Edinburgh SEO | Search Engine Optimization
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Entities and LSI Keywords are powerful forces to rank a page.
Source: topseofactors.com
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What is SEO?
SEO, or search engine optimization, is the process of improving the original content of a web page in order to increase its position in the search engine results pages (SERPs).
One can optimize a web page by optimizing its content, structure and elements; such as titles, meta descriptions, and images. Your results will also be influenced by off-page SEO strategies like link building and social media engagement.
How does organic search engine optimization (SEO) work?
SEO or “Search Engine Optimization” is a combination of a number of tactics used to increase the visibility of a website or webpage in search engines. It’s important to remember that SEO is more than just keyword stuffing and inserting those exact keywords into the title tag. There are a significant number of factors involved, including site loading speed, content quality, and the right kind of backlinks. Although complicated, SEO is the best digital marketing strategy. It is also the marketing strategy that offers the best return on investment.
SEO is an ongoing process. It takes constant effort and commitment to update your pages and website regularly in an attempt to beat your competition.
How to choose your SEO agency in Edinburgh?
All clients aim for the top positions, but not all SEO agencies in Edinburgh have the experience to make it happen. We tend to recommend hybrid strategies where we leverage faster and continuous results with paid search (SEM) and gradually enable our clients to achieve better organic search results through SEO efforts, helping them to maximize their return on investment by creating 2 traffic acquisition channels. There are hundreds of agencies SEO in Edinburgh. Many claims to be SEO experts. Some are excellent, many do not deliver the expected results. Do your research before doing business with an agency of SEO experts for the management of your web SEO. Understanding SEO is complicated, but observing the results of the agencies that interest you, there is nothing easier. Search for SEO Edinburgh or SEO Quebec on Google. The first agency on the search results page won’t necessarily be the best, but the 10 SEO experts who end up on the first-page show undeniable talent.
“Ask to see SEO agency client’s results and view agency rankings for SEO Edinburgh or SEO Quebec”
What should the SEO services of an SEO agency in Edinburgh include?
When looking for an expert organic SEO team, be sure to check if they offer the following SEO services:
- Keyword research
- On-page SEO
- Off-page SEO
- Free technical audit and technical SEO
- Creation of content (blogs)
- Backlink analysis
- Basic training
- Competitive analysis
- Website audit
- Technical support
- Monthly reports and analysis of organic positions
How much does organic search engine optimization (SEO) cost? What is the current rate in Edinburgh?
An SEO agency will charge either hourly or monthly. – The hourly rate will vary from $75 to $200/hour – The monthly rate which includes all of the agency’s activities will vary from $1,000 to $5,000 per month depending on the agency’s competence, the complexity of the site, the need for a blog post, the desire to penetrate international markets, and competition in the target market. The amount of quality content to be produced will also influence the price of the service.
Why do I need organic search engine optimization (SEO)?
Your business goals certainly require a level of growth. This growth can be obtained with the referral of customers, advertising or natural referencing. If you want your website to be found by potential customers online, you need SEO. Organic searches are the primary source of traffic acquisition on the web. Without organic SEO, your website will languish at the bottom of search engine results pages, a very uncrowded place…
How long does SEO take to work?
The time it takes to reach the top of Google varies greatly depending on the type of website, its niche, and its competition. A simple website targeting an uncompetitive keyword may take less than a week. However, a large e-commerce site with thousands of products could take me s to achieve a high ranking. The ProStarSEO team typically produces results in 3 months or less.
Why is SEO important for a digital marketing campaign in Edinburgh?
As a Edinburgh area online business owner, you may be wondering why SEO is important to your digital marketing. SEO, or search engine optimization, is a process that can dramatically increase the return on your company’s investment. It is used to drive more traffic, more conversions, and ultimately more sales. As a website owner, you are in a unique position. You can reach your target audience anytime with just one click. Google search is free, as is indexing by Google, so SEO is the only “free lunch” among all the tools in the online marketing arsenal
Benefits of ProStar SEO Edinburgh
- SEO increases organic traffic.
- SEO increases conversion rates.
- SEO improves brand awareness.
- SEO builds trust, domain authority, and credibility.
- SEO gives you a competitive advantage.
- SEO offers good value for money.
- Organic SEO generates leads.
- SEO increases revenue.
- SEO improves the value of your business.
- SEO helps you stand out from your competitors.
- SEO boosts social media engagement.
- SEO gets you noticed.
