Ottawa SEO | Search Engine Optimization
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Source: topseofactors.com
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What is SEO?
SEO, or search engine optimization, is the process of improving the original content of a web page in order to increase its position in the search engine results pages (SERPs).
One can optimize a web page by optimizing its content, structure and elements; such as titles, meta descriptions, and images. Your results will also be influenced by off-page SEO strategies like link building and social media engagement.
How does organic search engine optimization (SEO) work?
SEO or “Search Engine Optimization” is a combination of a number of tactics used to increase the visibility of a website or webpage in search engines. It’s important to remember that SEO is more than just keyword stuffing and inserting those exact keywords into the title tag. There are a significant number of factors involved, including site loading speed, content quality, and the right kind of backlinks. Although complicated, SEO is the best digital marketing strategy. It is also the marketing strategy that offers the best return on investment.
SEO is an ongoing process. It takes constant effort and commitment to update your pages and website regularly in an attempt to beat your competition.
How to choose your SEO agency in Ottawa?
All clients aim for the top positions, but not all SEO agencies in Ottawa have the experience to make it happen. We tend to recommend hybrid strategies where we leverage faster and continuous results with paid search (SEM) and gradually enable our clients to achieve better organic search results through SEO efforts, helping them to maximize their return on investment by creating 2 traffic acquisition channels. There are hundreds of agencies SEO in Ottawa. Many claims to be SEO experts. Some are excellent, many do not deliver the expected results. Do your research before doing business with an agency of SEO experts for the management of your web SEO. Understanding SEO is complicated, but observing the results of the agencies that interest you, there is nothing easier. Search for SEO Ottawa or SEO Quebec on Google. The first agency on the search results page won’t necessarily be the best, but the 10 SEO experts who end up on the first-page show undeniable talent.
“Ask to see SEO agency client’s results and view agency rankings for SEO Ottawa or SEO Quebec”
What should the SEO services of an SEO agency in Ottawa include?
When looking for an expert organic SEO team, be sure to check if they offer the following SEO services:
- Keyword research
- On-page SEO
- Off-page SEO
- Free technical audit and technical SEO
- Creation of content (blogs)
- Backlink analysis
- Basic training
- Competitive analysis
- Website audit
- Technical support
- Monthly reports and analysis of organic positions
How much does organic search engine optimization (SEO) cost? What is the current rate in Ottawa?
An SEO agency will charge either hourly or monthly. – The hourly rate will vary from $75 to $200/hour – The monthly rate which includes all of the agency’s activities will vary from $1,000 to $5,000 per month depending on the agency’s competence, the complexity of the site, the need for a blog post, the desire to penetrate international markets, and competition in the target market. The amount of quality content to be produced will also influence the price of the service.
Why do I need organic search engine optimization (SEO)?
Your business goals certainly require a level of growth. This growth can be obtained with the referral of customers, advertising or natural referencing. If you want your website to be found by potential customers online, you need SEO. Organic searches are the primary source of traffic acquisition on the web. Without organic SEO, your website will languish at the bottom of search engine results pages, a very uncrowded place…
How long does SEO take to work?
The time it takes to reach the top of Google varies greatly depending on the type of website, its niche, and its competition. A simple website targeting an uncompetitive keyword may take less than a week. However, a large e-commerce site with thousands of products could take me s to achieve a high ranking. The ProStarSEO team typically produces results in 3 months or less.
Why is SEO important for a digital marketing campaign in Ottawa?
As a Ottawa area online business owner, you may be wondering why SEO is important to your digital marketing. SEO, or search engine optimization, is a process that can dramatically increase the return on your company’s investment. It is used to drive more traffic, more conversions, and ultimately more sales. As a website owner, you are in a unique position. You can reach your target audience anytime with just one click. Google search is free, as is indexing by Google, so SEO is the only “free lunch” among all the tools in the online marketing arsenal
Benefits of ProStar SEO Ottawa
- SEO increases organic traffic.
- SEO increases conversion rates.
- SEO improves brand awareness.
- SEO builds trust, domain authority, and credibility.
- SEO gives you a competitive advantage.
- SEO offers good value for money.
- Organic SEO generates leads.
- SEO increases revenue.
- SEO improves the value of your business.
- SEO helps you stand out from your competitors.
- SEO boosts social media engagement.
- SEO gets you noticed.
- SEO increases your audience.
- SEO creates a community around your brand.
- SEO attracts influencers.
- SEO builds relationships.
- SEO builds your reputation.
- SEO brings in a new audience.
- SEO reduces your advertising costs.
- SEO is the key to digital marketing success.
How can I learn SEO best practices in Ottawa?
SEO, in its simplest form, is the process of making your website appear when searching for a given keyword. SEO takes into account a number of important factors, including the keywords and phrases you want to rank for, the content of your site, how you structure your site, and your social media strategy. This basically means that there are many factors that can affect how likely your site will rank for a given keyword, and the best SEO strategy is to create a site that is optimized for multiple factors. ProStar SEO has established 150 different factors that have a strong correlation with ranking on the first pages of Google, the best practice for a scientific SEO approach is to optimize your site for as many factors as possible and improve your online presence with relevant traffic.
Understand Google’s algorithm to better understand SEO
Google’s algorithm has the power to determine the best search engine results. It is a complex algorithm in constant evolution. We don’t know exactly how the algorithm works, but we do know that SEO is an important part of it. When it comes to Google’s algorithm, there are three main concepts.
These are:
– Quality level
– Page quality
– Page Authority
SEO Ranking Factors to Increase Traffic From Search Engines
There are hundreds of ranking factors to use to increase organic traffic. There are around 150 ranking factors that will have a strong correlation with your site’s ranking on the first page of Google. To improve your search rankings, you need to use as many SEO factors as possible.
