Case Study · Fiberglass
In first-page keywords for a Canadian fiberglass-mold manufacturer.
How ProStar SEO revived a fiberglass manufacturer's website, boosting first-page keywords by 198%, total rankings by 107%, and clicks by 47% across Canada and the United States.
Four numbers that sum up ten months of work.
2,841
Ranking keywords
(+107%)
500
Top 10 keywords
(+198%)
+47%
Clicks year
over year
20.9k
Organic clicks
over 3 months
A Canadian manufacturer with export ambitions.
ProStar SEO's client is a Canadian manufacturer that designs and produces fiberglass molds for commercial and residential pools. After a major site overhaul, the company needed to restore lost pages — especially multilingual content — and extend its reach into new regions.
Industry
Fiberglass pool mold manufacturing (B2B & B2C)
Business type
Direct manufacturer & online retailer
Region
Canada & United States · Nationwide delivery
Start date
September 2024
A painful overhaul, multilingual visibility to rebuild.
The site migration in September 2024 destabilized the manufacturer's organic visibility: lost pages, falling rankings, and multilingual content to recreate.
- The September 2024 site migration removed many English and French pages, causing a sharp drop in keywords.
- Multilingual visibility vanished, hurting rankings in Canada and the United States.
- The client wanted to capture geographic keywords (province, state, and city level) to fuel an ambitious SEO + PPC strategy.
- It also had to rebuild topical authority in a technical niche while keeping marketing spend under control.
Goal
Restore and grow organic visibility, dominate regional queries related to fiberglass pools, and increase online sales.
An approach in four moves.
To restore multilingual visibility and dominate regional queries related to fiberglass pools, ProStar SEO deployed a four-pronged strategy.
Content rebuild & expansion (FR, EN, ES)
Restoring missing product, category, and service pages with optimized content and bilingual hreflang tags. Creating geo-targeted landing pages aimed at high-intent regional keywords. Publishing educational articles and comparison guides to capture long-tail queries (“how-to,” specifications, etc.).
Technical & multilingual SEO
Properly implementing hreflang and canonical tags to avoid cross-language duplication. Regenerating XML sitemaps and fixing crawl errors and orphaned URLs from the overhaul. Improving Core Web Vitals and structured data to optimize crawling.
Authority building & backlinks
Acquiring links from pool-industry publications, construction blogs, and regional trade associations. A digital PR campaign positioning the manufacturer as an innovator in fiberglass technology, attracting high-authority domains.
PPC & SEO synergy
Launching highly targeted Google Ads campaigns alongside the new SEO pages to occupy the SERPs immediately. Sharing query data between paid and organic channels to refine keywords and landing-page messaging.
Pre-migration visibility regained — and surpassed.
The client regained and surpassed its pre-migration visibility, now ranking on the first page for the main fiberglass-pool terms across several Canadian provinces and US states — driving steady growth in qualified traffic and online sales.
| Metric | Before | After | Change |
|---|---|---|---|
| Ranking keywords (total) | 1,373 | 2,841 | +107% |
| Top 10 keywords | 168 | 500 | +198% |
| Year-over-year traffic | 14,200 (3 months) | 20,900 (12 months) | +47% |
The numbers, in pictures.
Screenshots taken straight from our SEO analytics tools. +47% clicks in 2025 versus the same period in 2024, and +198% first-page keywords.
Four metrics that make the difference.
+107%
Total keyword growth
From 1,373 to 2,841 keywords ranking on Google.
+198%
First-page keywords
From 168 to 500 keywords in Google's Top 10.
+47%
Traffic growth
From 10.7K to 20.8K clicks over 3 months.
+47%
Year-over-year traffic (3-month)
From 14.2K to 20.9K clicks over a 3-month window, year over year.
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