Case Study · Dental Clinic
In year-over-year traffic growth for a dental clinic in Quebec.
How a newly acquired dental clinic multiplied its organic traffic 100-fold through a custom SEO strategy by ProStar SEO.
Four numbers that sum up one year of work.
1,571
Ranking keywords
(+582%)
229
First-page Google
keywords
+650%
Daily organic
clicks
+10k%
Year-over-year
traffic
An acquisition to launch.
The dental clinic, recently acquired by a long-time ProStar SEO client with whom we'd already achieved many wins, is a modern practice offering comprehensive oral care. Drawing on the positive experience with his main clinic, the client wanted to give this new acquisition an equally strong digital presence from the start. Building on the clinic's well-established reputation in the community, the SEO strategy aimed to strengthen its local visibility while ensuring continuity of care for existing patients.
Industry
Bilingual dental clinic (FR / EN)
Start date
June 2024
Location
Quebec, Canada
Primary goal
Fast local visibility
An online presence that barely existed.
In May 2024, the clinic was just beginning its digital transition under new management. Despite a strong local reputation, its online presence barely existed:
- About 10 organic clicks per day, mostly driven by branded searches.
- Fewer than 20 keywords ranking on Google's first page.
- Complete absence from local results, including the Google Map Pack.
Goal
Quickly establish the clinic's digital authority and maximize its local visibility to attract new patients within the first months after the acquisition.
A robust, localized approach.
To launch the clinic's new digital identity and support appointment growth, we designed a robust, localized SEO strategy.
Full local optimization
Strategic improvement of the Google Business Profile with descriptions targeted by dental service (cleanings, implants, emergencies), geo-targeted keyword integration, and added differentiators.
SEO-friendly service pages
Building dedicated pages for each dental service, optimized for local search intent (e.g., “emergency dentist Quebec,” “teeth whitening near me”).
High-value content
Regularly publishing blog articles answering patients' common questions (e.g., “When should you see a dentist for tooth pain?”, “What to do after getting a crown?”) to capture non-branded traffic.
Strengthening local authority
Targeted link-building campaigns (local directories, regional authority sites, healthcare partners) to solidify the clinic's link profile.
Advanced analytics tracking
Setting up separate tracking for branded and non-branded searches to precisely measure SEO's impact on new conversions.
One year later, significant growth.
One year after the SEO efforts launched, the website saw significant growth across all major KPIs.
| Metric | Before | After | Result |
|---|---|---|---|
| Ranking keywords (total) | 228 | 1,571 | +582% |
| First-page keywords | 19 | 229 | +1,105% |
| Daily organic clicks | ≈ 10 | 75+ | +650% |
| Year-over-year traffic | 476 | 5,420+ | +10,000% |
The numbers, in pictures.
Screenshots taken straight from our SEO analytics tools. From 10 to 75+ daily organic clicks (+650%), with year-over-year traffic growth exceeding +10,000%.
Four metrics that make the difference.
+582%
Ranking keywords
Grew from 228 to 1,571 keywords ranking on Google.
229
Top 3 rankings
Over 229 first-page positions, including many rankings in the top three for key services.
+650%
Total traffic
Significant growth in clicks and impressions, from 10 to 75+ daily organic clicks.
+10,000%
Year-over-year traffic (3-month)
Online traffic growth exceeding +10,000% over a 3-month window, year over year.
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