What is SEO or Search Engine Optimization?
Search engine optimization (or more commonly called SEO) is a relevant area for all industries and all businesses, including pharmaceutical companies who seek to generate traffic to their sites, build brand awareness, as well as engage with their target audience.
Every single day, science professionals are using the internet to look for information, and these people often work for larger and bigger organizations, which can present unique opportunities (as well as challenges) for pharmaceutical companies.
What is Pharma SEO?
The main goal of pharma SEO is to help your pharmaceutical company achieve organic growth by using many core principles that didn’t changed much despite the rapid changes to advertising landscape and industries on a global scale.
You can break down those core principles into some simple concepts that you might have heard of before:
- The importance of knowing your target market as well as their unique characteristics
- The ability to own your content and consistently want to improve it
- The capacity to build a website as well as related tools that you'd be comfortable to interact with yourself
- Aiming to be precise, but also concise at the time and doing this at every opportunity you get
For pharma SEO, we recommend to focus on a two-part approach that tries to:
- Answer questions asked by both new and existing members of your audience
- Inform and teach your audience about new developments in your field by providing accurate, relevant, as well as timely information
Why SEO Pharma Matters?
These two goals will make up the largest number of search queries that provide ample opportunities that bring you closer to reaching your Pharma SEO goals.
Please note that even if you have a well-designed SEO strategy, you have to keep in mind that SEO takes time. Not only does it takes time to gather data that gives an accurate view of the results, and, finally it takes time to attract new visitors and generate relevant traffic.
The pharmaceutical industry is especially known for its competitive nature, but, fortunately, there are some actions you can take in order to take advantage of the situation and attract visitors to your website.
What are the benefits to work with Prostar SEO for your SEO Pharma?
Personalized service for your Online Marketing Strategy.
The needs of each and every one of our client are different. Therefore, we offer a tailor-made service to our partners. We have regular meetings in order to explain the steps to take to put the SEO strategy in place and how it is supposed to be deployed as well as follow up on results.
No long-term contract for the Best Pharma SEO
At Prostar SEO, performance is our driving force. None of our clients have long-term obligations. If you are not satisfied with the results we brought, you are able to terminate your agreement with 30 days’ notice.
Scientific SEO approach
Contrary to popular belief, SEO is not an art. There’s a real science to organic searches with the various data available to us. This is why we use a scientific SEO based on up-to-date statistics as well as a detailed analysis of the competition. Our talented team uses the most powerful technological tools available on the market and our results confirm the quality as well as the effectiveness of this approach.
Competitive prices for Pharma SEO with Free Google Ads Management
We offer various price packages in order to meet the specific needs and budget of our different customers. Our Pharma SEO service is available for businesses of all sizes, small or large.
What can you to have a good pharma SEO?
Creating a well-oiled Pharma SEO campaign means two things: you have to be able to incorporate several factors and you have to be willing to re-evaluate as well as make changes as needed. Here are some SEO tips to make the best use of the tools for SEO purposes.
Capture The Coveted Featured Snippet
You might have noticed a small text at the top of a Google search results page. This is called a featured snippet and it is something that the search engine believes best fits the query submitted. The ultimate aim for your Pharma SEO should be:
- To do what you can to get pieces of your website, or your company’s content, to feature in this snippet area
- To make sure it’s content that you want to be seen, are proud of and want to be used to attract more visitors
- To diversify the content, so more than just text appears (like images and videos, if relevant and applicable)
Having your content listed in this snippet means that:
- Your Pharma SEO strategy or plan is likely well constructed
- The pages of your site are well indexed and show no errors
- The content you created lends itself well to a more summarized format
In order to put things in perspective, remember that 68% of online experiences start with a search engine such as Google. 53.3% of website traffic comes from an organic search. If you want your web pages to start showing up at the top of the first page, you’ll have to use your keywords wisely, have relevant content, and ensure the information is useful for your target audience.
Be Mobile Friendly
Many professionals from all industries access the internet using their phones, which is especially true for science professionals looking for pharmaceutical products who are on the move with little time spent in a stationary office.
