The internet can be a double-edged sword, and one of its biggest dangers lies in the form of Google penalties. In an instant, websites can go from being on top of the search engine rankings to losing all visibility – potentially leading to lost business or clients. If your website has been hit with a penalty by Google, you may feel like there’s no hope for recovery. But don’t despair – it is possible to recover from a Google penalty if you know what steps to take!
We understand how intimidating it can be when you get dinged by Google’s algorithms; but with some effort and patience, you can make sure your site gets back in good standing with search engines.
Start regaining confidence in your SEO today with Prostar SEO's Google penalty recovery services!
What is a Google penalty?
Ironically, a Google penalty can actually be a good thing for your website. That’s because it means that you are now aware of an issue and have the chance to take action to fix it. A Google penalty occurs when search engine rankings drop due to violations of their guidelines or algorithms. These penalties can either come in the form of manual penalties from Google Webmaster Tools, or algorithmic penalties which occur without notice.
The most common culprits behind these types of penalties include unnatural links, low quality content, link schemes, poor user experience and backlink profiles with too many low-quality links. To get out of a penalty situation, all aspects must be thoroughly evaluated and then corrected accordingly by removing any questionable elements such as bad links and improving onsite SEO factors like page speed loading time and overall design
Additionally, building high-quality relevant links should also be part of the recovery strategy in order to improve the search engine ranking results over time.
In short, taking proactive measures is key if you want to avoid getting hit with a penalty – but if one does happen there is still hope! By diligently monitoring your site performance, implementing best practices and following Google’s guidelines closely, you will be able to successfully recover your lost traffic and regain your position in the SERPs (Search Engine Result Pages).
What do you get Google penalties for?
It’s no secret that Google is the gatekeeper of the internet and its search engine algorithms are designed to penalize websites for violating their standards. But what do you get google penalties for? To understand this, let’s take a closer look at how manual actions, bad links and duplicate content can lead to unwanted consequences on your website.
Using specific link building techniques such as creating high quality backlinks from reputable sources or avoiding spammy links can help prevent any potential penalties. Additionally, it is important to monitor your website using Google Analytics and Search Console so that you can quickly detect any issues with algorithm updates or other changes in rankings.
A few examples of violations which may trigger penalties include having too many bad backlinks, publishing low-quality content, or duplicating existing content without proper citation or attribution. All these activities fall under Google’s guidelines and if they find out about them, they will issue a penalty against the website. To avoid being penalized by Google, one should always be aware of their policies and make sure to follow best practices when developing content for their site.
The key takeaway here is that following good SEO practices helps create webpages that rank higher than those who violate rules set forth by search engines like Google. It also pays off in the long run since improving visibility leads to increased traffic and better opportunities for conversions. So keep an eye out for any suspicious activity on your site and stay up-to-date with all major algorithmic updates released by Google from time to time.
How can Google penalty recovery services from Prostar SEO help your website?
Google penalty recovery services from Prostar SEO can help your website in several ways:
Penalty Assessment
The first step in the recovery process is to identify the type of penalty your website has received and the reasons behind it. Prostar SEO can perform a thorough analysis of your website and your backlink profile to determine the cause of the penalty and develop a plan to resolve it.
Link Removal
If your website has received a manual or algorithmic penalty related to low-quality links, Prostar SEO can help you identify and remove those links. This can involve reaching out to webmasters to request the removal of links, disavowing links through Google Search Console, or using other tactics to remove links that may be hurting your website’s ranking.
Content Optimization
If your website has received a Panda penalty for low-quality content, Prostar SEO can help you optimize your content to ensure that it meets Google’s quality guidelines. This may involve revising existing content, adding new content, or updating the website’s overall structure and navigation to improve the user experience.
Technical Optimization
Prostar SEO can also help you resolve technical issues that may be impacting your website’s ranking, such as slow page load times, broken links, or crawl errors. By fixing these technical issues, Prostar SEO can help you ensure that your website is operating optimally and meeting Google’s best practices.
Ongoing Monitoring
Finally, Prostar SEO can provide ongoing monitoring and reporting to help you maintain your website’s ranking and avoid future penalties. This can involve regular link audits, website analytics and tracking, and ongoing content and technical optimization to ensure that your website remains in compliance with Google’s guidelines.
