlier.
The biggest difference is that with a complete guide you aren’t necessarily outlining a massive list of tips or recommendations. Instead, you‘re covering every angle there is on a given topic. The reader should get all the information they need to succeed, whether they’re just starting out or they’ve been at it for years.
Yes, we still want to cover actionables. But the main goal here is to give someone everything they need to know about a topic in a single page.
Earlier, I mentioned my complete list of link building strategies.
If you’re looking for a massive list, this is a great resource. But if you’re looking for an explanation of what link building is, or why building backlinks is so important for SEO, then this isn’t the right article for you.
My list post wouldn’t help them.
That’s one reason I also wrote a comprehensive guide to link building. It contains a few strategies, but that’s fine because its real focus is to help people understand the general topic of “Link Building”.
A pro tip for writing guides: cover new, trending topics to increase the chances that your guide stands out from the crowd.
For example, this article on the Ketogenic Diet came up in 2013 when the keto movement was gaining traction. Because the guide was among the first of its kind in the Paleo webspace, hundreds of Paleo bloggers linked to it and shared on social media.
A study by one industry found that infographics were an ideal content format for linking.
Infographics aren’t just for information anymore. They can also be used to tell stories, explain concepts, or simply entertain. Infographics can be made using any type of media, including text, images, video, audio, and interactive elements. They are easily shareable and can reach a potentially massive audience through social media platforms.
If you’re ready to start creating content, I recommend reading this post of visual content ideas and samples.
On-Page SEO is about making sure Google can find and index your website so it can display it in the search results. On-Page SEO includes all the elements that help Google understand what your page is about and how to rank it well. These elements include:• Title tags• Meta descriptions
Specifically, Google scans web pages for specific words and phrases to determine their relevance to the content of the page.
When it sees the same term repeatedly, Google says: ‘This page must be about that keyword!’
That’s one reason why it’s so important to use your target keywords on your pages.
(More on that later.)
Let’s cover how you can improve your site’s SEO.
If your site runs WordPress, I highly recommend installing the Yoast SEO plugin
It doesn’t magically optimize your site for you but Yoast makes setting up your page’ title and description tags easy.
It also has tons of other features to help improve your site as a whole, including things like SEO, analytics, and security.
If your site runs another platform (like Shopifly or Wix), they’re bundled with SEO features that YOAST has.
The #1 rule for on-page SEO is to focus on quality content.
Put your keyword in your title.
Why is this important?
When it comes to on-site optimization, your title tag (or H1) is the most important part.
Think about it this way:
Your title tags summarize what your page is all about. And when you use keywords in your title tag, you tell Google that your page is all about those keywords.
For example, I’ve published this list of 17 tips for SEO before.
My target keyword for that page will be: “SEO tips”.
This is why I included that exact keyword in my meta description:
Optimize Your Meta Description For Clicks
Your meta description isn’t nearly as important as your title tag.
Google doesn’t pay much attention to your descriptions (or meta keywords) when ranking websites.
So why should you create a description?
Because people use your title to determine whether or not to click through to your page.
For example, take a look at this description from an important web page on my site:
I’m not going to lie, I love getting links back to my website. But I also understand that if you’re trying to rank high on Google, you need to focus on quality content first. So I’ve come up with a sneaky way to get links to my site without actually writing any content.
Pro tip: Use your main keyword(s) in your description. When you search for that term, Google highlights your keyword(s), making your page stand out even more in search results.
Use Keywords In Your Content
Next, you want your keyword included on your page a few times, so that Google will be confident that the page is really about that subject.
For example, for an SEO tips post I mentioned above, you can see that it includes that keyword in the first 100 words, and that same keyword was sprinkled a few more times throughout the content.
I used my main keyword 5 times in my content. Considering that my content is over 4,000 words, that’s not a very high keyword frequency. But it’s enough for Google to get a sense of what my content is all about.
Keywords should be used sparingly, but not at the expense of quality. You don’t want your website to be full of keywords, but you also don’t want it to be boring. Use them strategically, and make sure they are relevant to your content.
Bottom line: If you’re trying to rank for a broad term like “best dog food”, then you need to make sure that you’re using that exact phrase somewhere on your site. You may think that you can get away with stuffing other variations of the word “dog” into your pages, but you won’t see any traffic or sales conversions from those pages.
Use Synonyms and Variations
Use synonyms and variations of keywords throughout your content. This can help your site be found by hundreds of different keywords.
For example, take a look at this post from my site: http://www.jeffbullas.com
Because I use my keyword in my title tags and throughout my content, I expect to rank in the top 3 when people search for that term.
But I also include a lot of variations of my keywords, as well as LSI keywords.
(LSI keywords refer to words that are closely related to your main keyword, they help give it context and meaning.)
For example, I use LSI keywords like ‘outreach tools’ and ‘backlink analysis’ in the post.
Check your site with the Google Search Console
From indexing to ranking, Google Search Console (GSC) is an online dashboard of your site‘s health and performance in search engines.
(Fun fact: Bing has its own version of this tool named Bing Webmaster Tools)
You’ll need to confirm that you own your domain name before using Google Search Console.
When you do, Google Analytics will show you how many people see your site on Google‘s search results.
But that’ll be enough for now.
The GSC has tons of useful features that help you submit your sitemap to Google, see how much content is indexed, and so much more.
Make sure your URLs are SEO-friendly.
Most people don’t put a lot of thought into their URLs.
And it leads to strange-looking URLs like this one:
It turns out that URLs are a key part to your site’s SEO.
Make sure that when it comes to URLs, you’re using them correctly.
- Your URL should be structured in a way that helps Google understand what each page is about. You can create different categories for your site, and then assign each page to its own category. For example, if your site sells coffee, you could have a category called “Coffee” and another called “French Press Coffee.” Then, you could link to your French press pages from within the “Coffee” category.
- Make sure that your target keyword appears once in your URL. For example: www.website.com/your-target-keyword.
- Avoid junk! Shortened URLs are not always the best option. Longer URLs tend to rank better on Google.
If you feel like you need to change your existing URLs, then go ahead and do so.
I think it’s obvious that you should keep your original URL. However, I also think it’s important to create SEO-friendly URLs for any future pages you publish.
If you decide to change your URL structure, make sure to 301 Redirect the old pages to the newly structured ones. If you have multiple pages with similar content then you should implement Canonical URLs.
Measure and Optimize For PageSpeed
Slow loading websites aren’t just annoying. They can also hurt your search engine optimization (SEO) efforts.
Google announced a new ‘speed update’ in 2018, meaning that it has begun penalizing websites that don’t load quickly on mobile devices.
Fortunately, Google doesn’t make you guess whether or if your site is slow. It tells you right away. You can check your site’s page speed using Google’s PageSpeed Insights tool. It gives your page a 0-to-100 score for its speed.
Depending on the suggestions you get from Google, you may be able to improve your site’s loading speed with a number of WordPress plugins. If not, you may need a developer to tweak your site’ s HTML code.
Secure websites get a slight advantage in search results.
According to MozCast, 98.5% (or 985 out of 1000) of first page results are secure with HTTPS encryption, and Google Chrome now displays a big warning when you go to a site that isn’t secure.
If your site isn’t secure, I recommend setting up SSL/TLS right away.
The only problem with using HTTPS is that you need to change your website’s URLs. That means that every page needs to redirect to the same URL, otherwise users will get confused when they click on links and end up at a different place.
If you need help with this process, I suggest checking out this checklist.
A lot of people ask me if they should switch from HTTP to HTTPS.
My answer: “Maybe”.
I don’t think that HTTPS is a “super important” ranking factor. In fact Google has referred to HTTPS (HTTPS) as a tie breaker. I think that if you’re going to rank your site, then you should focus on other SEO elements first.
If you rank #8, then moving to HTTPS might move your ranking up to #7.
We moved our entire website from HTTP to HTTPS in late September of 2017.
And our organic traffic for the following month was pretty much the exact same as before the switch.
Site architecture and internal linking are important for SEO.
As long as your site isn’t brand new and only has five pages, website architecture doesn’t matter all that much.
However, if your site grows to hundreds of pages, how your website architecture is set up can make a huge difference.
You first need to create an organized structure for your pages.
Next, you want to use internal links to high-prioritization pages on your site.
And that‘s pretty much it. There are two other things to keep in mind. First, you want your internal links to have keyword-rich anchor texts. Second, you want to avoid using exact match anchors.
If you’re linking out to another website, don’t just use an anchor text like “Click Here”. Instead, try using something like “This Cold Brew Coffee Guide”. If you’re trying to get clicks on a link to your own site, then you should be using keywords in your anchor text.
Optimize For Mobile
Mobile optimization has gone beyond “nice to have.” It’s now an absolute necessity.
Google’s algorithm is mobile-first. That means that the mobile version is the main version Google sees. So if you’re not optimizing your site for mobile, you’re missing out on a lot of traffic.
If your site loads slowly on mobile, but loads quickly on desktop, Google will think your site is slow.