- SEO increases your audience.
- SEO creates a community around your brand.
- SEO attracts influencers.
- SEO builds relationships.
- SEO builds your reputation.
- SEO brings in a new audience.
- SEO reduces your advertising costs.
- SEO is the key to digital marketing success.
How can I learn SEO best practices in Edinburgh?
SEO, in its simplest form, is the process of making your website appear when searching for a given keyword. SEO takes into account a number of important factors, including the keywords and phrases you want to rank for, the content of your site, how you structure your site, and your social media strategy. This basically means that there are many factors that can affect how likely your site will rank for a given keyword, and the best SEO strategy is to create a site that is optimized for multiple factors. ProStar SEO has established 150 different factors that have a strong correlation with ranking on the first pages of Google, the best practice for a scientific SEO approach is to optimize your site for as many factors as possible and improve your online presence with relevant traffic.
Understand Google’s algorithm to better understand SEO
Google’s algorithm has the power to determine the best search engine results. It is a complex algorithm in constant evolution. We don’t know exactly how the algorithm works, but we do know that SEO is an important part of it. When it comes to Google’s algorithm, there are three main concepts.
These are:
– Quality level
– Page quality
– Page Authority
SEO Ranking Factors to Increase Traffic From Search Engines
There are hundreds of ranking factors to use to increase organic traffic. There are around 150 ranking factors that will have a strong correlation with your site’s ranking on the first page of Google. To improve your search rankings, you need to use as many SEO factors as possible.
Note that these technical elements often have to be set up by a programmer.
Why is SEO important for a digital marketing campaign in Edinburgh?
As a Edinburgh area online business owner, you may be wondering why SEO is important to your digital marketing. SEO, or search engine optimization, is a process that can dramatically increase the return on your company’s investment. It is used to drive more traffic, more conversions, and ultimately more sales. As a website owner, you are in a unique position. You can reach your target audience anytime with just one click. SEO is the only “free lunch” among all the tools in the online marketing arsenal.
Benefits of ProStar SEO Edinburgh
- SEO increases organic traffic.
- SEO increases conversion rates.
- SEO improves brand awareness.
- SEO builds trust, domain authority, and credibility.
- SEO gives you a competitive advantage.
- SEO offers good value for money.
- Organic SEO generates leads.
- SEO increases revenue.
- SEO improves the value of your business.
- SEO helps you stand out from your competitors.
- SEO boosts social media engagement.
- SEO gets you noticed.
- SEO increases your audience.
- SEO creates a community around your brand.
- SEO attracts influencers.
- SEO builds relationships.
- SEO builds your reputation.
- SEO brings in a new audience.
- SEO reduces your advertising costs.
- SEO is the key to digital marketing success.
How can I learn SEO best practices in Edinburgh?
SEO, in its simplest form, is the process of making your website appear when searching for a given keyword. SEO takes into account a number of important factors, including the keywords and phrases you want to rank for, the content of your site, how you structure your site, and your social media strategy. This basically means that there are many factors that can affect how likely your site will rank for a given keyword, and the best SEO strategy is to create a site that is optimized for multiple factors. ProStar SEO has established 150 different factors that have a strong correlation with ranking on the first pages of Google, the best practice for a scientific SEO approach is to optimize your site for as many factors as possible and improve your online presence with relevant traffic.
Understand Google’s algorithm to understand SEO better
Google’s algorithm has the power to determine the best search engine results. It is a complex algorithm in constant evolution. We don’t know exactly how the algorithm works, but we do know that SEO is an important part of it. When it comes to Google’s algorithm, there are three main concepts.
These are:
– Quality level
– Page quality
– Page Authority
SEO Ranking Factors to Increase Traffic From Search Engines
There are hundreds of ranking factors to use to increase organic traffic. There are around 150 ranking factors that will have a strong correlation with your site’s ranking on the first page of Google. To improve your search rankings, you need to use as many SEO factors as possible.
Note that these technical elements often have to be set up by a programmer.