By using Google penalty recovery services from Prostar SEO, you can get the expert help you need to resolve any penalties affecting your website and regain your ranking and visibility in Google search results.
How can you tell if you've been hit by a penalty?
Have you ever wondered if your website’s sudden drop in organic search traffic is due to a Google penalty? Before jumping into the process of recovering from a Google penalty, it’s important to first determine whether or not one has been issued. Knowing how to tell if you have been hit by a penalty is essential before attempting any sort of recovery services.
The best way to find out if Google has punished your site with a manual action is through Webmaster Tools (Search Console). Here you can monitor messages sent directly from the webspam team at Google and see what types of penalties may have been issued. Some common examples of manual actions are link networks, unnatural links, thin content and cloaking. If there are no notifications present within Search Console then it could be an algorithmic issue such as being hit by the Google Penguin algorithm for low quality backlinks or improper anchor text distribution.
In order to get ahead of any potential problems, running periodic backlink audits using audit tools such as Ahrefs, SEMRush, and Majestic SEO will help identify problem areas that need attention immediately. Also, making sure all websites follow webmaster guidelines set forth by Google regarding linking practices and overall quality standards should also be taken into consideration when trying to avoid getting penalized in the future. Quality backlinks combined with informative content will lead to higher rankings on SERPs without worrying about receiving unwanted penalties.
What are the most common Google penalties?
There are several types of penalties that Google can impose on websites, here are some of the most common ones:
- Manual Penalty: This penalty is issued by a Google employee when they find evidence of spammy, manipulative, or otherwise low-quality links pointing to a website.
- Algorithmic Penalty: These penalties are the result of changes to Google’s ranking algorithms and are generally automatic. They can be triggered by various on-page and off-page factors, such as keyword stuffing, duplicate content, or a high number of low-quality links.
- Mobile Penalty: Starting in 2015, Google began penalizing websites that are not optimized for mobile devices by lowering their search rankings on mobile search results.
- Local Pack Penalty: Google has strict guidelines for businesses that want to appear in the Local Pack, and businesses that violate these guidelines can receive a penalty.
- Panda Penalty: The Panda algorithm is designed to penalize websites with low-quality content, such as content farms or sites with a high amount of duplicate or plagiarized content.
- Penguin Penalty: The Penguin algorithm is designed to penalize websites that engage in manipulative link building practices, such as purchasing links or participating in link schemes.
- HTTPS Penalty: Starting in 2014, Google began giving a slight ranking boost to websites that use HTTPS, the secure version of the HTTP web protocol. In 2017, Google announced that it would begin penalizing websites that don’t use HTTPS by displaying a “Not Secure” warning in the browser.
These are just a few examples of the penalties that Google can impose on websites. To avoid penalties, it’s important to follow Google’s guidelines and to provide high-quality content and user experience.
How to fix the most common Google penalties with Google penalty recovery services from Prostar SEO?
The first step towards recovering from any type of google penalty is finding out why exactly it happened. To do this, you need an SEO Penalty Audit Service that can identify all violations against Google’s Webmaster Guidelines so that corrective measures can be taken immediately. Once the violation has been identified, you should contact Google’s Spam Team directly via email to explain the issue and request reconsideration after making necessary corrections. This process might take some time before you see results but there are ways in which you can speed up recovery such as removing low-quality content and disavowing bad/unnatural backlinks pointing to your site.
It is important to ensure that these issues don’t recur once the initial problem has been addressed; otherwise, further damage could be done not just with respect to your ranking position but also reputationally within Google’s systems. Therefore, regularly monitoring your website performance using tools like Search Console is highly recommended in order to prevent any future penalizations from happening again.
Link Schemes
The internet, like a web of interconnected threads, is composed of links. Inbound links provide the foundation for many websites and are an essential part of any successful website’s link profile. But, when questionable or non-compliant links such as those created through black hat link building techniques form part of that link profile, a nasty surprise may await you: a Google algorithm penalty leading to negative action taken against your site.
Navigating the complex landscape of penalties can be daunting but one common type is clear: Link schemes. These occur when someone attempts to manipulate PageRank or search rankings by linking from low quality sources with anchor text links or buying inbound links from other sites. Non-conforming link profiles violate Google’s Webmaster Quality Guidelines and will result in a penalty if not properly addressed.
