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Type “architecture” into a keyword tool and the first thing you see is software engineering. This list separates the two. It carries 1,134 keywords across 18 categories, every volume and difficulty pulled from Semrush rather than guessed, and it quantifies the 1,311,480 searches a month that share the word with this industry and belong to a different one.
Start with the mapper. Describe the page you want to build and it hands back the keywords that belong on it, and tells you when your description has landed in the off-vertical set instead. The list came out of the keyword work we do for design practices at our architect SEO agency.
Tell it what the page is about. It picks the keywords.
Type a page in plain language, the way you would describe it to a writer. The mapper reads it against all 1,134 measured keywords, returns the ones that belong on that page ranked by fit, names the single term to lead with, and says which kind of page to build. If your description matches the software, magazine or roofing sets instead, it says so rather than handing you 150 useless rows.
Lead with
—
The set
Page clusters it touches
Reading the output. Volume is Semrush’s modeled monthly US estimate, rounded onto its own buckets, so treat figures as relative magnitudes rather than forecasts. KD is Semrush’s difficulty model: useful for sequencing, never a reason to skip a term your market actually searches. Six of the 29 clusters are templates that repeat per city, per plan type, per style, per sector, per tool and per platform rather than single pages, and one is marked do not target.
There is no good architecture keyword list on the public web, and the reason is structural rather than lazy. Search the term and the tools hand back a software engineering vocabulary, because software architecture reports 450,000 searches a month in the United States and architect reports 110,000. Anyone who pastes the top results into a spreadsheet ends up planning a website for a profession that does not exist: half building design, half distributed systems, with a roofing product and a Lego range mixed in.
This one carries 1,134 measured keywords across 18 categories. Every row has a monthly search volume and a keyword difficulty from the Semrush US database, pulled on September 13, 2026. Every category is split by search intent, so a term lands on a service page, a guide, a plan catalogue or nowhere at all. And the list includes the block every other architecture list leaves out: the 1,311,480 searches a month, 31 percent of everything measured here, that share the word and belong to another industry.
The list came out of the keyword work behind our SEO for architects practice, where the first deliverable on any design-firm engagement is a measured term list rather than a seed keyword and an opinion.
What is in the list
Eighteen categories, 1,134 measured keywords, 4,250,730 combined monthly searches before the off-vertical block is stripped, organized the way an architecture site actually gets built:
How to read the numbers
Search volume here is Semrush’s modeled US estimate, rounded onto its own buckets. The buckets are wide, and identical figures across different terms are a sign of that rather than a coincidence: architect and architecture both report 110,000, and architects and architectural both report 22,200. Treat every figure as a relative magnitude. Ranking the list by volume is sound. Quoting one number to a principal as a forecast is not.
Keyword difficulty is a vendor model, useful for sequencing and useless as permission. Difficulty 93 on architecture does not mean the page is impossible, it means the page needs more than a rewrite. Difficulty 2 on architects for commercial projects does not mean the ranking is free, it means the current results are weak enough that a competent page changes the outcome.
Cost per click is included on the rows where it says something, because in this vertical it separates the two audiences better than intent labels do. A four-cent click on architectural styles and a $15.37 click on architects for commercial projects describe the same number of people doing completely different things.
The contamination problem nobody filters for
Architecture vocabulary collides with more industries than any vertical we have measured, and the collisions are invisible in an export. The software overlap is the big one and it has its own category at the end of this document. Four smaller ones are worth naming here, because they sit inside pulls you would otherwise trust.
The word architectural in front of a product name is a roofing convention. Architectural shingles reports 18,100 and architectural asphalt shingles 5,400, and both land in any broad-match pull on the adjective. Underneath them sit architectural mailboxes at 3,600, architectural surfaces at 3,600 and architectural depot at 3,600, which are a manufacturer, a stone supplier and a millwork retailer.
The near-me pull leaks reclamation. Architectural salvage near me reports 5,400, more than half the volume of architect near me at 9,900, and it is people looking for old doors and mantels.
The word carries a lot of pop culture. Prison architect is a management game at 5,400 with a sequel at 2,900. Architects in one pull is a British metalcore band at 3,600. Architect eyes buildable mascara reports 5,400. Kitchenaid architect series 5-qt tilt-head stand mixer reports 3,600. None of these are edge cases; they arrive in the first hundred rows sorted by volume.
And one row in the pull is not a search at all. Semrush returned allintitle:architects at 22,200 searches, which is a search operator SEOs type into Google to count title tags, recorded by the tool as public demand. It is excluded from every table below. If your keyword list has an operator in it, nothing else in the list has been checked either.
1. Head terms and category anchors
Sixty-two terms carry the category name, and they hold 467,690 searches, which sounds like a lot until you see what sits behind them. Architect reports 110,000 at difficulty 71. Architecture reports 110,000 at 93. Architects and architectural both report 22,200, both at 92 and 93. A practice with eleven people and a good portfolio is not taking those, and taking them would not help, because most of the traffic behind architecture is a software engineer looking for a design pattern. An architecture SEO agency that opens with those four terms is selling a ranking nobody buys from.
The useful rows here are the qualified ones. Architectural design at 12,100 and difficulty 43 is a real service query. Architecture firms at 8,100 and 36 is a buyer comparing shortlists. Architectural engineering at 12,100 with a $4.76 cost per click is a different profession that shares the shelf, and a firm that does not do it should keep it off the site rather than write a thin page to catch the traffic.
One row in this block is not a keyword at all. Semrush returned allintitle:architects at 22,200 searches and difficulty 28. That is a search operator, typed by SEOs running title-tag counts, indexed by the tool as though members of the public search it. It sits in the appendix rather than the table, and it is a fair warning about what else an unfiltered export carries.
62 keywords · 467,690 searches/mo · median KD 39
| Keyword | Volume/mo | KD | CPC | Intent |
|---|---|---|---|---|
| architect | 110,000 | 71 | $4.52 | Mixed |
| architecture | 110,000 | 93 | $4.05 | Mixed |
| architectural designs | 33,100 | 56 | $1.89 | Commercial |
| architects | 22,200 | 92 | $4.52 | Mixed |
| architectural | 22,200 | 93 | $4.05 | Mixed |
| designed by architects | 14,800 | 32 | $1.89 | Commercial |
| architectural design | 12,100 | 43 | $1.89 | Commercial |
| architectural engineering | 12,100 | 43 | $4.76 | Commercial |
| architecture design | 8,100 | 70 | $1.89 | Commercial |
| architecture firms | 8,100 | 36 | $2.65 | Commercial |
| what do architects do | 8,100 | 23 | $3.85 | Informational |
| design by architects | 6,600 | 62 | $1.89 | Commercial |
| architect definition | 5,400 | 50 | $2.66 | Informational |
| architects designed | 5,400 | 54 | $1.89 | Commercial |
| architecture definition | 5,400 | 48 | $2.66 | Informational |
| types of architecture | 5,400 | 36 | $0.19 | Commercial |
| what does an architect do | 5,400 | 32 | $3.85 | Informational |
| architectural firms | 4,400 | 41 | $2.65 | Commercial |
| architecture firm | 4,400 | 88 | $2.65 | Commercial |
| what is architecture | 4,400 | 43 | — | Informational |
| architect design | 3,600 | 50 | $1.89 | Commercial |
| architect meaning | 3,600 | 52 | — | Informational |
| architects golf club | 3,600 | 24 | $1.09 | Commercial |
| architectural designer | 3,600 | 41 | $1.89 | Commercial |
| architecture kinds | 3,600 | 41 | $0.19 | Commercial |
| architecture meaning | 3,600 | 43 | — | Informational |
| define architect | 3,600 | 39 | $2.66 | Informational |
| the architect | 3,600 | 47 | $0.63 | Commercial |
| architecte | 2,900 | 50 | $4.16 | Commercial |
| what an architect do | 2,900 | 35 | $3.85 | Informational |
| what is an architect | 2,900 | 36 | — | Informational |
| what should an architect do | 2,900 | 39 | $3.85 | Informational |
| best architecture firms in the world | 2,400 | 23 | — | Commercial |
| architectural firm | 1,900 | 48 | $2.65 | Commercial |
| architecture and architects | 1,900 | 50 | $4.05 | Commercial |
| architectural design services | 1,600 | 37 | $5.80 | Commercial |
| architectural services | 1,600 | 29 | $5.40 | Commercial |
| architecture services | 1,300 | 33 | $5.34 | Commercial |
| top architecture firms | 1,000 | 24 | $2.28 | Commercial |
| best architecture firms | 720 | 29 | $2.27 | Commercial |
| what can an architect do | 720 | 26 | $3.85 | Informational |
| architectural design firm | 590 | 73 | $2.81 | Commercial |
| biggest architecture firms | 590 | 43 | $2.27 | Commercial |
| sustainable architecture firms | 590 | 17 | $1.97 | Commercial |
| architectural engineering services | 390 | 15 | $5.08 | Commercial |
| architecture design firms | 390 | 49 | $2.81 | Commercial |
| architecture design services | 390 | 47 | $5.80 | Commercial |
| architectural design service | 320 | 28 | $5.80 | Commercial |
| architecture and engineering firms | 320 | 23 | $3.25 | Commercial |
| design and architectural services | 320 | 26 | $5.80 | Commercial |
| design build architecture firms | 320 | 42 | $6.70 | Commercial |
| top ten architecture firms | 320 | 26 | $2.28 | Commercial |
| architectural design firms | 260 | 49 | $2.81 | Commercial |
| architectural engineering firms | 260 | 19 | $2.92 | Commercial |
| architecture & design services | 260 | 37 | $5.80 | Commercial |
| popular architecture firms | 260 | 26 | $2.27 | Commercial |
| architectural service | 210 | 21 | $5.34 | Commercial |
| architectural and engineering services | 170 | 13 | $5.08 | Commercial |
| architectural planning services | 170 | 27 | $2.43 | Commercial |
| architectural consulting services | 140 | 15 | $1.92 | Commercial |
| architecture consulting services | 140 | 9 | — | Commercial |
| architecture service | 140 | 18 | $5.40 | Commercial |
2. Near-me and local intent
Eighty near-me terms, 56,490 searches, median difficulty 31. Compare that to the 4.24 million near-me searches in the same pull for real estate and the shape of this vertical becomes obvious: almost nobody stands in a kitchen and searches for an architect the way they search for a dentist or a realtor. Architect near me reports 9,900. That is the whole consumer discovery funnel for a profession that designs buildings.
Small volume, expensive clicks. Architect near me carries a $5.28 cost per click, commercial architects near me $6.65, adu architects near me $13.80 and home addition architect near me $7.89. Advertisers pay that because one project is worth six figures in construction value and five figures in fees. A near-me term at 320 searches a month is not small demand, it's concentrated demand.
The map pack decides most of these, not the blue links, and Search Console will understate them badly. Profile views, direction requests and calls placed from the local pack never appear in it, so a firm reading only Console data concludes its city terms are dead when they are producing the phone calls. That is what our local SEO work measures instead.
One row is not yours. Architectural salvage near me reports 5,400 and belongs to reclamation yards selling old doors and mantels. It sits inside every near-me pull on this vocabulary. It's labeled in the table and left in, because its size next to architect near me is worth seeing.