Top 100 SEO factors the most correlated with appearing on the first page of the Google results:
ProStar SEO Edinburgh Factor #1: Number of Top 50 Shared Factors Used
ProStar SEO Edinburgh Factor #2: Number of Top 100 Shared Factors Used
ProStar SEO Edinburgh Factor #3: Number of Factors Used
ProStar SEO Edinburgh Factor #4: Number of Top 200 Shared Factors Used
ProStar SEO Edinburgh Factor #5: Number of Entities Used
ProStar SEO Edinburgh Factor #6: Ahrefs Domain Rating
ProStar SEO Edinburgh Factor #7: Ahrefs Rank
ProStar SEO Edinburgh Factor #8: Keywords in the HTML Tag
ProStar SEO Edinburgh Factor #9: Keywords in Body Tag
ProStar SEO Edinburgh Factor #10: Ahrefs Referring IP Addresses
ProStar SEO Edinburgh Factor #11: Ahrefs Referring Class C Addresses
ProStar SEO Edinburgh Factor #12: DomDetailer Moz PA
ProStar SEO Edinburgh Factor #13: Entities in Title Tag
ProStar SEO Edinburgh Factor #14: Ahrefs Referring Domains
ProStar SEO Edinburgh Factor #15: DomDetailer Majestic IPs
ProStar SEO Edinburgh Factor #16: DomDetailer Majestic Referring Domains
ProStar SEO Edinburgh Factor #17: DomDetailer Majestic Referring Subnets
ProStar SEO Edinburgh Factor #18: DomDetailer Moz DA
ProStar SEO Edinburgh Factor #19: Keywords in Div Tags
ProStar SEO Edinburgh Factor #20: Ahrefs Backlinks
ProStar SEO Edinburgh Factor #21: Ahrefs Referring Pages
ProStar SEO Edinburgh Factor #22: Ahrefs Text Backlinks
ProStar SEO Edinburgh Factor #23: Ahrefs Word Count
ProStar SEO Edinburgh Factor #24: DomDetailer Majestic CF
ProStar SEO Edinburgh Factor #25: Keywords in H1, H2, and H3 Tags
ProStar SEO Edinburgh Factor #26: Keywords in H1-H6 Tags
ProStar SEO Edinburgh Factor #27: Entities in H2 Tags
ProStar SEO Edinburgh Factor #28: Keywords in P Tags
ProStar SEO Edinburgh Factor #29: Ahrefs Dofollow Backlinks
ProStar SEO Edinburgh Factor #30: DomDetailer Facebook Shares
ProStar SEO Edinburgh Factor #31: DomDetailer Majestic Links
ProStar SEO Edinburgh Factor #32: DomDetailer Majestic TF
ProStar SEO Edinburgh Factor #33: DomDetailer Moz Rank
ProStar SEO Edinburgh Factor #34: Keywords in A Tags
ProStar SEO Edinburgh Factor #35: Body Tag Size Kilobytes
ProStar SEO Edinburgh Factor #36: Keywords in H1 and H2 Tags
ProStar SEO Edinburgh Factor #37: Entities in H3 Tags
ProStar SEO Edinburgh Factor #38: Search Terms in the HTML Tag
ProStar SEO Edinburgh Factor #39: Clean Keyword Density in the HTML Tag
ProStar SEO Edinburgh Factor #40: Keywords in Sentences
ProStar SEO Edinburgh Factor #41: Page Size Kilobytes
ProStar SEO Edinburgh Factor #42: Term Frequency
ProStar SEO Edinburgh Factor #43: Ahrefs Has DoFollow Backlinks
ProStar SEO Edinburgh Factor #44: Ahrefs Has Backlinks
ProStar SEO Edinburgh Factor #45: Ahrefs Has Text Backlinks
ProStar SEO Edinburgh Factor #46: Ahrefs NoFollow Backlinks
ProStar SEO Edinburgh Factor #47: DomDetailer Moz Links
ProStar SEO Edinburgh Factor #48: Keywords in LI Tags
ProStar SEO Edinburgh Factor #49: Search Terms in Body Tag
ProStar SEO Edinburgh Factor #50: Entities in HTML Tag
ProStar SEO Edinburgh Factor #51: Entities in Sentences
ProStar SEO Edinburgh Factor #52: Unabridged Word Count
ProStar SEO Edinburgh Factor #53: Ahrefs Internal Links
ProStar SEO Edinburgh Factor #54: Ahrefs Has NoFollow Backlinks
ProStar SEO Edinburgh Factor #55: Search Result Display URL Matches
ProStar SEO Edinburgh Factor #56: Google Density Exact Matches
ProStar SEO Edinburgh Factor #57: Number of HTML Tags
ProStar SEO Edinburgh Factor #58: Search Result Link Text Matches
ProStar SEO Edinburgh Factor #59: Keywords in Alt Attributes
ProStar SEO Edinburgh Factor #60: Keywords in A Tag HREFs
ProStar SEO Edinburgh Factor #61: Clean Text Kilobytes
ProStar SEO Edinburgh Factor #62: LSI Words in Sentences
ProStar SEO Edinburgh Factor #63: Keywords in H2 Tags