Note that these technical elements often have to be set up by a programmer.
Why is SEO important for a digital marketing campaign in Ottawa?
As a Ottawa area online business owner, you may be wondering why SEO is important to your digital marketing. SEO, or search engine optimization, is a process that can dramatically increase the return on your company’s investment. It is used to drive more traffic, more conversions, and ultimately more sales. As a website owner, you are in a unique position. You can reach your target audience anytime with just one click. SEO is the only “free lunch” among all the tools in the online marketing arsenal.
Benefits of ProStar SEO Ottawa
- SEO increases organic traffic.
- SEO increases conversion rates.
- SEO improves brand awareness.
- SEO builds trust, domain authority, and credibility.
- SEO gives you a competitive advantage.
- SEO offers good value for money.
- Organic SEO generates leads.
- SEO increases revenue.
- SEO improves the value of your business.
- SEO helps you stand out from your competitors.
- SEO boosts social media engagement.
- SEO gets you noticed.
- SEO increases your audience.
- SEO creates a community around your brand.
- SEO attracts influencers.
- SEO builds relationships.
- SEO builds your reputation.
- SEO brings in a new audience.
- SEO reduces your advertising costs.
- SEO is the key to digital marketing success.
How can I learn SEO best practices in Ottawa?
SEO, in its simplest form, is the process of making your website appear when searching for a given keyword. SEO takes into account a number of important factors, including the keywords and phrases you want to rank for, the content of your site, how you structure your site, and your social media strategy. This basically means that there are many factors that can affect how likely your site will rank for a given keyword, and the best SEO strategy is to create a site that is optimized for multiple factors. ProStar SEO has established 150 different factors that have a strong correlation with ranking on the first pages of Google, the best practice for a scientific SEO approach is to optimize your site for as many factors as possible and improve your online presence with relevant traffic.
Understand Google’s algorithm to understand SEO better
Google’s algorithm has the power to determine the best search engine results. It is a complex algorithm in constant evolution. We don’t know exactly how the algorithm works, but we do know that SEO is an important part of it. When it comes to Google’s algorithm, there are three main concepts.
These are:
– Quality level
– Page quality
– Page Authority
SEO Ranking Factors to Increase Traffic From Search Engines
There are hundreds of ranking factors to use to increase organic traffic. There are around 150 ranking factors that will have a strong correlation with your site’s ranking on the first page of Google. To improve your search rankings, you need to use as many SEO factors as possible.
Note that these technical elements often have to be set up by a programmer.
Top 100 SEO factors the most correlated with appearing on the first page of the Google results:
ProStar SEO Ottawa Factor #1: Number of Top 50 Shared Factors Used
ProStar SEO Ottawa Factor #2: Number of Top 100 Shared Factors Used
ProStar SEO Ottawa Factor #3: Number of Factors Used
ProStar SEO Ottawa Factor #4: Number of Top 200 Shared Factors Used
ProStar SEO Ottawa Factor #5: Number of Entities Used
ProStar SEO Ottawa Factor #6: Ahrefs Domain Rating
ProStar SEO Ottawa Factor #7: Ahrefs Rank
ProStar SEO Ottawa Factor #8: Keywords in the HTML Tag
ProStar SEO Ottawa Factor #9: Keywords in Body Tag
ProStar SEO Ottawa Factor #10: Ahrefs Referring IP Addresses
ProStar SEO Ottawa Factor #11: Ahrefs Referring Class C Addresses
ProStar SEO Ottawa Factor #12: DomDetailer Moz PA
ProStar SEO Ottawa Factor #13: Entities in Title Tag
ProStar SEO Ottawa Factor #14: Ahrefs Referring Domains
ProStar SEO Ottawa Factor #15: DomDetailer Majestic IPs
ProStar SEO Ottawa Factor #16: DomDetailer Majestic Referring Domains
ProStar SEO Ottawa Factor #17: DomDetailer Majestic Referring Subnets
ProStar SEO Ottawa Factor #18: DomDetailer Moz DA
ProStar SEO Ottawa Factor #19: Keywords in Div Tags
ProStar SEO Ottawa Factor #20: Ahrefs Backlinks
ProStar SEO Ottawa Factor #21: Ahrefs Referring Pages
ProStar SEO Ottawa Factor #22: Ahrefs Text Backlinks
ProStar SEO Ottawa Factor #23: Ahrefs Word Count
ProStar SEO Ottawa Factor #24: DomDetailer Majestic CF
ProStar SEO Ottawa Factor #25: Keywords in H1, H2, and H3 Tags
ProStar SEO Ottawa Factor #26: Keywords in H1-H6 Tags
ProStar SEO Ottawa Factor #27: Entities in H2 Tags
ProStar SEO Ottawa Factor #28: Keywords in P Tags
ProStar SEO Ottawa Factor #29: Ahrefs Dofollow Backlinks
ProStar SEO Ottawa Factor #30: DomDetailer Facebook Shares
ProStar SEO Ottawa Factor #31: DomDetailer Majestic Links
ProStar SEO Ottawa Factor #32: DomDetailer Majestic TF
ProStar SEO Ottawa Factor #33: DomDetailer Moz Rank
ProStar SEO Ottawa Factor #34: Keywords in A Tags
ProStar SEO Ottawa Factor #35: Body Tag Size Kilobytes
ProStar SEO Ottawa Factor #36: Keywords in H1 and H2 Tags