80 keywords · 56,490 searches/mo · median KD 31
| Keyword | Volume/mo | KD | CPC | Intent |
|---|---|---|---|---|
| architect near me | 9,900 | 47 | $5.28 | Transactional |
| architects near me | 6,600 | 51 | $4.40 | Transactional |
| architectural salvage near me | 5,400 | 42 | $1.18 | Transactional |
| architecture firms near me | 5,400 | 57 | $2.83 | Transactional |
| architects close to me | 2,900 | 38 | $4.40 | Commercial |
| landscape architect near me | 2,900 | 25 | $4.44 | Transactional |
| residential architects near me | 2,400 | 44 | $4.34 | Transactional |
| architecture jobs near me | 1,600 | 18 | $0.42 | Transactional |
| architectural firms near me | 1,000 | 35 | $2.83 | Transactional |
| commercial architects near me | 1,000 | 54 | $6.65 | Transactional |
| residential architect near me | 1,000 | 31 | $4.86 | Transactional |
| landscape architects near me | 880 | 17 | $4.44 | Transactional |
| home architect near me | 720 | 35 | $3.79 | Transactional |
| architect firms near me | 590 | 46 | $2.81 | Transactional |
| home architects near me | 590 | 38 | $3.79 | Transactional |
| restaurant architects near me | 590 | 14 | $6.92 | Transactional |
| architect firm near me | 480 | 43 | $2.83 | Transactional |
| architect jobs near me | 480 | 19 | $0.35 | Transactional |
| architect schools near me | 480 | 39 | $4.53 | Transactional |
| architecture schools near me | 480 | 32 | $4.53 | Transactional |
| house architects near me | 480 | 40 | $3.79 | Transactional |
| architects companies near me | 390 | 40 | $3.29 | Transactional |
| commercial architect near me | 390 | 47 | $6.65 | Transactional |
| landscape architecture firm near me | 390 | 59 | $3.36 | Transactional |
| adu architects near me | 320 | 13 | $13.80 | Transactional |
| architect designer near me | 320 | 27 | $5.23 | Transactional |
| architect engineer near me | 320 | 23 | $5.42 | Transactional |
| architect office near me | 320 | 24 | $3.07 | Transactional |
| architects services near me | 320 | 33 | — | Transactional |
| architecture firm near me | 320 | 43 | $2.81 | Transactional |
| custom home architects near me | 320 | 14 | $2.71 | Transactional |
| adu architect near me | 260 | 17 | $12.58 | Transactional |
| architectural firm near me | 260 | 43 | $2.83 | Transactional |
| architectural services near me | 260 | 49 | $5.49 | Transactional |
| landscape architecture firms near me | 260 | 1 | $2.87 | Transactional |
| landscaping architect near me | 260 | 0 | $4.44 | Transactional |
| local architects near me | 260 | 46 | $4.21 | Transactional |
| residential landscape architect near me | 260 | 26 | $4.16 | Transactional |
| architect companies near me | 210 | 52 | $3.54 | Transactional |
| architects near me residential | 210 | 48 | $4.78 | Transactional |
| church architects near me | 210 | 25 | $2.02 | Transactional |
| architect colleges near me | 170 | 62 | $3.86 | Transactional |
| architectural design services near me | 170 | 1 | $5.52 | Transactional |
| commercial landscape architect near me | 170 | 3 | — | Transactional |
| healthcare architects near me | 170 | 6 | — | Transactional |
| home addition architect near me | 170 | 8 | $7.89 | Transactional |
| landscaping architects near me | 170 | 20 | $4.42 | Transactional |
| architect designers near me | 140 | 42 | $4.70 | Transactional |
| architect near me residential | 140 | 29 | $5.45 | Transactional |
| architect services near me | 140 | 23 | $5.49 | Transactional |
| architects office near me | 140 | 38 | $3.07 | Transactional |
| architectural drafting jobs near me | 140 | 17 | $0.30 | Transactional |
| architectural drafting services near me | 140 | 14 | $4.89 | Transactional |
| architecture degree near me | 140 | 31 | $4.61 | Transactional |
| commercial building architects near me | 140 | 5 | $3.90 | Transactional |
| design architect near me | 140 | 34 | $4.84 | Transactional |
| home renovation architect near me | 140 | 3 | $6.13 | Transactional |
| passive house architects near me | 140 | 6 | $1.67 | Transactional |
| residential remodel architects near me | 140 | 22 | $4.96 | Transactional |
| restaurant architect near me | 140 | 5 | $6.41 | Transactional |
| architects near me for house plans | 110 | 27 | $4.33 | Transactional |
| best architects near me | 110 | 41 | $2.82 | Transactional |
| best residential architects near me | 110 | 28 | $3.60 | Transactional |
| contemporary architects near me | 110 | 52 | — | Transactional |
| farmhouse architects near me | 110 | 2 | — | Transactional |
| home remodel architect near me | 110 | 16 | $6.91 | Transactional |
| licensed architect near me | 110 | 5 | $6.70 | Transactional |
| remodel architect near me | 110 | 39 | $4.62 | Transactional |
| remodel architects near me | 110 | 33 | $5.74 | Transactional |
| remodeling architects near me | 110 | 41 | $6.27 | Transactional |
| affordable architect near me | 90 | 26 | $5.18 | Transactional |
| architect residential near me | 90 | 50 | $3.54 | Transactional |
| architects and designers near me | 90 | 40 | $4.67 | Transactional |
| custom home architect near me | 90 | 8 | $4.08 | Transactional |
| interior architect near me | 90 | 22 | $5.83 | Transactional |
| residential remodel architect near me | 90 | 25 | — | Transactional |
| affordable residential architects near me | 70 | 17 | $4.76 | Transactional |
| architect company near me | 70 | 43 | $3.54 | Transactional |
| architects near me commercial | 70 | 51 | $9.42 | Transactional |
| architectural drafter near me | 70 | 20 | $4.99 | Transactional |
3. City, metro and market pages
A hundred and twenty-seven city terms, 26,590 searches, median difficulty 44. No single city term breaks 750. Chicago architects tops the block at 720, austin architects and seattle architecture firms at 590, then a long flat tail of 110s and 210s across thirty metros.
Difficulty stays high anyway, and that is the interesting part. Architecture firm nyc sits at 71, architects in boston at 69, new york architecture firms at 71 on 390 searches a month. Those numbers describe directory pages, Houzz listings and long-established firms holding positions nobody contests often enough for the difficulty model to relax. Fifty searches a month at difficulty 47 is a page worth building anyway when a single conversion is a $40,000 fee.
Build these as one template with real local substance rather than thirty spun paragraphs: projects in that metro, the permit authority by name, the zoning quirk that shapes the work there. A city page with no local specifics is a duplicate with a different H1, and Google has been treating those as such for years.
127 keywords · 26,590 searches/mo · median KD 44
| Keyword | Volume/mo | KD | CPC | Intent |
|---|---|---|---|---|
| chicago architects | 720 | 44 | $0.76 | Commercial |
| austin architects | 590 | 40 | $3.13 | Commercial |
| seattle architecture firms | 590 | 44 | $2.48 | Commercial |
| architecture firm nyc | 480 | 71 | $2.34 | Commercial |
| architecture firms nyc | 480 | 70 | $2.36 | Commercial |
| boston architecture firms | 480 | 70 | $2.30 | Commercial |
| chicago architecture firms | 480 | 53 | $2.38 | Commercial |
| dallas architects | 480 | 49 | $3.06 | Commercial |
| dallas architecture firms | 480 | 49 | $1.98 | Commercial |
| architects in boston | 390 | 69 | $3.11 | Commercial |
| architecture firms chicago | 390 | 50 | $2.38 | Commercial |
| atlanta architecture firms | 390 | 41 | $1.66 | Commercial |
| landscape architect dallas | 390 | 19 | $5.86 | Commercial |
| new york architects | 390 | 62 | $3.38 | Commercial |
| new york architecture firms | 390 | 71 | $2.34 | Commercial |
| portland architecture firms | 390 | 65 | $2.87 | Commercial |
| architecture firm in los angeles | 320 | 54 | $2.64 | Commercial |
| architecture firms in denver colorado | 320 | 60 | $2.08 | Commercial |
| architecture firms in houston | 320 | 49 | $2.52 | Commercial |
| architecture firms in nyc | 320 | 60 | $2.36 | Commercial |
| architecture schools in california | 320 | 40 | $4.29 | Commercial |
| architecture schools in texas | 320 | 27 | $4.57 | Commercial |
| charlotte architecture firms | 320 | 35 | $2.31 | Commercial |
| denver architects | 320 | 48 | $5.25 | Commercial |
| denver architecture firms | 320 | 61 | $2.08 | Commercial |
| kansas city architecture firms | 320 | 47 | $1.93 | Commercial |
| landscape architect denver | 320 | 32 | $7.73 | Commercial |
| los angeles architecture firms | 320 | 51 | $2.81 | Commercial |
| miami architects | 320 | 60 | $5.66 | Commercial |
| nashville architects | 320 | 51 | $3.75 | Commercial |
| san diego architecture firms | 320 | 50 | $3.06 | Commercial |
| seattle architects | 320 | 62 | $4.28 | Commercial |
| washington architecture firms | 320 | 54 | $2.23 | Commercial |
| architecture firms boston | 260 | 60 | $2.30 | Commercial |
| architecture firms dallas | 260 | 41 | $2.10 | Commercial |
| architecture firms dallas tx | 260 | 45 | $1.98 | Commercial |
| architecture firms in chicago | 260 | 50 | $2.38 | Commercial |
| architecture firms in philadelphia | 260 | 26 | $2.28 | Commercial |
| architecture firms in seattle | 260 | 30 | $2.48 | Commercial |
| architecture firms los angeles | 260 | 57 | $2.64 | Commercial |
| boston architects | 260 | 70 | $3.49 | Commercial |
| dallas landscape architect | 260 | 40 | $5.48 | Commercial |
| architects in dallas | 210 | 48 | $4.93 | Commercial |
| architects in miami | 210 | 28 | $3.77 | Commercial |
| atlanta architects | 210 | 45 | $3.42 | Commercial |
| charlotte architects | 210 | 25 | $3.54 | Commercial |
| dallas landscape architects | 210 | 47 | $5.86 | Commercial |
| houston architects | 210 | 44 | $3.60 | Commercial |
| landscape architect austin | 210 | 20 | $4.56 | Commercial |
| landscape architect chicago | 210 | 39 | $3.70 | Commercial |
| landscape architect colorado springs | 210 | 17 | $6.11 | Commercial |
| landscape architect san diego | 210 | 25 | $5.84 | Commercial |
| landscape architect utah | 210 | 31 | $3.88 | Commercial |
| landscape architects denver | 210 | 37 | $7.73 | Commercial |
| portland architects | 210 | 58 | $5.55 | Commercial |
| residential architects denver | 210 | 27 | $6.31 | Commercial |
| residential architects milwaukee | 210 | 41 | $4.01 | Commercial |
| residential architects san diego | 210 | 32 | $6.44 | Commercial |
| architects in portland | 170 | 58 | $4.17 | Commercial |
| architects in seattle | 170 | 60 | $4.28 | Commercial |
| commercial architect nj | 170 | 30 | — | Commercial |
| los angeles architects | 170 | 54 | $6.48 | Commercial |
| philadelphia architects | 170 | 47 | $3.78 | Commercial |
| residential architect san diego | 170 | 26 | $6.44 | Commercial |
| residential architects boston | 170 | 41 | $3.00 | Commercial |
| residential architects colorado | 170 | 50 | $3.13 | Commercial |
| residential architects houston | 170 | 52 | $3.39 | Commercial |
| residential architects seattle | 170 | 42 | $4.23 | Commercial |
| san diego architects | 170 | 41 | $6.25 | Commercial |
| san francisco architects | 170 | 47 | $4.97 | Commercial |
| seattle residential architects | 170 | 66 | $4.23 | Commercial |
| architects in chicago | 140 | 42 | $0.76 | Commercial |
| architects in denver | 140 | 25 | $5.25 | Commercial |
| architects in houston | 140 | 47 | $3.85 | Commercial |
| architects in los angeles | 140 | 50 | $6.96 | Commercial |
| architects in san diego | 140 | 39 | $7.57 | Commercial |
| architecture degree california | 140 | 38 | $4.53 | Commercial |
| atlanta residential architects | 140 | 44 | $3.78 | Commercial |
| chicago residential architects | 140 | 37 | $5.79 | Commercial |
| commercial architects dallas | 140 | 43 | $4.88 | Commercial |
| phoenix architects | 140 | 39 | $5.28 | Commercial |
| residential architect dallas | 140 | 36 | $4.58 | Commercial |
| residential architect los angeles | 140 | 40 | $5.51 | Commercial |
| residential architects chicago | 140 | 42 | $5.79 | Commercial |
| residential architects los angeles | 140 | 40 | $6.71 | Commercial |
| residential architects nyc | 140 | 56 | $3.91 | Commercial |
| residential architects san francisco | 140 | 49 | $4.53 | Commercial |
| architects in austin | 110 | 56 | $4.79 | Commercial |
| architects in nashville | 110 | 46 | $3.55 | Commercial |
| architects in new orleans | 110 | 58 | $1.25 | Commercial |
| architects in philadelphia | 110 | 43 | $3.78 | Commercial |
| atlanta architects commercial | 110 | 22 | $7.66 | Commercial |
| austin residential architects | 110 | 56 | $4.44 | Commercial |
| colorado residential architects | 110 | 44 | $3.13 | Commercial |
| commercial architects los angeles | 110 | 36 | $16.40 | Commercial |
| dallas residential architects | 110 | 41 | $4.74 | Commercial |
| denver architects residential | 110 | 27 | $6.31 | Commercial |
| denver commercial architects | 110 | 48 | $8.73 | Commercial |
| houston commercial architects | 110 | 55 | $4.57 | Commercial |
| nashville residential architects | 110 | 36 | $3.00 | Commercial |
| nyc residential architects | 110 | 48 | $3.91 | Commercial |
| residential architect austin tx | 110 | 55 | $4.44 | Commercial |
| residential architect chicago | 110 | 36 | $5.79 | Commercial |
| residential architects atlanta ga | 110 | 42 | $3.39 | Commercial |
| residential architects houston tx | 110 | 51 | $3.24 | Commercial |
| residential architects kansas city | 110 | 28 | $3.33 | Commercial |
| residential architects philadelphia | 110 | 28 | $3.87 | Commercial |
| architects in orlando | 90 | 24 | $4.54 | Commercial |
| architects in san francisco | 90 | 52 | $3.65 | Commercial |
| bozeman architects residential | 90 | 45 | $1.32 | Commercial |
| chicago architects residential | 90 | 29 | $5.98 | Commercial |
| commercial architect chicago | 90 | 42 | $2.11 | Commercial |
| commercial architect nashville | 90 | 36 | — | Commercial |
| commercial architects in houston | 90 | 38 | $4.57 | Commercial |
| minneapolis architects | 90 | 53 | $3.83 | Commercial |
| architects in atlanta | 70 | 43 | $3.94 | Commercial |
| architects in nyc | 70 | 63 | $4.88 | Commercial |
| architects in phoenix | 70 | 31 | $8.25 | Commercial |
| architects in pittsburgh | 50 | 50 | $3.05 | Commercial |
| architects in salt lake city | 50 | 47 | $3.74 | Commercial |
| architects in tampa | 50 | 0 | $5.41 | Commercial |
| architects in columbus ohio | 40 | 41 | $4.79 | Commercial |
| architects in kansas city | 40 | 39 | $2.50 | Commercial |
| architects in las vegas | 40 | 50 | $1.86 | Commercial |
| architects in detroit | 30 | 41 | $3.46 | Commercial |
| architects in minneapolis | 30 | 49 | $4.10 | Commercial |
| detroit architects | 30 | 42 | $3.12 | Commercial |
4. Residential architecture
Thirty-one terms, 25,300 searches, median difficulty 27. Residential architect reports 3,600 at 30 with a $4.28 click. Architect for residential reports 2,400 at 16, which is the same intent at half the difficulty and reads like a phrasing Semrush picked up from voice search or autocomplete rather than a term people deliberately type.
The qualified variants are cheaper and better targets than the head. High end residential architects at 480 and difficulty 28, luxury residential architects at 480 and 41, modern residential architects at 390 and 39. A firm that actually does high-end work has a defensible page there and a portfolio that proves it, which is the part a content mill cannot copy.
Do you need an architect to build a house reports 320 at difficulty 2. That is the first question a homeowner asks before any of the rest of this vocabulary enters their head, and almost nobody in the profession answers it on their own site.