You can check if your site has any mobile issues by verifying it in Search Console.
You can also use the “mobile-friendly test” tool from Google if you don’t know whether your site is mobile-friendly. If you find that it is not, that is an issue that should be addressed immediately.
Pro tip: Don’t use interstitials for mobile search traffic. Google has said that doing so can negatively impact your rankings, so avoid them if possible.
You can always track your results with Google Analytics.
How do you know whether all the effort you’re putting into SEO is actually paying off?
You can largely answer that question by using just one tool: Google Analytics.
Here’s how Google Analytics can help SEO campaigns run smoothly:
- You can track changes in organic traffic over a period of time. If you see an example like this, you‘re probably on the right path.
- You can see which pages bring in the highest amount of traffic from search engines. You can then focus your efforts on those pages.
- Google Analytics helps you understand how visitors interact with your site, whether they’re coming back or not. You can see what pages they visit, when they visit them, and how long they spend on each page. This information lets you optimize your site for search engine results.
You can also set up conversion tracking in Google Analytics. That way, you will know if the traffic that‘s coming in from SEO actually converts into leads and sales. You can also track your conversions using different channels like social media, emails, etc.
Link building is an important part of any digital marketing strategy. It helps you gain visibility online and increase traffic to your site. Link building involves getting other websites to link to yours. This is also known as Off-Page SEO.
Backlinks have always been the backbone of Google’s algorithm. They’re still a top priority; we’ve been analyzing the same set for years.
We’ve found that links are still strongly associated with first page Google rankings, even though Google has changed its algorithm.
Links are an important part of SEO and they aren’t going away any time soon.
Here’s a quick primer on all aspects of link building.
Some links are better than others.
Links from high-quality websites will pass more PageRank than links from low-quality websites.
There are two main methods of measuring authority: Domain and Page Authority.
Domain Authority (DA) is the site’s overall authority. Even if a specific page doesn’t have a lot of links pointing to it (which is rare), the DA means that the page still holds some authority among related websites.
Page Authority is the measure of the importance of a specific web page.
To learn more about link authority metrics, check out this video from Moz.
You want links from authoritative sites on high-authority pages. The problem is that these links are extremely hard to get. You need to spend time finding them, and then you need to convince them to link to your site.
Focus On Links From Relevant Websites
When building links to your website, remember one thing:
That’s why links from sites related to your industry pass more SEO value than those from sites outside your industry.
Links from relevant sites show Google what kind of content you’re linking to. If most of those links point to your baking site, then Google will assume that your baking site is legitimate.
(Note that it’s fine to get links from other sites, but if they make up the majority of your backlink profile, you have a serious problem.)
For example, here’s a link to my website from Moz:
Moz is an online marketing company that helps businesses get found online. Moz covers SEO. My site also covers SEO. To Google, my site is a link from a relevant website.
“Relevant content” doesn’t necessarily mean that the site must be on your exact topic, but it should be relevant to your audience and the topic they are researching.
For example, some years ago I was linked to from this website.
Web design is not SEO. But it’s still closely related. So that link will still count as a relevant backlink even if it’s not directly related to SEO.
HOW do you get others to link to your website?
Before we get started, let’s talk about black hat and white hat techniques.
White Hat vs. Black Hat SEO Techniques
When I first started out in SEO, black hat SEO was the only game in town. Link building was the only way to get traffic to your site, and if you could trick Google into thinking you had links, you’d rank higher. But those days are long gone, and engaging in such techniques could get you penalized or banned. That‘s why I don‘t recommend using black hat SEO. It isn‘t worth the risk.
Today, white hat SEO is the norm. White hat SEO is all the SEO techniques that are considered legal and fair-game for site-owners to utilize. The goal is to discourage spammy, underhanded black hat techniques that ultimately lessen the users experience on a website.
How do you know whether a specific link building strategy is black hat or white hat?
- Google’s link schemes list is a regularly updated list of things that Google thinks are shady. It includes links that are considered spammy, like those that point to sites
- Google doesn’t allow paid links because they are not considered “natural”. If you are going to buy links, you should do it through an SEO company.
- Did someone link to your website because they think it’s worth linking to? If yes, then you’re good! You’ve earned a link back to your site.
To be clear:
SEO is not just about links. There are many other ways to get traffic to your site. Black hat SEO is when you try to trick Google into thinking your website is something it isn’t. Doorway pages are an example of black hat SEO.
But in most cases, when people say “black hat SEO”, they’re referring to black hat link building.
Now, let’s talk about some white hat link building strategies that I use and suggest.
The Skyscraper Technique
If you’re new to SEO and content creation, I recommend The Skyrise Technique because it takes a ton of the guesswork out of the equation.
This approach isn’t easy at all. In fact, it takes a lot of hard work.
But the reason I suggest starting here is the fact the Skyscraper content is fairly easy to create and promote.
A while ago, I got over 700 links to one single post.
If you want to give it a go, here’s a case study that will guide you through the steps.
Guest posting as a link building strategy is extremely controversial.
That’s why guest blogging can easily go either way. It can be a legitimate way to get visitors and exposure or it can potentially be seen as a black hat approach.
But when done right (and there’s no reason why it shouldn’t be), guest blogging is an awesome way to gain some early links and exposure.
Here are some tips to keep in mind when starting guest posting:
- Only publish guest posts on related websites. Publishing many guest posts on unrelated sites will be a big red flag.
- Use your brand name as the link text. Don’t use keywords like “best” or “free”. Use words that describe what you offer. For example, if you sell software, use words like “software”, “solution”, “
- Don’t scale. Guest posting shouldn’t be a central component of your link building strategy. You should aim to get links from high quality sites, not low quality ones. If you’re getting links from guest posts, you’re probably doing something wrong.
To learn how to guest post for authority sites in your industry (or any industry), check out this guide.
Anything that people will gladly link to is called a “linkable asset.”
And this goes way beyond just “great content“.
There’s so much great content out there already. Writing yet another “10 tips for weight loss” post isn‘t going to push anyone else to link to you, so why not share your own unique perspective?
Instead, I recommend writing content that’s designed to get links.
Here are some examples of Linkable Assets that you can create:
- Industry study
- Myth-busting article
- Visual guide or resource
- Free tool
- A curated list of tips, examples, or resources
For example, a few years ago I published an SEO tools list.
I knew that this post would be useful for my readers, but I also realized that this article would be a Linkable asset that bloggers in the SEO industry would want to share with the rest of their audience.
I was right. That page was linked to 10.2K times to date.
(Not to mention 1.9 million likes on Facebook.)
To be clear:
You don’t necessarily need to create a mega list or guide for your linkable asset.
This relatively simple infographic I created a few years ago now boasts 8.8k total links.
I think it did really well because I made it easy to understand. I also included lots of images and videos, which made my guide an extremely valuable resource that people were happy to link to.
If you want to learn even further about backlinking, check out this video outlining some of my favorite strategies.
There are four main types of search intents. These are:
- Navigation – A user wants to navigate to another page within the same site.
- Information – A user wants to get information about something.
- Commercial – A user wants to investigate brands or services.
- Transactional – A user wants to complete an action.
Understanding search intent is a big part of succeeding with SEO today and into the future.
For example, let’s say that you want to get Thai food for dinner, you might search for “Boston Thai food”.
You’re looking for something to eat; your intent is transactional.
But let’s say that you want to cook a chicken curry at some point. You’d probably search for something like “How to make Thai chicken curry”.
In that situation, you’re looking for recipes; you want to know how to cook that dish.
The better you align your content with people’s search queries, the higher you‘ll rank on Google.
Case Study: How Search Intent Boosted My Search Engine Traffic
A while ago, I improved the organic reach of one of my pages by 220%.
I didn’t build any links to that page. That 219% increase was a result of me improving my content for search intent, and making sure that all of my pages were optimized for SEO.
Here’s the full story:
Back in 2013, I published this guide to finding keywords for your content.
Because keyword research is such a huge topic, I broke the guide down into different sections:
Each chapter is a different page on my website. This structure was great for anyone landing directly on the homepage of my guide.
But let’s say you did a search on Google for “keyword tools” and landed on this page.
You might be thinking: “Chapter 6?!”. I just need a list of tools… not a multi-chapter tutorial.
And that’s why the page didn’t rank well on Google.
Last year I decided to better match the content of the page with the user’s search intent.
First, I searched for my target keyword: “How to get started with growth hacking”
I realized that my page didn’t list nearly enough tools. Many people that search for “keyword research tools” want a list of 10+. But my page only listed X tools. So I decided to create a list of all the tools I have found to be useful.
After that, I made some changes to the page so it better matched user intent.
Specifically, I turned a page in my book into a full-fledged blog post.
And I added 15 new tools to the list.
These relatively simple changes resulted in a significant increase in organic search traffic to my site… and landed me a top ranking.
You might be wondering:
How does Google know whether a page is a good match for someone’s user intent?
It turns out that Google closely monitors how people use its search results.