ProStar SEO Edinburgh Factor #64: Keywords in script Tags
ProStar SEO Edinburgh Factor #65: Number of Sentences
ProStar SEO Edinburgh Factor #66: Keywords in Title Tag
ProStar SEO Edinburgh Factor #67: Keywords in pages’ top 5 most used phrases
ProStar SEO Edinburgh Factor #68: Keywords in pages’ top 10 most used phrases
ProStar SEO Edinburgh Factor #69: Word Count
ProStar SEO Edinburgh Factor #70: Search Result Document Matches
ProStar SEO Edinburgh Factor #71: Ahrefs Page Size
ProStar SEO Edinburgh Factor #72: Google Variation Density
ProStar SEO Edinburgh Factor #73: Keywords in Unique A Tag HREFs
ProStar SEO Edinburgh Factor #74: Leading Keywords in H1, H2, and H3 Tags
ProStar SEO Edinburgh Factor #75: Leading Keywords in H1-H6 Tags
ProStar SEO Edinburgh Factor #76: Search Terms in H1-H6 Tags
ProStar SEO Edinburgh Factor #77: Entities in Meta Description Tag
ProStar SEO Edinburgh Factor #78: Entities in H1 Tags
ProStar SEO Edinburgh Factor #79: Has Entities in H2 Tags
ProStar SEO Edinburgh Factor #80: Number of HTTPS Links
ProStar SEO Edinburgh Factor #81: Number of DoFollow Links
ProStar SEO Edinburgh Factor #82: Number of Links
ProStar SEO Edinburgh Factor #83: Number of Internal Links
ProStar SEO Edinburgh Factor #84: Ahrefs External Links
ProStar SEO Edinburgh Factor #85: Leading Keywords in Title Tag
ProStar SEO Edinburgh Factor #86: Has JSON-LD Dentist
ProStar SEO Edinburgh Factor #87: Keywords in Span Tags
ProStar SEO Edinburgh Factor #88: Has JSON-LD FinancialProduct
ProStar SEO Edinburgh Factor #89: Ahrefs Images
ProStar SEO Edinburgh Factor #90: Ahrefs Linked Root Domains
ProStar SEO Edinburgh Factor #91: Search Result Path Matches
ProStar SEO Edinburgh Factor #92: Number of P Tags
ProStar SEO Edinburgh Factor #93: Keywords in Meta Descriptions
ProStar SEO Edinburgh Factor #94: Number of Images
ProStar SEO Edinburgh Factor #95: Number of Images with Alt Text
ProStar SEO Edinburgh Factor #96: Keywords in pages’ top 3 most used phrases
ProStar SEO Edinburgh Factor #97: Number of Heading Tags
ProStar SEO Edinburgh Factor #98: TF/IDF
ProStar SEO Edinburgh Factor #99: Ahrefs Has Domain Rating
ProStar SEO Edinburgh Factor #100: Keywords in Nav Tags
Differences between Paid SEO and Organic SEO
The most obvious difference between organic search engine optimization (SEO) and paid search engine optimization (PPC) is that organic search results from SEO are free. Organic search results are the results that appear when a person searches on Google or any other search engine.
Paid search is the list of ads that appear on the search results page at the top or bottom of the organic results.
SEO Glossary
What is a search engine?
A search engine is a program where people can discover information using keywords or phrases. The functioning of search engines is able to return results quickly, as it constantly scans the web and indexes its content.
When users enter the search term, the search engine uses the titles, content, and keywords of the website pages that are indexed to generate a list of websites. Then it uses algorithms to produce the list.
Businesses use search engine optimization (SEO) to help rank their web pages higher in Google or Bing results and drive more website traffic. These most well-known search engines include Bing, Google, and Yahoo.
What are search engine algorithms?
Search engine algorithms are step-by-step processes that determine what appears on the SERPs. They are constantly updated to improve relevance. There are hundreds of algorithm updates from Google during the year and usually four to six major updates.
What is a keyword?
A keyword is a word used to search for information on the Internet. The search engine uses the keyword to locate pages that contain the most relevant information.