31 keywords · 25,300 searches/mo · median KD 27
| Keyword | Volume/mo | KD | CPC | Intent |
|---|---|---|---|---|
| home design software | 6,600 | 27 | $1.81 | Commercial |
| custom home design | 4,400 | 67 | $1.43 | Commercial |
| residential architect | 3,600 | 30 | $4.28 | Commercial |
| architect for residential | 2,400 | 16 | $4.28 | Commercial |
| residential architects | 1,900 | 45 | $4.28 | Commercial |
| custom home architect | 590 | 17 | $2.86 | Commercial |
| high end residential architects | 480 | 28 | $2.78 | Commercial |
| luxury residential architects | 480 | 41 | $2.41 | Commercial |
| residential architecture firms | 480 | 32 | $2.56 | Commercial |
| residential architecture services | 480 | 21 | $5.63 | Commercial |
| modern residential architects | 390 | 39 | $1.49 | Commercial |
| residential architecture firm | 390 | 48 | $2.17 | Commercial |
| do you need an architect to build a house | 320 | 2 | $3.24 | Informational |
| architect residential | 260 | 41 | $4.28 | Commercial |
| architects residential | 260 | 40 | $4.28 | Commercial |
| luxury residential architecture firms | 260 | 44 | $2.43 | Commercial |
| residential architectural services | 260 | 17 | $5.63 | Commercial |
| high end residential architect | 210 | 31 | $2.78 | Commercial |
| modern residential architect | 210 | 31 | $1.49 | Commercial |
| best residential architects | 170 | 19 | $1.99 | Commercial |
| how to become a residential architect | 170 | 3 | $4.45 | Informational |
| what does a residential architect do | 170 | 0 | — | Informational |
| luxury residential architect | 140 | 28 | $1.71 | Commercial |
| famous residential architects | 110 | 30 | — | Commercial |
| top residential architects | 110 | 19 | — | Commercial |
| what do residential architects do | 110 | 0 | — | Informational |
| what is a residential architect | 110 | 3 | — | Informational |
| architect designed residential elevators | 90 | 15 | — | Commercial |
| residential architect cost | 70 | 0 | $2.20 | Commercial |
| cost of architect designed house | 50 | 3 | $2.02 | Commercial |
| custom home architect cost | 30 | 5 | $2.37 | Commercial |
5. Commercial, institutional and specialty sectors
Fifty-three terms, 19,980 searches, median difficulty 14, and the highest cost per click in the whole document. Commercial architect reports 2,900 at difficulty 17 with a $9.22 click. Commercial building architect reports 590 at 17 with $12.59. Architects for commercial projects reports 170 at difficulty 2 with $15.37.
This is the cheapest real demand in the vertical, and it is where most of our architect SEO services work starts. The reason it stays cheap is the reason it stays cheap in every professional vertical: the people who could rank for it do not publish. A commercial practice wins work through developers, brokers and repeat clients, so its website is a portfolio with a contact form. Difficulty 2 on a fifteen-dollar click means the current results are weak enough that one competent page changes the outcome.
The sector rows behave the same way. Healthcare architect at 480 and difficulty 7, restaurant architect at 320 and 5, healthcare architecture firms at 390 and 11, hospitality architecture firms at 390 and 16. Each one is a page a firm with three built projects in that sector can write in an afternoon and hold for years.
Hotel architect at 3,600 and difficulty 44 is the exception, and it is worth checking before you chase it: a share of that volume is people looking up who designed a specific hotel rather than looking to hire.
53 keywords · 19,980 searches/mo · median KD 14
| Keyword | Volume/mo | KD | CPC | Intent |
|---|---|---|---|---|
| hotel architect | 3,600 | 44 | $1.41 | Commercial |
| commercial architect | 2,900 | 17 | $9.22 | Commercial |
| warehouse design | 1,600 | 28 | $2.72 | Commercial |
| commercial architects | 1,300 | 16 | $8.01 | Commercial |
| commercial building architect | 590 | 17 | $12.59 | Commercial |
| industrial architect | 590 | 18 | $4.65 | Commercial |
| retail store design | 590 | 37 | $3.27 | Commercial |
| commercial architecture services | 480 | 4 | — | Commercial |
| healthcare architect | 480 | 7 | $3.71 | Commercial |
| office building design | 480 | 25 | $2.22 | Commercial |
| church architect | 390 | 38 | $2.19 | Commercial |
| commercial architectural services | 390 | 2 | — | Commercial |
| commercial architecture firm | 390 | 41 | $3.24 | Commercial |
| commercial architecture firms | 390 | 15 | $3.45 | Commercial |
| healthcare architecture firms | 390 | 11 | $1.81 | Commercial |
| hospitality architecture firms | 390 | 16 | $1.76 | Commercial |
| commercial landscape architects | 320 | 8 | $4.21 | Commercial |
| restaurant architect | 320 | 5 | $5.33 | Commercial |
| architect commercial | 260 | 14 | $9.22 | Commercial |
| architects commercial | 210 | 14 | $9.22 | Commercial |
| commercial building architects | 210 | 66 | $10.13 | Commercial |
| school architect | 210 | 45 | — | Commercial |
| architects for commercial projects | 170 | 2 | $15.37 | Commercial |
| commercial architect firm | 170 | 20 | $3.45 | Commercial |
| commercial architect salary | 170 | 22 | — | Informational |
| commercial architectural rendering services | 170 | 25 | — | Commercial |
| what is a commercial architect | 170 | 10 | — | Informational |
| architect commercial building | 140 | 13 | $10.13 | Commercial |
| commercial architectural design services | 140 | 5 | $6.11 | Commercial |
| commercial kitchen architect | 140 | 11 | $5.35 | Commercial |
| commercial landscape architect | 140 | 2 | $5.27 | Commercial |
| commercial property architects | 140 | 3 | — | Commercial |
| historic preservation architect | 140 | 21 | $2.14 | Commercial |
| retail commercial architect | 140 | 1 | — | Commercial |
| senior living architect | 140 | 16 | $2.61 | Commercial |
| architect design commercial buildings | 110 | 13 | $6.19 | Commercial |
| architects for commercial buildings | 110 | 12 | $12.59 | Commercial |
| commercial architect services | 110 | 11 | — | Commercial |
| commercial design architect | 110 | 9 | $6.11 | Commercial |
| commercial interior architects | 110 | 72 | — | Commercial |
| commercial project architect | 110 | 14 | — | Commercial |
| commercial real estate architects | 110 | 11 | — | Commercial |
| what is commercial architect | 110 | 10 | — | Informational |
| architect fees commercial | 90 | 13 | — | Commercial |
| commercial office architects | 90 | 15 | $4.90 | Commercial |
| commercial residential architect | 90 | 16 | — | Commercial |
| what do commercial architects do | 90 | 16 | — | Informational |
| best commercial architects | 70 | 13 | — | Commercial |
| commercial architect design | 70 | 11 | $6.11 | Commercial |
| commercial architect cost | 50 | 13 | — | Commercial |
| restaurant architect cost | 50 | 5 | — | Commercial |
| multifamily architect | 40 | 0 | $2.80 | Commercial |
| mixed use development design | 10 | 22 | — | Commercial |
6. Landscape architecture
Fifty-six terms, 59,520 searches, median difficulty 24, and more measured volume than residential and commercial architecture combined. Landscape architecture reports 18,100 and landscape architect 14,800, both well above residential architect at 3,600.
Most of that is career traffic, not client traffic. Salary and jobs rows account for roughly 9,000 of the total: landscape architect salary 1,900, salary for a landscape architect 1,300, architect landscape salary 1,000, landscape architect wage 1,000, vacancy landscape architect 1,000, landscape architect jobs 880. Four different phrasings of one question, each bucketed separately, which is worth remembering before anyone adds them together in a pitch deck.
The service rows underneath are thin and cheap. Landscape architectural services at 320 and difficulty 9, landscape architecture services at 320 and 15, residential landscape architects at 260 and 9, landscape architecture firms near me at 260 and difficulty 1. A landscape practice that publishes a straight services page with project photography takes those without a fight.
56 keywords · 59,520 searches/mo · median KD 24
| Keyword | Volume/mo | KD | CPC | Intent |
|---|---|---|---|---|
| landscape architecture | 18,100 | 59 | $3.88 | Commercial |
| landscape architect | 14,800 | 48 | $3.88 | Commercial |
| landscape architect salary | 1,900 | 40 | — | Informational |
| architects and landscape | 1,600 | 0 | $4.03 | Commercial |
| landscape architects | 1,600 | 63 | $3.88 | Commercial |
| landscape architecture degree | 1,300 | 33 | $5.86 | Commercial |
| landscape architecture firms | 1,300 | 50 | $2.42 | Commercial |
| salary for a landscape architect | 1,300 | 27 | $0.81 | Informational |
| architect landscape salary | 1,000 | 20 | — | Informational |
| landscape architect wage | 1,000 | 19 | — | Informational |
| vacancy landscape architect | 1,000 | 22 | $0.28 | Commercial |
| landscape architect jobs | 880 | 24 | $0.28 | Commercial |
| landscape architect employment | 720 | 18 | $0.36 | Commercial |
| landscape architecture firm | 720 | 74 | $2.42 | Commercial |
| design landscape architect | 590 | 72 | $3.56 | Commercial |
| what do landscape architects do | 590 | 26 | $2.65 | Informational |
| what does a landscape architect do | 590 | 27 | $2.65 | Informational |
| how much do landscape architects earn | 480 | 22 | — | Informational |
| how much do landscape architects make | 480 | 26 | — | Informational |
| landscape architect masters | 480 | 35 | $5.51 | Commercial |
| landscaping architect degree | 480 | 37 | $5.86 | Commercial |
| american society of landscape architects | 390 | 57 | $2.00 | Commercial |
| how to become a landscape architect | 390 | 29 | $2.63 | Informational |
| landscape architect degree | 390 | 37 | $5.63 | Commercial |
| landscape architect job | 390 | 18 | $0.22 | Commercial |
| what is a landscape architect | 390 | 34 | $3.53 | Informational |
| best landscape architects | 320 | 23 | $3.75 | Commercial |
| best landscape architecture schools | 320 | 18 | $5.22 | Commercial |
| landscape architectural services | 320 | 9 | $5.23 | Commercial |
| landscape architecture schools | 320 | 31 | $5.71 | Commercial |
| landscape architecture services | 320 | 15 | $4.26 | Commercial |
| landscaping architect | 320 | 7 | $3.88 | Commercial |
| how do you become a landscape architect | 260 | 37 | $2.78 | Informational |
| how much does a landscape architect earn | 260 | 30 | — | Informational |
| landscape architect design | 260 | 49 | $3.46 | Commercial |
| landscape architect license | 260 | 24 | $4.73 | Commercial |
| landscape architects salary | 260 | 18 | — | Informational |
| landscape design architects | 260 | 18 | $3.46 | Commercial |
| marketing a landscape architecture firm | 260 | 6 | $3.88 | Commercial |
| residential landscape architects | 260 | 9 | $4.06 | Commercial |
| architect landscape design | 210 | 31 | $3.56 | Commercial |
| famous landscape architects | 210 | 32 | — | Commercial |
| how much does a landscape architect make | 210 | 19 | — | Informational |
| landscape architect degree online | 210 | 30 | $15.98 | Commercial |
| landscape architect drawing | 210 | 24 | $3.50 | Commercial |
| landscape architect firms | 210 | 17 | $2.42 | Commercial |
| landscape architect internship | 210 | 6 | $0.84 | Commercial |
| landscape architect job description | 210 | 22 | — | Commercial |
| salary of a landscape architect | 210 | 28 | $0.81 | Informational |
| average salary for landscape architect | 170 | 23 | — | Informational |
| residential landscape architect | 170 | 24 | $4.06 | Commercial |
| landscape architect residential | 110 | 9 | $3.70 | Commercial |
| licensed landscape architect | 110 | 24 | $4.73 | Commercial |
| landscape architect cost | 90 | 5 | $2.75 | Commercial |
| how much does a landscape architect cost | 70 | 18 | $2.41 | Informational |
| cost for landscape architect | 50 | 12 | $2.75 | Commercial |
7. Interior architecture and design
Thirty-six terms, 25,860 searches, median difficulty 39. Interior architecture reports 4,400 at 36. The block splits cleanly between people who want the service and people who want to know what the discipline is, and the second group is larger.
Interior architecture vs interior design at 390 and difficulty 11 and interior design vs architecture at 210 and 10 are the two most winnable rows here, and they are also the two that most directly qualify a lead. Somebody asking that question is deciding which kind of firm to call.
Watch the collision with interior design proper, which is a much larger and much more competitive market. Kitchen remodel design reports 4,400 at difficulty 60 and is contested by remodelers, cabinet brands and Houzz. An interior architecture practice chasing it is entering somebody else's fight.
36 keywords · 25,860 searches/mo · median KD 39
| Keyword | Volume/mo | KD | CPC | Intent |
|---|---|---|---|---|
| interior architecture | 4,400 | 36 | $3.76 | Commercial |
| kitchen remodel design | 4,400 | 60 | $0.97 | Commercial |
| universal design | 3,600 | 57 | $3.29 | Commercial |
| architecture & interior | 2,900 | 56 | $3.76 | Commercial |
| architecture of interiors | 880 | 23 | $3.76 | Commercial |
| architecture and interior design | 720 | 45 | $4.40 | Commercial |
| interior architecture salary | 720 | 19 | $2.50 | Informational |
| interior design architecture | 720 | 43 | $4.40 | Commercial |
| interior design and architecture | 590 | 28 | $4.40 | Commercial |
| architecture interior design | 480 | 45 | $3.16 | Commercial |
| interior architecture degree | 480 | 32 | $5.69 | Commercial |
| architectural interior design | 390 | 61 | $3.87 | Commercial |
| interior architectural design | 390 | 52 | $4.71 | Commercial |
| interior architecture and design | 390 | 33 | $4.40 | Commercial |
| interior architecture vs interior design | 390 | 11 | $4.57 | Informational |
| what is interior architecture | 390 | 25 | $0.23 | Informational |
| architecture major in interior design | 260 | 30 | $5.69 | Commercial |
| interior architecture firms | 260 | 80 | $2.43 | Commercial |
| interior architecture jobs | 260 | 18 | $0.19 | Commercial |
| interior design architecture degree | 260 | 21 | $5.43 | Commercial |
| interiors and architecture | 260 | 28 | $3.52 | Commercial |
| architectural interiors | 210 | 49 | $3.76 | Commercial |
| architecture and interior design company | 210 | 70 | $2.43 | Commercial |
| architecture and interior designer | 210 | 39 | $4.20 | Commercial |
| interior and architecture company | 210 | 71 | $2.64 | Commercial |
| interior architecture design | 210 | 40 | $4.71 | Commercial |
| interior architecture online degree | 210 | 33 | $6.80 | Commercial |
| interior architecture vs architecture | 210 | 17 | $4.57 | Informational |
| interior design vs architecture | 210 | 10 | — | Informational |
| masters in interior architecture | 210 | 22 | $6.58 | Commercial |
| architectural office interior design | 170 | 34 | — | Commercial |
| architecture interior design company | 170 | 72 | $2.87 | Commercial |
| architecture interior design services | 170 | 49 | $2.89 | Commercial |
| architectural and interior design services | 140 | 48 | — | Commercial |
| interior architecture services | 140 | 51 | — | Commercial |
| ada compliance design | 40 | 34 | $2.49 | Commercial |
8. House plans, floor plans and stock designs
A hundred and three terms and 601,920 searches, which is more than residential, commercial, landscape, interior, near-me and city demand added together and multiplied by four. House plans alone reports 90,500. Barndominium plans reports 49,500. Tiny house plans 14,800, small house plans 12,100, house floor plans 12,100.