If the above describes any part of your target audience, then you should ensure that your website is mobile friendly with quality content that will be easy to read on any mobile device, whether it is a smartphone or a tablet.
If your website isn’t mobile-friendly in this day and age, you will miss out on a massive chunk of potential traffic whatever the keywords you use or the online presence and community you’ve built.
To ensure that your site is more friendly for viewing on mobile devices, you may want to consider using accelerated mobile pages (AMPs) that display the content in a stripped-down form in order to speed up the page loading time.
Google has a tool to ensure your site is compatible with mobile devices. It also provides feedback on a mobile user’s various challenges on a smaller device, such as font size or the use of Flash, which most mobile devices won’t support anymore.
Create High-Quality Content
High-quality content that is useful to your target audience is a must especially in pharma SEO, where company sites are often the main and primary source for specific information.
Pharmaceutical companies should also ensure that their Pharma SEO strategy includes:
- Updating content regularly to make sure that backlinks (links to your website that are present on external websites) work correctly
- Review the quality level of content to make sure that it remains consistently high, accurate, and most importantly relevant
- Audit pages to make sure that they adhere to the overall content marketing strategy currently in place
Pictures and video in SEO Pharma
As the visual content is nowadays a key component in any digital marketing strategy, you want to make sure that it is the case for your pharma website as well. Make sure that the pictures you choose are not too big as this could lead your website to be slower. Then, use the correct format for similar purposes as well as compatibility purposes.
If you want to produce and display some videos, make sure that the user can play them directly on your website so that they stay longer on your page which is always a good sign.
Get Ready for Voice Search
As voice recognition is getting more and more present everyday with an increasing number of voice-based assistants such as Alexa or Siri, more and more people use voice searches on their mobile devices (including smartwatches), so it might be a good idea to make sure that your website’s content takes advantage of that and uses natural-sounding language in a conversational tone.
It’s best to put things such as long-tail keywords as well as other questions in the content you create, and you’ll have to know different keywords to include in order to make the most out of the content and finally frame it well.
If the information is inappropriately framed or doesn’t use the best and most accurate keywords available, you’ll discover that this page in question won’t generate as much traffic. In this situation, it’s worth taking the time to explore whether the content matches up with actual search queries as well as high ranking keywords.
Work On Building Authority and Expertise in Your Field
When you create and add custom content to your website, you’re not only supporting your Pharma SEO strategy by adding relevant content, but you’re also increasing your established authority as a trusted and reliable source of information in your field.
In addition, your expertise gets further established as your relevant content is referenced again and again by other websites in the form of backlinks and visits to specific landing pages (ideally not your homepage).
Pharma companies must also build trust with their target audience, and the best way for pharmaceutical brands to do this is by providing relevant content as well as increasing brand awareness in the pharmaceutical industry.
Start working on a link-building strategy
Link-building is incredibly important in Pharma SEO. As you create relevant content, you will want to ensure that this content is available on as many places as possible. This means that a link for this piece of content and ideally all the others would need to be on other trusted websites such as schools, university, laboratories, and so on. Any place that is relevant to your target audience. But you can’t just upload a link there, this requires a strategy that will help you spread your links all over the internet. You can ask other people, make trades or try something else. But it’s important to work on it as soon as possible.
Check Your Status
There’s no Pharma SEO campaign that doesn’t require some form of monitoring as well as adjustment as performance data rolls in, Any SEO service will tell you there are a wide range of metrics to consider.
As you review this data, keep the user experience in mind (it’s highly important) and ask yourself if each page’s content is something you’d find useful when looking for it.
You may also need to conduct a new round of keyword research every now and then to make sure that fresh content gets regularly added, and your digital marketing as well as content marketing strategies remain accurate and relevant.
Pharma SEO Summary
As you craft your pharma SEO plan, keep in mind that there are several variables to consider besides upping your ranking on a Google results page.
Creating original content, researching keywords, using the proper tags, as well as looking critically at performance metrics will help you further refine your SEO Pharma plan over time.
Unfortunately, there’s no quick way to develop a Pharma SEO strategy as you need to wait for data to come in and refine it. But, it’s possible to expedite organic growth by providing a wide range of well-placed and high-quality content.