If they notice that searchers aren’t clicking on your result, Google will think your content isn’t relevant for that search, and it will downrank you.
Marketers like Larry Kim have been successful at linking organic click-through rate to Google rankings.
To be honest, I don’t think CTR is nearly as important as something known as “pogo sticking”.
If you want to learn more about pogo sticking, check out my full guide here.
If you’re looking for a quick overview, pogo-sticking is when users bounce from one result to another to find something that helps.
If Google notices that people tend not to click through to your site after they’ve clicked on one of your links, that’s a really bad sign.
If you want an example of how user signals affect search rankings, check out the following video:
How to Optimize for User Signals
Your first step is making sure that your content aligns with the search intent of the keywords you’re targeting.
If your content isn’t a good fit for what users want, Google WILL notice.
Once you’ve got that content up there, here are some other ways you can improve its chances of ranking well for relevant keywords:
- Use a short introduction. Instead of “This topic will help you understand X, Y, Z”, say something like “X is an important concept that helps us understand Y and Z”.
- Images and graphics are great for any type of content. They help break up the monotony of reading and add visual interest to your content.
- Add internal links to your page. People will then be able to read more about topics that you covered in your article… without bouncing back to the search results.
- Slow loading sites = higher bounce rate. In fact there is a direct relationship between page loading time and bounce rate. According to Pingdom, slow loading sites will result in higher bounce rates.
- Make sure your content is easy to read. Use large fonts (I personally recommend 16px) and bold text. Bullets and numbered lists are great ways to break up long paragraphs. You can also use headings to create sections within your content.
- Keep your website fresh and up-to-date. Users always want to see new content that’s 100% relevant to them right now. If you’re not updating your site regularly, you’ll lose traffic and potential customers.
Let’s finish up this beginner SEO tutorial by discussing some emerging trends in the digital market.
I’m not going to go into detail about SEO here because there are plenty of other resources out there. However, I will give you an overview of what you need to know to start getting results.
A study by Moz found no correlation between using Schema markups and first page rankings.
Some people misinterpreted that result as: ‘Schema doesn’t work!’.
And yes, if you think that Schema markup is going to improve your search engine rankings, you’re going to be disappointed.
Schema is an SEO tool that helps you optimize your website for search engines. You can use it to create rich snippets, schema markup, and structured data. These features will help you rank higher on Google and other search engines.
For example, here are some search results:
Which one looks best? Obviously, the one that has reviews!
Structured data is the foundation of rich results. If you want your site to show up in search results, you need to add structured data to your site’s markup. You can do this by using Schema.org markup, which will help Google understand what your page is about.
E-A-G-O-N-E-S is something that Google has placed more and more emphasis on in recent years.
It’s easy: Google wants to be completely sure that the content in the results can be trusted.
There’s lots of controversy in the SEO community about E-A-S-S.
However, the bottom line is that if Google considers your site to be a trusted authority in your field, then it needs to be considered trustworthy by its visitors.
Wikipedia probably has the highest EAT rating of any website on earth. The content is written by thousands of people (most of whom are experts in their field) and edited by thousands more.
If you want to improve E-A-T on your website, you need to put in the time and effort to create high quality content. You also need to promote your content through social media and other channels.
But if you put up high-quality content written for respected experts, your E‑A‑T is going to be fine.
E-A-T is also influenced by links. In addition, Google recently confirmed that page rank is a big part of determining E-A-T, and that link quality is a factor in determining E-A-G-I-S-M.
Voice Search SEO
It’s not a secret that the number of voice searches has grown by leaps and bounds over the last few years, but it’s important to note that there are still millions of people who don’t use their keyboard to search for things.
Nearly half of all adults use Google’s voice search every day.
And it’s growing fast.
Voice search is an important part of our lives. We use it every day when we ask Alexa to play music, get directions, or even just check the weather. Voice search is also becoming increasingly important for SEO. If you optimize your site for voice search, you will rank higher on Google Home and other voice assistants.
It’s a good idea.
Voice searches aren’t just for smart speakers, such as Amazon Alexa.
According to Search Engine Land, one in five searches done on mobile phones is a voice search.
Voice search is becoming increasingly popular. People are using their voices instead of typing when searching for information. Voice search is also becoming more important for mobile devices. Google Assistant, Siri, Cortana, and Alexa all offer increasingly sophisticated voice search capabilities.
Voice search is one of the fastest growing trends in the world of search engine optimization and digital marketing. Especially for local SEO.
As more people start searching with their voice, publishers must figure out ways to create content specifically for voice searches, which will require them to rethink their entire approach to optimization.
To optimize for voice search, read “Voice Search: the Definitive Guide”.
Core Web Vitals
Google rolled out what they call a “Page Experience Improvement” update in the summer of 2021.
This update took into consideration what Google calls Core Web Vitalities: a set of factors that are considered important for user experience on the web.
It’s unclear how much of an impact Core Web Vital has on rankings, but it’s definitely worthwhile to optimize for it.
You can view your site’s Core Web Vitals report from your Google Search Console account.
Optimize YouTube Videos
YouTube is the second largest website in the world.
Unlike other websites, YouTube, which is owned by Google, is also a massive search engine. This means you need to optimize your videos for SEO.
According to Sistrix, Google is now including YouTube videos in its search results.
YouTube videos have been on Google’s search results for years. Over the past few years, however, they’ve taken up more and more space in the top results, especially above the fold.
Millions of people use YouTube everyday. It’s important to have a presence on the platform if you want to be successful in SEO in 2021.
If you’re new to YouTube SEO and want to learn more, watch this video for the basics.
I hope this guide helped you understand what SEO is and how it works. I also hope it gave you some ideas about how to start your own SEO campaign. If you have any questions, feel free to ask them in the comments below!
SEO is an important part of any website. It helps your site rank higher in search results. If you want to get more people to visit your site and engage with your products, then SEO is a must.
I recommend starting with the basics: making sure that search engines can crawl your website and read it without issue.
Then, create content that is optimized for keywords.
Finally, use outreach techniques to get links back to your site.
Those three steps are an important part of SEO.
Once you feel like you’ve mastered those basics, look into more advanced stuff, such as YouTube SEO and voice search
The Internet is a saturated place. In order to stand out amidst this saturation, it’s important for businesses to develop a search engine optimization (SEO) strategy that will enable them to gain greater visibility in search engines and attract prospective clients.
Thanks to SEO, law firms can rank higher in organic search results and increase conversions. This can translate into an increase in revenue of thousands of dollars for attorneys and law firms. In this article we explain what SEO for law firms is, why you need it, and how it can help your law firm distinguish itself from the competition online. We also explore other subjects such as the differences between SEO and PPC.
What is attorney search engine optimization?
Attorney search engine optimization, also known as attorney SEO or lawyer SEO, is a strategy that combines the creation of content, the development of a backlink strategy and the optimization of a website to help lawn firm websites rank in the first positions in search engines like Google or Bing.
Why does my law firm need a website and SEO?
The Internet has transformed the way we search for information. In the past, law firm marketing professionals used to achieve publicity through conventional means such as word-of-mouth recommendations and yellow page listings.
The onset of the digital age brought with it new tools, such as Google and social media advertising. However, as effective as these may be in the short-term, they cannot be considered long-term investments. The moment you stop spending your money advertising on the Internet, your online visibility decreases.
Thankfully, SEO is a long-term marketing strategy that aims to provide a constant flow of leads to your website. A solid law firm SEO strategy can help your website gain a higher position in Google search results and place you near the top in search engine rankings. Did you know that only 25 % of users go to the second page of search results? This means that 75 % of Internet users only browse the first page of search results to find what they are looking for.
It is therefore in the best interest of lawn firms to rank high for specific keywords that are relevant to their business (law firm Montreal, criminal lawyer Montreal, business lawyer Montreal, etc.). You should know that when it comes to law services, SEO efforts are mostly local since customers are looking for lawn firms that are close to them. All in all, SEO allows lawyers to benefit from higher organic traffic, increased visibility and improved conversions.
How does SEO help law firms?
Thanks to SEO, law firms can create targeted content in order to attract the attention of potential customers who are searching the Internet for the legal services that they offer. After all, search engines are the preferred way through which people look for legal services.
Organic search results account for a whopping 53% of website traffic, compared to 15% for paid advertising. Moreover, more than 25% of potential clients using Google for an online search click on the first Google search result. By hiring an experienced SEO agency with a long track record of success, you can increase your law firm’s visibility and ensure your company’s success in the long term.
How legal SEO works
The legal industry is one of the most competitive industries so it’s important for lawn firms to stay on top of their game and outsmart their competitors with a strategic SEO approach. Elaborating an effective legal SEO strategy requires you to follow a series of steps which are explained below.
1. Keyword research for law firms
Keyword research is one of the most important aspects of any SEO strategy. It consists of using different tools such as Semrush, Google Keyword Planner or Ahrefs to find specific keywords related to your business which your target market is searching for. Some keyword tools are free but the most effective ones usually require paying for a subscription. If you don’t wish to pay for such tools, you can always outsource your SEO to experts.