That ratio is the single most useful thing in this document for anyone selling architectural services to homeowners. The public does not shop for an architect. It shops for drawings. Sixty times more people search for a plan than search for the professional who would draw one, and the plan sellers understood this twenty years ago, which is why difficulty on the head terms runs 74 to 80 while the qualified sizes and styles underneath sit at 7 to 16.
The cheap rows are specific and endless: 3 bedroom house plans at 2,900 and difficulty 7, mid century modern house plans at 3,600 and 7, 1200 sq ft house plans at 2,900 and 8, inexpensive house floor plans at 4,400 and 10, modern farmhouse house plans at 4,400 and 14. A firm with a plan catalogue has a programmatic template here and a custom-design upsell at the end of it.
A firm without one should read this block as a warning rather than an opportunity. Writing a blog post about house plans to catch the traffic brings in people who want a $900 PDF, not a $40,000 engagement, and the bounce teaches Google exactly that. Matching page to intent is the whole job, and the mechanics are in our guide to keyword variations.
103 keywords · 601,920 searches/mo · median KD 27
| Keyword | Volume/mo | KD | CPC | Intent |
|---|---|---|---|---|
| house plans | 90,500 | 79 | $0.43 | Transactional |
| barndominium plans | 49,500 | 38 | $0.25 | Transactional |
| house plans home design | 27,100 | 80 | $0.43 | Transactional |
| southern living house plans | 22,200 | 42 | $0.32 | Transactional |
| americas best house plans | 14,800 | 50 | $0.50 | Transactional |
| house plan house | 14,800 | 74 | $0.70 | Transactional |
| tiny house plans | 14,800 | 51 | $0.10 | Transactional |
| barndominium house plans | 12,100 | 37 | $0.36 | Transactional |
| house floor plans | 12,100 | 77 | $0.51 | Transactional |
| house plan | 12,100 | 74 | $0.43 | Transactional |
| small house plans | 12,100 | 32 | $0.23 | Transactional |
| house blueprints | 9,900 | 78 | $0.61 | Transactional |
| how to read a floor plan for a house | 9,900 | 23 | — | Informational |
| plan house small | 9,900 | 42 | $0.23 | Transactional |
| modern house plans | 8,100 | 37 | $0.37 | Transactional |
| ranch house plans | 8,100 | 27 | $0.31 | Transactional |
| ranch style house plans | 8,100 | 31 | $0.31 | Transactional |
| plan for single storey house | 6,600 | 22 | $0.43 | Transactional |
| single story house plans | 6,600 | 21 | $0.43 | Transactional |
| 1 story house plans | 5,400 | 25 | $0.43 | Transactional |
| 2 floor house blueprints | 5,400 | 21 | $0.50 | Transactional |
| cottage house plans | 5,400 | 21 | $0.16 | Transactional |
| farm house plans | 5,400 | 21 | $0.34 | Transactional |
| one story house plans | 5,400 | 30 | $0.43 | Transactional |
| site plan | 5,400 | 31 | $7.21 | Transactional |
| small house design and plans | 5,400 | 30 | $0.36 | Transactional |
| 2 story house plans | 4,400 | 14 | $0.50 | Transactional |
| a frame house plans | 4,400 | 23 | $0.25 | Transactional |
| adu plans | 4,400 | 27 | $0.96 | Transactional |
| affordable house plans | 4,400 | 11 | $0.67 | Transactional |
| craftsman house plans | 4,400 | 28 | $0.44 | Transactional |
| duplex house plans | 4,400 | 24 | $0.33 | Transactional |
| house plans for low cost homes | 4,400 | 14 | $0.67 | Transactional |
| inexpensive house floor plans | 4,400 | 10 | $0.67 | Transactional |
| modern farmhouse house plans | 4,400 | 14 | $0.41 | Transactional |
| modern house blueprints | 4,400 | 43 | $0.37 | Transactional |
| modern house floor plans | 4,400 | 61 | $0.37 | Transactional |
| pool house plans | 4,400 | 19 | $0.32 | Transactional |
| two story house plans | 4,400 | 20 | $0.50 | Transactional |
| custom house plans | 3,600 | 71 | $1.01 | Transactional |
| farmhouse house plan | 3,600 | 19 | $0.34 | Transactional |
| farmhouse house plans | 3,600 | 22 | $0.34 | Transactional |
| floor plans for houses | 3,600 | 77 | $0.51 | Transactional |
| house blueprint | 3,600 | 58 | $0.61 | Transactional |
| house plans with blueprints | 3,600 | 73 | $0.61 | Transactional |
| house plans with pool | 3,600 | 20 | $0.32 | Transactional |
| mid century house plans | 3,600 | 29 | $0.20 | Transactional |
| mid century modern house plans | 3,600 | 7 | $0.20 | Transactional |
| pole barn plans | 3,600 | 21 | $0.92 | Transactional |
| ranch house plan | 3,600 | 24 | $0.31 | Transactional |
| single floor house plans | 3,600 | 16 | $0.43 | Transactional |
| tiny house floor plans | 3,600 | 29 | $0.13 | Transactional |
| 1200 sq ft house plans | 2,900 | 8 | $0.22 | Transactional |
| 2 bedroom house plans | 2,900 | 14 | $0.26 | Transactional |
| 3 bedroom house plans | 2,900 | 7 | $0.42 | Transactional |
| 4 bedroom house plans | 2,900 | 16 | $0.42 | Transactional |
| architectural designs house plans | 2,900 | 56 | $1.52 | Transactional |
| building plan for three bedroom house | 2,900 | 17 | $0.57 | Transactional |
| develop house plans | 2,900 | 48 | $0.99 | Transactional |
| floor plan software | 2,900 | 56 | $2.92 | Transactional |
| house floor plan | 2,900 | 76 | $0.51 | Transactional |
| house plans for barndominium | 2,900 | 32 | $0.36 | Transactional |
| house plans for sale | 2,900 | 76 | $0.68 | Transactional |
| house plans single story | 2,900 | 20 | $0.43 | Transactional |
| house plans with basement | 2,900 | 18 | $0.46 | Transactional |
| lake house plans | 2,900 | 26 | $0.23 | Transactional |
| ranch house floor plans | 2,900 | 19 | $0.31 | Transactional |
| tiny house design plans | 2,900 | 37 | $0.10 | Transactional |
| 1500 sq ft house plans | 2,400 | 11 | $0.22 | Transactional |
| 5 bedroom house plans | 2,400 | 15 | $0.38 | Transactional |
| beach house plans | 2,400 | 16 | $0.18 | Transactional |
| colonial house plans | 2,400 | 23 | $0.18 | Transactional |
| duplex house design plan | 2,400 | 31 | $0.33 | Transactional |
| family house plans | 2,400 | 29 | $0.43 | Transactional |
| french country house plans | 2,400 | 16 | $0.19 | Transactional |
| house building plans | 2,400 | 76 | $0.99 | Transactional |
| house design plan | 2,400 | 58 | $0.43 | Transactional |
| luxury house plans | 2,400 | 37 | $0.38 | Transactional |
| modern farmhouse style house plans | 2,400 | 34 | $0.36 | Transactional |
| one bedroom house plans | 2,400 | 11 | $0.16 | Transactional |
| open floor plan house plans | 2,400 | 24 | $0.57 | Transactional |
| shipping container house plans | 2,400 | 11 | $0.32 | Transactional |
| shop house plans | 2,400 | 30 | $0.44 | Transactional |
| shouse house plans | 2,400 | 22 | $0.32 | Transactional |
| small house floor plans | 2,400 | 32 | $0.23 | Transactional |
| tiny house building plans | 2,400 | 30 | $0.10 | Transactional |
| two bedroom house plans | 2,400 | 24 | $0.26 | Transactional |
| victorian house plans | 2,400 | 26 | $0.13 | Transactional |
| 1 bedroom house plans | 1,900 | 16 | $0.16 | Transactional |
| 1000 sq ft house plans | 1,900 | 14 | $0.21 | Transactional |
| 2 story house floor plans | 1,900 | 23 | $0.50 | Transactional |
| 3 bed 2 bath house plans | 1,900 | 14 | $0.43 | Transactional |
| ad house plans | 1,900 | 65 | $1.55 | Transactional |
| advanced house plans | 1,900 | 42 | $0.28 | Transactional |
| adu design | 1,300 | 37 | $1.21 | Transactional |
| home addition plans | 1,300 | 25 | $2.16 | Transactional |
| site plan drawing | 720 | 25 | $5.16 | Transactional |
| tiny home design | 590 | 41 | $0.27 | Transactional |
| garage conversion plans | 390 | 10 | $2.23 | Transactional |
| modular home design | 320 | 36 | $0.47 | Transactional |
| shipping container home design | 260 | 31 | $0.34 | Transactional |
| prefab home design | 90 | 40 | $0.64 | Transactional |
| basement finishing plans | 50 | 28 | $2.05 | Transactional |
9. Renovation, additions and ADUs
Fifty-two terms, 83,250 searches, median difficulty 16, and the best volume-to-difficulty ratio of any commercial block in the set. Home additions reports 14,800 at 25. Home addition contractors reports 8,100 at difficulty 5 with a $9.19 click. Accessory dwelling unit reports 12,100 at 57.
The contractor terms outnumber the architect terms by a wide margin, and that is a routing problem rather than a demand problem. A homeowner planning an addition searches for whoever they think starts the job, and most of them think it's a builder. The firms that intercept that search win the design work and then recommend the builder, which reverses the referral direction the whole profession complains about.
The ADU rows are the cleanest opportunity in the document. Adu plans at 4,400 and difficulty 27, adu design at 1,300 and 37, adu architect at 390 and difficulty 13 with a $7.28 click, adu architects near me at 320 and difficulty 13 with $13.80. State-level legalization keeps moving, the vocabulary is still settling, and the competition is mostly design-build startups in three California metros.
One figure to distrust: luxury home additions reports a $102.73 cost per click on 590 searches. That is almost certainly a thin-sample artifact from one advertiser bidding aggressively, not a real market rate, and it should not be carried into a budget.
52 keywords · 83,250 searches/mo · median KD 17
| Keyword | Volume/mo | KD | CPC | Intent |
|---|---|---|---|---|
| home additions | 14,800 | 25 | $5.86 | Commercial |
| accessory dwelling unit | 12,100 | 57 | $1.10 | Commercial |
| home addition | 8,100 | 38 | $5.86 | Commercial |
| home addition contractors | 8,100 | 5 | $9.19 | Commercial |
| home addition contractor | 4,400 | 22 | $9.19 | Commercial |
| home addition contractors near me | 3,600 | 18 | $8.79 | Transactional |
| home addition cost | 2,900 | 30 | $3.25 | Commercial |
| adaptive reuse | 1,900 | 54 | — | Commercial |
| addition home cost | 1,900 | 15 | $3.25 | Commercial |
| home addition cost calculator | 1,900 | 11 | $1.69 | Commercial |
| home additions near me | 1,300 | 25 | $8.53 | Transactional |
| modular home additions | 1,300 | 25 | $1.60 | Commercial |
| home addition design | 1,000 | 23 | $2.10 | Commercial |
| home addition ideas | 1,000 | 21 | $1.62 | Commercial |
| home additions contractors | 1,000 | 34 | $9.19 | Commercial |
| additions to homes | 880 | 11 | $4.59 | Commercial |
| home addition builders near me | 880 | 3 | $6.37 | Transactional |
| home addition loans | 880 | 66 | $10.70 | Commercial |
| home addition prices | 880 | 23 | $3.25 | Commercial |
| cost of home additions | 720 | 27 | $3.25 | Commercial |
| home addition contractor near me | 720 | 6 | $8.79 | Transactional |
| adu home addition | 590 | 17 | $2.22 | Commercial |
| cost of home addition | 590 | 12 | $3.25 | Commercial |
| home addition builder | 590 | 17 | $9.92 | Commercial |
| home addition builders | 590 | 10 | $9.92 | Commercial |
| home addition companies near me | 590 | 14 | $9.59 | Transactional |
| home addition construction | 590 | 17 | $4.70 | Commercial |
| home addition near me | 590 | 13 | $10.76 | Transactional |
| home addition services | 590 | 5 | — | Commercial |
| luxury home additions | 590 | 7 | $102.73 | Commercial |
| mobile home additions | 590 | 16 | $2.50 | Commercial |
| contractor for home addition | 480 | 13 | $9.09 | Commercial |
| custom home additions | 480 | 5 | $3.67 | Commercial |
| home addition company | 480 | 17 | $10.16 | Commercial |
| home addition cost per square foot | 480 | 21 | $2.21 | Commercial |
| home addition design plans | 480 | 16 | $2.10 | Commercial |
| home addition designers near me | 480 | 25 | $6.64 | Transactional |
| how much does a home addition cost | 480 | 25 | $2.67 | Informational |
| modular home addition | 480 | 17 | $1.54 | Commercial |
| prefab home additions | 480 | 23 | $1.71 | Commercial |
| adu architect | 390 | 13 | $7.28 | Commercial |
| building an addition to your home | 390 | 36 | $4.55 | Commercial |
| construction loan for home addition | 390 | 47 | $7.01 | Commercial |
| home addition companies | 390 | 9 | $13.95 | Commercial |
| home addition cost estimator calculator | 390 | 10 | $1.94 | Commercial |
| home remodel architect | 320 | 13 | $6.25 | Commercial |
| architectural services for renovations | 170 | 13 | — | Commercial |
| new construction architectural services | 140 | 4 | — | Commercial |
| adu architect cost | 70 | 3 | $5.44 | Commercial |
| how much does an architect cost for a remodel | 50 | 6 | $3.69 | Informational |
| architect cost for renovation | 40 | 0 | — | Commercial |
| architect cost for addition | 30 | 2 | $2.83 | Commercial |
10. Drafting, drawings and documentation
Fifty-nine terms, 26,770 searches, median difficulty 18. Architectural drawings reports 4,400 at 36, as built drawings 3,600 at 27 with an $8.47 click, architectural drafting 1,600 at 17, architectural drafting services 1,000 at difficulty 11 with $5.95.
