Not ready to talk? Start here: we measure your page against the five pages Google ranks for your keyword and list every gap, with the fix.
— PPC
Why hire a Google Ads management agency
ProStar SEO is a Google Ads agency that measures what your ad spend buys, keyword by keyword, then cuts what doesn’t convert. Every campaign gets conversion tracking before it gets budget. You see the cost per conversion, the qualified leads and the revenue behind them in one report, and you can leave any month.
Google Ads rewards advertisers who feed it clean data and punishes the ones who don’t. A self-managed Google Ads account usually runs on broad keywords, default bid strategies and a conversion goal that counts page views. The ad auction then spends the budget exactly as instructed. Google Ads management fixes the instructions.
Our PPC specialists work from the same scientific method ProStar applies to SEO: measure the baseline, change one variable, measure again. Where most agencies report clicks and impressions, we report conversions and profit.
Where Google Ads budget leaks without management
Wasted spend hides in three places we check first. The search terms report shows the real queries behind each click, and on an unmanaged account a large share of them have no buying intent at all. Missing negative keywords let those queries keep bidding. Loose match types widen the net further.
The second leak is measurement. When conversion tracking counts a form view as a lead, smart bidding optimizes toward form views. The third is structure: one campaign holding forty unrelated ad groups can’t give each product its own budget or landing page.
A Google Ads account loses money quietly, one irrelevant search term at a time.
Turning clicks into qualified leads
Clicks are an input. Qualified leads are the outcome, and the gap between them is where a Google Ads expert earns the fee. We map high-intent keywords to dedicated landing pages, write ad copy that states price, location or turnaround when the buyer needs it, and filter out searches from job seekers and researchers.
The result is fewer, better clicks. A law firm paying $90 per click can’t afford curiosity traffic, and neither can a dental clinic bidding on “implants near me.”
Request a custom Google Ads management quote
Flat monthly fee, no long-term contract. Tell us what you spend today and we’ll show you where the budget goes.
— Google Advertising
Google advertising explained: Google Ads, AdWords and PPC
Google Ads is Google’s online advertising platform, formerly called Google AdWords until the July 2018 rebrand. Advertisers bid on keywords and audiences, and Google charges on a pay-per-click basis each time someone clicks an ad. Ads appear in Google Search results, on YouTube, in Gmail and across millions of partner sites in the Display Network.
The ad auction ranks each ad on its bid and its Quality Score, which Google builds from expected click-through rate, ad relevance and landing page experience. A higher Quality Score lowers the cost per click for the same position. That mechanism is why ad copy and landing pages matter as much as the bid itself.
Many buyers still search for a Google AdWords agency or AdWords management. Since the 2018 rebrand those Google Ads services are the same thing under a new name, run by the same Google Ads PPC auction.
Campaign types: search ads, display ads, shopping ads and Performance Max
Each campaign type in Google Ads serves a different stage of the buying decision:
- Search ads on the Search Network answer high-intent queries and drive most lead generation.
- Display ads place banners across the Google Display Network for brand awareness and remarketing.
- Shopping ads pull product titles, prices and images from Google Merchant Center.
- Video ads and YouTube ads build demand with sight, sound and custom audiences.
- Performance Max runs one goal across Search, YouTube, Display, Gmail, Discover and Maps, using Google’s machine learning to allocate the budget.
- Local Services Ads charge per lead and carry the Google Guaranteed badge for eligible service businesses.
Why businesses choose paid search over waiting for SEO
Paid search buys visibility on day one. SEO builds it over months. Google Ads lets small businesses, B2B firms and enterprise advertisers alike reach potential customers at the moment of search, with geo-targeting down to a radius around a single office. Every dollar is measurable against ROI, which makes Google Ads the fastest way to test whether a keyword converts before investing in organic content for it.
Most Google Ads accounts keep paying for keywords that never convert. ProStar SEO runs yours like a lab: every keyword earns its budget with measured conversions, or it gets cut. Month to month, no long-term contract.
Our Google Ads management services
ProStar’s Google Ads management services cover the full account, from campaign setup through ongoing optimization. Google Ads campaign management at ProStar stays with one team, from the first call to the monthly report. Every service below reports into one dashboard.
