🩺 Prostar SEO Case Study
Private Medical Clinic
We Can Help You Too!
🚀 Snapshot Overview
Growth of Nearly 1,000 Keywords on Google (+2,400%)
Huge Growth 🚀
Over 120 Keywords on the First Page of Google
Huge Growth 🚀
700% Increase in Organic Traffic
Huge Growth 🚀
Over 500 “Snippets” and “Map Packs”
Huge Growth 🚀
🏢 About the Client
Our client is a modern medical clinic offering comprehensive healthcare services in a welcoming, patient-focused environment. At launch, their team knew that strong digital visibility would be critical to building momentum and attracting new patients — so they partnered with Prostar SEO to jumpstart results.
- Industry: Private Medical Clinic
- Start Date: May 2024
- Main Goal: Rapid local visibility and patient acquisition for a newly launched clinic
- Location: Quebec City, Canada
⚠️The Challenge
In May 2024, the clinic was just beginning their digital journey:
They ranked for fewer than 40 keywords, none of which appeared on the first page.
The clinic had no presence in local search results or the Google map pack.
Organic traffic averaged only 15 clicks per day with 60 daily impressions, driven mostly by branded searches.
🧠 The Strategy
To fast-track visibility and new patient bookings, we implemented a full-scale SEO strategy:
- Local SEO Foundation
- Keyword-Rich Service Pages
- Content Expansion
- Backlink & Citation Campaigns
- Branded vs. Unbranded Tracking
Claimed and optimized their Google Business Profile, targeting key services and geo-queries.
Built custom landing pages for each service (e.g., blood tests, walk-in, family care), aligned with local search intent.
Created localized blog content to drive unbranded search traffic and answer common health-related queries.
Developed authoritative local citations and backlinks to build trust and authority.
Set up advanced tracking to monitor real growth from high-converting unbranded terms.
📈 The Results (as of May 2025)
A year following the start of SEO efforts, The medical clinic experienced strong SEO growth across all major KPIs.
Metric | Before | After | Change |
Ranking Keywords (Total) | <40 | 1,000+ | 🚀 Explosive Growth |
First Page Ranking Keywords | 0 (new website) | 120+ | 📈 Major Search Presence |
Daily Organic Clicks | 15, mostly branded | 120+ | 🔥 +700% Increase |
SERP Features | 0 (new website) | 500+ | ⭐ Featured Everywhere |
🏆 Key Result Drivers
Ranking Keywords: Grew from <40 keywords to 1,000+ ranking keywords.
Top 3 Rankings: Over 120 first-page rankings, including multiple top 3 positions for core services.
Unbranded Traffic Surge: Branded search terms have dropped from 75% to just 30% of total ranking keywords.
50%+ of visitors now arrive via unbranded, high-intent keywords
🌟 SERP Features & Local Map Pack
The clinic now appears in 500+ SERP features (FAQs, reviews, maps, and more).
Want Customers to Find You First?
Whether you’re launching a new business or scaling locally, we help brands dominate search results and build trust from day one.