Two audiences share this vocabulary and they want opposite things. Half are firms outsourcing production, which is why outsourcing architectural drafting services carries a $14.60 click and architectural drafting outsourcing $14.90. The other half are people learning the craft, which is why architectural drafting table at 880 and architectural drafting board at 320 sit in the same export. A drafting services page that reads like a tutorial attracts students and converts nobody.
The process vocabulary underneath is quiet and worth owning. Schematic design at 1,900 and difficulty 26, construction documents at 1,000 and 12, design development at 720 and 39. Those are the phase names a client hears in the first meeting and then goes home and looks up. A firm that explains its own phases is answering a question asked by people already in conversation with an architect.
59 keywords · 26,770 searches/mo · median KD 18
| Keyword | Volume/mo | KD | CPC | Intent |
|---|---|---|---|---|
| architectural drawings | 4,400 | 36 | $4.21 | Commercial |
| as built drawings | 3,600 | 27 | $8.47 | Commercial |
| architect drawing | 1,900 | 39 | $4.21 | Commercial |
| schematic design | 1,900 | 26 | $4.20 | Commercial |
| architectural drafting | 1,600 | 17 | $4.55 | Commercial |
| architectural drafter | 1,000 | 26 | $5.59 | Commercial |
| architectural drafting services | 1,000 | 11 | $5.95 | Commercial |
| construction documents | 1,000 | 12 | $5.50 | Commercial |
| architectural drafting table | 880 | 23 | $1.47 | Commercial |
| design development | 720 | 39 | — | Commercial |
| architectural drafter jobs | 480 | 25 | $0.26 | Commercial |
| architectural drafting jobs | 480 | 22 | $0.20 | Commercial |
| architecture and drafting | 480 | 21 | $4.55 | Commercial |
| architectural drafter salary | 390 | 27 | — | Informational |
| architectural drafting tables | 390 | 24 | $1.47 | Commercial |
| architecture drafting table | 390 | 7 | $1.54 | Commercial |
| architectural cad drafting services | 320 | 12 | $7.05 | Commercial |
| architectural drafting board | 320 | 15 | $1.47 | Commercial |
| architectural drafting paper | 320 | 20 | $0.81 | Commercial |
| architecture drafting | 320 | 17 | $5.59 | Commercial |
| architectural drafting symbols | 260 | 16 | — | Commercial |
| architectural drawing services | 260 | 29 | $6.95 | Commercial |
| free architectural drafting software | 260 | 33 | $2.36 | Commercial |
| drafting and architecture | 210 | 15 | $4.55 | Commercial |
| architectural drafting and design | 170 | 27 | $3.99 | Commercial |
| architectural drafting service | 170 | 23 | $5.95 | Commercial |
| architectural drafting software | 170 | 43 | $2.83 | Commercial |
| outsource architectural drafting | 170 | 1 | $4.98 | Commercial |
| what is architectural drafting | 170 | 15 | — | Informational |
| what is architecture drafting | 170 | 12 | — | Informational |
| architectural drafting classes | 140 | 19 | $3.31 | Commercial |
| architectural drafting course | 140 | 10 | $3.31 | Commercial |
| architectural drafting programs | 140 | 52 | $3.05 | Commercial |
| architectural drafting tools | 140 | 16 | $0.60 | Commercial |
| architecture drafter | 140 | 23 | $5.59 | Commercial |
| building permit drawings | 140 | 14 | $3.61 | Commercial |
| drafting architecture | 140 | 21 | $5.59 | Commercial |
| how much does an architect cost to draw plans | 140 | 6 | $3.19 | Informational |
| architectural drafting & design | 110 | 16 | $3.54 | Commercial |
| architectural drafting programs free | 110 | 38 | $2.30 | Commercial |
| architecture drafting salary | 110 | 27 | — | Informational |
| best architectural drafting software | 110 | 46 | $2.70 | Commercial |
| feasibility study architecture | 110 | 1 | $5.10 | Commercial |
| outsourcing architectural drafting services | 110 | 10 | $14.60 | Commercial |
| remote architectural drafting jobs | 110 | 18 | $0.51 | Commercial |
| zoning analysis | 110 | 2 | $3.67 | Commercial |
| architectural drafting firms | 90 | 13 | — | Commercial |
| architectural drafting scales | 90 | 19 | $3.82 | Commercial |
| architectural drafting supplies | 90 | 15 | $0.61 | Commercial |
| how much does an architectural drafter make | 90 | 26 | — | Informational |
| architectural drafting companies | 70 | 10 | $3.88 | Commercial |
| architectural drafting standards | 70 | 19 | — | Commercial |
| cost of architect plans | 70 | 1 | $3.28 | Commercial |
| what does an architectural drafter do | 70 | 24 | — | Informational |
| architectural cad drafting | 50 | 5 | $4.37 | Commercial |
| architectural drafting outsourcing | 50 | 7 | $14.90 | Commercial |
| architectural millwork drafting | 50 | 15 | $3.61 | Commercial |
| architect drawings cost | 40 | 3 | $3.82 | Commercial |
| measured drawings | 40 | 5 | $4.39 | Commercial |
11. 3D rendering and visualization
Sixty-four terms, 21,130 searches, median difficulty 32, and the highest click prices outside the commercial block. Architectural rendering services carries $11.49, 3d architectural rendering services $12.07, 3d architectural animation services $12.30, 3d architectural visualization services $11.54 on difficulty 23.
This is a services market that buys from vendors rather than a public that hires architects, which is why the volumes are small and the clicks are expensive. Most of the buyers are architecture firms, developers and agencies. A visualization studio competes here on portfolio and turnaround, and the keyword work is mostly about being present on the right qualified strings rather than winning a head term.
The AI rows are new and still cheap. Ai architecture rendering at 260, ai rendering architecture at 260, ai architectural rendering at 170, best ai for architectural renderings at 90. Difficulty sits in the 50s and 60s because the pages ranking are tool marketing rather than practitioner content. Volumes this small usually grow, and this particular vocabulary is not settled yet, so the phrasing that wins in a year may not be in this table.
64 keywords · 21,130 searches/mo · median KD 32
| Keyword | Volume/mo | KD | CPC | Intent |
|---|---|---|---|---|
| architectural photography | 1,900 | 36 | $2.07 | Commercial |
| architectural rendering | 1,600 | 32 | $7.11 | Commercial |
| architectural photographer | 1,000 | 46 | $2.07 | Commercial |
| architecture rendering | 1,000 | 47 | $4.41 | Commercial |
| 3d architectural rendering | 880 | 43 | $6.83 | Commercial |
| architectural rendering services | 880 | 35 | $11.49 | Commercial |
| architectural bim services | 720 | 30 | $7.74 | Commercial |
| architectural renderings | 720 | 39 | $7.11 | Commercial |
| 3d architectural rendering services | 590 | 40 | $12.07 | Commercial |
| 3d architectural visualization rendering | 390 | 61 | $7.13 | Commercial |
| 3d architectural visualization services | 390 | 23 | $11.54 | Commercial |
| architectural rendering company | 390 | 32 | $7.50 | Commercial |
| architectural rendering software | 390 | 31 | $3.89 | Commercial |
| architectural visualization services | 390 | 30 | $11.49 | Commercial |
| architecture visualization studio services | 390 | 53 | — | Commercial |
| programs for architectural rendering | 390 | 29 | $3.89 | Commercial |
| 3d architectural animation services | 320 | 11 | $12.30 | Commercial |
| 3d architectural rendering company | 320 | 38 | $9.02 | Commercial |
| 3d architecture rendering | 320 | 36 | $7.13 | Commercial |
| architectural 3d modeling services | 320 | 10 | — | Commercial |
| architectural 3d rendering services | 320 | 38 | $12.07 | Commercial |
| architectural rendering studio | 320 | 58 | $5.88 | Commercial |
| 3d architectural rendering software | 260 | 32 | $4.07 | Commercial |
| 3d architectural rendering studio | 260 | 44 | $3.74 | Commercial |
| 3d architectural renderings | 260 | 27 | $6.83 | Commercial |
| ai architecture rendering | 260 | 50 | $2.70 | Commercial |
| ai rendering architecture | 260 | 54 | $3.19 | Commercial |
| architecture rendering software | 260 | 35 | $3.89 | Commercial |
| bim architectural services | 260 | 33 | — | Commercial |
| 3d architectural exterior rendering | 210 | 30 | — | Commercial |
| architectural 3d rendering | 210 | 39 | $6.83 | Commercial |
| architectural bim modeling services | 210 | 30 | — | Commercial |
| architectural rendering programs | 210 | 31 | $3.89 | Commercial |
| architectural visualization service | 210 | 38 | $11.49 | Commercial |
| architecture ai rendering | 210 | 61 | $2.67 | Commercial |
| 3d architectural modeling services | 170 | 21 | — | Commercial |
| 3d architectural rendering firm | 170 | 57 | $12.03 | Commercial |
| 3d architectural visualisation services | 170 | 52 | $12.07 | Commercial |
| ai architectural rendering | 170 | 61 | $2.92 | Commercial |
| architectural 3d visualization services | 170 | 31 | — | Commercial |
| architectural rendering companies | 170 | 37 | $8.80 | Commercial |
| architectural rendering service | 170 | 27 | $11.75 | Commercial |
| architectural renders | 170 | 39 | $4.41 | Commercial |
| architectural visualisation services | 170 | 31 | — | Commercial |
| bim architectural modeling services | 170 | 24 | — | Commercial |
| rendering architecture | 170 | 24 | $7.75 | Commercial |
| 3d architectural rendering outsource | 140 | 20 | — | Commercial |
| architectural 3d rendering service | 140 | 28 | $11.54 | Commercial |
| architectural animation services | 140 | 8 | — | Commercial |
| architectural cad services | 140 | 28 | — | Commercial |
| architectural modeling services | 140 | 23 | — | Commercial |
| architectural photography services | 140 | 7 | — | Commercial |
| architectural rendering styles | 140 | 11 | — | Commercial |
| architecture rendering ai | 140 | 55 | $2.80 | Commercial |
| exterior architectural rendering | 140 | 14 | $7.86 | Commercial |
| revit architecture rendering | 140 | 20 | $4.97 | Commercial |
| 3ds max architectural rendering | 110 | 17 | — | Commercial |
| architectural rendering ai | 110 | 61 | $2.80 | Commercial |
| architectural rendering jobs | 110 | 17 | $0.59 | Commercial |
| outsourcing architectural 3d rendering services | 110 | 20 | — | Commercial |
| photorealistic architectural rendering | 110 | 20 | $4.85 | Commercial |
| watercolor architectural rendering | 110 | 0 | $7.09 | Commercial |
| architectural rendering people | 90 | 27 | $3.85 | Commercial |
| best ai for architectural renderings | 90 | 56 | $3.62 | Commercial |
12. Architectural styles and history
Eighty-six terms and 599,130 searches, the second largest block in the document, at a median cost per click of roughly four cents. Architectural styles alone reports 246,000 at difficulty 47 and a $0.04 click. Brutalist architecture 40,500. Gothic architecture 27,100. Roman architecture 14,800.
Nobody buying architectural services searches this way. The click price says so precisely: advertisers have measured this audience and will not pay five cents for it. Students, enthusiasts and people identifying the house they just bought account for almost all of it.
There is one honest use for the block. A firm with genuine expertise in a period, working in a historic district where clients search the style name before they search for a professional, can build a small set of style pages that function as credibility rather than traffic. Craftsman style architecture at 720 and difficulty 22, pueblo revival style architecture at 1,000 and 27, foursquare architecture style at 720 and 15. Everything else in this table is a magazine's business, not a practice's. Covering a style properly means covering the vocabulary that travels with it, which is what contextual density measures.