Keyword research, match types and negative keywords
Every Google Ads strategy starts with your revenue data. Keyword research begins there, with your business goals and target audience, then moves to Google’s Keyword Planner and competitor analysis. We group keywords by search intent, assign exact match to the terms that already convert, and use broad match only where smart bidding has enough conversion history to control it.
Negative keywords get reviewed weekly. The search terms report feeds that review. On a new account the first negative list usually runs to several hundred terms. Keyword targeting stays tight, so each ad group answers one question.
Ad copy, A/B testing and landing pages
Responsive search ads accept up to 15 headlines and 4 descriptions, and Google tests combinations automatically. We write those assets so every combination still reads as a complete ad. Then we run structured A/B testing on the variables Google won’t test for you: the offer, the landing page and the form.
Landing page optimization is where conversion rate moves most. Our team builds or rebuilds landing pages when the existing site can’t match the ad’s promise, since ProStar also designs websites. Conversion rate optimization then continues on real traffic, and Google Ads optimization never pauses for a quarterly review.
Account structure, smart bidding and remarketing
Account structure decides what Google’s bidding can learn. We separate brand, competitor and generic campaigns, give each product line its own budget, and move bid management to Target CPA or Target ROAS once an account has enough conversions to support it.
Remarketing and retargeting bring back visitors who left without converting. Dynamic remarketing shows each shopper the exact products they viewed. Audience targeting then layers in-market segments and CRM customer lists on top of the keywords.
Talk to our PPC experts about Google Ads management
One call, your account on screen. We’ll point out the three largest leaks before you commit to anything.
Google Ads campaigns measured on ROI, from click to closed sale
A Google Ads campaign is only as good as the data it learns from. As a Google Ads company, we treat conversion tracking and attribution as the first deliverable of every engagement, before any budget increase.
Tracking conversions with GA4, Google Tag Manager and enhanced conversions
Google Tag Manager deploys every conversion tag without touching your site’s code. GA4 (Google Analytics 4) records the on-site behavior, and enhanced conversions send hashed first-party data to Google Ads so a sale still gets credited when cookies fail. For advertisers with European traffic, Consent Mode keeps measurement compliant.
Phone leads get call tracking. Sales that close later in HubSpot or Salesforce come back as offline conversions, which teaches smart bidding the difference between a lead and a customer. That feedback loop is the single biggest lever on lead quality.
Reporting on cost per conversion, ROAS and lead quality
Our reporting leads with the KPIs that pay your bills: cost per conversion, cost per acquisition, return on ad spend and revenue. Impressions and click-through rate stay in the appendix. Vanity metrics don’t make the first page.
Each client gets a live dashboard fed by Google Ads, GA4 and the CRM, plus a monthly review with your dedicated account manager, a Google Ads strategist who actually runs the account. Google Ads performance, campaign performance and budget pacing sit in the same view.
Client results from our Google Ads specialists
Three recent engagements show what our Google Ads experts produced:
- Healthcare: conversion rate up 310% after we rebuilt landing pages around high-intent keywords and aligned the account with long-tail SEO pages.
- eCommerce: average cost per conversion down 52% and higher online sales after a campaign restructure across Google Shopping and search ads. Google Shopping reads the same product feed as organic product results, so our Shopify SEO work fixed the feed once and both channels improved.
- Legal: 380% more qualified leads for a law firm through tightly targeted search campaigns and granular tracking.
More detail sits in our documented client results.
Get a free Google Ads account audit
Your account, measured against these numbers. We’ll show you what a restructure could change.
Claim Your Free Google Ads Audit
Google Ads results without tracked revenue behind them are guesses with a chart attached.
Google Ads marketing agency for regulated and local industries
ProStar built its SEO practice in industries most agencies avoid, and a Google advertising agency working in those sectors needs the same knowledge. Google Ads policy restricts or certifies advertisers in healthcare, gambling, financial services and cannabis, and an account that ignores those rules gets disapproved ads or suspended.
Healthcare, legal and financial advertisers under Google Ads policy
Healthcare advertisers can’t use personalized ads to target health conditions, so remarketing lists for a clinic need a different build. Addiction treatment providers need LegitScript certification before their ads serve in the US. Online pharmacies need certification too, and our healthcare SEO team already works inside those rules.
