Prostar SEO Case Study
Fiberglass Mold Manufacturer
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🚀 Snapshot Overview
+107 % Growth in Total Ranking Keywords (Sept 2024 → June 2025)
Huge Growth 🚀
+198 % More First-Page Ranking Keywords
Huge Growth 🚀
+47 % Year-over-Year Clicks in the First 3 Months of the Mandate
Huge Growth 🚀
🏢 About the Client
Aquafibre Innovation is a Canadian manufacturer that designs and fabricates fiberglass pool molds for commercial and residential pool builders. After a major website overhaul, the company needed to restore lost pages—especially multilingual content—and expand its reach to new regions.
- Industry: Fiberglass Pool Mold Manufacturing (B2B & B2C)
- Region: Canada & United States (nation-wide shipping)
- Business Type: Direct Manufacturer & Online Retailer
⚠️ The Challenge
A September 2024 site migration deleted numerous English and French pages, triggering a sharp keyword decline.
Aquafibre wanted to capture geographic keywords (province-, state- and city-level) to feed an aggressive SEO + PPC growth plan.
Multilingual visibility vanished, hurting rankings in both Canada and the U.S.
Needed to rebuild topical authority in a technical niche while keeping marketing spend efficient.
🧠 The Strategy
- Content Rebuild & Expansio
- Technical & Multilingual SEO
- Authority & Backlink Development
- PPC & SEO Synergy
✅ Content Rebuild & Expansion (English, Spanish & French)
- Restored missing product, category, and service pages with SEO-rich copy and dual-language hreflang tags.
- Launched location-specific landing pages targeting high-intent regional keywords.
- Published educational articles and comparison guides to capture long-tail “how to” and specification queries.
✅ Technical & Multilingual SEO
- Implemented proper hreflang and canonical tags to prevent duplication across languages.
- Re-generated XML sitemaps; fixed crawl errors and orphaned URLs caused by the redesign.
- Improved Core Web Vitals and structured data to tighten crawl efficiency.
✅ Authority & Backlink Development
- Earned links from pool-industry publications, construction blogs, and regional trade associations.
- Digital-PR pieces positioned Aquafibre as an innovator in fiberglass technology, attracting high-authority, relevant domains.
✅ PPC & SEO Synergy
- Deployed tightly themed Google Ads campaigns alongside new SEO pages to seize immediate SERP real estate.
- Shared query data between paid and organic channels to refine keyword targets and landing-page messaging.
📈 The Results
Aquafibre Innovation regained—and surpassed—its pre-migration visibility, now ranking on the first page for core fiberglass pool terms across multiple Canadian provinces and U.S. states, fueling steady growth in qualified traffic and online sales.
Metric | Before | After | Change |
Ranking Keywords (Total) | 1,373 | 2,841 | 🚀 Huge Growth +107 % |
Top 10 Ranking Keywords | 168 | 500 | 🚀 Huge Growth +198 % |
Traffic Growth Year over Year | 14.2K over 3-months | 20.9 K over 3 months! | 📈 Significant +47 % |
🔑 Key Result Drivers
Total Keyword Growth: From 1,373 to 2,841 (+107%)
First Page Ranking Keyword Growth: From 168 to 500 (+198%)
Traffic Growth: From 10.7K clicks over 3 Months to 20.8K clicks (+47%)
Traffic Growth Year-over-Year (3 Months): From 14.2K clicks over 3 Months to 20.9K clicks(+47%)
