ProStar SEO Montreal | #1 Voted Best Montreal SEO
ProStar SEO Montreal
The #1 SEO Agency in MTL
Increase traffic to your website by improving your Google Search Ranking
Request a free SEO audit of your website in Montreal.
SEO Agency Montreal | Understanding Search Engine Optimization and Delivering Results
Do you wonder why your website receives little traffic? Or why your competitors appear higher above you in Google searches? The answer is that their SEO strategy is simply better than yours.
A Search Engine Optimization (SEO) agency is a specialized firm that helps businesses improve their online visibility through strategies like keyword optimization and content creation. Research shows that innovation is crucial for digital marketing agencies to stay competitive. Additionally, the concept of agency costs plays a role in the valuation of SEO activities, with dividends potentially lowering these costs.
Overall, SEO agencies play a vital role in enhancing their online presence and driving business growth, with various factors influencing their strategies and decision-making processes.
Search Engine Optimization (SEO) is a critical component of online marketing strategies, focusing on enhancing the visibility of websites and web pages in search engine results to attract more traffic and potential customers.
- The evolution of search engines has led to the development of SEO as a key marketing strategy, with agencies specializing in helping businesses improve their online presence through search engines1.
- SEO techniques include optimizing websites with keywords, content, and backlinks to achieve higher search engine rankings and visibility2 3.
- The dynamic nature of search engine algorithms requires a complex and adaptive approach to SEO, with some research suggesting the use of multi-agent systems and fuzzy decision support systems to assist in the SEO process4.
- SEO is not only about attracting traffic but also focuses on return on investment (ROI) and integrating organic SEO methods to achieve top rankings without paid advertisements1.
- In India, SEO has been identified as a powerful tool for advertising, with companies using SEO strategies experiencing an increase in customer acquisition compared to those using traditional methods5.
- The ethical considerations and professional intimacy within the SEO industry are important, as SEO plays a significant role in the digital marketing strategies of organizations6.
- Practical applications of SEO include optimizing travel agency websites to improve their search engine rankings and visibility, which directly impacts the effectiveness of their advertising and market presence7.
In conclusion, SEO is an essential and complex aspect of digital marketing that involves various techniques aimed at improving website visibility in search engine results. It has evolved alongside search engines, becoming a specialized field that not only seeks to increase traffic but also emphasizes ROI and ethical practices. Agencies that provide SEO services play a crucial role in helping businesses adapt to the changing landscape of online search and in effectively reaching their target audience.
publication_type | title | doi | abstract | year | journal | authors | first_page | last_page | Insights | conference_series | volume | url |
Journal Article | Cash shortfall, SEO offer size, and SEO announcement returns | 10.1080/1351847x.2022.2078666 | We examine the announcement returns of 3483 seasoned equity offerings (SEOs) during the 1996–2018 period. Although there is a significant decline in SEO announcement returns, we show that cash shortfall in the year before SEO has a positive impact on SEO announcement returns. By matching SEO offers sizes and cash shortfalls, we also find that negative announcement-period returns become positive when SEO offer size is determined in concert with cash shortfall. Patterns of long-run abnormal firm performance after SEO announcements are consistent with those we document for the announcement-period returns. Our results suggest that cash shortfall in the year before SEO as indication of funds needs mitigates agency spending of SEO proceeds, and thus, the market welcomes the SEO announcement with positive stock price reactions. | 2022 | European Journal of Finance | Ebrahim Bazrafshan | 1 | 16 | Not addressed in the paper. | |||
Proceedings Article | SEO Behavior of the Family Firms through Agency Theory Perspective | 10.1109/IMIS.2016.92 | The stocks of many family firms trading in Taiwan Stock Exchange are holding by the family members to control the company. This study was to investigate the SEO behavior of the family firms from the viewpoint of agency theory. | 2016 | Mei-Hua Liao, Wun-Huei Chen, Ying-Yun Lin | 538 | 540 | The paper investigates SEO behavior of family firms in Taiwan Stock Exchange through an agency theory perspective, focusing on family members controlling company stocks. | Innovative Mobile and Internet Services in Ubiquitous Computing | |||