When building your keyword strategy, it’s important to consider keyword difficulty and volume. You should also be specific and take into account keyword intent. For example, the keyword ‘’lawn firm’’, which is pretty vague, has a monthly volume of 2.9K in Canada but it also has a keyword difficulty of 67%.
In contrast, the keyword ‘’criminal law firm Montreal’’ has a lower monthly volume but it has a lower keyword difficulty meaning you are more likely to rank higher in search engines for this keyword. In addition, the keyword specifies the kind of legal services provided so you are more likely to attract your ideal customers and increase conversions.
In short, the keywords you should select for your lawn firm should be highly targeted, have a good monthly volume of traffic as well as a manageable level of competition. Keywords with a commercial intent are also good to incorporate into your SEO strategy as you can rank more easily for these terms (lower volume) and they have a high conversion rate since people are looking for services instead of just information.
You should aso pick keywords that have a research intent such as keywords that start with ‘’how’’ or ‘’why’’. It’s great to create blog posts that answer the questions potential customers may have in order to generate leads and give users access to informative content.
2. Attorney Website Optimization
Technical SEO is important to rank high in search engines since it makes it easier to crawl and index your website. It allows Google or Bing to know that your website is well structured and of high value.
Technical SEO takes into account different elements such as:
- SEO site structure: Your website should have a responsive design and provide a good user experience (UX). For this, it’s important for the content on your website to be logically organized and for content to be easy to find by users. You want leads to be able to find the information they need quickly.
- Page loading speed: This is a ranking factor so Google ranks websites that load faster higher in the search engines results pages. If your web pages load slowly, your visitors will get impatient and visit your competitors’ websites. You can test your site speed with Page Speed Insights.
- URL optimization: URLs should include the keyword you are trying to rank for. For example, an optimized URL for a law service page could be https://www.domain-name.com/domestic-assault-attorney.
- Core web vitals: This is another official ranking factor which can affect your attorney SEO. Core web vitals refer to three critical ranking signals (largest contentful paint, first input delay and cumulative layout shift) that lawyers can analyze to measure their law firm website’s user experience.
- Indexing: Getting your web pages indexed is essential otherwise they won’t get crawled and you won’t rank in search engines. Find out how to index your pages in Google.
- Schema: This is an HTML markup that you can use on your weg pages. Google often rewards companies that use schema with featured snippets. This translates into a lot of traffic for law firms.
Other elements of technical SEO include breadcrumb navigation, structured data, mobile-friendliness, duplicate content, canonical tags and Hreflang.
3. Content Creation for Lawyers
One of the most effective ways to drive qualified traffic to your website is through quality content. Here are some of the benefits of having a website with unique and optimized content:
- Your website will rank for more keywords and drive more traffic from your target demographic.
- Your website will be able to build more backlinks naturally. This will enhance your reputation and help you rank higher.
- You will be able to establish your company as a leader in its area of practice. With this enhanced reputation, your firm will enjoy a higher rate of conversion.
There are two types of law firm content: practice area pages and blog post articles. The former are what might be called the sales pages. They are the pages where the conversions occur. The latter are discovery pages that provide information that users may be looking for.
Here are some tips on how to create valuable content:
- Allocate a single web page for each practice area and be as specific as possible. For example, corporate lawyers should have separate pages for dispute resolution, class action, and acquisitions.
- Use the word “attorney” or “lawyer” in the page’s title tag.
- Make sure that you content is as in-depth and detailed as possible. Try to include videos and images. Ultimately, the reader will only remain on the page if they find the content to be of value.
- Add multiple calls to action. This is crucial for conversions as it will tell visitors where to go when they are ready to make a decision. Apart from simply providing your contact information or a contact link, you can also add contact forms in the sidebar and chat windows.
- Make your practice pages location specific. If your practice extends across many cities or states, have dedicated web pages catering to each ot them.
- Think strategically while creating content. Your blog posts should serve as responses to queries that people might enter into search engines.
- Generate informative content so that your law firm’s website is considered the best source of information in its area of expertise.
- An effective content strategy goes beyond merely building quality content. In order to rank high, you should also strategically organize the various practice area pages and blog post articles on your website.
Apart from writing good content, you have to take into consideration several on-page elements such as:
- Headings (H1, H2, H3…)
- Keyword density
- Calls to action
- Internal and external links
- Image optimization
- Title tags and meta descriptions
- Structured data
- Keyword variations and LSI
5. Link Building
The practice of link building involves obtaining links from external sites that lead to your website. These links can be images as well as text. The more quality backlinks that point to a website, the higher the domain authority. The authority score ranges from 1 to 100 and websites that have a higher score a more likely to rank higher.
A simple approach to link building involves placing links on other sites you own, on social media accounts, directories, and forums. However, a more sophisticated approach to link building involves creating content that attracts the attention of other website owners and compels them to link to yours.
You could also guest post. In other words, an attorney working for your firm could publish content on another website, and use the opportunity to create a link to yours. However, you should only post on reputable websites and seek out guest posting opportunities with people you already know.
6. Local SEO for Law Firms
As most law firms operate within certain geographical areas, they should have a strong local SEO strategy. This means that they should aim to achieve high visibility in business-related searches. For example, if a searcher enters the words “Montreal malpractice lawyer” in a search query, and your law firm is based in Montreal, your website should appear near the top of the rankings
Ideally, your local SEO strategy should be aimed at placing your law firm within the first three positions of Google Maps. This can help generate traffic to your website within your area, as well as leads and foot traffic from prospective clients. To develop a strong local SEO strategy, we recommend getting in touch with an experienced local SEO expert.
SEO tips for law firms
Here are useful SEO tips for law firms who wish to outperform their competitors in search engines:
- Prioritize keywords that have high volume but low keyword difficulty (lower competition)
- Use relevant long-tail keywords
- Choose keywords that satisfy both search engine and user intent
- Focus on on-page as well as off-page SEO
- Create unique content that is informative and optimized
- Develop different content types (videos, images, case studies, etc.)
- Make sure your lawn firm’s website is easy to navigate and mobile-friendly
- Don’t overlook local SEO for lawyers
- Develop a solid backlink strategy to increase the authority of your domain
- Integrate schema markup in your website
- Avoid keyword stuffing
- Activate a Google My Business account to get positive reviews from clients and increase your law firm’s reputation
Difference Between SEO and PPC
An important question pervading the digital marketing universe is whether firms should allocate their budgets to SEO or pay-per-click (PPC). The answer to this question depends on your business. Most companies should to combine SEO and PPC for effective results in both the short and long run.
Your decision should rest on two key factors:
If you’re looking to strengthen your brand and enhance your visibility over the long run, SEO is your best option. If, on the other hand, you’re looking for instant results, clicks, and conversion, you should go with PPC. However, if you choose the latter, you should bear in mind that the moment you stop paying money for ads, your traffic stops.
This is another point to consider when choosing between SEO and PPC. An SEO strategy is a cost-effective way to improve your law firm website’s visibility. After all, organic clicks are free. All you have to pay for are the services of an SEO agency. That being said, SEO requires continuous investment. After all, to keep up with the changing needs of the Google algorithm, you need to keep tweaking your content. Hiring an SEO firm can save you both time and money over the long run.
In contrast, PPC requires you to pay for every click that is made to your website from an ad. The cost of this can be as high as $ 10 per click. Furthermore, as new competitors begin to enter the fray, you may encounter increases in click costs. You may end up spending more money over time to drive conversions.
If your traffic doesn’t lead to conversions, you may also end up wasting money. In short, SEO can deliver long-term sustained results, and save you money in the long run, whereas PPC can give you instant results, while costing you more money in the long run.
Benefits of SEO for lawyers
Here are the benefits of hiring a company that specializes in SEO services and understands how to deliver local SEO for lawyers:
- A boost in organic traffic to your law firm’s website. A focused and targeted SEO strategy will take your law firm’s website to the top of the first search results page and draw more visitors to it.
- An increase in physical client traffic to your law firm. Increased online traffic will automatically result in more foot traffic.
- Better audience engagement. Good SEO can help connect you to the right clientele for your law firm and generate leads.
- An improvement in your overall return on investment. Ultimately, SEO is an investment rather than an expense. It can help you reap long-term profits by increasing your online visibility.
- Overall competitiveness in the legal industry. By consistently enabling your law firm to figure prominently in search results, a good law firm SEO strategy can make you more competitive in the legal landscape.
Best Lawer SEO – Hire the Top Agency for Law Firms
The basis of a good SEO strategy is an optimized website. In order to enable your website to generate high levels of traffic and ensure it appears higher in Google searches than your competitors, it’s important to hire an SEO company that has a thorough understanding of the technical and qualitative elements that are required to improve SEO rankings, increase traffic, and enhance the visibility of your website in the search engine universe.