86 keywords · 599,130 searches/mo · median KD 40
| Keyword | Volume/mo | KD | CPC | Intent |
|---|---|---|---|---|
| architectural styles | 246,000 | 47 | $0.04 | Informational |
| brutalist architecture | 40,500 | 58 | $0.52 | Informational |
| gothic architecture | 27,100 | 52 | $0.53 | Informational |
| style architectural art deco | 18,100 | 55 | $0.28 | Informational |
| roman architecture | 14,800 | 37 | $0.14 | Informational |
| ancient roman architecture | 12,100 | 47 | $0.14 | Informational |
| greek architecture | 12,100 | 46 | — | Informational |
| gaudi architecture | 9,900 | 35 | $0.18 | Informational |
| architecture styles | 8,100 | 41 | $0.04 | Informational |
| art deco architecture | 8,100 | 54 | $1.00 | Informational |
| baroque architecture | 8,100 | 55 | — | Informational |
| gothic revival architecture | 8,100 | 35 | — | Informational |
| hostile architecture | 8,100 | 42 | $12.02 | Informational |
| brutalism architecture | 6,600 | 42 | $0.52 | Informational |
| modern architecture | 6,600 | 41 | $1.64 | Informational |
| neoclassical architecture | 6,600 | 45 | — | Informational |
| renaissance architecture | 6,600 | 49 | — | Informational |
| art nouveau architecture | 5,400 | 40 | $1.23 | Informational |
| japanese architecture | 5,400 | 47 | $3.43 | Informational |
| neo gothic architecture | 5,400 | 52 | — | Informational |
| victorian architecture | 5,400 | 57 | $0.30 | Informational |
| bauhaus architecture | 4,400 | 50 | $0.43 | Informational |
| corinthian style architecture | 4,400 | 41 | $0.78 | Informational |
| georgian architecture | 4,400 | 36 | $1.44 | Informational |
| googie architecture | 4,400 | 53 | — | Informational |
| greek revival architecture | 4,400 | 35 | — | Informational |
| islamic architecture | 4,400 | 47 | — | Informational |
| romanesque architecture | 4,400 | 49 | — | Informational |
| ancient greek architecture | 3,600 | 44 | — | Informational |
| architecture postmoderne | 3,600 | 32 | — | Informational |
| aztec architecture | 3,600 | 23 | — | Informational |
| byzantine architecture | 3,600 | 41 | — | Informational |
| chinese architecture | 3,600 | 30 | — | Informational |
| doric architecture | 3,600 | 35 | $0.90 | Informational |
| egyptian architecture | 3,600 | 31 | — | Informational |
| postmodern architecture | 3,600 | 36 | — | Informational |
| queen anne architecture | 3,600 | 29 | — | Informational |
| spanish architecture | 3,600 | 38 | — | Informational |
| baroque style architecture | 2,400 | 54 | — | Informational |
| byzantine style architecture | 2,400 | 35 | — | Informational |
| federal style architecture | 2,400 | 26 | — | Informational |
| georgian style architecture | 2,400 | 41 | $1.44 | Informational |
| international style architecture | 2,400 | 45 | — | Informational |
| queen anne revival style architecture | 2,400 | 37 | — | Informational |
| sustainable architecture | 2,400 | 47 | $2.66 | Informational |
| tudor style architecture | 2,400 | 28 | $0.35 | Informational |
| architecture style rococo | 1,900 | 48 | — | Informational |
| brutalist style architecture | 1,900 | 41 | $0.52 | Informational |
| styles of architecture | 1,900 | 38 | $0.04 | Informational |
| vernacular style of architecture | 1,900 | 28 | — | Informational |
| doric architectural style | 1,600 | 36 | $0.90 | Informational |
| home architecture styles | 1,600 | 42 | $0.16 | Informational |
| prairie style architecture | 1,600 | 23 | $0.24 | Informational |
| pueblo style architecture | 1,600 | 44 | — | Informational |
| victorian style architecture | 1,600 | 54 | $0.30 | Informational |
| architecture tudor style | 1,300 | 28 | $0.21 | Informational |
| art deco style architecture | 1,300 | 50 | $1.00 | Informational |
| house architecture styles | 1,300 | 50 | $0.16 | Informational |
| mediterranean style architecture | 1,300 | 25 | $0.52 | Informational |
| queen anne style architecture | 1,300 | 25 | — | Informational |
| renaissance style architecture | 1,300 | 37 | — | Informational |
| rococo style architecture | 1,300 | 43 | — | Informational |
| architectural home styles | 1,000 | 34 | $0.16 | Informational |
| architectural style categories | 1,000 | 36 | $0.05 | Informational |
| different architectural styles | 1,000 | 34 | $0.04 | Informational |
| greek revival style architecture | 1,000 | 23 | — | Informational |
| italian style architecture | 1,000 | 36 | — | Informational |
| mission style architecture | 1,000 | 23 | — | Informational |
| neoclassical style architecture | 1,000 | 46 | — | Informational |
| passive house design | 1,000 | 37 | $0.40 | Informational |
| pueblo revival style architecture | 1,000 | 27 | — | Informational |
| tudor architectural style | 1,000 | 32 | $0.09 | Informational |
| architectural style | 880 | 44 | $0.04 | Informational |
| craftsman architectural style | 880 | 23 | $0.24 | Informational |
| victorian era architecture styles | 880 | 43 | $0.30 | Informational |
| architecture style | 720 | 44 | $0.04 | Informational |
| craftsman style architecture | 720 | 22 | $0.28 | Informational |
| foursquare architecture style | 720 | 15 | — | Informational |
| modern architectural styles homes | 720 | 45 | $0.89 | Informational |
| palladian style architecture | 720 | 30 | — | Informational |
| types of architecture styles | 720 | 42 | $0.05 | Informational |
| architecture house styles | 590 | 40 | $0.16 | Informational |
| chicago style architecture | 590 | 27 | $4.32 | Informational |
| prairie school architecture | 590 | 26 | — | Informational |
| green building design | 390 | 27 | $3.81 | Informational |
| net zero home design | 210 | 16 | $1.75 | Informational |
13. Software, BIM and tools
Forty-six terms and 620,540 searches, the largest block here, and none of it belongs to an architecture practice. Sketchup reports 165,000, 3d modeling software 135,000, autocad 90,500, bluebeam 49,500, revit 33,100, bim 18,100.
These are vendor brand terms. Autodesk, Trimble, Nemetschek and Bentley own them, and the only firms ranking alongside are training providers and template shops. The block is in the list because it explains why a naive keyword pull for this industry looks so much bigger than the addressable market: strip the software and the styles, and the document loses 1.2 million searches without losing a single potential client.
The exception is small and specific. Revit families at 1,300, revit architecture library at 1,600 and chief architect software at 4,400 are product-support queries that a practice publishing its own detail library can answer, and the links that come back from that are worth more than the traffic. Crm for architecture firms at 390 carries a $44.46 click, which is what practice-management software pays to reach a firm owner, and is another figure to treat as a signal about the buyer rather than a rate to plan around.
46 keywords · 620,540 searches/mo · median KD 45
| Keyword | Volume/mo | KD | CPC | Intent |
|---|---|---|---|---|
| sketchup | 165,000 | 89 | $1.67 | Navigational |
| 3d modeling software | 135,000 | 51 | $2.12 | Navigational |
| autocad | 90,500 | 91 | $2.38 | Navigational |
| bluebeam | 49,500 | 54 | $4.83 | Navigational |
| revit | 33,100 | 61 | $3.38 | Navigational |
| bim | 18,100 | 58 | $2.70 | Navigational |
| chief architect | 12,100 | 50 | $2.47 | Navigational |
| enscape | 9,900 | 57 | $1.04 | Navigational |
| vectorworks | 9,900 | 74 | $0.94 | Navigational |
| lumion | 8,100 | 45 | $2.08 | Navigational |
| d5 render | 6,600 | 35 | $1.87 | Navigational |
| rhino 3d | 6,600 | 54 | $2.16 | Navigational |
| autodesk revit | 5,400 | 66 | $5.61 | Navigational |
| bim software | 5,400 | 39 | $4.28 | Navigational |
| revit software | 5,400 | 35 | $4.04 | Navigational |
| archicad | 4,400 | 70 | $1.33 | Navigational |
| building information modeling | 4,400 | 71 | $2.70 | Navigational |
| chief architect software | 4,400 | 54 | $1.48 | Navigational |
| twinmotion | 4,400 | 49 | $3.90 | Navigational |
| autocad architecture | 3,600 | 36 | $2.26 | Navigational |
| software revit architecture | 3,600 | 35 | $5.61 | Navigational |
| v-ray | 3,600 | 44 | $2.28 | Navigational |
| deltek vantagepoint | 2,900 | 21 | $5.33 | Navigational |
| best software for architects | 2,400 | 45 | $3.76 | Navigational |
| revit library | 2,400 | 50 | $2.30 | Navigational |
| autocad revit software | 1,900 | 42 | $5.61 | Navigational |
| revit download | 1,900 | 40 | $2.41 | Navigational |
| revit viewer | 1,900 | 30 | $2.90 | Navigational |
| bim revit autodesk | 1,600 | 47 | $6.40 | Navigational |
| revit 2026 | 1,600 | 47 | $3.35 | Navigational |
| revit architecture library | 1,600 | 30 | $1.55 | Navigational |
| revit certification | 1,600 | 19 | $2.31 | Navigational |
| revit program | 1,600 | 39 | $4.04 | Navigational |
| what is revit | 1,600 | 25 | $1.78 | Informational |
| library revit | 1,300 | 31 | $2.30 | Navigational |
| revit 2025 | 1,300 | 43 | $0.33 | Navigational |
| revit architecture viewer | 1,300 | 36 | $2.90 | Navigational |
| revit families | 1,300 | 59 | $1.98 | Navigational |
| rendering software | 880 | 43 | $4.43 | Navigational |
| revit architecture | 880 | 75 | $3.24 | Navigational |
| architecture project management software | 390 | 22 | $29.51 | Navigational |
| crm for architecture firms | 390 | 14 | $44.46 | Navigational |
| ai for architects | 320 | 65 | $2.90 | Navigational |
| monograph software | 260 | 28 | $12.19 | Navigational |
| architectural cad | 170 | 30 | $3.17 | Navigational |
| architecture crm | 50 | 13 | $15.78 | Navigational |
14. Careers, salary and jobs
Thirty-six terms, 63,850 searches, median difficulty 26, and architect salary at 14,800 outranks every service term in this document except the head. How much do architects make reports 9,900, architecture salary 8,100, how much does an architect make 4,400, do architects make good money 1,000.
Read those together and the picture is students and career-changers, not clients. It matters commercially for exactly one kind of firm: one that is hiring. Architecture practices compete hard for staff and almost none of them publish anything a candidate would search for, so a careers page carrying honest salary bands ranks on a term with 14,800 searches and recruits at the same time.
Architecture portfolio at 2,900 with an $11.11 click and architecture portfolio examples at 1,600 with $8.55 are the same audience being monetized by portfolio platforms and schools. The click price on a student query is a reminder that cost per click measures what somebody will pay for attention, not what the attention is worth to you.
36 keywords · 63,850 searches/mo · median KD 26
| Keyword | Volume/mo | KD | CPC | Intent |
|---|---|---|---|---|
| architect salary | 14,800 | 29 | $3.48 | Informational |
| how much do architects make | 9,900 | 30 | — | Informational |
| architecture salary | 8,100 | 39 | $3.48 | Informational |
| architecture jobs | 4,400 | 22 | $0.50 | Informational |
| how much does an architect make | 4,400 | 27 | — | Informational |
| architecture portfolio | 2,900 | 27 | $11.11 | Informational |
| architect jobs | 2,400 | 39 | $0.50 | Informational |
| architecture portfolio examples | 1,600 | 23 | $8.55 | Informational |
| architecture resume | 1,300 | 23 | $1.30 | Informational |
| how much do architects make a year | 1,300 | 26 | — | Informational |
| how much does a architect earn | 1,300 | 26 | — | Informational |
| do architects make good money | 1,000 | 33 | — | Informational |
| how much money can an architect make | 1,000 | 44 | — | Informational |
| how much money do architects make | 880 | 27 | — | Informational |
| architecture competition | 720 | 51 | $1.55 | Informational |
| do architects earn good money | 720 | 32 | — | Informational |
| is architect stem | 720 | 16 | — | Informational |
| architectural intern | 590 | 23 | $1.05 | Informational |
| how much does an architect make a year | 590 | 27 | — | Informational |
| architecture internship | 480 | 18 | $1.14 | Informational |
| how much can architects make | 480 | 30 | — | Informational |
| how much architects make | 390 | 26 | — | Informational |
| how much do architects get paid | 390 | 26 | — | Informational |
| how much do architects make in california | 390 | 11 | — | Informational |
| is architect a good career | 390 | 36 | $1.90 | Informational |
| project architect | 390 | 23 | $5.36 | Informational |
| what is the average wage for an architect | 390 | 16 | — | Informational |
| how much can an architect make | 320 | 26 | — | Informational |
| how much does architect make | 320 | 27 | — | Informational |
| architecture awards | 260 | 33 | $1.56 | Informational |
| licensed architect salary | 260 | 26 | — | Informational |
| residential architect salary | 260 | 22 | — | Informational |
| junior architect | 170 | 18 | $1.66 | Informational |
| residential architect jobs | 140 | 21 | $0.35 | Informational |
| lead architect | 110 | 21 | — | Informational |
| architecture firms hiring | 90 | 9 | $0.68 | Informational |
15. Education, degrees and licensure
Seventy-seven terms, 107,060 searches, median difficulty 27. Ncarb reports 33,100 on its own, how to become an architect 4,400, architecture schools 4,400, architecture degree 3,600, aia contract documents 6,600 with a $7.80 click.
The licensure rows run deep and local: california architect license lookup at 480, texas architect license lookup at 320, then Florida, Georgia, Illinois, Michigan, New York, Maryland and a dozen more at 110 to 210 each. Added up they are a real block of traffic served today by state board portals with terrible interfaces. Whoever builds a clean national lookup owns it, and that is a product rather than a blog post.
For a practice, the useful subset is small. Registered architect vs licensed architect at 170 and difficulty 10, architect vs draftsman at 110 and 7, architect vs designer at 110 and 9. Those three answer the question a client is actually asking, which is whether the person they are about to hire is allowed to stamp the drawings.