Journal Article | Agency Costs and Dividends in Presence of Dividend Taxes: Evidence from Seos | 10.2139/SSRN.2996754 | We examine the interaction of dividends, agency costs and taxes on SEO valuations using the 2003 dividend tax cut as a natural experiment. We find the difference in SEO announcement-day returns between dividend- and non-dividend-paying firms disappears after the tax cut evidencing dividend status dependent revaluations. Incorporation of agency costs reveals the marginal impact of excess cash flows on stock prices increases for high-growth, non-dividend-paying firms after the tax cut. Simultaneously, book leverage for non-dividend-paying firms decreases suggesting the shareholders expect to corner a greater proportion of returns in future. Overall, our findings support that dividend payouts lower agency costs. | 2017 | Social Science Research Network | Puneet Prakash, Manu Gupta, Nanda K. Rangan | Not addressed in the paper. | |||||
Journal Article | Implications of Internal Funds Surplus for Determining Agency Spending of SEO Proceeds and Timing Incentives | 10.1111/fmii.12173 | According to the pecking order theory, firms with potential investment projects should raise external capital if and only if sufficient internal funds are not available. The theory can be violated if equity issuers are motivated by market timing and increasing funds for insiders’ benefits, indicating that firms may already have internal funds surplus without including external funds, but still issue equity. By controlling for future funds needs, the analyses show that issuers that engage in market timing and spend the SEO proceeds on value-destroying projects are strongly associated with their internal funds surplus. Moreover, SEO announcement returns are lower for issuers with internal funds surplus. This pattern strongly supports the predictive ability of internal funds surplus to detect the need for external capital and ultimately to determine timing incentives and agency spending of SEO proceeds. | 2023 | Financial Markets, Institutions and Instruments | Ebrahim Bazrafshan | Not addressed in the paper. | |||||
Journal Article | A Method for Detecting the Real Location of Agency Website Based On Search Engine | 10.1051/ITMCONF/20160701012 | This paper provides a method to detect the real location of agency website based on search engine. We will analyze and process the target agency website to obtain the server routing information, extract critical feature information from web content, combine with search engine to acquire web data, and calculate word frequency. Through named entity recognition, web text matching calculation and syntactic analysis, we can infer real location of the target agency website in the real world. The experimental results show that our approach is reliable, correct and effective. | 2016 | Xiaohui Chou, Liang Gan, Ai-Ping Li, Zhong-He He, Feng-Yu Yang | 1012 | Not addressed in the paper. | 7 | https://www.itm-conferences.org/articles/itmconf/pdf/2016/02/itmconf_ita2016_01012.pdf | |||
Patent | Seo service providing system | PROBLEM TO BE SOLVED: To provide SEO (search engine optimization) services which are convincing for a service user (user) both in content and costs. SOLUTION: In a SEO service providing system which provides an agency X with an application 10 regarding the SEO (search engine optimization) services in an OEM system, the application 10 includes: an analysis means 20 for analysis of results of the SEO services; and a setting means 30 by which a user A who receives the SEO services sets the number of placement (number of placement) of text advertisement to be linked to a URL of a web site for the SEO services. When it becomes clear that the results by the SEO services does not reach a predetermined range in the analysis means 20, the number of placement set by the setting means 20 is automatically increased at predetermined rate. COPYRIGHT: (C)2011,JPO&INPIT | 2010 | Shiraishi Takashi | The paper presents an SEO service providing system for agency X, offering analysis and customizable text advertisement placements to improve SEO results effectively and cost-efficiently. | |||||||
Dissertation | The identification of innovation opportunities by search engine optimisation agencies : small firm cases in a UK cluster | The aim of this thesis is to further knowledge of how digital marketing agencies identify opportunities for innovation. Being innovative within digital marketing is an issue faced by many of the small digital marketing agencies. Recent research that has been carried out on SME innovation has focused on networking and integration. It could be said that this research is largely not applicable to the SEO (Search Engine Optimisation) industry when competitive advantage is such a major factor. Furthermore, the research suggests that many small agencies would take an ad-hoc approach to innovation. Other research has also shown that innovative companies can grow faster and become more profitable. Therefore, agencies that can become more advanced in their innovation capabilities could see competitive advantages come from this. This thesis investigates the emerging processes that are currently being used within digital marketing agencies to identify opportunities for innovation. It specifically looks at the identification stage of innovation rather than the entire innovation process. Breaking the innovation process down into various sub-processes enables a far greater depth of insight to be drawn. The research approach was qualitative with four in depth interviews of experts within the