Prostar SEO Case Study

Hemp Beverage Retailer

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🚀 Snapshot Overview

1,800% Keyword Growth Over the Last 6-Months

Huge Growth 🚀

4x First Page Ranking Keywords

Huge Growth 🚀

11x Daily SEO Traffic

Huge Growth 🚀

🏢 About the Client

Prostar’s client is a U.S.-based online retailer specializing in premium, hemp-derived THC beverages. The brand offers a curated selection of delicious, compliant, and innovative infused drinks, serving adult consumers across regulated states. The client focuses on product transparency, legal compliance, and customer education to stand out in a fast-growing industry.

Industry: Recreational Hemp-Derived Products
Region: United States
Business Type: B2C | Regulated Online Drink Dispensary

⚠️ The Challenge

As the U.S. market for hemp-derived drinks exploded, Prostar SEO’s client faced rapid growth—and tough competition from both established brands and new entrants. Key challenges included:

🎯 Goal: Scale organic traffic, drive product sales, and establish market leadership for hemp beverages in the U.S.

Expanding online visibility in a crowded, highly regulated U.S. market

Competing for high-volume, high-intent keywords related to hemp and THC drinks

Driving qualified organic traffic under state-specific compliance requirements

Increasing both site traffic and conversions for long-term growth without paid advertizing

🧠 The Strategy

Hyper-Localized SEO & Content Funnel

Created highly geo-localized landing pages targeting specific U.S. states and major cities, ensuring full compliance with local hemp and THC beverage regulations and maximizing relevance for local searchers.

Improved internal linking and indexing to boost crawlability and topical authority across the entire site.

Developed optimized content based on in-depth keyword research, covering all high-potential queries and keyword variations related to hemp drinks, THC seltzers, and infused beverages.

Built a conversion-focused blog funnel with strategic posts positioned at the bottom of the funnel—answering key questions and capturing users right before their purchase decision.

📈The Results

By expanding educational content and optimizing the site structure, Prostar SEO helped its client claim a leadership position in the emerging U.S. hemp beverage market—driving massive, sustainable organic growth in record time.

Within just six months of launching the SEO campaign, our client saw massive gains across all major SEO KPIs:

Metric	Before	After	Change

Ranking Keywords (Total)	31	595	🚀 Huge Growth +1,800%
Top 10 Ranking Keywords	12	53	🚀 Huge Growth +342%
Total Daily Traffic	15	180 after 6 months!	📈 Significant +1,100%

Traffic Growth: +1,100% daily clicks over the course of the SEO mandate

🔑 Key Performance Factors

Total Keyword Growth: From 31 to 595 ranking keywords in 6 months (+1,800%)

First Page Rankings: From 12 to 53 keywords in the top 10 results (+342%)

Daily SEO Traffic: From 15 daily clicks to over 180 in 6 months (+1,100%)