PPC agency for Google Ads, Microsoft Advertising and Meta campaigns By ProStar SEO
— PPC
Why businesses hire a PPC management company
ProStar SEO is a PPC agency that manages pay-per-click campaigns on Google Ads, Microsoft Advertising and Meta, and judges every campaign on revenue. Conversion tracking goes in before budget does. You see cost per lead, qualified leads and sales in one report, and you can leave any month.
Google Ads, Bing and Meta all reward advertisers who feed them clean conversion data. A self-managed account rarely does. It runs on broad keywords, default bidding and a conversion goal that counts page views, so the ad auction spends the budget exactly as instructed. PPC management rewrites those instructions.
Our PPC specialists apply the method ProStar uses for search engine optimization: measure the baseline, change one variable, measure again. Most agencies report clicks and impressions. We report conversions, revenue and whether each campaign is profitable.
Where ad spend leaks in a self-managed account
Wasted spend hides in three places we check first. The search terms report shows the real queries behind each click, and on an unmanaged account a large share carry no buying intent. Missing negative keywords let those queries keep bidding. Loose match types widen the net again.
The second leak is measurement. When conversion tracking counts a form view as a lead, smart bidding optimizes toward form views. The third is structure: forty unrelated ad groups sharing one budget can’t give each product its own landing page.
A PPC account loses money quietly, one irrelevant search term at a time.
What changes when a dedicated account manager runs your PPC campaigns
A dedicated account manager owns your accounts week to week. That person reviews search terms, adjusts bids and rewrites ad copy, then explains each change in plain numbers. Your campaigns stop drifting between quarterly check-ins.
The result is fewer, better clicks and less waste. A law firm paying $90 per click can’t afford curiosity traffic, and neither can a SaaS company chasing demo requests. That’s the gap between a PPC consultant who audits once and a PPC management agency that stays in the account.
Request a free PPC audit of your ad accounts
Free audit, no contract. Tell us what you spend today and we’ll show you where the budget goes.
— Pay-Per-Click Advertising
Pay-per-click advertising explained: how PPC works
Pay-per-click advertising is an online advertising model where the advertiser pays only when someone clicks an ad. Google Ads, formerly Google AdWords, runs the largest PPC auction. Microsoft Advertising serves the same kind of ads on Bing, and Meta sells paid social placements on Facebook and Instagram.
Each platform runs an auction. Advertisers bid on keywords or audiences, and the platform decides which PPC ads show and what each click costs (the CPC). Google splits its inventory between the Search Network and display ads on partner sites. Search engine marketing (SEM) is the older name for the search side of that work, and paid media covers the whole mix of channels and platforms.
Paid search vs SEO: when paid traffic beats waiting for organic rankings
Paid search buys visibility on day one. SEO builds it over months. Paid traffic lets small businesses and B2B firms reach potential customers at the moment of search, with geo-targeting down to a radius around one office. PPC advertising also works as PPC marketing research: it shows which offers convert before you commit content to them.
Every dollar of ad spend is measurable against return on investment. That makes Google PPC the fastest way to test whether a keyword converts before investing in organic content for it. Once a term proves itself in paid search, our local SEO services team can target it organically.
Quality Score, cost per click and why ad copy matters
Google builds each keyword’s Quality Score from expected click-through rate, ad relevance and landing page experience. A higher Quality Score lowers the cost per click for the same position. That mechanism explains why ad copy and landing pages matter as much as the bid.
Responsive search ads accept up to 15 headlines and 4 descriptions. Our ad copywriting treats every asset as a complete ad in any combination, then tests the offer itself. Pay per click rewards that discipline with cheaper clicks.
SEO builds your long-term visibility. PPC brings you clients this week. On Google, Bing and Meta, ProStar SEO manages your campaigns down to the dollar, optimized for revenue per click. Month to month, no long-term contract.
PPC services for Google, Bing and Meta
ProStar’s PPC management services cover the full account, from setup through ongoing optimization, with one team from the first call to the monthly report. Campaign management stays in house, and each account follows a written PPC strategy. No part of your account gets outsourced.
Google Ads and Bing Ads search campaigns
Google Ads carries most search budgets, so every engagement starts there: search ads, Google Shopping, YouTube ads and Performance Max. Our Google Ads agency page covers that work in depth. Bing Ads, now Microsoft Advertising, imports a Google Ads account directly, and its clicks often cost less for the same keywords.
We separate brand, competitor and generic campaigns. Bid management moves to smart bidding, with a Target CPA or Target ROAS, once an account has enough conversions to support it.
Facebook and Instagram ads through Meta
Meta ads reach buyers before they search. Facebook ads and Instagram placements on social media build demand with interest audiences, lookalikes and retargeting lists fed by your site visitors and CRM data. For a PPC advertising agency, this is where customer acquisition starts.
Paid social works best next to paid search. Retargeting brings back visitors who clicked a Google ad and left, and remarketing lists keep the offer in front of them while they compare vendors.
Keyword research, landing pages and conversion rate optimization
Keyword research starts with your revenue data, then moves to search intent and competitor gaps. We group keywords by intent, assign exact match to the terms that already convert, and review negative keywords weekly.
