🩺 Prostar SEO Case Study
Aesthetic Surgery Clinic
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🚀 Overview
Nearly 5,000 keywords ranking on Google (+320%)
Huge Growth 🚀
746+ keywords on Google’s first page
Huge Growth 🚀
+132% increase in daily organic traffic
Huge Growth 🚀
1,000+ appearances in SERP features and the Google Map Pack
Huge Growth 🚀
🏢 About the Clinic
This private medical clinic in Montreal, specializing in cosmetic surgery and medispa treatments, offers high-quality care in a modern, patient-centered environment. From the outset, the team understood that strong digital visibility would be essential to attract a discerning local clientele. They partnered with Prostar SEO to build a complete, targeted, and sustainable SEO strategy.
- Industry: Private cosmetic surgery medical clinic
- Start Date: January 2023
- Main Objective: Increase local visibility and drive conversions for medical and aesthetic services
- Location: Montreal, Quebec, Canada
⚠️ The Challenge
Before January 2023, the clinic had a website, but it was not well optimized:
Around 280 organic clicks per day, mostly from branded searches
Low presence in local search results and Google Map Pack for key services
A limited number of keywords ranking, with very little visibility on high-intent queries (e.g., "Botox Montreal", "aesthetic laser clinic")
🧠 The Strategy
To drive strong and lasting growth, Prostar SEO implemented a highly focused and structured approach:
- Full overhaul of service pages
- Strategic blog content
- Local SEO optimization
- Authority building
- Advanced performance tracking
Rewriting and optimizing each page for specific terms such as "cosmetic injections", "skin treatments", or "eyelid surgery".
Creation of an editorial calendar with SEO articles targeting common queries (e.g., "what to expect after Botox", "difference between fillers and Botox").
Enhancing the Google Business Profile and creating geo-targeted pages for each care category.
Launching backlink and citation campaigns on reputable medical directories.
Dashboard setup to track growth in both branded and non-branded searches separately.
📈 The Results (May 2025)
One year after launching the SEO campaign, the clinic’s website saw significant growth across all major KPIs.
Metric | Before | After | Results |
Total Keywords Ranked | 1,152 | 4,800+ | 🚀 Explosive growth |
Keywords on Page 1 | 217 | 746+ | 📈 Major presence on Google |
Daily Organic Clicks | 280 (mostly brand searches) | 650+ | 🔥 +132% |
SERP Features | 150 | 1,000+ | ⭐ Visible everywhere! |
🏆 Key Performance Drivers
Ranked Keywords: Grew from 1,152 to 4,834 (+320%)
Top 3 Rankings: Over 746 first-page keywords, with many in the top 3 positions for key services
Total Daily Traffic: From 280 to 650+ organic clicks per day (+132%)
Year-over-Year Traffic: Over 6,000 additional clicks compared to the previous year (+35%)
SERP Features and Local Map Pack
The clinic now appears in 1,000+ SERP features, including FAQs, reviews, featured snippets, maps, and more.
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