field being completed. Then based on these findings a further 17 interviews were completed in five agencies located within the Brighton and Hove area. All interviews carried out were semi structured. The contribution to knowledge is based around four key areas. Firstly, a definition of innovation is developed specific to the digital marketing agencies. Secondly, a model of innovation identification is constructed. Thirdly, key insights around time pressures within the industry are put forward. Finally, the concept of open innovation is considered. Within this project it was found that those companies more adept within their innovation capability were able to provide an appropriate definition of innovation. These companies also had a process for identifying innovation opportunities in place. In addition, time to complete innovation will always be an issue within this industry. However, there are some limited long term ways in which this can be mitigated through management support and company structure. Finally, within the concept of open innovation, there was found to be a disparity within the industry which thinks of itself as open when the reality points towards it being more closed than it believes. This thesis produces rich insights into the ways in which creativity is developed into innovation and how companies within the digital marketing industry may be able to absorb ideas from creative employees into the business in order to improve their innovative capabilities. | 2017 | Matthew James Hendry | SEO agencies in the UK cluster face challenges in identifying innovation opportunities. Companies with defined innovation processes and open-mindedness can gain competitive advantages in the digital marketing industry. | |||||||
Patent | Engine agency search method | The invention relates to an engine agency search method comprising the following steps of: A. inputting a describing word string of a search problem; B. analyzing the describing word string of the search problem; C. optimizing an agency resource; D. issuing and driving search; and E. processing a search result. The invention provides an important technical approach for establishing a unified search platform which is convenient to use and is based on a vertical search technique by establishing new agency search mechanisms among a plurality of professional vertical engine search groups for user search. With the engine agency search method, the problem of difficult adoption of a plurality of vertical search fine products is effectively avoided, and the high search precision and real-time performance contributed by the vertical search technique are kept. | 2011 | Mengyi Li | The paper introduces an engine agency search method for optimizing search results by establishing new agency search mechanisms among vertical engine search groups, enhancing search precision and real-time performance. | |||||||
Cash shortfall, SEO offer size, and SEO announcement returns | 10.1080/1351847X.2022.2078666 | We examine the announcement returns of 3483 seasoned equity offerings (SEOs) during the 1996–2018 period. Although there is a significant decline in SEO announcement returns, we show that cash shortfall in the year before SEO has a positive impact on SEO announcement returns. By matching SEO offers sizes and cash shortfalls, we also find that negative announcement-period returns become positive when SEO offer size is determined in concert with cash shortfall. Patterns of long-run abnormal firm performance after SEO announcements are consistent with those we document for the announcement-period returns. Our results suggest that cash shortfall in the year before SEO as indication of funds needs mitigates agency spending of SEO proceeds, and thus, the market welcomes the SEO announcement with positive stock price reactions. | 2022 | European Journal of Finance | Ebrahim Bazrafshan, Amine Tarazi | 567 | 582 | Not addressed in the paper. | 29 | |||
Search Engine Optimisation (SEO) | Improve your website’s web presence and visibility with Search Engine Optimisation (SEO) services from Calzada Media. | 2013 | Alexander John | Not addressed in the paper. |
What are the most important factors of SEO in Montreal?
There are many different elements to SEO. Google uses over 200 criteria to determine where in its index your site will be located for a given keyword.
Google does not disclose the components of its algorithm. However, thanks to external research from our friends at SEO Lab, and testing involving millions of keywords, we can establish the 10 most important factors to position a website at the top of the first results page. The TOP SEO factors are:
- Number of Entities Used
- Number of Factors Used
- Keywords in the HTML Tag
- Keywords in Body Tag
- Keywords in Div Tags
- LSI Words in Sentences
- Term Frequency
- Keywords in A Tags
- Entities in Title Tag
- Keywords in H1-H6 Tags
SEO Montreal
Why team up with ProStar SEO?
Precise explanation of the SEO status of your site
After having launched several websites, met a number of charlatans and incompetents to improve the SEO of our companies, we invested thousands of hours to understand the basics of SEO. Today, we share our expertise by launching ProStar SEO. At home, we talk business, technology is only a tool to achieve our goals.
