Prostar SEO Case Study
CarInspect – Mobile Vehicle Inspection Service
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🚀 Snapshot Overview
56% Keyword Growth on Google
Huge Growth 🚀
37% More First-Page Google Rankings
Huge Growth 🚀
Service Requests in Over 80 Cities
Significant 📈
27% More Bookings After 1 Year!
Huge Growth 🚀
🏢 About the Client
CarInspect provides fast, professional, mobile vehicle inspections to businesses and individuals across North America, giving buyers peace of mind before purchasing a used car or ensuring the reliability of commercial fleets. With a trusted brand and strong growth momentum, they’ve quickly become a go-to solution in their field.
- Business Name: CarInspect
- Industry: Automotive Services / Mobile Car Inspections
- Website: https://carinspect.com
- Business Type: B2B and B2C Local Service Provider (Mobile Pre-Purchase Car Inspections)
⚠️ The Challenge
🎯 Goal: Retain existing authority while scaling rapidly through Local SEO in new markets.
After a rebrand and domain name change to carinspect.com, the company faced a significant SEO challenge: preserving hard-earned online visibility and continuing to expand into new geographic markets.
Key goals included:
Retaining SEO equity (traffic, rankings, backlinks) from the previous domain
Growing presence in Western Canada and newly targeted U.S. cities
Strengthening visibility for local searches in 100+ service locations
Implementing a tailored content and UX strategy for Canadian and U.S. audiences
🧠 The Strategy
To meet CarInspect’s ambitious growth and visibility goals, Prostar SEO deployed a comprehensive multi-country Local SEO strategy focused on both technical and geographic scalability.
- Seamless URL Redirection
- Page Multiplication for Local Reach
- Geo-Focused Content Optimization
- 🇺🇸 / 🇨🇦 Content Separation by Region
🔁 Seamless URL Redirection
- Mapped and redirected all old URLs using best practices
- Conserved SEO equity across backlinks and indexed pages
- Maintained crawlability and visibility
🌎 Page Multiplication for Local Reach
- Created and optimized local landing pages for 80+ cities across North America
- Included city-specific keywords, content, and structured data
- Leveraged internal linking and localized CTAs to improve conversion
🧭 Geo-Focused Content Optimization
- Optimized each local page for city + service keyword combinations
- Built out citations and directory profiles for each service region
- Improved map pack visibility across targeted locations
🇺🇸 / 🇨🇦 Content Separation by Region
- Split site architecture and content between U.S. and Canadian audiences
- Allowed for regional optimization based on language, offers, and user behavior
📈 The Results
In less than a year following the new site’s launch, CarInspect experienced strong SEO growth across all major KPIs.
| Metric | Before | After | Change |
| Ranking Keywords (Total) | 1,855 (old domain) | 2,900+ | 🚀 Huge Growth |
| Top 10 Ranking Keywords | 380 (old domain) | 521 | 🚀 Huge Growth |
| Geo-Page Traffic | Strong, but limited number of cities | High, across 80+ cities | 📈 Significant |
Bookings Growth: +27% more bookings in 2025 YTD compared to the same period in 2024
Ranking Keywords: From 0 to 2,900+ keywords ranking on Google
Top 3 Rankings: From 0 to 82 keywords in the top 3 positions
Geo-Page Traffic: High engagement and traffic from city-level landing pages
Visibility & Impressions: Substantial increase in both branded and non-branded search visibility (GSC)