To avoid link scheme penalties it’s important to pay close attention to your link profile and make sure all backlinks comply with guidelines set out by search engine algorithms. You should regularly review what types of sites are linked to yours, how often they update their content, and where the majority of incoming traffic originates from. Removing non compliant links quickly can help reduce the likelihood of being penalized while also improving overall SEO performance.
Taking proactive steps towards understanding your website’s current state when it comes to its link profile is key; making sure there are no violations present helps ensure compliance with search engine algorithms and keeps your business safe from costly penalties down the line.
Thin content or scraped content
Thin content or scraped content can be a major issue when it comes to Google penalty recovery. It’s like the elephant in the room and is often overlooked by businesses who are trying to regain their rankings on search engines. To get back into Google’s good books, they need to tackle this problem head-on.
Content audits are an essential part of any successful google penalty recovery strategy. Content issues such as thin and auto generated content, spun content, unmoderated user generated content, misleading information, and more all have a negative impact on how your website appears in SERPs (search engine results pages). So before you call up any professionals for Google penalty recovery services, make sure that you address these types of issues first.
Keyword stuffing
Keyword stuffing is an issue that has been plaguing webmasters and SEO experts since the early days of Google Search. According to one statistic, up to 95% of all websites have been found guilty of keyword stuffing at some point or another. This can be a major problem for those sites wanting to maintain their search engine rankings as well as stay in good standing with Google – something that Rap Genius recently learned when they were hit with a penalty regarding this very issue.
When it comes to preventing keyword stuffing from becoming an issue, there are several steps you should take. First, use relevant keywords in each page’s content but limit them: too many target keywords will lead to problems down the line. Additionally, make sure your links are valid; any problematic links could trigger the dreaded ‘keyword stuffing’ flag on Google’s Webmaster Tools which could cause further issues for your website. Finally, use various SEO tools such as Moz or SEMrush to monitor your ranking performance so you spot any keyword-stuffing-related drops before they become serious problems.
It may seem like a daunting task given its prevalence rate, but taking proactive steps towards avoiding keyword stuffing can go a long way towards protecting your site from penalties (and potential recoveries) issued by Google Search Console. If done properly and monitored regularly through effective tools and methods, managing keyword usage won’t be nearly as much of a headache for webmasters and SEO experts alike!
At ProStar SEO, we understand the challenges that website owners face when dealing with Google penalties.
Google penalties, which can come in the form of manual actions or algorithmic penalties, can significantly impact your website’s search traffic and organic search rankings.
Our Google Penalty Recovery Services are designed to help you navigate these penalties and get your website back on track.
If your website has been hit with a Google penalty, whether it’s a manual action penalty or an algorithmic penalty, we have the expertise to assist you in the recovery process.
We start by conducting a comprehensive SEO audit, examining every aspect of your website to identify the issues that led to the penalty.
One common reason for manual action penalties is the presence of bad backlinks, which can harm your site’s search rankings.
Our team specializes in analyzing your backlink profile and identifying any low-quality or spammy links. We also help you prepare and submit reconsideration requests to Google to have manual actions lifted.
Algorithmic penalties, on the other hand, can be triggered by factors such as thin content or duplicate content on your site.
We work on improving content quality and ensuring your website adheres to Google’s quality standards. Our content strategies are designed to address these issues and enhance your site’s overall performance.
Our team keeps a vigilant eye on Google’s algorithm updates and changes in its webmaster guidelines. This proactive approach allows us to not only recover your site from existing penalties but also protect it from future penalties. We believe in doing SEO the right way, following ethical practices, and staying ahead of the curve.
With our services, you’ll experience improvements in keyword rankings, organic search traffic, and search engine visibility. We focus on core web vitals, site speed, and technical SEO to provide a seamless user experience for your visitors.
Our Google Penalty Recovery Services are backed by a unique methodology that combines real data, in-depth analysis, and a commitment to delivering results. We understand that every website is different, and we tailor our strategies to address your specific needs and challenges.
In addition to our penalty recovery services, we offer a wide range of SEO services, including SEO audits, link profile analysis, and SEO strategy development. We also provide case studies and FAQ schema implementation to enhance your site’s search engine rankings.
ProStar SEO is your trusted partner in navigating the complex world of Google penalties and SEO challenges.
Let us help you recover from Google penalties, improve your search visibility, and achieve the first-place rankings you deserve.
