Our SEO Team - ProStar SEO

Thomas St-Laurent
Account Director | SEO & PPC Strategy
Tilly Hamilton
SEO Content Strategist
Rod Sprinckmöller
SEO Content Strategist
Emmanuel Elie
Account Director | SEO Strategy
Bernard Duchesne
Director of Operations
Valérie Larouche
Web Integration Manager
Aude St-Cyr
Account Director | PPC Strategy
Patrick Dallaire
Google Ads / Facebook Ads Campaign Manager
Éric St-Cyr
SEO leader, research and Link Building

👥 Our team

How to choose the Best SEO Team

There are many benefits to having an SEO team. We provide an overview of how to get expected results by hiring our strong SEO team.

Search Engine Optimization (SEO)

SEO is an important part of any business’s digital strategy.

As companies grow, there is a tendency for them to outsource their marketing operations. However, SEO is a really specialized branch of digital marketing and it would be much cheaper and more impactful to hire an agency to deliver this service for you.

There are many reasons for this development including cost and efficiency. An SEO Dream Team guarantees:

Performance
Agility to respond to quickly changing scenarios
Training

However, one question still remains: how can organizations select a powerful SEO team that can deliver the desired results?

An SEO team works by using different methods to improve your site’s search engine

There is no one-size-fits-all formula for choosing an SEO team.

The team is usually composed of professionals with different backgrounds, bringing together creative and technical skills.

For example, content creators, such as bloggers, play a crucial role when it comes to SEO, and they usually produce their content at a different pace. They need space to experiment and explore their creativity.

Many companies end up assigning content creation to the marketing dept and this can often lead to conflict.

While the ideal solution would be to have an internal team of its own to focus on SEO, it is more common for businesses to outsource their SEO to an agency with proven track records.

However, your decision should take into account your specific context, budget, resources, and the abilities of your organization.

Whatever structure you choose, keep in mind that SEO teams are made of many specialists and not only one or two individuals.

How did ProStar SEO structure its SEO team?

The composition of an online marketing team will vary from one agency to another. Our team is composed of more than 25 individuals led by the following experts.

SEO Team Lead and head of research

A good SEO team leader will act as a bridge between you and the SEO team. He usually has more experience and also leads sales and research. He is responsible for growth, client acquisition and testing within the SEO program.

SEO Specialist(s)

The role of an SEO professional requires someone with in-depth technical and On-page SEO knowledge.

This includes experience in writing meta information, monitoring search engine algorithm changes, developing and implementing content strategy, etc.

Link Building Specialist

Now, while an SEO Specialist should be able to perform link-building-related tasks if the budget allows for it, it is always a good idea to have someone focused on promoting content and acquiring links.

Top SEO companies usually have a professional focused on this, and so do many agencies.

Content Director

Content is one of SEO’s pillars. The director of content will supervise all the copywriters, a critical piece of the team. AT ProStar SEO, our Content director structure, supervise and review the creation of over 100 long-form blogs per month…in 2 different languages.

She is a very creative professional, we provide the freedom and space to dive into her work and deliver the best content possible.

Copy Writer(s)

Content is one of SEO’s pillars. Therefore, copywriters are a critical piece of the team.

They’re very creative people, and they usually need a lot of freedom and space to be able to dive into their work without distractions, »e that you give them enough space and freedom to do their job well.

Chef Technologie Officer

Don’t go at it alone, be sure that your SEO agency presents a web expert that would professionally integrate all the changes and content produced by the team. This is probably the position that is the most uncommon in the industry and we consider it a key component of any strong SEO team.

PPC Specialist

The best complement to any SEO campaign is a Pay per click campaign, either on Google/Bing and on Facebook/Instagram.

What are the Benefits of hiring an SEO Team?

Consistent growth requires solid SEO work, without it, you are missing out on the largest and fastest growing market, Google search and its organic traffic.

We shouldn’t forget that SEO can be tricky as well as changing a lot and usually quickly too. It might be useful to have a solid SEO strategy in place.

Besides, it is cheaper to bring an SEO agency to work with your team as a group of specialized individuals will cost you more than 10 times the price of a quality SEO agency.

In general, companies that build an internal SEO team highlight the following advantages:

How to choose an SEO Team that brings results and organic traffic?

We’ve talked about this before, but it’s important to remember that a good SEO team needs to include people with different SEO skills in order to tackle both technical and creative issues.

Read the following tips on how you can build an SEO team that gets results

1. Bring in the right mix of skills in the entire team

As we have mentioned, an SEO Dream Team comprises people with outstanding skills in very different backgrounds, and it is hard to find someone who masters all or even two of them.

For an in-house SEO team, you should be looking for people skilled in the following areas:

Research
Technical and On-Page SEO
Content Creation
Link Building
Website Management
Search Engine Marketing

2. Ask to see real client results

Don’t fall for promises of the first positions, this is an old trick where the agency gets you to rank first on your brand’s name…everyone should rank first on its brand’s name. Ask to see the results the agency has produced for other clients, and how much has their ranking improved during the duration of the contract?

3. Establish goals

As you have seen, setting up a budget is the first step to building an outstanding SEO team.

Now, let’s suppose you have done the calculations based on your specific circumstances and that you have arrived at the total amount of $96,000 per year so, $8,000 per month.

Based on this amount, define a percentage of this value that you would like to have as a return on your investment in the team.

Let’s use 25% for this example. In this case, your goal should be a $32,000 increase in monthly sales to justify the money spent on the SEO team.

With this number in mind, it should be easier to design an accurate plan to ensure you’ll reach the profit margin you set out to achieve.

4. Check the performance of the agency

Is the agency ranking on the first page of Google for the term SEO “name of its city”, what about other SEO-related terms?

You made your choice…What’s Next?

Give us a call, and compare what ProStar SEO has to offer and the stellar performances of our hundreds of past clients.

CTA

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