The goal of SEO marketing is to optimize your website so that when a user r search engine types in a keyword, its search results will have your website listed among the results. Keywords are the most important factor in SEO.
SEO Keyword Research Tool
There are many keyword research tools on the market that will help you establish the best keywords for your site. Some examples are:
– Google AdWords Keyword Planner
– Bing Ads Keyword Tool
-Semrush
What is search volume?
Search volume refers to the number of searches performed per month for a particular keyword. This is measured by the amount of data collected through various sources such as Google Trends, Google Insights, Quantcast, etc.
What is a long-tail keyword in SEO?
Long-tail keywords (key phrases) are less competitive keywords that are easier to rank for, they also have lower search volume. Long-tail keywords can be entire phrases or strings of words.
Long-tail keywords are generally longer than regular keywords. For example, “SEO Edinburgh” would be a short, competitive keyword while “tips for an awesome, SEO-friendly blog post” would be a long-tail keyword.
What is an entity in SEO?
For SEO purposes, an entity is a known person, place, or thing.
For SEO cracks, if it’s an entity, well the word will have its Wikipedia page. Entities relevant to your main keyword may have low or high search volume, it doesn’t matter, they are on our page to establish the quality of your content.
Entities for the keyword “Apple Pie Recipe” would be crust, baking, oven, sugar, flour, etc.
What is an LSI word in SEO?
LSI stands for Latent Semantic Indexing. It is a natural language processing and search engine optimization technique that improves the relevance of search results based on the words people use to search. This is the official dictionary definition here, however, when we talk about SEO, an LSI is an entity without a Wikipedia page. A person, place, or thing that is relevant to your page’s main keyword, but not well enough known to get a Wiki page.
What is the SERP?
SERP stands for Search Engine Result Page. This is the page you will see when you perform a search query on any search engine. The SERP is a very important aspect of SEO. This is the first page of any search engine that displays the related results of a search query. The goal of SEO is to get as high as possible on the SERP.
What is Organic Traffic?
Organic traffic is a way to drive traffic to your website and blog. Organic traffic is free traffic that comes from search engines (like Google, Yahoo, Bing, and others) or social media sites (like Facebook, Twitter, Pinterest, etc.). Organic traffic is one of the best ways to drive free targeted traffic to your website and blog. It is the most reliable source of traffic because you have full control over your keywords for SEO. Organic traffic is the best way to attract the right audience to your website.
What is On Page SEO?
On-page SEO is the process of optimizing the content of your webpage so that it can be found easily by search engines. On-page SEO includes things like title tags, meta descriptions, internal links, image alt text, H1, H2, and many more.
On-page SEO. known as On-Page SEO, is the process of optimizing the content of your web page so that it can be found easily by search engines. On-page SEO includes things like title tags, meta description, internal links, image alt text, H1, H2, and many more.
What is Off Page SEO?
Off-Page SEO refers to activities outside of your own website. Off-page SEO includes things like backlinks, press releases, guest blogging, social bookmarking, forum posting, directories, article marketing, video marketing, and more.
What are backlinks in SEO?
Backlinks are links on a web page that point to another web page. Having backlinks pointing to your site will increase domain authority.
Title
– Internal backlinks (link internal s) are links on a web page that lead to another page on your site. This SEO Edinburgh link directs the reader to the ProStar SEO page as an example. The importance of internal links cannot be stressed enough. Using internal links on your blog pages to point to the most important pages of your site is a very important SEO practice.
– External backlinks (external links) are links on a web page that direct the reader to a page on another website. We say backlinks provide link juice or link equity. This Calgary Personal Chef link directs the reader to Calgary’s miummium.com page. The more backlinks you get to your site, the more likely people are to click on your backlinks and visit your website. Google perceives a site that has a lot of backlinks from quality sites as a leader in its field.
You can build backlinks in two ways. One is to build links to your website internally and the other is to convince other websites to mention you on theirs. Beware of broken links.
Note: Throwing out a bunch of links to your actual content probably won’t have any impact, make sure you create relevant links that are on pages relevant to your content. Valuable backlinks are worth a fortune to your site.
What is Google Search Console?
Google Search Console is a free tool that can be used by website owners and webmasters to improve the visibility of their websites on Google search. It is the most important SEO tool.
What is Technical Optimization (Technical SEO)
Technical SEO is the practice of improving the performance of a website or application to ensure that Google or Bing can read and register the page well.