At ProStar SEO, we have many years of experience launching law firm websites, and getting them to rank in the top positions of search engines. In fact, you could even say that our experts live, breathe, and sleep SEO. Our clients come from a wide range of industries and business sectors. Our experts have the background, knowledge, experience, and expertise needed to devise personalized SEO strategies for law firms.
Based on our knowledge and in-depth keyword research, we have developed, and continue to develop, marketing strategies that deliver long-term success. Our passion for developing successful SEO campaigns is absolute and, one could say, infectious, as is our commitment to transparency and accountability.
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Constanty finding new patients is essential for plastic surgery clinics in order to ensure a constant flow of revenue. Since many cosmetic surgery procedures are a personal decision and not covered by insurance, new patients don’t find the plastic surgery services they need in insurance directories. Instead, they turn to Google to search for plastic surgery clinics in their area or on the international scene.
The way in which plastic surgery clinics advertise their services is critical to the growth of their business and their financial performance. Search engine optimization (SEO) is a key strategy that cosmetic surgery clinics need to implement to increase their online visibility and boost profits through lead generation. In this article, we explain the benefits of SEO for plastic surgeons as well as provide you with a guide of SEO best practices for plastic surgery clinics so that you can develop a strong digital campaign and drive organic traffic to your website.
What are plastic surgery SEO services?
Plastic surgery search engine optimization (SEO services) is a mix of optimization strategies and techniques that helps plastic surgery clinics increase organic traffic to their website and rank higher in search engines like Google, Yahoo and Bing.
Having a website for your plastic surgery clinic is the basis of any digital presence, but creating it is useless if you don’t make sure that your audience finds it. Hiring a SEO agency and investing in SEO services is essential if you want to make Google work in your favor and improve your online presence.
The 4 main components of a successful SEO strategy are:
- Technical SEO: This is an element of SEO, which focuses on the technical optimization of a website (source code, mobile optimization, URL optimization, operating systems, loading speed optimization, server configurations, etc.).
- On-page SEO: This aspect of SEO focuses on the optimization of technical or content factors. This includes information architecture, internal linking, content and meta information (among other things) so that search engines can index your web pages.
- Off-page SEO: This refers to the implementation of a series of techniques focused on obtaining external links that point to your website to improve domain authority and therefore your organic positioning in Google and other search engines.
- SEO content: Content is very important for SEO because without it search engines would not have enough information to index your web pages properly and you would have little to no online visibility.
There was a time when all you needed to do to let the world know of your plastic surgery practice was to advertise your business in the Yellow Pages. However, this reality is long gone. Nowadays, 97% of consumers go online to discover businesses that have the products or services they are looking for.
Why is Plastic Surgery SEO so important?
Plastic surgery SEO is essential if you want to grow your business and make sure it stays afloat in the long run. After all, over 90% of people never click on the second page of Google search results. Users trust companies that appear in the first results when searching for a keyword so they are more likely to make a purchase or contact you.
SEO efforts help plastic surgeons attract potential patients as well as encourage repeat clients. Without an effective SEO marketing strategy in place, cosmetic surgery clinics risk losing patients, which can affect their financial performance and reputation.
What does plastic surgeon SEO entail?
SEO for plastic surgeons involves creating a website that search engines can easily understand, thereby giving more visibility to your cosmetic surgery practice, and providing potential patients with content that is useful and informative.
For example, if a user wants to find a nearby plastic surgery clinic and searches for the keyword ‘’plastic surgery Montreal’’, clinics that have a web page optimized for this particular keyword and rank well in search engines will benefit from a higher organic traffic to their website.
As you can see in the picture below, this keyword generates a volume of 590 monthly searches in Canada. This means that if your plastic surgery appears in the first results of Google for this keyword, a portion of this search volume will be directed at your website. This will translate into leads and profits.
Essential guide to plastic surgery SEO
Produce content that’s original, useful and informative
There is no substitute for quality content. In order to benefit from a good position in the keyword rankings or search engine results pages (SERPs), an effective plastic surgery SEO strategy must give importance to optimized content.
Content must be:
- Original: Your content should convey a unique perspective that stands out from the competition in terms of expertise. Search engine algorithms are designed to detect content that is unique (no plagiarism). Original content may afford you a higher position in the search rankings.
- Informative: Your plastic surgery search engine optimization strategy must be founded on content that provides users everything they might want to know. Users value companies that share free and educational content and are more likely to purchase from them.
- Valuable: Plastic surgery SEO experts recommend creating content that is relevant in order to generate traffic in the medium and long run. Creating content is an ongoing process as customer behaviors and preferences change all the time. Plastic surgery businesses must stay up to date with industry trends to create valuable content.
- Optimized: Content that is not optimized will not rank well in search engines. It’s important to make sure your content includes keyword variations, internal links, external links, headings, CTAs and FAQ schema. It should also have a word length similar to that of the web pages that rank in the first results pages for a particular keyword.
Include all the relevant primary and secondary keywords
SEO companies know that keywords play an integral role in digital marketing strategies. It’s important to your research to identify the right primary and secondary keywords related to your plastic surgery practice.
Each service page or blog must have one primary keyword and several secondary keywords. The former should be relevant to what your page is focusing on (for example, liposuction Montreal), while your secondary keywords play a supporting role to your main topic (liposuction cost Montreal, liposuction price, chin liposuction, facial liposuction, neck liposuction, etc.). If you are new to the world of SEO and all of this seems confusing, it’s best to get in touch with an SEO expert to find the right keywords for your plastic surgery practice and develop a successful SEO strategy.
Have a strong local SEO strategy
Statistics suggest that 46% of all google searches are aimed at finding local information, while 97% of search engine users search online to find local businesses. Plastic surgery practices are no exception to this as most patients search for clinics nearby where they live.
A good local SEO strategy will give your practice more visibility in local search results and, by extension, drive more foot traffic to your clinic. To better understand how a local SEO strategy will benefit your plastic surgery clinic, consult with an SEO expert now.
Develop a backlink strategy
Backlinks are links that connect another website to your website. Such links must be from reputable and reliable websites that are related to what you do. Having a backlink strategy in place helps improve your domain authority.
Domain authority or authority score is basically a search engine metric that determines the quality and influence of a domain. It’s a score out of 100 which measures how successful a website is when it comes to search engine results. A high score indicates that a website has a lot of quality backlinks, referring domains and organic search traffic.
Search engines rank websites that have a good domain authority higher in search results pages so it’s in the best advantage of plastic surgery clinics to develop a successful backlink strategy. If you’re unsure how to do this, feel free to contact an SEO agency.
Benefits of SEO for plastic surgery clinics and plastic surgeons
As a plastic surgeon, you can benefit greatly from best SEO practices. Hiring a qualified plastic surgery SEO firm can give you a significant competitive and help you attract more customers to your clinic.
SEO will increase the online visibility of your plastic surgery clinic
A good SEO strategy will give your plastic surgery practice a higher ranking in search engines. This, in turn, will give you a healthy edge over your competitors and lead to increased revenue and online visibility for your clinic.
SEO will help you attract more patients
A good SEO strategy will also increase the probability of your website being brought to the attention of potential patients who are looking for the plastic surgery services that you offer. This will help you attract your target customers and, in the process, help you grow your client base.
SEO will help boost website conversions
Another benefit of having a good SEO strategy in place is that it can increase website conversions. If you follow SEO best practices, there’s a greater chance that visitors to your plastic surgery website purchase a product or service that you sell.
Plastic surgery SEO services
As a knowledgeable and experienced SEO agency with a proven track record of success in developing successful digital marketing strategies for a wide variety of businesses, ProStar SEO can help you enhance your digital presence. Our experts have the know-how to enable your plastic surgery practice to rank high in local search results. Our SEO services have, time and again, successfully increased web traffic and business income for our clients.
What’s more, accountability lies at the heart of our business. We don’t believe in binding our clients to contracts. If you feel that we haven’t delivered the goods, you are free to terminate your agreement with 30-day notice. In addition, when you work with us, you won’t experience any sudden price increases. Our monthly rates are pre-established.
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SEO for the cannabis industry can help any kind of cannabis-related business to thrive on the Internet. The following guide contains the information you need to know to get your online cannabis marketing efforts rolling.
How much does a website cost?
- The average cost of hiring a web agency is $ 100 / hour.
- A basic website consists of about eight pages.
- It takes 40 hours to produce these 8 pages.
- A quality website will cost you between $ 4000 and $ 5000
- Most of the time, you’re throwing that money outside the window
It is often said that a beautiful website can cost as much as a car, what is not said is that a beautiful website, without an effective SEO strategy, has no value …
Do not waste your money on a website if you do not invest in SEO*
I meet dozens of clients each year who are proud to make me discover their websites; small artistic, contemporary wonders, where pictures occupy the majority of the space and where the cryptic texts are borrowed from poems worthy of Nelligan. Sites with grandiose visual effects, moving at the touch of my finger on the mouse, like a ballerina at the big theater.