ProStar SEO Ottawa Factor #37: Entities in H3 Tags
ProStar SEO Ottawa Factor #38: Search Terms in the HTML Tag
ProStar SEO Ottawa Factor #39: Clean Keyword Density in the HTML Tag
ProStar SEO Ottawa Factor #40: Keywords in Sentences
ProStar SEO Ottawa Factor #41: Page Size Kilobytes
ProStar SEO Ottawa Factor #42: Term Frequency
ProStar SEO Ottawa Factor #43: Ahrefs Has DoFollow Backlinks
ProStar SEO Ottawa Factor #44: Ahrefs Has Backlinks
ProStar SEO Ottawa Factor #45: Ahrefs Has Text Backlinks
ProStar SEO Ottawa Factor #46: Ahrefs NoFollow Backlinks
ProStar SEO Ottawa Factor #47: DomDetailer Moz Links
ProStar SEO Ottawa Factor #48: Keywords in LI Tags
ProStar SEO Ottawa Factor #49: Search Terms in Body Tag
ProStar SEO Ottawa Factor #50: Entities in HTML Tag
ProStar SEO Ottawa Factor #51: Entities in Sentences
ProStar SEO Ottawa Factor #52: Unabridged Word Count
ProStar SEO Ottawa Factor #53: Ahrefs Internal Links
ProStar SEO Ottawa Factor #54: Ahrefs Has NoFollow Backlinks
ProStar SEO Ottawa Factor #55: Search Result Display URL Matches
ProStar SEO Ottawa Factor #56: Google Density Exact Matches
ProStar SEO Ottawa Factor #57: Number of HTML Tags
ProStar SEO Ottawa Factor #58: Search Result Link Text Matches
ProStar SEO Ottawa Factor #59: Keywords in Alt Attributes
ProStar SEO Ottawa Factor #60: Keywords in A Tag HREFs
ProStar SEO Ottawa Factor #61: Clean Text Kilobytes
ProStar SEO Ottawa Factor #62: LSI Words in Sentences
ProStar SEO Ottawa Factor #63: Keywords in H2 Tags
ProStar SEO Ottawa Factor #64: Keywords in script Tags
ProStar SEO Ottawa Factor #65: Number of Sentences
ProStar SEO Ottawa Factor #66: Keywords in Title Tag
ProStar SEO Ottawa Factor #67: Keywords in pages’ top 5 most used phrases
ProStar SEO Ottawa Factor #68: Keywords in pages’ top 10 most used phrases
ProStar SEO Ottawa Factor #69: Word Count
ProStar SEO Ottawa Factor #70: Search Result Document Matches
ProStar SEO Ottawa Factor #71: Ahrefs Page Size
ProStar SEO Ottawa Factor #72: Google Variation Density
ProStar SEO Ottawa Factor #73: Keywords in Unique A Tag HREFs
ProStar SEO Ottawa Factor #74: Leading Keywords in H1, H2, and H3 Tags
ProStar SEO Ottawa Factor #75: Leading Keywords in H1-H6 Tags
ProStar SEO Ottawa Factor #76: Search Terms in H1-H6 Tags
ProStar SEO Ottawa Factor #77: Entities in Meta Description Tag
ProStar SEO Ottawa Factor #78: Entities in H1 Tags
ProStar SEO Ottawa Factor #79: Has Entities in H2 Tags
ProStar SEO Ottawa Factor #80: Number of HTTPS Links
ProStar SEO Ottawa Factor #81: Number of DoFollow Links
ProStar SEO Ottawa Factor #82: Number of Links
ProStar SEO Ottawa Factor #83: Number of Internal Links
ProStar SEO Ottawa Factor #84: Ahrefs External Links
ProStar SEO Ottawa Factor #85: Leading Keywords in Title Tag
ProStar SEO Ottawa Factor #86: Has JSON-LD Dentist
ProStar SEO Ottawa Factor #87: Keywords in Span Tags
ProStar SEO Ottawa Factor #88: Has JSON-LD FinancialProduct
ProStar SEO Ottawa Factor #89: Ahrefs Images
ProStar SEO Ottawa Factor #90: Ahrefs Linked Root Domains
ProStar SEO Ottawa Factor #91: Search Result Path Matches
ProStar SEO Ottawa Factor #92: Number of P Tags
ProStar SEO Ottawa Factor #93: Keywords in Meta Descriptions
ProStar SEO Ottawa Factor #94: Number of Images
ProStar SEO Ottawa Factor #95: Number of Images with Alt Text
ProStar SEO Ottawa Factor #96: Keywords in pages’ top 3 most used phrases
ProStar SEO Ottawa Factor #97: Number of Heading Tags
ProStar SEO Ottawa Factor #98: TF/IDF
ProStar SEO Ottawa Factor #99: Ahrefs Has Domain Rating
ProStar SEO Ottawa Factor #100: Keywords in Nav Tags
Differences between Paid SEO and Organic SEO
The most obvious difference between organic search engine optimization (SEO) and paid search engine optimization (PPC) is that organic search results from SEO are free. Organic search results are the results that appear when a person searches on Google or any other search engine.
Paid search is the list of ads that appear on the search results page at the top or bottom of the organic results.
SEO Glossary
What is a search engine?
A search engine is a program where people can discover information using keywords or phrases. The functioning of search engines is able to return results quickly, as it constantly scans the web and indexes its content.
When users enter the search term, the search engine uses the titles, content, and keywords of the website pages that are indexed to generate a list of websites. Then it uses algorithms to produce the list.
Businesses use search engine optimization (SEO) to help rank their web pages higher in Google or Bing results and drive more website traffic. These most well-known search engines include Bing, Google, and Yahoo.
What are search engine algorithms?
Search engine algorithms are step-by-step processes that determine what appears on the SERPs. They are constantly updated to improve relevance. There are hundreds of algorithm updates from Google during the year and usually four to six major updates.
What is a keyword?
A keyword is a word used to search for information on the Internet. The search engine uses the keyword to locate pages that contain the most relevant information.