Contact us today to learn more about our comprehensive SEO services and how we can assist you in your SEO journey
Prostar SEO Google penalty recovery services
Recent estimates suggest that over 1.5 million websites can expect to receive a penalty from Google every year, making Prostar SEO Penalty Recovery Services an increasingly sought-after service by website owners. While this may seem daunting, there are several steps one can take to minimize the damage and recover quickly. By understanding what is required in a reconsideration request and through detailed link analysis, as well as adhering to authoritative backlinks and editorial guidelines for Google Drive, News, Discover, snippets and other services, websites can become penalty free once more with some effort.
Organizing lists of backlinks and having them ready for review when submitting a reconsideration request or requesting removal from certain sites is essential for successful recovery; so too is following specific parameters set out by Google themselves. This includes ensuring all content adheres to their standards regarding quality control – such as being helpful, informative and trustworthy – as well as avoiding techniques like keyword stuffing which will result in penalties for spammy links or manipulation of search engine rankings.
What is the process of Google penalty recovery by Prostar SEO?
1. Identifying the problem
Identifying the problem is a key step in any SEO penalty recovery service. Take the case of a small business whose website was hit with an algorithm update by Google, causing their page rankings to drop significantly and quickly. In order to regain their previous standing, it’s essential that they identify what caused the ranking drop so they can take corrective action.
The first task involves researching over a certain time period to determine why the site received a penalty from Google. A detailed report will be needed to evaluate external links coming into the website as well as its internal linking structure; also analysis of how users interact with content on both desktop and mobile devices needs to be taken into consideration. The results from this research should provide valuable insight about any potential issues such as suggestive or dangerous content, explicit material or lack of G-rated content for children.
Once these problems are identified through research, then a plan can begin to unfold on how best to approach them; typically this could involve using a specialized link tool like Majestic SEO or Ahrefs to assess broken links and bad backlinks, while adding more user friendly features (such as videos) which have been found successful at engaging visitors. The ultimate goal here is not only fixing errors but creating an optimized web presence that stands out ahead of competitors without fear of receiving another penalty from Google.
2. Taking action
Once an issue of a Google penalty has been identified, it’s time to take action. According to research, Websites that have experienced a Penalty can expect up to 40% loss in traffic after the Penalty is enacted. Taking proactive steps towards recovery should be done as soon as possible and may include:
- Ensuring all email addresses are valid and updated with accurate information – this prevents daily spam emails from being sent out.
- Using markup content invisible on any backlinks into monitorbacklinks–this allows you to keep track of your backlinks and make sure they stay within Thediscover policy guidelines.
- Making sure there are no misrepresentations of actions or violations of policy when creating rich snippet spam links-it’s important for these links to follow both internal policies as well external ones set by search engines like Google.
- Setting up automated systems for sending out follow up emails – this will help ensure prompt response from webmasters who link to sites owned by you or clients.
- Regularly monitoring outbound links – keeping track of how many outbound links are present helps prevent site owners from getting penalized due to too many outbound links leading away from their websites.
ail sont valides et mises à jour avec des informations exactes – cela empêche l’envoi quotidien de spams.
- Utiliser un contenu de balisage invisible sur tous les backlinks dans monitorbacklinks – cela vous permet de garder une trace de vos backlinks et de vous assurer qu’ils respectent les directives de la politique de Thediscover.
- S’assurer qu’il n’y a pas de fausses déclarations d’actions ou de violations de la politique lors de la création de liens de spam d’extraits enrichis – il est important que ces liens respectent à la fois les politiques internes et externes définies par les moteurs de recherche comme Google.
- Mise en place de systèmes automatisés pour l’envoi d’e-mails de suivi – cela aidera à garantir une réponse rapide des webmasters qui renvoient vers des sites appartenant à vous ou à des clients.
- Surveiller régulièrement les liens sortants – garder une trace du nombre de liens sortants présents permet d’éviter que les propriétaires de sites ne soient pénalisés en raison d’un trop grand nombre de liens sortants qui s’éloignent de leurs sites Web.
3. The reconsideration request
The reconsideration request is an important step in the process of recovering from a Google penalty. It involves submitting a detailed report to a human reviewer, explaining how low quality digital content has been removed or improved and outlining changes to editorial practices that have been implemented. This includes providing examples of articles written by often guest authors which do not meet Google’s standards for high-quality content, as well as any medical expert opinions that may be required. The goal should be to show that harassing or hateful content has been removed and steps have been taken to ensure it will never appear on your site again.
