Case Study · Adult Retail
In organic clicks to French collection pages in three months, for a Quebec erotic boutique network.
How ProStar SEO turned 214 collection pages that ranked on a headline alone into real landing pages, launched an English search presence from scratch, and lifted the entire site through a homepage rework, all in a category where paid search is heavily restricted.
Four numbers that sum up the first three months.
+85%
Organic clicks to
French collection pages
+47%
Non-branded
organic clicks
88
French keywords in
Google's top 3 (+31%)
31.75%
Visibility in Quebec,
13 points ahead of the nearest competitor
A boutique network built on trust.
ProStar SEO's client is a family-owned erotic retail network with boutiques across Quebec, alongside a bilingual Shopify store carrying dozens of brands and more than 1,000 products. Its positioning is closer to a wellness destination than an adult store, built on judgment-free service, expert advice and total discretion.
Industry
Adult retail · Sexual wellness
Business type
Physical boutiques across Quebec & bilingual online store (Shopify)
Region
Quebec · Shipping across Canada
Primary goal
Grow non-branded organic visibility on commercial category searches, in French and English
A strong brand, invisible categories.
The client had the brand recognition to win on its own name, but almost nothing working for it on the searches where customers compare stores and products. Most of its organic traffic came from people who already knew it.
- Collection pages with no content. 214 category pages (107 per language) displayed an H1 and a product grid, nothing else. The pages where commercial searches land had nothing for Google to rank.
- No English search presence. The English site mirrored the French one page for page, but had no search history. On day one, the only English keywords ranking were a handful of local “sex shop” queries.
- Internal linking in one place only. The homepage was the only page passing authority to the collections. Category pages didn't link to each other or to anything else.
- A sensitive category. Adult products face tight advertising restrictions, which makes organic search the main acquisition channel. Content also had to stay informative, inclusive and judgment-free, in Quebec French rather than European French.
Goal
Turn the collection pages into ranking assets, build an English presence from zero, and grow non-branded visibility across Quebec, without diluting the brand's warm, inclusive voice.
An approach in four moves.
To turn a large, thin catalogue into a search asset, ProStar SEO deployed a four-part strategy, rolled out in three waves between June and September 2026.
Client and competitor analysis
Auditing the brand voice, mapping the full 312-page site inventory in both languages, and benchmarking each target keyword against the pages already ranking for it. Every page was built on a measured term list and density target, not guesswork.
Collection page content, in three waves
Writing and integrating 21 pages: high-intent collections (masturbators, vibrators, prostate stimulators, lingerie, dildos, lubricants, BDSM), brand collections (Womanizer, We-Vibe) and city pages for Montréal, Laval and Québec. Wave 1 went live in late June, wave 2 in July and August, wave 3 in September.
Homepage rework and internal linking
Rebuilding the homepage in July with a keyword-structured content block that links into every collection. This spread authority across the entire catalogue, including collections that hadn't yet been rewritten.
Bilingual build, French and English
Adapting every page to Quebec French vocabulary and to the brand's inclusive, tutoiement-first voice, then building English versions to give the English site its first category rankings.
Collections that finally rank.
Three months after the first wave, the site grew across every KPI, with the sharpest gains on the collection pages we worked on. Through the homepage's internal links, the SEO work also contributed to lifting collections we hadn't rewritten yet: a rising tide lifts all boats.
| Metric | Before | After | Growth |
|---|---|---|---|
| Ranking keywords, Canada (total) | 2,753 | 3,100 | +13% |
| Non-branded ranking keywords | 1,400 | 1,800 | +29% |
| Top 3 keywords, Canada | 435 | 490 | +13% |
| Top 10 keywords, Canada | 748 | 850 | +14% |
| Tracked French keywords in the top 3 | 67 | 88 | +31% |
| Tracked French keywords in the top 10 | 124 | 141 | +14% |
| Quebec visibility, French | 27.1% | 31.75% | +4.65 pts |
| Tracked English keywords ranking | 10 | 18 | +80% |
| Organic clicks, whole site (3 months) | 94,100 | 131,700 | +40% |
| Non-branded organic clicks (3 months) | 24,100 | 35,400 | +47% |
| Organic clicks, French collections (3 months) | 19,100 | 35,300 | +85% |
| Organic clicks, English collections (3 months) | 2,100 | 4,100 | +94% |
A · Rewritten pages
On the pages we rewrote
- Lingerie et vêtements 2,500 clicks in three months +110%
- Masturbateurs 1,400 clicks, with top 3 keywords tripling from 7 to 21 since integration +146%
- Stimulateurs de prostate +80%
- Poupées sexuelles +51%
- Lingerie and Apparel (English) From zero, with “sexy lingerie” (6,600 monthly searches) entering Google at #7 833 clicks
B · Homepage effect
On collections lifted by the homepage
- Positionnement et mobilier +192%
- Couples et jeux +188%
- Vibrateurs point G +158%
C · Competition
Ahead of the competition in Quebec
In French-language search in Quebec, the client now holds 31.75% visibility on its tracked keywords, against 18.37% and 16.98% for its two main competitors. It is the only one of the three whose visibility grew meaningfully over the period.
D · English site
English, starting from scratch
Eight English category keywords entered Google's rankings for the first time, each landing on a page we built, including:
- sexy lingerie #7
- BDSM gear #9
- vibrating panties #12
- vibrating underwear #14
- sex shop near me Local query (6,600 monthly searches), climbed from #14 to #5 #14 → #5
The numbers, in pictures.
Screenshots taken straight from our SEO analytics tools.
Four metrics that make the difference.
+29%
Non-branded ranking keywords
From 1,400 to 1,800 keywords that don't include the brand name.
+31%
Top 3 rankings in French
From 67 to 88 tracked French keywords in Google's top three.
+85%
Collection page clicks
French collection pages nearly doubled their organic clicks in three months.
0 → 8
English category rankings
The English site's first category keywords, all on pages ProStar built.
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