77 keywords · 107,060 searches/mo · median KD 27
| Keyword | Volume/mo | KD | CPC | Intent |
|---|---|---|---|---|
| ncarb | 33,100 | 57 | $4.53 | Navigational |
| aia contract documents | 6,600 | 25 | $7.80 | Navigational |
| architecture schools | 4,400 | 38 | $10.32 | Informational |
| how to become an architect | 4,400 | 47 | $3.76 | Informational |
| american institute of architects | 3,600 | 77 | $0.59 | Navigational |
| architecture degree | 3,600 | 37 | $7.18 | Informational |
| best architecture schools | 2,900 | 35 | $4.12 | Informational |
| best architecture schools in the us | 2,400 | 22 | $2.37 | Informational |
| university degree architecture | 2,400 | 49 | $7.18 | Informational |
| aia documents | 1,900 | 21 | $8.63 | Navigational |
| best architecture schools worldwide | 1,900 | 34 | $2.16 | Informational |
| online architecture degree | 1,900 | 27 | $18.70 | Informational |
| schools with architecture | 1,900 | 37 | $10.32 | Informational |
| top architecture schools | 1,600 | 17 | $3.13 | Informational |
| best architecture schools in us | 1,300 | 54 | $4.12 | Informational |
| best schools for architecture | 1,300 | 21 | $4.19 | Informational |
| how long does it take to become an architect | 1,300 | 6 | $2.54 | Informational |
| is architecture a professional degree | 1,300 | 20 | — | Informational |
| master's degree in architecture | 1,300 | 38 | $16.38 | Informational |
| architect license | 1,000 | 37 | $6.35 | Informational |
| architecture school | 1,000 | 55 | — | Informational |
| are exam | 1,000 | 27 | $2.61 | Navigational |
| good architecture schools | 1,000 | 20 | $4.12 | Informational |
| schools of architecture | 1,000 | 40 | $17.99 | Informational |
| top ranked architecture schools in us | 1,000 | 45 | $2.34 | Informational |
| architecture degree online | 880 | 28 | $18.14 | Informational |
| bachelor of architecture degree | 880 | 35 | $9.17 | Informational |
| bachelor's degree in architecture | 880 | 33 | $9.17 | Informational |
| school of architecture | 880 | 71 | — | Informational |
| architectural engineering degree | 720 | 40 | $4.67 | Informational |
| architectural history degree | 720 | 20 | $8.08 | Informational |
| architecture professional degree | 720 | 37 | $4.12 | Informational |
| architecture school rankings | 720 | 38 | $2.64 | Informational |
| best schools for architecture studies | 720 | 47 | — | Informational |
| great architecture schools | 720 | 15 | $4.12 | Informational |
| licensed architect | 720 | 19 | $6.35 | Informational |
| top architecture schools in us | 720 | 25 | $3.13 | Informational |
| architect license lookup | 590 | 42 | — | Informational |
| how do you become an architect | 590 | 24 | $3.76 | Informational |
| professional degree in architecture | 590 | 9 | $4.12 | Informational |
| what degree do you need to be an architect | 590 | 23 | $4.56 | Informational |
| architectural history masters degree | 480 | 25 | $6.84 | Informational |
| architecture internships for high school students | 480 | 19 | — | Informational |
| california architect license lookup | 480 | 41 | — | Informational |
| how do i become an architect | 480 | 23 | $3.42 | Informational |
| how to be an architect | 480 | 22 | $3.27 | Informational |
| how to become a architect | 480 | 21 | $3.76 | Informational |
| university degree in architecture | 480 | 34 | $7.18 | Informational |
| architecture summer programs for high school students | 390 | 17 | — | Informational |
| degree in architecture | 390 | 34 | $6.21 | Informational |
| how long is architecture school | 390 | 13 | — | Informational |
| online schools for architecture | 390 | 27 | $18.70 | Informational |
| accredited architecture schools | 320 | 22 | $6.56 | Informational |
| architect registration exam | 320 | 22 | $2.61 | Informational |
| architectural engineering schools | 320 | 25 | $4.32 | Informational |
| how many years to become an architect | 320 | 23 | $2.96 | Informational |
| texas architect license lookup | 320 | 16 | — | Informational |
| architect license requirements | 260 | 26 | $1.50 | Informational |
| architectural design degree | 260 | 30 | $7.99 | Informational |
| architecture degree requirements | 260 | 35 | $2.83 | Informational |
| architecture licensure | 260 | 30 | $6.35 | Informational |
| how to become a licensed architect | 260 | 17 | $3.62 | Informational |
| look up architect license | 260 | 37 | — | Informational |
| architect continuing education | 210 | 49 | $3.96 | Informational |
| are architects licensed by state | 210 | 32 | — | Informational |
| check architect license | 210 | 38 | $7.01 | Informational |
| architect license requirements by state | 170 | 30 | — | Informational |
| architect license search | 170 | 29 | — | Informational |
| how long does it take to become a licensed architect | 170 | 13 | $3.75 | Informational |
| naab-accredited architecture degree | 170 | 16 | $4.76 | Informational |
| registered architect vs licensed architect | 170 | 10 | — | Informational |
| architect licensing | 140 | 45 | $6.35 | Informational |
| can you get an architecture license without a degree | 140 | 14 | — | Informational |
| how to become a licensed architect without degree | 140 | 12 | $5.33 | Informational |
| how to get architect license | 140 | 20 | $3.66 | Informational |
| architect license test | 110 | 25 | $2.03 | Informational |
| how much does it cost to become an architect | 90 | 8 | — | Informational |
16. Firm marketing, SEO and B2B
Sixty-eight terms, 131,240 searches, median difficulty 11, the lowest of any block in the document. Strip the four industry platforms that sit in it and what remains is a vendor market with almost no published competition.
Seo for architects reports 1,900 searches at difficulty 3 with an $8.38 cost per click. Digital marketing for architecture firms reports 480 at difficulty 1. Marketing for architecture firms 480 at 3. Lead generation for architects 390 at 6 with a $9.09 click. Architecture firm marketing 390 at 12. Difficulty 3 on a term with a nine-dollar click is the kind of gap that closes once somebody notices it. We publish against this block ourselves, which is why the SEO for architecture firms page exists, and the same pattern holds in the neighbouring trades: see our construction marketing work.
The platforms are a different matter. Houzz reports 90,500 at difficulty 60, archdaily 9,900 at 70, dezeen 8,100 at 76, archinect 4,400, architizer 1,600, architectural record 1,600. Together they hold 116,100 of this block's 131,240 searches. A firm does not rank for them and should not try. It should be listed on them, because those profiles are how a large share of architecture buyers shortlist, and because the links are the closest thing this industry has to a reliable authority signal.
68 keywords · 131,240 searches/mo · median KD 11
| Keyword | Volume/mo | KD | CPC | Intent |
|---|---|---|---|---|
| houzz | 90,500 | 60 | $1.33 | Navigational |
| archdaily | 9,900 | 70 | $2.05 | Navigational |
| dezeen | 8,100 | 76 | $3.24 | Navigational |
| archinect | 4,400 | 41 | $4.09 | Navigational |
| seo for architects | 1,900 | 3 | $8.38 | Commercial |
| architectural record | 1,600 | 45 | $2.86 | Navigational |
| architizer | 1,600 | 49 | $2.47 | Navigational |
| architecture marketing | 590 | 23 | $4.74 | Commercial |
| digital marketing for architecture firms | 480 | 1 | — | Commercial |
| marketing for architecture firms | 480 | 3 | $4.73 | Commercial |
| architecture firm marketing | 390 | 12 | $5.52 | Commercial |
| lead generation for architects | 390 | 6 | $9.09 | Commercial |
| marketing architecture firm | 390 | 17 | $4.73 | Commercial |
| architecture firm branding | 320 | 12 | $3.23 | Commercial |
| architecture firms digital marketing | 320 | 12 | $2.65 | Commercial |
| architecture marketing firms | 320 | 9 | $3.56 | Commercial |
| branding for architecture firms | 320 | 16 | $3.23 | Commercial |
| it services for architecture and engineering firms | 320 | 8 | — | Commercial |
| marketing an architecture firm | 320 | 13 | $5.52 | Commercial |
| marketing for architectural firms | 320 | 15 | $4.73 | Commercial |
| marketing strategies for architecture firms | 320 | 3 | $7.77 | Commercial |
| social media marketing for architecture firms | 320 | 0 | — | Commercial |
| architecture firm marketing budget | 260 | 5 | — | Commercial |
| architecture firm marketing strategy | 260 | 6 | $7.77 | Commercial |
| architecture firm website design | 260 | 21 | $2.69 | Commercial |
| architecture firm websites | 260 | 40 | $2.38 | Commercial |
| architecture firms for sale | 260 | 7 | $0.59 | Commercial |
| architecture firms marketing | 260 | 11 | $5.52 | Commercial |
| marketing plan for architecture firm pdf | 260 | 0 | — | Commercial |
| marketing strategy architecture firm | 260 | 2 | $7.77 | Commercial |
| outsourcing architectural services | 260 | 6 | $13.60 | Commercial |
| social media for architecture firms | 260 | 10 | — | Commercial |
| target market for architectural firms | 260 | 0 | — | Commercial |
| website design for architecture firm | 260 | 19 | — | Commercial |
| architectural firm marketing collaterals | 210 | 5 | — | Commercial |
| architectural firm marketing strategy | 210 | 3 | $5.45 | Commercial |
| architecture blog | 210 | 66 | $3.33 | Commercial |
| architecture outsourcing services | 210 | 4 | $8.17 | Commercial |
| best architecture websites | 210 | 17 | $2.08 | Commercial |
| find an architect | 210 | 17 | $6.36 | Commercial |
| how to advertise architectural services | 210 | 18 | $11.82 | Informational |
| how to market architecture and interior design firm | 210 | 8 | — | Informational |
| marketing architectural services | 210 | 16 | $8.83 | Commercial |
| outsource architectural services | 210 | 8 | $8.17 | Commercial |
| architect website design | 170 | 26 | $2.60 | Commercial |
| architecture firm names | 170 | 13 | $0.87 | Commercial |
| questions to ask an architect | 170 | 4 | — | Commercial |
| architecture firm website | 140 | 70 | $2.55 | Commercial |
| architecture services offshore | 140 | 3 | — | Commercial |
| architecture website templates | 140 | 20 | $4.07 | Commercial |
| how to market architectural services | 140 | 13 | $9.56 | Informational |
| offshore architectural services | 140 | 3 | — | Commercial |
| seo for architecture firms | 140 | 0 | — | Commercial |
| architect professional liability insurance cost | 110 | 19 | $18.07 | Commercial |
| architect vs designer | 110 | 9 | $6.03 | Informational |
| architect vs draftsman | 110 | 7 | $2.39 | Informational |
| architecture seo | 110 | 29 | $10.43 | Commercial |
| architecture firm seo | 90 | 0 | $2.65 | Commercial |
| architecture proposal template | 90 | 11 | $3.69 | Commercial |
| how much does architect insurance cost | 90 | 16 | — | Informational |
| architect insurance cost | 70 | 8 | $22.87 | Commercial |
| hire an architect | 70 | 20 | $7.72 | Commercial |
| how to start an architecture firm | 50 | 9 | $2.20 | Informational |
| architecture business development | 40 | 5 | $5.76 | Commercial |
| architecture pr | 40 | 4 | $15.48 | Commercial |
| architect contract template | 30 | 16 | $2.10 | Commercial |
| architect liability insurance cost | 30 | 16 | $17.02 | Commercial |
| do i need an architect | 30 | 0 | $4.15 | Informational |
17. Fees, pricing and hiring
Twenty-two terms, 2,930 searches, median difficulty 4. This is the smallest block in the document and the easiest one to win, and the reason it is easy is that the profession has decided not to talk about money in public.
How much does an architect cost reports 480 at difficulty 3. Architect cost 390 at 8. How much does it cost for an architect 390 at 7. How much should an architect cost 260 at 4. How much will an architect cost 260 at difficulty 0. Roughly two thousand people a month ask a version of that question and get contractor blogs and aggregator estimates instead of an answer from anyone who does the work.
A fees page does not have to publish a number. It has to explain the structures the client will be quoted under, percentage of construction cost against hourly against fixed fee, what a feasibility study runs before anyone commits, and what changes the figure. A firm that publishes that ranks on the whole block and filters out the people who were never going to pay, which is worth more than the traffic. It is the first page we write on most architecture SEO services engagements.
22 keywords · 2,930 searches/mo · median KD 4
| Keyword | Volume/mo | KD | CPC | Intent |
|---|---|---|---|---|
| how much does an architect cost | 480 | 3 | $2.46 | Informational |
| architect cost | 390 | 8 | $2.73 | Commercial |
| how much does it cost for an architect | 390 | 7 | $2.37 | Informational |
| how much should an architect cost | 260 | 4 | $2.37 | Informational |
| how much will an architect cost | 260 | 0 | $2.46 | Informational |
| how much do architects cost | 140 | 0 | $2.46 | Informational |
| cost of an architect | 110 | 3 | $3.09 | Commercial |
| how much does it cost to hire an architect | 110 | 5 | $2.32 | Informational |
| typical cost for solo architect high end residential | 110 | 0 | — | Commercial |
| cost of architect | 90 | 3 | $3.09 | Commercial |
| architect cost calculator | 70 | 17 | $2.03 | Commercial |
| architect costs | 70 | 1 | $2.67 | Commercial |
| how much does an architect cost to design a house | 70 | 14 | $2.30 | Informational |
| architect cost per hour | 50 | 6 | $2.63 | Commercial |
| architect cost per square foot | 50 | 12 | — | Commercial |
| architect plans cost | 50 | 1 | $3.28 | Commercial |
| average cost of architect | 50 | 4 | $1.83 | Commercial |
| how much do architects cost for house plans | 50 | 0 | $2.10 | Informational |
| cost to hire an architect | 40 | 12 | $2.22 | Commercial |
| architect cost for house plans | 30 | 0 | $2.16 | Commercial |
| architect design cost | 30 | 7 | $2.82 | Commercial |
| average architect cost | 30 | 1 | $2.57 | Commercial |
18. Off-vertical “architecture” demand
Seventy-six terms, 1,311,480 searches, 31 percent of everything measured for this document, and not one of them belongs to a building-design practice. This block is the reason architecture keyword research goes wrong more often than any other vertical we have pulled.
Software owns the word. Software architecture reports 450,000, four times architect at 110,000 and forty-five times architect near me at 9,900. Microservices architecture 165,000. Cloud architecture 33,100. Data mesh architecture 22,200. Zero trust architecture 6,600. Transformer architecture 4,400. Aws certified solutions architect 8,100, with the certification variants adding several thousand more. Anyone who types "architecture" into a keyword tool and sorts by volume is looking at a software engineering market on page one.