The goal of SEO marketing is to optimize your website so that when a user r search engine types in a keyword, its search results will have your website listed among the results. Keywords are the most important factor in SEO.
SEO Keyword Research Tool
There are many keyword research tools on the market that will help you establish the best keywords for your site. Some examples are:
– Google AdWords Keyword Planner
– Bing Ads Keyword Tool
-Semrush
What is search volume?
Search volume refers to the number of searches performed per month for a particular keyword. This is measured by the amount of data collected through various sources such as Google Trends, Google Insights, Quantcast, etc.
What is a long-tail keyword in SEO?
Long-tail keywords (key phrases) are less competitive keywords that are easier to rank for, they also have lower search volume. Long-tail keywords can be entire phrases or strings of words.
Long-tail keywords are generally longer than regular keywords. For example, “SEO Ottawa” would be a short, competitive keyword while “tips for an awesome, SEO-friendly blog post” would be a long-tail keyword.
What is an entity in SEO?
For SEO purposes, an entity is a known person, place, or thing.
For SEO cracks, if it’s an entity, well the word will have its Wikipedia page. Entities relevant to your main keyword may have low or high search volume, it doesn’t matter, they are on our page to establish the quality of your content.
Entities for the keyword “Apple Pie Recipe” would be crust, baking, oven, sugar, flour, etc.
What is an LSI word in SEO?
LSI stands for Latent Semantic Indexing. It is a natural language processing and search engine optimization technique that improves the relevance of search results based on the words people use to search. This is the official dictionary definition here, however, when we talk about SEO, an LSI is an entity without a Wikipedia page. A person, place, or thing that is relevant to your page’s main keyword, but not well enough known to get a Wiki page.
What is the SERP?
SERP stands for Search Engine Result Page. This is the page you will see when you perform a search query on any search engine. The SERP is a very important aspect of SEO. This is the first page of any search engine that displays the related results of a search query. The goal of SEO is to get as high as possible on the SERP.
What is Organic Traffic?
Organic traffic is a way to drive traffic to your website and blog. Organic traffic is free traffic that comes from search engines (like Google, Yahoo, Bing, and others) or social media sites (like Facebook, Twitter, Pinterest, etc.). Organic traffic is one of the best ways to drive free targeted traffic to your website and blog. It is the most reliable source of traffic because you have full control over your keywords for SEO. Organic traffic is the best way to attract the right audience to your website.
What is On Page SEO?
On-page SEO is the process of optimizing the content of your webpage so that it can be found easily by search engines. On-page SEO includes things like title tags, meta descriptions, internal links, image alt text, H1, H2, and many more.
On-page SEO. known as On-Page SEO, is the process of optimizing the content of your web page so that it can be found easily by search engines. On-page SEO includes things like title tags, meta description, internal links, image alt text, H1, H2, and many more.
What is Off Page SEO?
Off-Page SEO refers to activities outside of your own website. Off-page SEO includes things like backlinks, press releases, guest blogging, social bookmarking, forum posting, directories, article marketing, video marketing, and more.
What are backlinks in SEO?
Backlinks are links on a web page that point to another web page. Having backlinks pointing to your site will increase domain authority.
Title
– Internal backlinks (link internal s) are links on a web page that lead to another page on your site. This SEO Ottawa link directs the reader to the ProStar SEO page as an example. The importance of internal links cannot be stressed enough. Using internal links on your blog pages to point to the most important pages of your site is a very important SEO practice.
– External backlinks (external links) are links on a web page that direct the reader to a page on another website. We say backlinks provide link juice or link equity. This Calgary Personal Chef link directs the reader to Calgary’s miummium.com page. The more backlinks you get to your site, the more likely people are to click on your backlinks and visit your website. Google perceives a site that has a lot of backlinks from quality sites as a leader in its field.
You can build backlinks in two ways. One is to build links to your website internally and the other is to convince other websites to mention you on theirs. Beware of broken links.
Note: Throwing out a bunch of links to your actual content probably won’t have any impact, make sure you create relevant links that are on pages relevant to your content. Valuable backlinks are worth a fortune to your site.
What is Google Search Console?
Google Search Console is a free tool that can be used by website owners and webmasters to improve the visibility of their websites on Google search. It is the most important SEO tool.
What is Technical Optimization (Technical SEO)
Technical SEO is the practice of improving the performance of a website or application to ensure that Google or Bing can read and register the page well.
Doing technical SEO is like taking care of the mechanics of your car, it doesn’t win a race, but it allows you to participate. Technical optimization includes things like optimizing images, videos, code, and other elements of a website.
What is SEO Whitehat?
White hat SEO can be defined as SEO strategies that adhere to Google guidelines. White hat SEO practices are the best way to create a strong search engine presence. They are often the most effective way to drive organic traffic to your website. Compared to other SEO techniques, white hat SEO techniques are more likely to be sustainable in the long run. White Hat SEO often relies on high-quality content.
What is Blackhat SEO?
Black hat SEO is the practice of using deceptive methods to increase a website’s search engine rankings. Doing SEO for your website may seem difficult and confusing, but it doesn’t have to be.
What are meta elements?
The meta element gives information about the nature and content of a web page, and is added to the top of a web page using HTML markers. The “meta” element, as opposed to the “link” element, is an invisible element on a web page. These meta tags are used for different purposes, and meta tags can be found in other header elements.
The words “meta”, in “meta tags”, allow search engine robots to find and index web pages. They were first used in the 1990s. But not all search engines use meta tags. There are other possible uses of metatags (e.g. classification, collaborative activities, etc.)
What is Local SEO?
In its most basic form, local SEO is about getting your site, products, and services to rank highly in local search results in your area. An important part of local SEO is getting your site to appear in Google 3-Pack i.e. Google map.
What is Yoast SEO?