When preparing a reconsideration request, it is essential to provide details about all the improvements made since the penalty was issued. Most importantly, this means fixing any issues with low quality digital content and shifting towards more rigorous editorial processes in order to avoid similar problems occurring in future. This could include creating stricter policies for accepting guest posts and ensuring there are no mistakes when citing third party sources within articles.
It can also involve introducing additional measures such as having an audit report completed or hiring new staff members who specialize in areas like SEO optimization or web security. Taking these proactive steps can help demonstrate commitment towards improving website performance and increasing user satisfaction long term.
How long after a penalty can you expect to get your rankings back?
When recovering from a Google penalty, one of the key questions to ask is how long it will take before rankings are restored. This largely depends on the type and severity of the penalty – for example, penalties applied due to bad user experience or violent content may require more time than those related to terrorist content or medical content. Furthermore, any changes that need to be made in order to comply with regulatory guidelines can also add complexity and delay results.
In today’s digital landscape, there has been an explosion of audiovisual audio content available through streaming services such as YouTube and Netflix. As a result, algorithms must now process vast amounts of data quickly and accurately in order to determine whether certain material contains potentially bad content. If this kind of investigation is necessary after receiving a penalty, then recovery times could be longer still if manual intervention is needed. Additionally, websites should also make sure their mobile versions meet current standards; otherwise they risk getting penalized again once reinstated by Google.
Has your website been hit with one or multiple Google penalties and you're looking for Google penalty recovery? Contact us now and we will help!
Learn more about Prostar SEO Google penalty recovery
How long does it take to recover from a Google penalty?
The answer to how long it takes for a website or business to recover from a Google penalty is not an easy one. It can take anywhere from days to months, depending on the severity of the penalty and the time taken by the owner to make corrections.
It all starts with identifying what kind of penalty has been imposed upon your site. There are many types of penalties that come directly from Google such as manual actions, algorithm changes and even link-based penalties. Once you have identified which type of penalty you are dealing with, then you need to work out why this has happened in order to fix it.
For instance, if there was a problem caused due to poor quality content on your website, then this needs rectifying first before any further steps can be taken towards recovering from the penalty. If however, it was due to incorrect links leading back to your page, then these will need addressing quickly too so that they do not cause any further problems down the line. After resolving whatever issues were causing the penalty in the first place, you should start seeing some improvement over time but it is important to note that recovery may still take several weeks or even months depending on how severe your original offence was.
As efforts continue towards fixing what went wrong and improving overall performance according to best practices, eventually results should begin being seen within search engine rankings and more traffic coming through organic sources. As progress continues month-on-month, gaining momentum along its way until ultimately full recovery is achieved – however long that may take!
How can I prevent getting a Google penalty?
Avoiding a Google penalty altogether is an ideal goal for any website owner. It’s easy to assume that you won’t be affected, but the truth of the matter is that even the most well-maintained and compliant sites can suffer from algorithmic or manual penalties due to changes in search engine policies or other factors outside of your control. Coincidentally, there are several steps you can take to help reduce the chances of getting penalized by Google:
Firstly, keep abreast of algorithm updates and guidelines provided by Google so as not to inadvertently break them. Pay careful attention to content quality, both onsite and offsite – make sure it’s relevant and up-to-date. Lastly, ensure all links pointing back to your site come from reputable sources with normal anchor text ratios. In addition, here are three key tips which will aid in avoiding a Google penalty:
- Optimize page titles & meta descriptions according to best practices;
- Check canonical tags regularly;
- Monitor link profile often for unnatural activity.
It’s important to note that prevention is better than cure when it comes to recovering from a Google penalty. Taking proactive steps such as those outlined above should go some way towards protecting against potential penalties being given out by Google – who wouldn’t want that? With this in mind then, making sure websites adhere strictly to webmaster guidelines set out by Google becomes hugely beneficial over time since failure to do so could lead to serious repercussions down the line.
Are there any long-term effects of a Google penalty?
Google penalties can have long-lasting effects, even when they are removed. It is important to understand the potential consequences of receiving a penalty before attempting to recover from it.