Technology continues to offer us site creation tools that are more beautiful than one another. The old austere WordPress is slowly giving way to new, more dynamic themes. Emerging newcomers like Squarespace or Webflow are surfacing to offer everyone beautiful designs. A website is no longer just a business card or an online store, it is gradually becoming a brand, a symbol of vanity … look at what my site can do!
The sites of my clients are like treasures, unique jewels that are the pride of their designer and owner. Unfortunately, like many treasures, these sites often languish at the bottom of the sea, buried under hundreds of pages in an ocean of Google searches …
I cannot count the amount of times when, after having admired the site of a future client, I looked at the number of organic visits that it generated (i.e., how many times a month the site was visited by a user who had discovered it on a search engine) and found that more often than not, the answer was “0”, no one visits these little masterpieces of modern technology.
Why do these beautiful sites have no visitors? Simply because Google considers them irrelevant. But why? In order to better understand, one must first understand what Google is looking for.
What is Google searching for ?
Google’s mission is to find the answer to a query as quickly and as accurately as possible.
How to be understood by Google ?
Your relation with Google is similar to a relationship. You must clearly express yourself in order to make him understand who you are and what you have to offer. Sighs do not replace words, just like pictures, do not replace texts.
Google reads your site regularly using so-called crawlers. When these little robots visit your site, the first thing they read and store on Google’s servers is your URL. If your URL reads leroi.ca, Google will know that your business is operating in Canada (ca) but it will have no information regarding the nature of your operations. If the URL reads, www.thekingofpasta.ca, chances are high that Google will classify you as a restaurant, specializing in pasta. It is therefore by reading what is written on your website that Google will understand the nature of it.
The second step of the crawlers will be to read the title of the page, which should be identified in the code by your programmer as the H1 tag. There must only be one H1 tag per page. The H1 acts as a business card and must clearly indicate what the company offers. You can check the tags of your pages here.
When building a website, you have to ask yourself, what will my future clients search for and how will I make sure that Google knows I have the answer to their needs? So you have to stop thinking like an artist and start thinking like a robot, a Googlebot.
Remember that Google does not have a favorite, it only seeks to understand and then classify your page in its index. If your site has the title tag “Where elegance and flavour meet in a pasta bowl”, and your competitor presents him with an H1 that reads: The best pasta in Montreal! guess which one of the two sites will appear first when a user searches on his phone “best Montreal pasta.” The crawlers will have indexed your page and that of your competitor, but that of your competitor will be much more representative of the search of the websurfer. Of course, if a user searches for elegant and flavourful pasta, you will most likely be the first to appear in the search results …
The H1 is an important element to increase your rank on Google searches, make sure you choose the most popular words and if your business is in a single city, I encourage you to add the name of the municipality.
Example of efficient H1: Ti-Joe Lauzon, the best plumber in Repentigny
If your toilet clogs, you will automatically turn to the internet. You will then look for: “Plumber Repentigny” or “Best Plumber in Repentigny””
Our H1 covers both searches, which greatly increases the likelihood that Ti-Joe Plumbing will find itself at the top of the first page of Google searches.
After H1, crawlers continue to read your site, switching to H2, and so on, until the end of the page. It is by reading the texts on your site that Google will understand and record in its index the nature of your business. This means that the new trendy websites, with lots of images and very few words, have little material to index and are likely to end up far in search results. If the nature of your site is not clear in the texts, change them.
A little trick: Read your H1, H2 and H3 titles tags out loud to someone who does not know your company, he should be able to tell you clearly after reading, the nature of your operations.
Here are three examples of very beautiful websites whose homepages have no relevance for Google and which, despite everything, are described as examples to follow :
A quick glance at each one of these websites quickly makes it possible to realize the lack of titles and texts. If for a human, it is difficult to understand the nature of the site, imagine how hard it is for a robot.
The simplicity of your texts and their concordance with the most recurring searches for your services or products are the starting point of good SEO. We must not neglect the quantity of words. Research shows that blogs that rank at the top of the first page of Google typically have 1500 words on their home page.
A beautiful website without SEO is like a sports car without a powerful engine.
Google evaluates more than two hundred elements in its algorithm to determine the position of a website on a page. An SEO expert will advise you to ensure that your site does not get lost in the abyss of search engines.
N’hésitez pas à communiquer avec moi pour toutes questions.
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*SEO means Search Engine Optimization
SEO, the most important tool of your digital marketing strategy.
“Build it and they will come,” said God to Noah when he asked him where all these animals came from to live in his ark. It is with such faith that many of you undertake to build a website for your business and then look forward to the arrival of your first customers.
After a few weeks, when nothing moves, you learn, you read and desperately explore other avenues to generate the traffic so hoped. You create a Facebook page, and then a Twitter page, an Instagram account, a Pinterest account, you do the same with LinkedIn. Finally, you are told that what really matters is having your Google My Business page. From a simple web page, which was to act as a showcase for your business, you end up with 7 or 8 entities that, according to the digital gurus, must be fed regular content … You are caught off guard, you run out of time and then you hire a subcontractor to amuse the gallery with posts that you hope will become viral and bring you notoriety and fortune.
After a year, you now have more friends than you did at the peak of your popularity in your highschool years, but still no sales online. You decide to increase your expenses and invest in Google and Facebook advertising. Finally, the wheel begins to turn and sales come at the rate of the dollars you spend. As your margins are slim, when you consider all of your marketing expenses, you slow down your spending to analyze if momentum is setting in and if sales can keep increasing with less capital. Unfortunately, the drop in your advertising costs translates into a collapse of your sales. Are Google and Facebook the only ones who get rich in this circus?
How do you drive traffic to your website without spending a fortune?
Everything was so simple when there were only yellow pages, when spending a few dollars a year brought you a steady stream of customers. Everything seems complicated now; and yet the solution is there, within your reach. I’m not talking about Yellow Pages online here, but about a tool that’s a thousand times more powerful, a tool that gives you the unique opportunity to get customers to know you and increase your sales for free, I’m talking about Google.
Google has replaced all the telephone directories and archaic research tools we used in the past. When we’re looking for something, whether it’s Dolly Parton’s chest size (a 105 double D) or the nearest plumber’s phone number, it’s on Google that we “google” the search.
These sales that come from your Google Ads, they happen simply because in exchange for your money, Google positions you at the top of its page for the chosen keywords.
Still, I bet that when you do a search to find a plumber, instinctively you skip the ads presented by Google and you focus on the first two or three results presented by the search engine, those called in the industry, the organic results. The following graph shows us that organic results generate 57.8% of web traffic while paid ads from Google bring only 2.7%. The first is free and the latter costs money. Imagine the forecast of your sales and profits if you were the leader in SEO for the keywords your customers are looking for.
The sources of traffic on all websites
If you get results by squandering your money in Google Ads, which accounts for only 2.7% of web traffic, think of the results you would get by occupying the first organic place on the search engines!
Organic SEO on Google generates 20X more traffic than Google Ads
SEO, a long-term investment.
Putting your money in Facebook, Google or Instagram advertising can be an excellent strategy, it is about measuring the expenses necessary to make a sale versus the reported net income. If your margins are high, it’s an effective way to generate profits quickly and increase brand awareness.
However, it is an expense, not an investment. If the expense stops, sales disappear. However, a solid SEO strategy that gradually increases your website’s position on search pages will have a much longer-term effect on your sales than a passing ad. Indeed, unless there is a major change in the algorithm or a downgrading of the site caused by a penalty due to non-compliance with Google’s policies, sites that rise to the top of the ranking tend to maintain their positions. It should also be noted that the position of a site in the search engines and its organic traffic contributes greatly to the value of the firm during an acquisition. In addition to increasing your sales, a strong SEO will increase the value of your business.
How much does a solid SEO strategy cost?
Unless you do this yourself with the help of a detailed audit, an option that you should explore if time allows, your SEO strategy will require substantial capital investment. You must consider an investment of between $ 250 to $ 3000 per month for professional SEO services. The price will vary according to the firm, the size of your site, its complexity, and according to the number of languages published. Why such a price? Because SEO is a specialty, and who says specialized job, says scarcity in the market and high price.
Should you invest in SEO?
Maybe not, it depends on the nature of your business or organization. Take the example of a bakery. Who questions Google to find where to buy their bread? Very few people. A village or neighborhood is not very likely to have more than two bakers, a website that would indicate the title H1: Bakery St-Cyr – Best bread in Shawinigan, should be in the first results without having to spend a penny. All it takes is a website and a Google My Business page. Why is it so easy to position yourself at the top of the search page for this bakery? Simply because there is little competition for bakery services in a city the size of Shawinigan.
However, for other areas and other cities, the situation will be different. If you get hurt while playing a sport, you may want to find a physiotherapist. If you live in Montreal, searching the internet will return hundreds of results. You will most likely choose one of the first three sites that will be presented to you. By occupying the top of the page, you will receive dozens of new customers each month, which will amply justify your SEO investment. This is the case for the vast majority of clinics and professional offices in major cities.