Conversion rate optimization (CRO) is where the numbers move most, and where conversion rates usually double or stall. We run A/B testing on the offer, the landing page and the form. Google won’t test those for you. ProStar also designs websites, so our team rebuilds landing pages when the existing site can’t keep the ad’s promise.
Talk to a PPC specialist about your accounts
One call, your account on screen. We’ll point out the three largest leaks before you commit to anything.
PPC reporting on ROI, ROAS and cost per lead
A campaign is only as good as the data it learns from. As a PPC company, we treat conversion tracking and attribution as the first deliverable of every engagement, before any budget increase.
Conversion tracking with GA4, Google Tag Manager and CRM data
Google Tag Manager deploys every conversion tag without touching your site’s code. GA4 records on-site behavior, and enhanced conversions send hashed first-party data back to Google Ads when cookies fail.
Sales that close later in HubSpot or another CRM come back as offline conversions, and GA4 analytics tie each sale to its campaign. Smart bidding then learns the difference between a lead and a customer. Our technical SEO team handles the site side of that setup.
Client results: more leads and sales from pay-per-click campaigns
Transparent reporting leads with the metrics that pay your bills:
- Cost per acquisition and cost per conversion, by campaign
- Return on ad spend (ROAS) and revenue, by channel
- Qualified leads and their conversion rate to customers
- Budget pacing against your monthly target, in one live dashboard
Three case studies from recent Google Ads management engagements show what the method produced. A healthcare client’s conversion rate rose 310% after we rebuilt landing pages around high-intent keywords. An ecommerce client’s cost per conversion fell 52% after a restructure across Google Shopping and search. A law firm received 380% more qualified leads. The full write-ups sit in our documented client results.
Get a PPC management quote for your budget
Flat monthly fee, no long-term contract. We’ll size the work against your accounts and your goals.
Clicks without tracked revenue behind them are a guess with a chart attached.
Paid advertising for ecommerce, SaaS and regulated industries
ProStar built its SEO practice in industries most agencies avoid, and our paid advertising work follows the same clients. Google Ads policy restricts or certifies advertisers in healthcare, gambling and financial services. An account that ignores those rules gets disapproved ads. Our law firm SEO and healthcare SEO clients run paid campaigns inside those rules.
Google Shopping and Performance Max for ecommerce stores
Google Merchant Center is the product feed behind every Shopping ad and every Performance Max product placement. Feed quality decides both: titles, prices, GTINs and availability. Our ecommerce digital marketing agency team fixes the feed, then splits products by margin so bestsellers get the budget.
Shopify stores send the same feed to Meta, so one clean catalog improves Facebook ads and Google Shopping at once.
B2B and SaaS lead generation with paid search
B2B and SaaS buyers search in small volumes with high intent. A keyword like “SOC 2 compliance software” might see a few hundred searches a month, and each demo request is worth thousands. Lead generation there depends on tracking the pipeline past the form.
We pass CRM stages back to Google Ads so bidding favors the leads that became opportunities. Our B2B SaaS SEO agency team then targets the same terms organically.
Frequently asked questions about PPC management
How much does a PPC agency charge?
Most PPC agencies charge a monthly retainer, a percentage of ad spend (commonly 10 to 20%) or a mix. ProStar’s PPC management fee is flat and based on account complexity, so it doesn’t rise when your budget does. See our SEO pricing for how we structure retainers.
What budget do PPC campaigns need?
Google sets no minimum. A monthly budget of about $1,000 gives most local PPC campaigns enough clicks to test keywords and collect conversion data. Legal and insurance need more, because their cost per click runs higher. We recommend starting one PPC campaign well funded rather than five starved ones.
How long before pay-per-click management shows results?
Search ads can produce clicks and leads within days of launch. Smart bidding needs several weeks of conversion data to stabilize, so we judge a new account at 60 to 90 days. Pay per click management compounds after that: each month of data makes the next bid smarter.
Do I own the ad accounts and data?
Yes. You keep full ownership of your Google Ads, Microsoft Advertising and Meta accounts, your conversion data and your ad creative. We work inside your accounts with manager access, never in accounts we control.
How do I choose the best PPC agency?
Ask who touches the account each week, what gets reported and whether you can leave. PPC companies differ most on those answers, whether you call them a pay-per-click agency, a pay per click agency or a PPC management firm.
Ask for a track record in your industry and for the strategist’s name. The Google Partner and Premier Partner badges show that an agency met Google’s spend and certification thresholds; they don’t tell you who your account manager will be.
Why choose ProStar as your full-service PPC agency
ProStar SEO has worked from Québec since 2019, with offices in Québec City, Montreal, Toronto and Calgary. Our PPC experts work month to month with a 30-day cancellation, because a PPC agency that needs a long-term contract to keep you is telling you something. That transparency is the expertise we’d rather prove than claim.
One team for paid search and SEO
Paid and organic results share one search results page and one keyword dataset, which is why a paid search agency working apart from your SEO team leaves growth on the table and hands ground to competitors. The search terms that convert in Google Ads become the topics our SEO content writing team targets, and pages that rank organically lower your paid cost per click.
- Flat-fee PPC management with no percentage of ad spend
- Conversion tracking in place before any scaling
- Campaigns in English and French, with Spanish on request
- One keyword dataset shared between Google Ads, SEO and our contextual density content method
Book a free consultation with a PPC expert
Free consultation, no contract. Bring your account and your current cost per lead.
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