When a website receives a Google penalty, its search engine result page (SERP) ranking will likely be affected in some way. This means that sites with lower rankings may not appear on the first page of results for relevant keywords and phrases. As a consequence, this could mean fewer visitors to your site due to reduced visibility. Even if you do manage to remove the penalty eventually, there is still no guarantee that your SERP ranking will return to where it was prior to receiving the penalty.
Recovering from a Google penalty requires time and effort as well as an understanding of SEO best practices and how search engines work. You need to identify what caused the penalty so that you can take steps to avoid similar issues in future. The process may also involve submitting reconsideration requests or making changes to your website such as removing any spam links or content deemed inappropriate by Google’s algorithms. Ultimately, however, it is up to Google whether or not they decide to restore your previous SERP ranking after recovery from a penalty has been completed successfully.
Therefore, while recovering from a Google penalty can improve your chances of getting back into good standing with the search engine giant, there is always the possibility that lingering effects remain which prevent you from achieving optimal levels of success online. Taking steps now towards preventing penalties in future can help minimize damage should one occur nonetheless – both short term and potentially longer lasting ones too.
What are the consequences if I don't fix a Google penalty?
When you receive a Google penalty, the consequences of not fixing it can be serious. The most obvious consequence is that your website will be removed from search engine results pages (SERPs). This means that any potential customers who are searching for products or services related to yours won’t find your business and could instead opt to visit one of your competitors. As a result, this could have a significant impact on your sales and revenues.
In addition, if you don’t take steps to address the underlying cause of the penalty then there is also a risk that your ranking may never recover. Even after the penalty has been lifted and your site reappears in SERPs, its rankings may remain low due to missing out on valuable time spent at higher positions. This can lead to permanent damage to the reputation and visibility of your brand online as well as long-term financial losses.
Are there any third-party tools to help with Google penalty recovery?
The consequences of not fixing an issued Google Penalty can be dire and long-lasting. With the ever-changing nature of online search engine optimization, penalties from Google can cause a website to drop in rankings or even become completely removed from their indexing system. This could mean thousands of lost visitors which would lead to decreased revenue for any business relying heavily on its web presence. As such, it is important to take action quickly when faced with this type of penalty.
Like many problems that arise in life, facing a Google Penalty can seem overwhelming at first; but there are solutions available. Thankfully, digital marketers have developed third-party tools that help businesses recover from such penalties as these. These tools provide detailed analysis and recommendations on how to fix potential issues so that a website’s ranking may eventually start to rise again and regain visibility within the SERPs (Search Engine Results Pages). In addition, some services offer ongoing maintenance plans that actively monitor SEO performance for continued success over time.
For those looking to take advantage of these resources and make sure they stay ahead of any future penalties, now is the perfect time to get started. It’s a much easier preventative measure than trying to play catch up after already having been penalized by Google – something no one wants! Investing in quality third party software provides valuable insight into various areas like backlinks audit & disavowal, keyword research & tracking, content creation & optimization – all key elements needed for successful recovery efforts moving forward.
Why is Google Search Console one of the most important tools for a website owner?
Google Search Console (previously known as Google Webmaster Tools) is one of the most important tools for a website owner for several reasons:
- Monitoring Website Health: Google Search Console provides website owners with detailed information about how Google is crawling and indexing their site, including any crawl errors, broken links, or security issues. This allows website owners to identify and resolve any technical problems that may be impacting their website’s ranking and visibility in search results.
- Improving Website Rankings: By using Google Search Console, website owners can see which keywords their site is ranking for and track changes in their website’s visibility in search results. This information can be used to make informed decisions about optimizing their website’s content and structure to improve their ranking in search results.
- Identifying Issues with Mobile Optimization: Google Search Console includes tools specifically designed to help website owners monitor their site’s performance on mobile devices. This includes information on mobile-friendliness, loading speed, and mobile usability issues, which can be critical for websites that want to rank well on mobile search results.
- Managing Search Appearance: Google Search Console also allows website owners to manage how their website appears in search results, including the display of rich snippets, sitelinks, and other elements that can impact the visibility and click-through rate of their site.
Monitoring Backlink Profile: The backlink profile is an important factor in Google’s ranking algorithm, and Google Search Console provides website owners with detailed information about the links pointing to their site. This information can be used to identify and remove any low-quality links that may be hurting their website’s ranking.