The rest is a museum of homonyms. Architectural digest and its variants hold about 86,500 between the magazine's US, UK, India, France and Middle East editions. Architectural shingles at 18,100 and architectural asphalt shingles at 5,400 are roofing products. Lego architecture 18,100 and lego architecture sets 6,600. Chicago river boat tours account for roughly 63,000 across five phrasings of the same trip. Architectural salvage 6,600 plus 5,400 for the near-me version. Prison architect 5,400 and prison architect 2 2,900 are a video game. Architects at 3,600 in one pull is a metalcore band. Architect eyes buildable mascara reports 5,400. Kitchenaid architect series 5-qt tilt-head stand mixer reports 3,600. Architects golf club is a course in New Jersey.
Blueprint is its own trap. It reports 60,500, and the top variants underneath it are arc raiders blueprints at 8,100 and minecraft house blueprints at 8,100, with Factorio, Fallout and a Jay-Z album filling out the rest. An architecture firm writing a page around "blueprints" is competing with video game wikis for an audience that will never call.
Every table above this one has been filtered against this set. The mapper at the top of the page will tell you when a description you type lands here instead of in the industry.
76 keywords · 1,311,480 searches/mo · median KD 49
| Keyword | Volume/mo | KD | CPC | Intent |
|---|---|---|---|---|
| software architecture | 450,000 | 40 | $4.74 | Informational |
| microservices architecture | 165,000 | 82 | $4.02 | Informational |
| blueprint | 60,500 | 92 | $1.72 | Navigational |
| architectural digest | 49,500 | 80 | $1.71 | Navigational |
| architecture news | 33,100 | 67 | $3.57 | Informational |
| cloud architecture | 33,100 | 53 | $5.64 | Informational |
| architecture news today | 27,100 | 70 | — | Informational |
| architectural digest magazine | 22,200 | 55 | $1.35 | Navigational |
| data mesh architecture | 22,200 | 47 | $5.66 | Informational |
| architectural shingles | 18,100 | 31 | $1.85 | Informational |
| chicago architecture boat tour | 18,100 | 75 | $1.80 | Navigational |
| lego architecture | 18,100 | 50 | $0.15 | Navigational |
| ad architecture magazine | 14,800 | 84 | $1.71 | Navigational |
| architect fl wright | 14,800 | 44 | $0.71 | Informational |
| architecture chicago river tour | 14,800 | 67 | $1.80 | Informational |
| blueprints | 14,800 | 54 | $1.72 | Navigational |
| chicago architecture center | 12,100 | 52 | $0.43 | Navigational |
| chicago architecture tour | 12,100 | 57 | $1.75 | Navigational |
| model view architecture | 12,100 | 48 | $1.05 | Informational |
| trading community architecture | 12,100 | 18 | $1.31 | Informational |
| architecture boat tour chicago | 9,900 | 68 | $1.80 | Informational |
| computer organisation and architecture | 9,900 | 31 | $2.32 | Informational |
| data lake architecture | 9,900 | 44 | $7.19 | Informational |
| neural network architectures | 9,900 | 66 | $2.72 | Informational |
| serverless architecture | 9,900 | 58 | $4.43 | Informational |
| arc raiders blueprints | 8,100 | 22 | $1.34 | Navigational |
| architect ando tadao | 8,100 | 40 | $0.60 | Informational |
| aws certified solutions architect | 8,100 | 70 | $2.39 | Informational |
| chicago architecture river cruise | 8,100 | 78 | $1.84 | Navigational |
| famous architects | 8,100 | 37 | $0.14 | Informational |
| minecraft house blueprints | 8,100 | 23 | $0.63 | Navigational |
| richard fuller architect | 8,100 | 51 | $0.63 | Informational |
| serverless computing architecture | 8,100 | 38 | $4.43 | Informational |
| spanish architect gaudi barcelona | 8,100 | 42 | $0.49 | Informational |
| architectural salvage | 6,600 | 21 | $0.67 | Informational |
| lego architecture sets | 6,600 | 50 | $0.17 | Navigational |
| zero trust architecture | 6,600 | 82 | $9.94 | Informational |
| architect eyes buildable mascara | 5,400 | 12 | — | Navigational |
| architecting a solution | 5,400 | 30 | $4.86 | Informational |
| architectural asphalt shingles | 5,400 | 31 | $2.43 | Informational |
| most famous women architects history | 5,400 | 33 | — | Informational |
| olson kundig architects | 5,400 | 54 | $1.82 | Informational |
| prison architect | 5,400 | 45 | $1.29 | Navigational |
| software architect | 5,400 | 36 | $4.74 | Informational |
| solutions architect | 5,400 | 39 | $4.86 | Informational |
| architect albert speer | 4,400 | 53 | — | Informational |
| architect buckminster fuller | 4,400 | 55 | $0.63 | Informational |
| aws certified solutions architect - associate | 4,400 | 60 | $2.15 | Informational |
| aws solutions architect | 4,400 | 61 | $2.01 | Informational |
| claude certified architect | 4,400 | 37 | $4.78 | Informational |
| enterprise architecture | 4,400 | 37 | $4.96 | Informational |
| hks architects | 4,400 | 54 | — | Informational |
| solution architect | 4,400 | 49 | $4.86 | Informational |
| transformer architecture | 4,400 | 78 | $4.58 | Informational |
| young architects program | 4,400 | 28 | $6.61 | Informational |
| architects band | 3,600 | 74 | $0.74 | Navigational |
| architectural depot | 3,600 | 52 | $6.00 | Informational |
| architectural mailboxes | 3,600 | 38 | $0.55 | Informational |
| architectural surfaces | 3,600 | 38 | $2.60 | Informational |
| computer architecture | 3,600 | 41 | $3.00 | Informational |
| data architecture | 3,600 | 62 | $5.12 | Informational |
| earthwise architectural salvage | 3,600 | 42 | $0.03 | Informational |
| information architecture | 3,600 | 71 | $3.82 | Informational |
| kitchenaid architect series 5-qt tilt-head stand mixer | 3,600 | 0 | $1.57 | Navigational |
| aws well-architected framework | 2,900 | 83 | $10.13 | Informational |
| cloud architect | 2,900 | 34 | $5.64 | Informational |
| data architect | 2,900 | 58 | $5.12 | Informational |
| prison architect 2 | 2,900 | 44 | $0.02 | Navigational |
| architect of the capitol | 2,400 | 38 | — | Informational |
| architects golf course | 2,400 | 41 | $1.09 | Informational |
| enterprise architect | 2,400 | 50 | $4.96 | Informational |
| service oriented architecture | 1,900 | 50 | $3.14 | Informational |
| what is a software architect | 1,600 | 41 | $4.19 | Informational |
| what is rational software architect | 1,300 | 18 | — | Informational |
| what is a solutions architect | 1,000 | 47 | $1.08 | Informational |
| what is a data architect | 480 | 35 | $6.11 | Informational |
What the list says about architecture site structure
Clustering all 1,134 keywords by the page that should carry them produces 29 clusters. Six of them are templates that repeat rather than single pages: the city page, the plan type page, the style page, the sector page, the tool post and the platform comparison. One of them, the last row in the table, exists so you can see what you are excluding.
Read the table by ratio rather than by volume. The commercial architecture cluster carries 10,030 searches at a median difficulty of 13 with double-digit click prices, which is the cheapest real demand in the vertical. The house plan clusters carry more than half a million searches and sell a $900 PDF. The software cluster carries 605,210 and belongs to Autodesk. The three biggest numbers in this table are the three you should build the least for.
| Page cluster | Page type | Path | KWs | Vol/mo | KD median |
|---|---|---|---|---|---|
| Off-vertical demand - do not target | Exclude from the map | - (different industry) |
76 | 1,311,480 | 49 |
| Software and tools | Blog post | /blog/{tool} |
61 | 605,210 | 36 |
| Category anchor - national head term | Pillar page | / (homepage or top pillar) |
62 | 467,690 | 39 |
| Style pages | Style guide page | /styles/{style} |
68 | 321,500 | 38 |
| Plan type pages | Plan filter page | /house-plans/{type} |
75 | 321,000 | 23 |
| Architectural styles hub | Guide page | /guides/architectural-styles |
14 | 273,630 | 42 |
| House plans hub | Plan catalogue page | /house-plans |
20 | 251,400 | 74 |
| Education and licensure | Guide page | /guides/become-an-architect |
108 | 117,540 | 30 |
| Industry media and directories | Comparison page | /compare/{platform} |
6 | 116,100 | 60 |
| Home additions and ADUs | Service page | /services/additions-adu |
48 | 87,670 | 17 |
| Careers, salary and jobs | Careers page | /careers |
69 | 79,800 | 23 |
| Near me - studio and firm | Location landing page | /{city}-architects |
71 | 52,790 | 31 |
| Landscape architecture | Service page | /services/landscape-architecture |
21 | 42,280 | 24 |
| BIM and modelling | Service page | /services/bim |
8 | 30,860 | 39 |
| Drafting and documentation | Service page | /services/drafting |
33 | 30,590 | 17 |
| City and metro pages | City landing page | /{city} |
124 | 25,810 | 45 |
| Interior architecture | Service page | /services/interior-architecture |
27 | 18,670 | 45 |
| 3D rendering and visualisation | Service page | /services/3d-rendering |
50 | 15,000 | 35 |
| Architecture firm marketing and SEO | Vendor service page | /services/architecture-seo |
55 | 14,840 | 9 |
| Residential architecture | Service page | /services/residential-architecture |
26 | 13,630 | 28 |
| Sector pages | Sector page | /sectors/{sector} |
19 | 9,900 | 16 |
| Commercial architecture | Service page | /services/commercial-architecture |
31 | 9,890 | 14 |
| Custom home design | Service page | /services/custom-homes |
5 | 8,670 | 17 |
| Permitting and approvals | Service page | /services/permitting |
5 | 6,480 | 14 |
| Sustainability and performance | Service page | /services/sustainable-design |
5 | 5,900 | 37 |
| Renovation and remodel design | Service page | /services/renovation |
7 | 5,080 | 6 |
| Fees, pricing and process | Guide page | /guides/architect-fees |
29 | 3,430 | 4 |
| Architectural photography | Service page | /services/photography |
3 | 3,040 | 36 |
| Hiring an architect | Guide page | /guides/hiring-an-architect |
8 | 850 | 9 |
The mapper at the top of this page runs the same clustering against a page description, so you do not have to read 29 rows to place one page. Plan catalogues, filtered project archives and per-style tag pages generate index bloat quickly on this kind of site, which is a separate problem and a real one: see our technical SEO work rather than a keyword list.
How to use this list this week
Start with the fees block, because twenty-two terms at median difficulty 4 is the lowest-effort ranking in this document and the page filters your inquiries while it ranks. Then take whichever sector rows match projects you have actually built, since difficulty 7 on healthcare architect and difficulty 5 on restaurant architect will not survive the first firm that notices them. Then the additions and ADU block, where the contractor terms outnumber the architect terms and the routing is winnable. Leave architecture, architectural styles, the software brands and anything in the last table alone.
If you want the same treatment applied to your own domain and your three closest competitors, that is what the free SEO audit does, and you keep the output whether or not we work together. For the engagement itself, the scope sits on the architect SEO page, and the writing side of it on SEO content writing.
Data appendix
Source. Semrush US database, pulled September 13, 2026, using phrase_fullsearch, phrase_these and phrase_questions. Seeds: architect, architecture, architecture firm, architectural services, residential architect, commercial architect, landscape architect, interior architecture, architectural rendering, architectural drafting, architect cost, architect license, architecture school, architecture degree, house plans, home addition, blueprints and architects near me, plus curated batches covering software and BIM tools, sector and project types, deliverables and project phases, thirty metro markets, and firm marketing and business development.
Filtering. Individual firm and practitioner names were removed, as were tool artifacts, duplicate query strings and non-English fragments. The search operator allintitle:architects, which Semrush returned as a 22,200-volume keyword, was excluded. Off-vertical homonyms were kept and quarantined in category 18 rather than deleted, because their share of the vocabulary is the central finding. Volumes, difficulty and cost per click are reported exactly as Semrush returned them.
Known limits. US only. A Canadian build needs the whole list re-pulled against the ca database, where licensure is provincial, the OAQ and the Ordre des architectes change the vocabulary in Quebec, and the French-language variants have no equivalent here. City-level volumes are a sample rather than an inventory. Cost per click on low-volume rows is unstable: luxury home additions at $102.73 and crm for architecture firms at $44.46 are almost certainly thin-sample artifacts and should not be carried into a budget. Keyword difficulty is a vendor model and vendors disagree with each other. No competitor density benchmark was run for this page, so nothing here is a measured coverage target for a specific SERP.
Related lists. The same treatment for four other verticals: the real estate keyword list, the automotive keyword list, the cannabis keyword list and the casino keyword list.
RDF semantic triples
Dataset
- Architecture keyword list → contains → 1,134 measured keywords
- Architecture keyword list → uses → Semrush US search volume
- Architecture keyword list → uses → Semrush keyword difficulty
- Architecture keyword list → covers → 18 keyword categories
- Architecture keyword list → maps to → 29 page clusters
Structure
- Service pages → carry → residential, commercial and landscape demand
- City pages → carry → metro-level firm demand
- Sector pages → carry → healthcare, hospitality and institutional demand
- Fee guides → carry → pricing questions
- Plan catalogue pages → carry → stock house plan demand
- Style pages → carry → informational architecture history demand
Findings
- Off-vertical keywords → account for → 31 percent of measured volume
- Software architecture → outranks → architect in search volume
- House plan keywords → outnumber → architect hiring keywords sixty to one
- Commercial architecture keywords → show → median keyword difficulty of 13
- Architect fee keywords → show → median keyword difficulty of 4
- Near-me architecture keywords → rank through → the Google map pack
- Keyword difficulty → measures → competitive effort, not permission
Provider
- ProStar SEO → publishes → the architecture keyword list
- ProStar SEO → provides → architecture SEO services
- ProStar SEO → serves → architecture, landscape and interior design practices
- ProStar SEO → applies → contextual density methodology