The Yoast SEO plugin for WordPress is a plugin that helps you optimize your site for search engines. Yoast SEO helps you optimize your site for search engines by providing a number of different features that help you optimize your site. Yoast SEO is free and integrating it into the site is easy.
What is content optimization in SEO?
Content optimization is about providing both quality content and user experience with the goal of directing search engines to a web page.
What is guest posting?
Guest posting is a way to increase traffic to your site. It’s a simple concept in SEO: you’re writing copy for someone else’s site. They then publish your article on their site. This gives you an inbound link
What is Search Engine Optimization (SEO Spamdexing)?
Spamming is a technique used by webmasters to artificially improve the ranking of their web pages. It involves manipulating the keywords in the search engine index so that the pages of the site are indexed towards the top of the SERP; in a way that does not meet Google’s criteria. It is a scam that boosts the page to the top without intending to provide useful information to the search engine.
Spamdexing is sometimes severely punished by search engines even if there is no specific code of conduct for SEOs. SEO experts are sometimes caught in the act of sometimes abusive efforts. The most frequent techniques of abusive referencing (Spamdexing) are: stuffing satellite sites with keywords in a desperate attempt to attract search engines, creating link farms (where a large number of sites are linked others), or employ unethical advertising methods.
Conclusion:
Is SEO (SEO) dead?
Nope ! SEO is still alive and well. In fact, SEO has never been stronger. Today, people rely heavily on search engines like Google and Bing to find information, products, and services. And for this reason, SEO is more important than ever.
Should you try SEO for yourself?
SEO is not easy. But if you’re ready to learn more, you can do it yourself. There are many tools available that make this process easier. However, if you don’t have the time to invest in learning how to use these tools, hiring a professional SEO agency is the best option.
SEO Ottawa | What is search engine optimization?
Do you wonder why your website receives little traffic? Or why your competitors appear higher above you in Google searches? The answer is that their SEO strategy is simply better than yours.
SEO is a marketing discipline that aims to increase your visibility in the results of organic search engines such as Google and Bing.
Often referred to as SEO, Search Engine Optimization consists of both the technical and qualitative elements necessary to improve rankings, generate more traffic and increase the awareness of your website online.
What are the most important factors of SEO in Ottawa?
There are many different elements to SEO. Google uses over 200 criteria to determine where in its index your site will be located for a given keyword.
Google does not disclose the components of its algorithm. However, thanks to external research from our friends at SEO Lab, and testing involving millions of keywords, we can establish the 10 most important factors to position a website at the top of the first results page. The TOP SEO factors are:
- Number of Entities Used
- Number of Factors Used
- Keywords in the HTML Tag
- Keywords in Body Tag
- Keywords in Div Tags
- LSI Words in Sentences
- Term Frequency
- Keywords in A Tags
- Entities in Title Tag
- Keywords in H1-H6 Tags
SEO Ottawa
Why team up with ProStar SEO?
Precise explanation of the SEO status of your site
After having launched several websites, met a number of charlatans and incompetents to improve the SEO of our companies, we invested thousands of hours to understand the basics of SEO. Today, we share our expertise by launching ProStar SEO. At home, we talk business, technology is only a tool to achieve our goals.
Improved position on Google and Bing
Our mandate is to increase your rank in search results on Google for the keywords used most regularly in your industry. Whether for a local business or an international company, our expertise in SEO will allow you to earn several positions and increase your web traffic and business income.
No long-term contracts, which forces us to perform
No more agency contracts that keep you prisoner. If ProStar SEO does not deliver the goods, you will be free to terminate your agreement with 30 days notice. With ProStar, there are no surprises, our monthly rates are pre-established and we will keep you regularly informed of the results obtained. No more contracts that never end.
The most competitive prices on the market
With rates starting at $250 a month, ProStar SEO costs are very competitive.
As we pledge not to accept competitors from the same demographic zone as you, you know that we will not use the expertise gained in your industry to increase the rank of your competitors.
With the help of our SEO agency, you will get answers to the following questions:
SEO is a marathon. Results will be visible from the beginning, but increasing the traffic on a site is a long-term job. SEO is a battle that never ends. Capturing the first position on Google is one thing, maintaining it is another ...
SEO remains the only "free lunch" that the internet offers us!
How is ProStar SEO Ottawa different from other SEO agencies in Ottawa?
If you’re wondering whether it’s important to appear in the top results when you search on Google, remember this statistic: positions 1 and 2 on the first page of search results capture 57% of clicks!
There are very few firms specialized in Search Engine Optimization in Ontario. There are, however, hundreds of web agencies that offer SEO services as a supplement to creating a website.
Some are excellent, many only offer a superficial SEO service. The majority of Web agencies pride themselves on excelling in all areas: Website Design, SEO, Web Marketing, Advertising, Social Media, Writing, Translation, Community Management, and more.
At Prostar SEO, we believe it’s better to excel in one area than to be ugly in many. That’s why all the actions that we take aim at increasing the traffic to your website.
Competitive Advantages
- Real-time analysis
- Monitoring the positioning of the competition
- Bilingual website rewrite
- Increased sales with local SEO
- SEA: Google Ads and Facebook Campaigns
Real-time analysis
Always on the lookout for the latest changes.
Thanks to the unique approach of ProStar SEO, we measure in real time: the technical health of your site, the variations of positioning vis-à-vis the competition, the external links (backlinks) which refer your site, as well as a series of more than 200 specific points that influence SEO.
With our technology, we can test our changes and measure the impact of our ideas and strategies on your SEO.
The work is continuous and the improvement must be too.
Monitoring the positioning of the competition
Go past your competitors and aim to be the leader of the pack.