Doing technical SEO is like taking care of the mechanics of your car, it doesn’t win a race, but it allows you to participate. Technical optimization includes things like optimizing images, videos, code, and other elements of a website.
What is SEO Whitehat?
White hat SEO can be defined as SEO strategies that adhere to Google guidelines. White hat SEO practices are the best way to create a strong search engine presence. They are often the most effective way to drive organic traffic to your website. Compared to other SEO techniques, white hat SEO techniques are more likely to be sustainable in the long run. White Hat SEO often relies on high-quality content.
What is Blackhat SEO?
Black hat SEO is the practice of using deceptive methods to increase a website’s search engine rankings. Doing SEO for your website may seem difficult and confusing, but it doesn’t have to be.
What are meta elements?
The meta element gives information about the nature and content of a web page, and is added to the top of a web page using HTML markers. The “meta” element, as opposed to the “link” element, is an invisible element on a web page. These meta tags are used for different purposes, and meta tags can be found in other header elements.
The words “meta”, in “meta tags”, allow search engine robots to find and index web pages. They were first used in the 1990s. But not all search engines use meta tags. There are other possible uses of metatags (e.g. classification, collaborative activities, etc.)
What is Local SEO?
In its most basic form, local SEO is about getting your site, products, and services to rank highly in local search results in your area. An important part of local SEO is getting your site to appear in Google 3-Pack i.e. Google map.
What is Yoast SEO?
The Yoast SEO plugin for WordPress is a plugin that helps you optimize your site for search engines. Yoast SEO helps you optimize your site for search engines by providing a number of different features that help you optimize your site. Yoast SEO is free and integrating it into the site is easy.
What is content optimization in SEO?
Content optimization is about providing both quality content and user experience with the goal of directing search engines to a web page.
What is guest posting?
Guest posting is a way to increase traffic to your site. It’s a simple concept in SEO: you’re writing copy for someone else’s site. They then publish your article on their site. This gives you an inbound link
What is Search Engine Optimization (SEO Spamdexing)?
Spamming is a technique used by webmasters to artificially improve the ranking of their web pages. It involves manipulating the keywords in the search engine index so that the pages of the site are indexed towards the top of the SERP; in a way that does not meet Google’s criteria. It is a scam that boosts the page to the top without intending to provide useful information to the search engine.
Spamdexing is sometimes severely punished by search engines even if there is no specific code of conduct for SEOs. SEO experts are sometimes caught in the act of sometimes abusive efforts. The most frequent techniques of abusive referencing (Spamdexing) are: stuffing satellite sites with keywords in a desperate attempt to attract search engines, creating link farms (where a large number of sites are linked others), or employ unethical advertising methods.
Conclusion:
Is SEO (SEO) dead?
Nope ! SEO is still alive and well. In fact, SEO has never been stronger. Today, people rely heavily on search engines like Google and Bing to find information, products, and services. And for this reason, SEO is more important than ever.
Should you try SEO for yourself?
SEO is not easy. But if you’re ready to learn more, you can do it yourself. There are many tools available that make this process easier. However, if you don’t have the time to invest in learning how to use these tools, hiring a professional SEO agency is the best option.
SEO Edinburgh | What is search engine optimization?
Do you wonder why your website receives little traffic? Or why your competitors appear higher above you in Google searches? The answer is that their SEO strategy is simply better than yours.
SEO is a marketing discipline that aims to increase your visibility in the results of organic search engines such as Google and Bing.
Often referred to as SEO, Search Engine Optimization consists of both the technical and qualitative elements necessary to improve rankings, generate more traffic and increase the awareness of your website online.
What are the most important factors of SEO in Edinburgh?
There are many different elements to SEO. Google uses over 200 criteria to determine where in its index your site will be located for a given keyword.
Google does not disclose the components of its algorithm. However, thanks to external research from our friends at SEO Lab, and testing involving millions of keywords, we can establish the 10 most important factors to position a website at the top of the first results page. The TOP SEO factors are:
- Number of Entities Used
- Number of Factors Used
- Keywords in the HTML Tag
- Keywords in Body Tag
- Keywords in Div Tags
- LSI Words in Sentences
- Term Frequency
- Keywords in A Tags
- Entities in Title Tag
- Keywords in H1-H6 Tags
SEO Edinburgh
Why team up with ProStar SEO?
