Semantic Entity

Definition

SEO

Search Engine Optimization.

Canada

A country in North America.

Search Engine Optimization

The process of improving the visibility and ranking of a website in search engine results pages (SERPs).

Digital Marketing

The use of digital channels to reach and engage customers.

Marketing

The process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Business

An organization or enterprising entity engaged in commercial, industrial, or professional activities.

Website

A collection of web pages and related content that is identified by a common domain name and published on at least one web server.

Content

Any information that is created for the purpose of being consumed by others. This can include text, images, videos, audio, and interactive elements.

Traffic

The number of visitors to a website or web page.

Rankings

The positions of websites in search engine results pages (SERPs).

Keywords

The words or phrases that people use to search for information on the internet.

Search Engine Results Pages (SERPs)

The pages that appear when someone searches for a keyword or phrase on a search engine.

Google

A multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware.

Bing

A web search engine developed by Microsoft. It is the second most popular search engine in the world, after Google.

Yahoo!

An American multinational technology and media corporation that specializes in Internet services, including search engine, email, news, finance, and advertising.

Local SEO

The process of optimizing a website for local search results. This can include things like optimizing the website’s title tag, meta descriptions, and local business listings.

E-commerce

The buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.

B2B

Business-to-business. It refers to transactions between businesses.

B2C

Business-to-consumer. It refers to transactions between businesses and consumers.

Content Marketing

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Social Media Marketing

The use of social media platforms to promote a product or service. This can include things like creating and sharing social media posts, running social media ads, and engaging with social media users.

Email Marketing

The process of sending email messages to a group of subscribers with the goal of promoting a product or service.

Pay-Per-Click (PPC) Advertising

A type of online advertising where advertisers pay a fee each time someone clicks on their ad.

Display Advertising

A type of online advertising where advertisers display their ads on websites or in other online media.

Native Advertising

A type of online advertising that is designed to blend in with the surrounding content.

Influencer Marketing

A type of marketing where brands partner with influencers to promote their products or services to their followers.

Content Optimization

The process of improving the quality and relevance of content on a website. This can include things like optimizing the content for keywords, improving the readability of the content, and making sure the content is up-to-date.

Technical SEO

The process of optimizing a website’s technical aspects for search engines. This can include things like optimizing the website’s code, making sure the website is mobile-friendly, and submitting the website to search engines.

On-Page SEO

The process of optimizing a website’s content and code for search engines. This can include things like optimizing the website’s title tag, meta descriptions, and content for keywords.

Off-Page SEO

The process of improving a website’s ranking in search engines by building links to the website from other websites.

Link Building

The process of building links to a website from other websites. This can be done through a variety of methods, such as guest blogging, social media, and directory submissions.

Social Media Signals

The signals that are sent by social media platforms to search engines. These signals can include things like the number of likes, shares, and comments that a post receives.

Local Search

The process of optimizing a website for local search results. This can include things like optimizing the website’s title tag, meta descriptions, and local business listings.

Mobile SEO

The process of optimizing a website for mobile devices. This can include things like making sure the website is responsive and that the content is easy to read on a mobile device.

Artificial Intelligence (AI)

The simulation of human intelligence in machines that are programmed to think like humans and mimic their actions.

Machine Learning

A type of artificial intelligence that allows machines to learn without being explicitly programmed. This can be done through a variety of methods, such as supervised learning, unsupervised learning, and reinforcement learning.

Natural Language Processing (NLP)

A field of computer science that deals with the interaction between computers and human (natural) languages.

Big Data

A collection of data that is so large and complex that it is difficult to process using traditional methods. Big data can be used to gain insights into a variety of topics, such as customer behavior, market trends, and product development.

Data Analytics

The process of collecting, cleaning, and analyzing data to extract meaningful insights. Data analytics can be used to improve decision-making, identify trends, and solve problems.

Customer Journey

The process that a customer goes through when interacting with a business. The customer journey can be divided into a number of stages, such as awareness, consideration, purchase, and post-purchase.

Conversion Rate Optimization (CRO)

The process of improving the percentage of visitors to a website who take a desired action, such as making a purchase or signing up for a newsletter. CRO can be done through a variety of methods, such as improving the website’s design, content, and navigation.

Customer Acquisition Cost (CAC)

The cost of acquiring a new customer. CAC can be calculated by dividing the total marketing and sales costs by the number of new customers acquired. CAC is an important metric for businesses to track, as it can help them to determine the profitability of their marketing and sales campaigns.

Customer Lifetime Value (CLTV)

The total amount of money that a customer is expected to spend with a business over their lifetime. CLTV can be calculated by multiplying the average customer purchase amount by the average customer lifetime. CLTV is an important metric for businesses to track, as it can help them to determine the value of their customers and make decisions about how to allocate marketing and sales resources.

Return on Investment (ROI)

The amount of money that a business makes from an investment, expressed as a percentage. ROI can be calculated by dividing the net profit from an investment by the cost of the investment. ROI is an important metric for businesses to track, as it can help them to determine the success of their investments.