Our periodic reports will allow you, for each selected keyword, to see the evolution of your site and that of your competitors in Google’s positioning. In addition, we will share the monthly search volume for all keywords identified, so you will be able to analyze our performance and participate in our efforts, by sharing your specific knowledge of the market.
Our approach will allow you to discover what people are really looking for and adapt your web strategy accordingly. We are committed to working as a team with you.
Bilingual website rewrite
Be discovered by everyone, no matter the language.
Each month, we'll do an intensive review of your competitors' sites and the most searched keywords in your industry using the most advanced technology tools available.
All of this data will enable us to undertake the rewriting of the texts of your web pages in order to make them more efficient.
These incremental changes will boost your site in Google’s results. This service is available in English and French.
Increased sales with local SEO
Generate more transactions, traffic and meetings for your business.
46% of searches on Google have a local intent. For a business that has a physical address where it meets its customers, it is essential to have a « Google My Bussiness » account and to do SEO to get as high as possible on the location map of businesses (Google Maps).
Local SEO is the key to success for small businesses, restaurants and professionals such as dentists, plumbers, lawyers, etc. Local reference is the quickest and easiest way to increase your rank on the web and especially its sales.
SEA: Google Ads and Facebook Campaigns
Integrate a high-performance, short-term sales solution
When we consider online marketing as a distribution channel, the question quickly becomes: How do I increase the visibility of my website for Internet users? SEO is the long-term solution.
However, what do you do when your trademark is not known and you are looking for immediate results? We then turn to SEA (Search Engine Advertising). SEO and SEA are two different but complementary approaches.
The symbiosis of the two will allow you to optimize your visibility on the search engine. Google Ads will deliver immediate results, generating the revenue you need to keep your business running until SEO brings you a stream of free, ongoing organic traffic.
Q: What is Search Engine Optimization (SEO)?
A: Search Engine Optimization, or SEO, is the practice of optimizing a website in order to improve its ranking in search engine results pages (SERPs). This is done by implementing various techniques and strategies to improve the visibility and relevance of a website to search engines, such as Google. These techniques can include things like using relevant keywords in the website’s content, building high-quality inbound links, and ensuring that the website is mobile-friendly and has a fast loading speed. The goal of SEO is to increase the quantity and quality of organic traffic to a website from search engines, which can lead to higher visibility, more website visitors, and ultimately, more business.
Q: Why is SEO important?
A: Optimizing a website for search engines, also known as Search Engine Optimization or SEO, can have a range of benefits for businesses. One key benefit is that it can increase the visibility and accessibility of a website or web page in search engines like Google. This can lead to an increase in organic traffic to the website, which can in turn result in more leads, sales, and revenue for the business. Additionally, SEO can help improve the user experience of a website by making it easier for people to find the information they need. This can lead to higher engagement and satisfaction from website visitors, which can ultimately contribute to the success of the business. Overall, SEO is an important tool for businesses to improve their online presence and reach their target audience.
Q: How does SEO work?
A: Search Engine Optimization, or SEO, is a process that helps to improve the ranking and visibility of a website or web page in search engine results pages. This is done through a combination of on-page and off-page techniques, such as keyword research and analysis, content optimization, and link building. On-page techniques involve optimizing the content and structure of a website or web page to make it more relevant and appealing to search engines. Off-page techniques involve building high-quality inbound links from other websites, which can help to improve the perceived authority and credibility of a website or web page. By implementing these techniques, a website or web page can be optimized to rank higher in search engine results for relevant keywords and phrases, which can lead to increased traffic and better business outcomes.
Q: What are some common SEO techniques?
A: There are several common techniques that are used in Search Engine Optimization, or SEO, to improve the ranking and visibility of a website or web page in search engines. These techniques include:
Keyword research and analysis: This involves identifying the words and phrases that people are using to search for information related to a website or web page. By understanding the language that potential customers are using, businesses can optimize their website or web page to include these keywords and phrases in a natural and relevant way.
Content optimization: This involves optimizing the content on a website or web page to include relevant keywords and phrases, as well as ensuring that the content is high-quality and provides value to the reader.
Link building: This involves acquiring links from other websites to a website or web page, which can help improve its authority and ranking in search engines.
Technical optimization: This involves improving the technical aspects of a website, such as its loading speed and mobile-friendliness, to improve its ranking in search engines.
By implementing these techniques, businesses can improve the visibility and accessibility of their website or web page in search engines, which can lead to increased traffic and better business outcomes.
Q: Can anyone do SEO?
A: Search Engine Optimization, or SEO, can be a complex and constantly evolving field, requiring time, effort, and expertise to master. While it is possible for anyone to learn the basics of SEO, achieving consistent and effective results can be challenging. That’s why it is often recommended to work with a professional SEO specialist or agency to ensure that your website or web page is optimized for search engines and to help achieve the best possible results. An SEO professional or agency will have the experience, knowledge, and tools to analyze your website and implement strategies to improve its ranking and visibility in search engines. By working with a professional, you can focus on other aspects of your business while leaving the SEO work to the experts.
Q: How long does it take for SEO to work?
A: The time it takes for Search Engine Optimization, or SEO, to have an impact can vary depending on a number of factors. These factors can include the competitiveness of your industry, the level of optimization on your website, and the quality of your SEO efforts. In general, it can take anywhere from a few weeks to several months to see the results of SEO efforts. However, it is important to be patient and consistent with your SEO efforts, as the long-term benefits can be significant. It is also worth noting that SEO is an ongoing process, and it is important to continually monitor and optimize your website to maintain and improve its ranking in search engines.
Q: Is SEO the same as paid search?
A: No, SEO and paid search are different strategies for improving the visibility and accessibility of a website or web page in search engines.
SEO, or Search Engine Optimization, is the practice of improving the ranking and visibility of a website or web page in search engine results pages (SERPs) without paying for it. This is done through a combination of on-page and off-page techniques, such as keyword research and analysis, content optimization, and link building.