The question you need to ask yourself is: Is my service/product sought out by users? And if so, what would be the impact on your profits if you were in the top position when searching for popular keywords in your industry?
If you question the volume of monthly searches in your area, do not hesitate to ask us.
One trick: see if your competitors invest in Google Ads for important keywords in your industry, if so, it’s a safe bet to say that at the top of the page result is a very profitable site.
A strategic approach to SEO.
You have limited capital and are looking to choose between SEO and Google Ads and Facebook ads? Observe the situation of your current sales and available capital. Then, establish a Web advertising strategy on Google Ads or Facebook, depending on your product. Finally, capture the extra profits generated by the ad campaign and invest in SEO. You will get short term results with your advertising and invest in long term SEO, which will keep you going for years.
How to choose your SEO agency?
Since this business is complex and very few people really master SEO, it is very easy for people to disguise themselves as specialists.
Pay attention to the quacks that promise you the first position on Google. Either they use techniques prohibited by Google (Black Hat SEO), which is likely to penalize your site, or they will get you to rank first for keywords that no one is searching for…
The majority of website creation agencies, offer SEO as an integral part of their services. However, SEO is much more than a study of keywords. Each company has specific needs, and what works for one firm may not work for another.
Here’s a list of recommendations that will help you choose the right partner for your business:
- Avoid companies that make promises
SEO is not an exact science, you compete against other sites that you have no control over. Nobody can guarantee without cheating that you will be the first on Google searches.
- Ask for a clear explanation of what will be done to increase your positioning
- Avoid the long term contracts that bind you, no matter the results.
- Ask for concrete and verifiable examples of current customers.
- Check if the firm has a policy that says it will refuse to serve your competitors.
There are many agencies that are specialists in one industry and offer their services to all of their participants. How can they choose amongst their clients, who will occupy the first place within the same industry?
- Check the health of the technical SEO of the agency with whom you consider working with
Any results below the 85% mark should raise some red flags. If the shoemaker is badly shod, we can already predict that the results will be lame. (Free SEO Audit)
A complete digital marketing strategy must consider an SEO investment to drive and maintain traffic to a site in a continuous manner and increase sales.
SEO is the most important tool in your online sales strategy.
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What is SEO/Local SEO?
Local SEO is the process of making your business visible for geography-related searches. Local SEO helps your business increase online visibility, take precedence over local competitors, increase traffic to your website, and generate more qualified leads for your business.
Do you operate a small business, a clinic or a professional office? Do you envy the position of your competitors on Google Maps during web searches? You do not have a website or your site does not receive any traffic? You need local SEO.
Here is an example of local SEO in action: You got up this morning with an unbearable toothache and since you have just recently moved into your neighborhood, you do not know any dentist in Montreal yet. You reach out to your phone and type the words “Dentist in Montreal” and Google presents you 3 ads that you do not even explore and you “scroll” directly to the Google Maps section to explore the results.
There, Google Maps presents you with an ad and three dental clinics with customer reviews that vary between 3.8 and 4.5 stars, you choose one of the three, click on the phone number and 5 minutes later you’ve made an appointment with the receptionist for 11.30 am this morning. It’s crazy how technology makes life easier.
You could also click on the blue button with the arrow pointing down, but like the vast majority of Internet users, you don’t. By clicking on this button, you would have discovered more than a hundred other dentists, but why, as you do not know any dentist in the region, would you not go to one of the three clinics recommended by Google? If they appear first, mustn’t they be the best?
Absolutely not, they are first because their Google My Business account is better maintained and powered than that of their competitors.
The goal of a proactive local SEO approach is to structure your Google My Business account to make you appear in the first three positions (named local 3-Pack) on Google Maps. Sometimes it will only take a few hours to work, however for businesses that have negative reviews and where competition is fierce this can take months.
A successful local SEO campaign is essential for any small business looking to generate leads and sales from customers in their area. Think of local SEO as today’s phone book! While calls from newspaper ads and yellow pages are on the verge of extinction, local SEO will help you generate more calls and / or contact forms online from your website.
Who is local SEO for ?
Do you operate a small business, a clinic or a professional office? Do you envy the position of your competitors on Google Maps during web searches? You do not have a website or your site does not receive any traffic? You need local SEO services.
97% of consumers go online to discover local services and 82% of smartphone users use a search engine when searching for a local business.
Local SEO will help you promote your business in four distinct ways:
- Local SEO will increase the ranking of your website in the search results and in the local pack (Google Maps).
- Local SEO receives the highest levels of conversion from all advertising channels.
- Local SEO will help mobile users find your business easily. You will see an increase in traffic in your establishment.
- Local SEO ensures that your business will end up on Google Maps and other browser applications.
More than half of Google search queries have local intent. If you are a dentist, restaurateur or lawyer, you cannot afford not to end up on Google Maps.
Benefits of Local SEO Services :
- Local SEO increases the online visibility of your website for consumers in your area: 97% of Internet users search for local services and 95% of them do not search further than the first page of the search results.
- It will also increase your web traffic, information requests and visits to your shop, clinic or office. With targeted SEO for your region, you’ll increase the number of online visitors by targeting consumers in your specific geographic service areas.
- Local SEO provides a more targeted geographic web presence – Modern consumers expect personalized online experiences. With local SEO, you can target users in your area.
- With targeted SEO for your region, you will stand out from your competitors.
Less than 50% of companies currently use local SEO services. This is the biggest opportunity that the Web presents today. Take the chance to stand out online.
If your business meets one of the following conditions, you must implement a local SEO strategy.
- You have a business with a storefront.
- You have a company with specific service areas.
- You are a franchisee or franchise owner.
- You want more traffic, leads and sales in designated market areas
- You want your business to appear on Google Maps
- Your company has offices or provides services in several cities, but does not offer products or services nationally.
To Read: Local SEO Guide
ProStar SEO offers local SEO services for small businesses, clinics and professional offices.
Local SEO services are included in our monthly packages.
For small businesses, we also offer a package for $ 250/month that includes:
- Local SEO | Google Maps
- Creation / Optimization of Google My Business
- Study of local competitors
- Publishing weekly content on Google My Business
- Google Analytics and Google Search Console
85% of ProStar SEO customers are in the top three positions (local 3-Pack) in the search for important keywords.
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The goal of search engine optimization (SEO) is to make your website visible to crawlers. Once they have detected your web pages, these small robots are responsible for inspecting the information contained in them and ranking them according to their relevancy level in the search engine index. SEO is a science that is constantly evolving, so search engine optimization is not a one-off strategy, it’s an ongoing strategy. In order to obtain optimal results and not finish last in the race against your competitors, the constant monitoring and maintenance of your website are essential.
To help you improve your site’s optimization, here are four important SEO strategies to put in place:
1- Analysis of your website, competitors and target audience
- The analysis of your website. Run an analysis of your site, meta-descriptions, title tags, header tags, keywords and texts to assess your situation and identify glaring errors. To better understand this task, read: The 2020 Search Engine Optimization Guide, and request a free SEO audit of your website.
- Identify your main keyword. Start by identifying the main keyword that identifies your business and make a list of the terms that your target audience is searching for in your industry. To choose the right keyword, compare the keywords that receive the most traffic and ask yourself the right questions. For example, what would you search for on Google to find your website or a web page of your business (without using the company name of course)? Then ask the same question to your customers and friends. Do not be too generic. The keyword “Best Poutine In Quebec” is much more appropriate for a small restaurant than “Poutine”. You can create a free Google Adwords account and use the Keyword Planner tool to help you identify relevant keywords. Ubersuggest is also a great tool, which does a good job at no cost.
- Make a competitive analysis. To determine if your SEO strategy works well, be sure to do an analysis of the current keywords on your site and that of your competitors. Then, compare your current SEO ranking with that of your competitors’ websites. Select the top five results that come up on Google for the most important keyword. Then, do a study of these 5 pages. How many words do they contain? What are the H1s and other header tags? Where is the main keyword located? Which secondary words are used to support the main keyword? The PageOptimizerPro tool offers you a free trial that will help you complete your competitive analysis and make improvements on your site.
2- Research and development of keywords
- Analysis of keywords. From the first list you have created, now identify a targeted list of new keywords. It can be a single word, a sentence or a question. Use your list to determine the traffic associated with each keyword and the number of websites competing for each one. You must create a page for each keyword (and its close synonyms). Don’t try to put several keywords of importance on the same page.
Tip : Since users are humans, the keywords to consider may be expressions, singular or plural words and may also contain spelling mistakes. You should know that if users often search for a misspelled keyword, you will need to identify it and use it.
- Analysis of your ranking. You need to understand your current ranking in order to put in place a strategy that will allow you to climb your way up the search engine results. To do this, you can use an Excel file and write down your results on a weekly basis. To determine your actual ranking, do your search with the incognito mode on your browser, otherwise, Google will first show you the list of sites that you visited in the past, which will distort your data. If your strategy works well, you will see an increase in traffic to your website. Be patient, Google can take several weeks to adjust rankings.
