Prostar SEO Case Study
Dental Clinic
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🚀 Overview
Gained nearly 1,328 Google Keywords (+582% growth)
Huge Growth 🚀
Over 229 Keywords on Google’s First Page
Huge Growth 🚀
10,000% Year-Over-Year Growth in Organic Traffic
Huge Growth 🚀
🏢 About the Clinic
This dental clinic, recently acquired by a long-time Prostar SEO client with a proven track record of success, is a modern facility offering comprehensive dental care. Building on the success of their primary clinic, the client wanted to ensure that this new location would benefit from the same strong digital presence.
By leveraging the clinic’s existing reputation in the community, the SEO strategy was designed to boost local visibility while maintaining care continuity for existing patients.
- Industry: Dental Clinic (FR-ENG)
- Start Date: June 2024
- Primary Objective: Rapid Local Visibility
- Location: Quebec, Canada
⚠️ The Challenge
In May 2024, the clinic was just beginning its digital transition under new ownership. Despite a strong local reputation, its online presence was nearly nonexistent:
Around 10 organic clicks per day, mostly from branded searches.
Fewer than 20 keywords ranked on Google’s first page.
No presence in local search results or the Google Map Pack.
🧠 The Strategy
To drive the clinic’s new digital identity and grow appointment bookings, we implemented a robust, localized SEO strategy:
- Complete Local SEO Optimization
- SEO-Friendly Service Pages
- High-Value Content Creation
- Authority Building via Backlinks & Citations
- Advanced Analytics & Tracking
Enhanced the Google Business Profile with targeted service descriptions (e.g., cleanings, implants, emergencies), localized keywords, and unique differentiators.
Created dedicated landing pages for each dental service, optimized for local search intent (e.g., “emergency dentist Quebec,” “teeth whitening near me”).
Published regular blog posts answering common dental questions (e.g., “When to see a dentist for tooth pain?” “What to expect after getting a crown?”) to attract non-branded traffic.
Launched targeted campaigns to earn local citations and backlinks from trusted directories and regional healthcare partners.
Implemented branded vs. non-branded search tracking to measure true SEO impact on new patient acquisition.
📈The Results (May 2025)
One year after launching the SEO strategy, the website experienced exponential growth across all major KPIs.
Indicateur | Avant | Après | Résultats |
Total Ranking Keywords | 228 | 1,571 | 🚀 Explosive Growth |
First Page Ranking Keywords | 19 | 229 | 📈Major Visibility Gains |
Average Daily Organic Clicks | Environs 10 | 75+ | 🔥 +650% |
Year over Year Traffic Growth | 476 | 5,420+ | ⭐ + 10,000% |
Year-over-Year Traffic Growth: Over 10,000% increase in just 12 months!
🔑 Key Performance Factors
Keyword Rankings: Grew from 228 to 1,571 keywords.
Top 3 Rankings: Secured over 229 first-page rankings, many in the top 3 positions for core dental services.
Overall Visibility: Significant growth in impressions and clicks.
3-Month YoY Traffic: 10,000% increase in online traffic over a 3-month comparison period.
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