Paid search, on the other hand, involves paying for advertising on search engine results pages. This can include pay-per-click (PPC) ads, where you only pay when someone clicks on your ad, and display ads, where you pay for your ad to be shown on a search engine or other website. Paid search can be a effective way to quickly drive traffic to a website, but it can also be expensive and may not have the same long-term benefits as SEO.
Q: Can I do SEO on my own?
A: SEO can be a challenging and time-consuming task to undertake on your own. It’s also important to stay up-to-date with the latest trends and best practices. For these reasons, it is often recommended to work with a professional SEO specialist or agency to optimize your website for search engines and achieve the best possible results.
Q: Is SEO the same for every industry?
A: The techniques and strategies used for SEO may vary from industry to industry because each industry has its own unique characteristics, competition levels, and search behaviors. In order to develop an effective SEO strategy, it is important to consider and understand the specific needs and challenges of your industry. Simply applying a generic SEO approach may not be sufficient to achieve the desired results.
Q: Is SEO still relevant in today’s digital world?
A: SEO is still a vital tool in today’s digital world, as it helps improve the ranking and visibility of websites and web pages in search engine results. As more and more people rely on search engines to find information, products, and services online, the importance of SEO has only grown. By optimizing a website or web page for search engines, businesses can increase their traffic and reach a wider audience of potential customers. Even though the way people search for information has evolved over the years, the importance of appearing in search engine results has remained constant.
Q: Can SEO guarantee top ranking in search engine results?
A: SEO cannot guarantee a top ranking in search engine results, as search engines use complex algorithms to determine the ranking and visibility of websites and web pages. These algorithms consider a range of factors, including the relevance, quality, and authority of a website or web page. While SEO can help improve a website’s ranking and visibility, it cannot guarantee a top spot in search engine results. It is important to remember that search engine algorithms are constantly changing, so what works today may not necessarily work in the future. Therefore, it is important to stay up-to-date with the latest SEO trends and best practices to optimize your website and improve its ranking and visibility.
Q: Is SEO a one-time effort?
A: SEO is not a one-time effort and requires ongoing attention in order to maintain and improve the ranking and visibility of a website or web page in search engines. Search engines frequently update their algorithms and the competition in search engine results is always changing. To stay competitive, it is important to engage in regular SEO activities, such as keyword research, content optimization, and link building. These efforts can help ensure that your website or web page remains visible and attractive to search engines, which can ultimately lead to increased traffic and potential customers.
Q: Can SEO harm my website?
A: The purpose of SEO is to improve the ranking and visibility of a website in search engines. However, it is possible for SEO efforts to have negative consequences if the website is optimized using unethical or manipulative techniques, such as keyword stuffing or link farming. These tactics go against search engine guidelines and may result in penalties, such as a lower ranking or even being removed from search engine results. To prevent damaging your website, it is essential to adhere to search engine guidelines and use ethical SEO techniques.
Q: Is SEO worth the investment?
A: Investing in SEO can be beneficial for businesses. By enhancing the ranking and visibility of a website or web page in search engine results, SEO can drive more traffic, generate more leads, and increase sales and revenue. Additionally, SEO can enhance the user experience of a website by making it easier for people to find the information they need. The return on investment for SEO can vary, but it can be a valuable component of an overall digital marketing plan.
Q: Can I measure the success of my SEO efforts?
A: You can assess the effectiveness of your SEO strategies by examining various metrics and using tools to track your website or web page’s performance in search engines. These metrics may include search engine rankings, organic traffic, and conversions. By regularly analyzing and monitoring these metrics, you can determine the effectiveness of your SEO efforts and make any necessary adjustments to improve your results.
Q: Is SEO only for large businesses?
A: SEO is not just for large businesses. In fact, it can be beneficial for businesses of all sizes, including small local businesses and large international corporations. By improving the ranking and visibility of a website or web page in search engine results, SEO can help businesses of all sizes attract more traffic, leads, and customers. So, no matter the size of your business, SEO can help you reach your goals and grow your customer base.
Q: Is SEO only for websites?
A: SEO is not limited to just websites. In addition to improving the ranking and visibility of websites in search engines, it can also be used to optimize other types of online content, such as videos, images, and social media profiles. By optimizing this content for search engines, it can be more easily discovered and accessed by users, resulting in increased traffic and engagement. So, SEO can be applied to a variety of online content, not just websites.
Q: Can I outsource my SEO efforts?
A: Outsourcing your SEO efforts to a professional specialist or agency is a viable option for improving the ranking and visibility of your website or web page in search engines. This approach can be cost-effective and efficient, as it allows you to tap into the expertise and resources of a professional team. An SEO specialist or agency can help develop and execute an effective SEO strategy, which may not be possible with in-house resources. However, it is important to carefully research and choose an SEO specialist or agency that has a proven track record of success and aligns with your business goals and values.
Q: How do I choose the right SEO specialist or agency?
A: When selecting an SEO specialist or agency, there are several factors to consider to ensure you are working with a reputable and competent team.
First, consider their expertise and experience in your industry. An SEO specialist or agency with knowledge of your specific business sector will be better equipped to understand the unique challenges and needs of your business and develop an effective SEO strategy.
Next, ensure that the SEO specialist or agency you choose uses ethical and transparent SEO practices. Avoid those that use manipulative or spammy techniques, as these can harm your website and violate search engine guidelines.
Finally, research the reputation and track record of the SEO specialist or agency. Look for testimonials, case studies, and other evidence of their success in helping businesses improve their ranking and visibility in search engines. This will help you make an informed decision and choose an SEO specialist or agency that can help you achieve your goals.
Q: How do I know if my SEO efforts are working?