To know : Traffic is a key indicator of your evolution. Some SEO experts will say that ranking is less important than traffic and conversions, but it’s still a great indicator of your performance.
- Set goals and objectives. Make sure you determine your goals in advance so that you can calculate your return on investment. Start simple, but don’t neglect this step. For example, you can set a goal of doubling your website traffic from 150 visitors per day to 300 over a six-month period. You can also improve your current conversion rate from 2% to 3% over a certain period of time.
3- Content optimization and web page submission
Create title tags (H1, H2, H3, etc.). Keyword-based titles help define the theme of your page and divide it into sections, which makes it easier for users to read.
Create meta-descriptions. Meta-descriptions can affect clicks, but they will not have a direct influence on your ranking.
Place strategic search phrases on your web pages. Include your keywords in the source code of your website as well as in the content of the pages of your site. Create quality content on new pages to include the rest of your keyword list.
To know : Write your texts by considering the words associated with the keywords (so-called keyword variations) in your content. For example, if your main keyword is “home chef”, use variations such as “home cook” and “private chef” in your content. This will allow search engines to more easily understand the content of your page. Many tests show that pages that contain 800 to 2,000 words outperform pages that have less content.
- Create new sitemaps. The sitemap is a file that contains the list of all the pages of a website. Sitemap files make it easy for search engines to discover and analyze web pages. In order to succeed in your SEO strategy, be sure to submit your web pages to Google and Bing for indexing. To do this, use the Google Search Console and Bing Webmaster Tools. Create two versions of your sitemap, one XML and the other HTML. The HTML version is the first step.
- Submit your website to directories. It’s a quick and easy way to get links to your site in a natural way. These links will allow your site to be indexed by the search engines. You can send your URL to directories such as Yellow Pages, My Index, etc.
4- Tests and continuous analysis
- Test and measure. Analyze your search engine ranking, web traffic, and keyword performance to determine the effectiveness of your digital marketing strategy. Test the results of your changes and modifications and keep track of how your performance evolves in an Excel spreadsheet.
- Frequently add and edit keywords and content. This will improve your search engine ranking and help maintain stable growth. Also, be sure to review your link strategy and verify that incoming and outgoing links are relevant to your business. Creating a blog will provide you with the structure you need to add the necessary content. Make sure to publish new content each month, always keeping a new keyword in mind.
Don’t hesitate to contact me if you have any questions.
Blogs have been evolving over the years and today they are a very valuable tool from a commercial point of view and a great source of traffic for many websites. Brands of all kinds create valuable and useful content to interact with their clients and attract their target audience.
Optimized blog posts allow products or services to become known and businesses to expand, as long as it is high-quality content. In this article we tell you how to write an SEO-friendly blog post!
What is a blog post?
A blog post can be an article, a news post or a guide published in the blog section of a website. On average, blogs are between 600 and 2000 words long and contain other types of multimedia content (images, videos, GIFs, infographics, and interactive graphics).
Typically, a blog post is informative and talks about a particular topic or query. Blog posts allow businesses to post ideas, thoughts, opinions, or stories on any topic. They also serve to attract traffic to a website, increase brand awareness and improve conversion rates thanks to call to action (CTA).
What is SEO writing?
SEO writing refers to the process of planning, creating as well as optimizing content for search engines and users. SEO copywriters take into account keyword density, latent semantic indexing (LSI), structure, style, tone and readability to organically increase a website’s content in search engines.
SEO copywriting is a mix of science and art which requires analytics proficiency as well as high-quality copy skills. It’s important for blog posts to respect SEO best practices but also make sure content is adapted to maximize the user experience. Good SEO copywriters have the ability to develop content that targets customers and guides their behavior on a web page through call to action as well as hyperlinks.
Google’s algorithm takes into account the browsing experience of users and the relevance of the content. This means that the quality of the content is essential to rank well in the search engine results pages (SERPs).
The importance of keyword research
Regardless of the article that is written, there are certain steps that must be followed so that the article is effective and ranks well in search engines. The most important thing is to perform keyword research and define the most appropriate and relevant keyword for the subject in question.
Positioning a website in the SERPs depends on several factors (site structure, authority, meta tags, quality of content, etc.) but the choice of the main keyword is one of the most important aspects. Take into consideration the search volume of the keywords before choosing them as this will determine how easy or difficult it will be to rank in a certain location.
The content must be aligned with the chosen keyword, and also include long-tail keywords, similar terms and synonyms of the keyword. Apart from the main keyword, it is highly recommended that you identify keyword variations and LSI that are related to the topic. These should be different from the main keyword but relevant in order to provide more context to crawlers and increase your chances of being indexed higher.
Google’s algorithm for ranking websites is constantly evolving and tries to understand what the user is looking for beyond the keywords they type in their query. There are many tools that are at your fingertips to perform a keyword search to effectively position your article in the SERPs. Some of them include SEMRush and Ahrefs !
Expert tips to write SEO-friendly blog posts
1. Choose a good headline (H1)
Having a good headline is one of the main factors that will make users click on the article and reduce your bounce rate. Obviously, the success of an article does not depend only on this, but without an effective title (H1), even the best content will not have visits. You should also make sure to include your main keyword in your H1 for optimization purposes.
Do you khow to write an attention-grabbing headline? The recipe for the perfect headline is complex. You need to make it stand out in SEPRs as well as inform and engage the user by convincing them to stop and click. All of this must be done in less than 65 characters!
2. Structure the article
Once you have identified the main keyword and chosen a powerful title, you have to create a clear structure for the article and insert the keyword in the most natural way possible. To do this, the best thing you can do is start by writing down some ideas for the titles of the paragraphs (H2) and subparagraphs (H3). By using H2 and H3 tags in your blog, you can organize the text on the page, dividing it by subtopics or subject areas.
This makes for much better readability and increases the chances that users will read the post until the end. In addition, it is very useful so that readers can quickly find the information they are looking for. Remember that a good article should always have a clear and engaging introduction, a development of the topic and a conclusion. Keep this in mind as you build the blog structure. Creating lists, adding internal and external links, using bold and italic to highlight information as well as adding call to action is also helpful !
3. Include call to actions
At the end of your well-optimized blog post, you should insert a call to action (CTA) to guide user behavior and influence what the reader will do next. Depending on your business objectives, you may want the user to download content, subscribe to your newsletter, schedule a consultation, register for an event, buy a product or service, etc.
After visitors read your blog post, they will click on the CTA and, in the best case scenario, they will become a potential customer or perform the action you wanted them to perform in the first place. A call-to-action is also a valuable resource for the reader, as you can use them to deliver more content similar to the topic of the post they just read.
4. Image optimization
All the articles you publish should contain images, infographics or videos to better represent what you are explaining to readers and make the content dynamic. You should know that images are not read by search engines like normal text, so it is necessary to optimize them so that the search engines know what they are about.
One of the most important elements to optimize an image is alt text, which is the alternative text that describes the content of the image. It is good to focus on the keywords contained in the text and include them in your alt text.
5. Optimiser pour le référencement Web
Once you’ve finished writing the article, you should go back and optimize the elements on your blog post. You shouldn’t exaggerate or obsess over the number of keywords to include (this is known as keyword stuffing). However, if you find opportunities to incorporate more target keywords without negatively affecting the reader experience, go for it. Also, you should optimize your URLs and make sure they include your main keyword.
Here are key on-page elements to review on your blog:
- Keyword variations
- Title tag and meta description
- Internal and external links
- H1, H2, H3… tags
- Page URL
- Structured data
6. Meta description
This is the description that appears below the blog post title on the search engine results pages. Meta descriptions offer users a short summary of the post before they click on it. Ideally, your meta description should be between 150 and 160 characters long and should start with a verb, such as “Read”, “Discover” or “Learn”. Meta descriptions help improve your search click-through rate!
7. Anchor text
Anchor text refers to the word or words that link to another page, either on your website or on an external website.
Make sure to choose the keywords for external links or on your site carefully because search engines take this into account when ranking your page for certain keywords. It is also important to consider which pages you link to.
You should consider linking to the pages that you want to rank for a specific keyword. Doing this can end up placing your website on the first page of Google’s results pages!
Are blog posts good for SEO?
Content marketing is an essential part of any SEO strategy. Blog posts use different on-page SEO tactics in order to help businesses rank better in search engines. Nowadays, investing in content production is key to increase traffic to a website, generate leads and optimize link building.
Here are some of the reasons why blog posts are good for SEO:
- They increase traffic to your website
- Google’s algorithm prefers new and updated content
- Backlinks help you improve your website authority and rankings in Google
- Blog posts help you improve the structure of your website
- They allow you to get organic click through rate (CTR)
- Blogs can turn your website into a lead-generating machine
- You can use blog content for your social media posts
- Content marketing drives long-term results
- They help brands manage their online identify and build trust
- And much more !
Do you wonder about the health of your website? Let ProStar SEO assess its condition and ranking in the search engine results pages.