Improved position on Google and Bing
Our mandate is to increase your rank in search results on Google for the keywords used most regularly in your industry. Whether for a local business or an international company, our expertise in SEO will allow you to earn several positions and increase your web traffic and business income.
No long-term contracts, which forces us to perform
No more agency contracts that keep you prisoner. If ProStar SEO does not deliver the goods, you will be free to terminate your agreement with 30 days notice. With ProStar, there are no surprises, our monthly rates are pre-established and we will keep you regularly informed of the results obtained. No more contracts that never end.
The most competitive prices on the market
With rates starting at $250 a month, ProStar SEO costs are very competitive.
As we pledge not to accept competitors from the same demographic zone as you, you know that we will not use the expertise gained in your industry to increase the rank of your competitors.
With the help of our SEO agency, you will get answers to the following questions:
SEO is a marathon. Results will be visible from the beginning, but increasing the traffic on a site is a long-term job. SEO is a battle that never ends. Capturing the first position on Google is one thing, maintaining it is another ...
SEO remains the only "free lunch" that the internet offers us!
How is ProStar SEO Montreal different from other SEO agencies in Montreal?
If you’re wondering whether it’s important to appear in the top results when you search on Google, remember this statistic: positions 1 and 2 on the first page of search results capture 57% of clicks!
There are very few firms specialized in Search Engine Optimization in Ontario. There are, however, hundreds of web agencies that offer SEO services as a supplement to creating a website.
Some are excellent, many only offer a superficial SEO service. The majority of Web agencies pride themselves on excelling in all areas: Website Design, SEO, Web Marketing, Advertising, Social Media, Writing, Translation, Community Management, and more.
At Prostar SEO, we believe it’s better to excel in one area than to be ugly in many. That’s why all the actions that we take aim at increasing the traffic to your website.
Competitive Advantages
- Real-time analysis
- Monitoring the positioning of the competition
- Bilingual website rewrite
- Increased sales with local SEO
- SEA: Google Ads and Facebook Campaigns
Real-time analysis
Always on the lookout for the latest changes.
Thanks to the unique approach of ProStar SEO, we measure in real time: the technical health of your site, the variations of positioning vis-à-vis the competition, the external links (backlinks) which refer your site, as well as a series of more than 200 specific points that influence SEO.
With our technology, we can test our changes and measure the impact of our ideas and strategies on your SEO.
The work is continuous and the improvement must be too.
Monitoring the positioning of the competition
Go past your competitors and aim to be the leader of the pack.
Our periodic reports will allow you, for each selected keyword, to see the evolution of your site and that of your competitors in Google’s positioning. In addition, we will share the monthly search volume for all keywords identified, so you will be able to analyze our performance and participate in our efforts, by sharing your specific knowledge of the market.
Our approach will allow you to discover what people are really looking for and adapt your web strategy accordingly. We are committed to working as a team with you.
Bilingual website rewrite
Be discovered by everyone, no matter the language.
Each month, we'll do an intensive review of your competitors' sites and the most searched keywords in your industry using the most advanced technology tools available.
All of this data will enable us to undertake the rewriting of the texts of your web pages in order to make them more efficient.
These incremental changes will boost your site in Google’s results. This service is available in English and French.
Increased sales with local SEO
Generate more transactions, traffic and meetings for your business.
46% of searches on Google have a local intent. For a business that has a physical address where it meets its customers, it is essential to have a « Google My Bussiness » account and to do SEO to get as high as possible on the location map of businesses (Google Maps).
Local SEO is the key to success for small businesses, restaurants and professionals such as dentists, plumbers, lawyers, etc. Local reference is the quickest and easiest way to increase your rank on the web and especially its sales.
SEA: Google Ads and Facebook Campaigns
Integrate a high-performance, short-term sales solution
When we consider online marketing as a distribution channel, the question quickly becomes: How do I increase the visibility of my website for Internet users? SEO is the long-term solution.
However, what do you do when your trademark is not known and you are looking for immediate results? We then turn to SEA (Search Engine Advertising). SEO and SEA are two different but complementary approaches.
The symbiosis of the two will allow you to optimize your visibility on the search engine. Google Ads will deliver immediate results, generating the revenue you need to keep your business running until SEO brings you a stream of free, ongoing organic traffic.