A: Here are a few ways to determine if your SEO efforts are effective:
Check your search engine rankings for relevant keywords and phrases. If your website or web page is ranking higher in search results, it’s likely that your SEO strategy is paying off.
Look for an increase in organic traffic to your website or web page. This can be a sign that more people are finding and accessing your site through search engines.
Keep track of conversions, such as leads, sales, or other desired actions on your website. If you see an increase in conversions, it may mean that your SEO efforts are attracting the right kind of traffic to your site.
Q: How do I start doing SEO for my business?
A: Here are some steps to begin optimizing your business for search engines:
Research your business and industry to understand your specific needs and challenges. Identify relevant keywords and phrases that people use when searching for information online.
Optimize your website or web page content to include these keywords and phrases in a natural and relevant way. This may involve updating your website’s meta titles and descriptions, as well as the content on your web pages.
Use tools and software, such as keyword research tools and analytics platforms, to help with the optimization process.
Implement link building and other off-page SEO techniques to improve the authority and ranking of your website or web page in search engines.
Remember to be consistent and patient with your SEO efforts, as it can take time to see results.
Q: Is SEO the same as digital marketing?
A: SEO (Search Engine Optimization) is not the same as digital marketing. Digital marketing is a broad term that refers to the use of electronic devices, such as computers and mobile phones, to connect with customers and promote products or services. It encompasses a range of tactics and strategies, including email marketing, social media marketing, content marketing, and more. SEO, on the other hand, is a specific tactic that focuses on improving the ranking and visibility of a website or web page in search engine results. While SEO is a part of digital marketing, it is just one aspect of the larger field.
Q:What are the top ranking factors of SEO?
A: There are many factors that can influence the ranking of a website or web page in search engine results. Some of the top ranking factors include:
Relevance: Search engines aim to provide the most relevant and useful results for a user’s query. This means that the content on a website or web page needs to be closely related to the keywords and phrases that people are using to search for information.
Quality and authority: Search engines aim to provide high-quality and trustworthy results to their users. This means that the content on a website or web page needs to be well-written, informative, and accurate. In addition, search engines consider the quality and quantity of links pointing to a website or web page, as these can indicate its authority and credibility.
User experience: Search engines aim to provide a positive user experience to their users. This means that the website or web page needs to be easy to navigate, load quickly, and be mobile-friendly. A website or web page that provides a good user experience is more likely to rank higher in search engine results.
Technical optimization: Search engines use algorithms and other technical tools to index and rank websites and web pages. This means that the technical aspects of a website, such as its HTML code, sitemap, and URL structure, need to be properly optimized in order to improve its ranking in search engine results.
The specific ranking factors that are most important can vary depending on the search engine and the specific industry or market. It is important to research and understand the factors that are relevant to your industry and market when developing an SEO strategy.
Q: Do I need Google Analytic to do SEO?
A: While Google Analytics is not a necessary tool for doing SEO, it can be helpful in tracking and analyzing the performance of your website or web page in search engines. Google Analytics is a free platform that provides a wide range of data and information about your website, such as the sources of your traffic, the keywords and phrases people are using to find your website, and the actions they take on your website. This information can be useful in identifying areas for improvement and optimization in your SEO efforts. In addition, Google Analytics can provide insight into the effectiveness of your SEO efforts, by showing how your ranking and visibility in search engines are changing over time. While it is possible to do SEO without using Google Analytics, the platform can be a useful tool for helping to improve the performance of your website in search engines.
Q: Do I need Google Search Console to do SEO?
A: Google Search Console is a free platform that provides data and information about your website, such as the keywords and phrases that are driving traffic to your website, the pages on your website that are being indexed by Google, and any crawl errors or other technical issues that may be affecting your website. This information can be useful for identifying and fixing issues that may be impacting the ranking and visibility of your website in Google search results. In addition, Google Search Console can provide insight into the effectiveness of your SEO efforts, by showing how your website’s ranking and visibility in Google search results are changing over time. While it is not necessary to use Google Search Console to do SEO, it can be a valuable tool for monitoring and improving the performance of your website or web page in Google search results.
Q: What is Yoast SEO ?
A: Yoast is a widely used WordPress plugin that helps website and web page owners optimize their content for search engines. It offers a variety of features such as keyword analysis, content optimization, and readability assessment to improve the ranking and visibility of a website in search engines. Additionally, Yoast provides suggestions and guidance on how to enhance a website’s SEO, making it simpler for users to follow best practices and improve their search engine performance. While Yoast is one of many options available to assist with SEO efforts, it is essential to research and compare different options to find the best fit for your specific needs and goals.
Q: How does SEO increases organic search traffic?
A: SEO is a set of techniques that aim to improve the ranking and visibility of a website or web page in search engine results pages (SERPs). By using a combination of on-page and off-page optimization methods, such as keyword research, content optimization, and link building, a website or web page can be optimized to rank higher in search engine results for targeted keywords and phrases. Higher ranking in search results can increase the likelihood of a website or web page being seen and clicked on by users, leading to an increase in organic traffic. Additionally, providing high-quality, relevant content can attract the right kind of traffic that is more likely to convert into leads, sales, or other desired actions, further boosting organic search traffic and improving a website’s performance in search engines.
Q: What are Search Queries
A: A search query, also referred to as a query or search term, is the word or phrase that a user enters into a search engine when seeking information online. It can be a single word, such as “shoes,” or a phrase, such as “red shoes for sale.” Search engines use algorithms and other technical tools to understand and process search queries, and to provide the most relevant and useful results for a user’s query. SEO involves optimizing a website or web page to rank higher in search engine results for relevant search queries, in order to increase traffic and potentially attract customers. Identifying and targeting the appropriate search queries can be a crucial aspect of a successful SEO strategy.
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