How much does a website cost?

Your relation with Google is similar to a relationship. You must clearly express yourself in order to make him understand who you are and what you have to offer. Sighs do not replace words, just like pictures, do not replace texts.

Google reads your site regularly using so-called crawlers. When these little robots visit your site, the first thing they read and store on Google’s servers is your URL. If your URL reads leroi.ca, Google will know that your business is operating in Canada (ca) but it will have no information regarding the nature of your operations. If the URL reads, www.thekingofpasta.ca, chances are high that Google will classify you as a restaurant, specializing in pasta. It is therefore by reading what is written on your website that Google will understand the nature of it.

The second step of the crawlers will be to read the title of the page, which should be identified in the code by your programmer as the H1 tag. There must only be one H1 tag per page. The H1 acts as a business card and must clearly indicate what the company offers. You can check the tags of your pages here.

When building a website, you have to ask yourself, what will my future clients search for and how will I make sure that Google knows I have the answer to their needs? So you have to stop thinking like an artist and start thinking like a robot, a Googlebot.

Remember that Google does not have a favorite, it only seeks to understand and then classify your page in its index. If your site has the title tag “Where elegance and flavour meet in a pasta bowl”, and your competitor presents him with an H1 that reads: The best pasta in Montreal! guess which one of the two sites will appear first when a user searches on his phone “best Montreal pasta.” The crawlers will have indexed your page and that of your competitor, but that of your competitor will be much more representative of the search of the websurfer. Of course, if a user searches for elegant and flavourful pasta, you will most likely be the first to appear in the search results …

The H1 is an important element to increase your rank on Google searches, make sure you choose the most popular words and if your business is in a single city, I encourage you to add the name of the municipality.

Example of efficient H1: Ti-Joe Lauzon, the best plumber in Repentigny

‍If your toilet clogs, you will automatically turn to the internet. You will then look for: “Plumber Repentigny” or “Best Plumber in Repentigny”‍”

Our H1 covers both searches, which greatly increases the likelihood that Ti-Joe Plumbing will find itself at the top of the first page of Google searches.

After H1, crawlers continue to read your site, switching to H2, and so on, until the end of the page. It is by reading the texts on your site that Google will understand and record in its index the nature of your business. This means that the new trendy websites, with lots of images and very few words, have little material to index and are likely to end up far in search results. If the nature of your site is not clear in the texts, change them.

A little trick: Read your H1, H2 and H3 titles tags out loud to someone who does not know your company, he should be able to tell you clearly after reading, the nature of your operations.