Precise explanation of the SEO status of your site
After having launched several websites, met a number of charlatans and incompetents to improve the SEO of our companies, we invested thousands of hours to understand the basics of SEO. Today, we share our expertise by launching ProStar SEO. At home, we talk business, technology is only a tool to achieve our goals.
Improved position on Google and Bing
Our mandate is to increase your rank in search results on Google for the keywords used most regularly in your industry. Whether for a local business or an international company, our expertise in SEO will allow you to earn several positions and increase your web traffic and business income.
No long-term contracts, which forces us to perform
No more agency contracts that keep you prisoner. If ProStar SEO does not deliver the goods, you will be free to terminate your agreement with 30 days notice. With ProStar, there are no surprises, our monthly rates are pre-established and we will keep you regularly informed of the results obtained. No more contracts that never end.
The most competitive prices on the market
With rates starting at $250 a month, ProStar SEO costs are very competitive.
As we pledge not to accept competitors from the same demographic zone as you, you know that we will not use the expertise gained in your industry to increase the rank of your competitors.
With the help of our SEO agency, you will get answers to the following questions:
SEO is a marathon. Results will be visible from the beginning, but increasing the traffic on a site is a long-term job. SEO is a battle that never ends. Capturing the first position on Google is one thing, maintaining it is another ...
SEO remains the only "free lunch" that the internet offers us!
If you’re wondering whether it’s important to appear in the top results when you search on Google, remember this statistic: positions 1 and 2 on the first page of search results capture 57% of clicks!
There are very few firms specialized in Search Engine Optimization in Ontario. There are, however, hundreds of web agencies that offer SEO services as a supplement to creating a website.
Some are excellent, many only offer a superficial SEO service. The majority of Web agencies pride themselves on excelling in all areas: Website Design, SEO, Web Marketing, Advertising, Social Media, Writing, Translation, Community Management, and more.
At Prostar SEO, we believe it’s better to excel in one area than to be ugly in many. That’s why all the actions that we take aim at increasing the traffic to your website.
Competitive Advantages
- Real-time analysis
- Monitoring the positioning of the competition
- Bilingual website rewrite
- Increased sales with local SEO
- SEA: Google Ads and Facebook Campaigns
Real-time analysis
Always on the lookout for the latest changes.
Thanks to the unique approach of ProStar SEO, we measure in real time: the technical health of your site, the variations of positioning vis-à-vis the competition, the external links (backlinks) which refer your site, as well as a series of more than 200 specific points that influence SEO.
With our technology, we can test our changes and measure the impact of our ideas and strategies on your SEO.
The work is continuous and the improvement must be too.
Monitoring the positioning of the competition
Go past your competitors and aim to be the leader of the pack.
Our periodic reports will allow you, for each selected keyword, to see the evolution of your site and that of your competitors in Google’s positioning. In addition, we will share the monthly search volume for all keywords identified, so you will be able to analyze our performance and participate in our efforts, by sharing your specific knowledge of the market.
Our approach will allow you to discover what people are really looking for and adapt your web strategy accordingly. We are committed to working as a team with you.
Bilingual website rewrite
Be discovered by everyone, no matter the language.
Each month, we'll do an intensive review of your competitors' sites and the most searched keywords in your industry using the most advanced technology tools available.
All of this data will enable us to undertake the rewriting of the texts of your web pages in order to make them more efficient.
These incremental changes will boost your site in Google’s results. This service is available in English and French.
Increased sales with local SEO
Generate more transactions, traffic and meetings for your business.
46% of searches on Google have a local intent. For a business that has a physical address where it meets its customers, it is essential to have a « Google My Bussiness » account and to do SEO to get as high as possible on the location map of businesses (Google Maps).
Local SEO is the key to success for small businesses, restaurants and professionals such as dentists, plumbers, lawyers, etc. Local reference is the quickest and easiest way to increase your rank on the web and especially its sales.
SEA: Google Ads and Facebook Campaigns
Integrate a high-performance, short-term sales solution
When we consider online marketing as a distribution channel, the question quickly becomes: How do I increase the visibility of my website for Internet users? SEO is the long-term solution.
However, what do you do when your trademark is not known and you are looking for immediate results? We then turn to SEA (Search Engine Advertising). SEO and SEA are two different but complementary approaches.
The symbiosis of the two will allow you to optimize your visibility on the search engine. Google Ads will deliver immediate results, generating the revenue you need to keep your business running until SEO brings you a stream of free, ongoing organic traffic.
The Best Web SEO in Edinburgh