Law firms face the highest cost per click of almost any category. Our law firm SEO clients use Google Ads to cover high-value practice-area terms while organic rankings build. Financial advisors and lenders fall under Google’s financial services policy, and several countries require advertiser verification first. Gambling ads need a Google certification per country, which our online casino SEO and sports betting SEO clients know well.
Local Services Ads for dentists, plumbers and contractors
Local Services Ads sit above the standard search ads for eligible trades and charge per lead instead of per click. The Google Guaranteed badge does much of the selling. So do the Google Business Profile reviews behind it. Dentists bidding for implants, plumbers answering emergency calls and contractors quoting renovations all benefit from tight geo-targeting.
We run Local Services Ads next to classic search campaigns, and the same keyword data feeds our local SEO services and SEO for dentists work, so the map pack and the paid results reinforce each other.
Google Shopping and Merchant Center for ecommerce
Google Merchant Center is the product catalog behind every Shopping ad and every Performance Max product placement. Feed quality decides both: titles, GTINs, prices and availability. Our ecommerce digital marketing agency team optimizes the feed, then Google Shopping campaigns split products by margin so bestsellers get the budget and low-margin items stop draining it.
Frequently asked questions about Google Ads management
How much does a Google Ads agency charge?
Most Google Ads agencies charge a flat fee or a percentage of ad spend, commonly 10 to 20%. On $2,000 a month in ad spend, a percentage model costs roughly $200 to $400 in management fees. ProStar charges a flat fee based on account complexity, so our pay doesn’t rise when your budget does. See our SEO pricing for how we structure retainers.
What is the minimum budget for Google Ads?
Google sets no minimum. In practice, a monthly budget of about $1,000 in ad spend gives most local campaigns enough clicks to test keywords and gather conversion data. Competitive categories such as legal and insurance need more because the cost per click is higher. Niche local services can start smaller and take longer to reach stable results.
Do I need a Google Ads manager, or can I run campaigns myself?
You can run Google Ads yourself; the platform is built for it. A Google Ads specialist or manager pays for itself when the account spends enough that a 20% waste rate costs more than the fee. An experienced Google Ads consultant also brings pattern knowledge from dozens of accounts, which shortens the testing period.
How long before Google Ads campaigns show results?
Search ads can produce clicks and leads within days of launch. Smart bidding needs several weeks of conversion data to stabilize, so we judge a new account at 60 to 90 days. Accounts with clean historical data improve faster.
How do I choose between Google Ads agencies?
Whether you call it a Google ad agency or a PPC firm, ask who touches the account each week, what gets reported, and whether you can leave. Google Ads companies differ most on those three answers. Ask too about badges.
The Google Partner and Premier Partner badges show that an agency meets Google’s spend and certification thresholds; they don’t tell you who your account manager will be. The best Google Ads agency for you puts revenue ahead of clicks in its reports and gives you ownership of the Google Ads account from day one.
PPC management and SEO from one agency
Paid and organic search share one results page and one keyword dataset. ProStar runs PPC management services alongside SEO for that reason.
The search terms that convert in Google Ads become the topics our content team targets organically. The pages that rank organically then lower your paid cost per click. Paid social runs through our Facebook and Instagram PPC services, and Microsoft Ads imports a Google Ads account directly, so the same structure extends to Bing. For the wider paid media program, see our PPC agency page.
Why choose ProStar as your Google Ads management company
ProStar SEO has worked from Québec since 2019, with offices in Québec City, Montreal, Toronto and Calgary. We work month to month with a 30-day cancellation, because a Google Ads management company that has to lock you into a long-term contract is telling you something. You keep full ownership of your account, your data and your ad creative.
- Flat-fee Google Ads management with no percentage of ad spend
- Conversion tracking and offline conversions set up before any scaling
- Bilingual campaigns in English and French, with Spanish on request
- One keyword dataset shared between Google Ads, SEO and our contextual density content method
Book a free Google Ads consultation with ProStar SEO
Free consultation, no contract. Bring your account and your current cost per lead.
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