Case study · Plastic surgery
Plastic Surgeon Case Study: SEO and AI Search Growth in Beverly Hills
More first-page Google keywords in one year for a Beverly Hills oculoplastic surgeon.
How ProStar SEO nearly doubled Dr. Christopher Zoumalan's first-page footprint, lifted Google clicks 39% year over year, put him first among the surgeons AI assistants name, and delivered his new website.
New site · Oct 2026At a glance
Four numbers that sum up one year of work.
keywords (+92%)
Google's top 3 (+82%)
Oct 2026 vs Oct 2025
naming him · #1 surgeon
About the client
Eyelid surgery, by a specialist.
Dr. Christopher Zoumalan is an oculoplastic surgeon in Beverly Hills, certified by the American Board of Ophthalmology and a Fellow of the American College of Surgeons. His practice focuses on the eyes and brows: endoscopic brow lifts, upper and lower blepharoplasty, ptosis repair, double eyelid surgery and revision eyelid surgery.
The challenge
A strong name, a flat search curve.
From May to October 2025 the practice held between 666 and 762 keywords on Google's first page every month. The number didn't move for six months.
- Break the plateau on first-page and top-3 rankings across the procedures he performs.
- Compete in a dense market where several oculoplastic surgeons fight for the same patients within a few miles.
- Measure AI answers , now that patients ask ChatGPT and Google's AI which eyelid surgeon to see.
- Replace an ageing website with one built around the procedures and the consultation.
The strategy
Four moves, one measured program.
ProStar SEO ran the account on measurement first, then content, then the website itself.
Measurement from day one
361 keywords tracked in Semrush nationally and from Beverly Hills, Google Search Console read without branded searches, and AI answer tracking across the procedures patients ask about.
Content built on patient questions
Articles and procedure content written around what patients research before a consultation: ptosis, eyelid lesions, brow lift recovery, eyelid surgery results.
Technical upkeep and security
Plugin and security maintenance, fixes as they came up, and monitoring so rankings weren't lost to a broken page.
A brand-new website
Launched in October 2026: procedure-led navigation (brow lift, upper and lower eyelid, revision, ptosis, double eyelid), with a consultation and a free virtual assessment one click away.
The results · 2025 → 2026
SEO performance and results: growth across every metric.
One year after ProStar SEO took over, the practice ranks higher, earns more Google clicks and leads its market in AI answers.
| Metric | Before | After | Change |
|---|---|---|---|
| First-page Google keywords | 695 · Oct 2025 | 1,331 · Oct 2026 | +92% |
| Keywords in the top 3 | 277 | 503 | +82% |
| Visibility, 361 tracked keywords | 9.67% | 17.75% | +84% |
| Google clicks per month (average) | 4,662 · Aug–Oct 2025 | 6,183 · Nov 2025–Oct 2026 | +33% |
| Google clicks, October | 4,916 | 6,811 | +39% |
| Google impressions, October | 427,947 | 821,048 | +92% |
| Google clicks, Aug 11 – Nov 10 | 14,260 | 18,423 | +29% |
| Share of AI answers naming him | — | 58% · #1 surgeon | #1 |
Sources: Semrush (US database and Position Tracking), Google Search Console, ZeroRank · data pulled November 12, 2026
AI search · vs competitors · data as of Nov 12, 2026
AI SEO performance: first in the answers, ahead of the field.
Every day, ZeroRank asks ChatGPT, Gemini, Google AI Overviews and Google AI Mode which oculoplastic surgeon patients should see. Over the last 30 days, Dr. Zoumalan came out on top of the Beverly Hills field.
name him
30 days
vs 15.8% next best
highest in the field
| # | Surgeon | Visibility | Mentions | Share of voice | Win rate | Sentiment | Avg. rank |
|---|---|---|---|---|---|---|---|
| 01 | Dr. Christopher Zoumalan | 58% | 1,207 | 8.5% | 18.6% | 82 | 2.8 |
| 02 | Ray Taban | 53% | 1,093 | 7.7% | 15.8% | 81 | 2.9 |
| 03 | Guy Massry | 40% | 838 | 5.9% | 4.2% | 81 | 4.0 |
| 04 | Parsa | 39% | 809 | 5.7% | 7.2% | 81 | 3.8 |
| 05 | Dr. David Isaacs | 15% | 311 | 2.2% | 0.4% | 73 | 5.6 |
| 06 | Steinsapir | 9% | 194 | 1.4% | 0.7% | 79 | 5.1 |
| 07 | Dr. Michael Zarrabi | 9% | 193 | 1.4% | 1.3% | 76 | 3.8 |
| 08 | Dr. Kimberly Lee | 8% | 164 | 1.2% | 0.7% | 77 | 5.2 |
| Prompt | Named in | Sentiment | Avg. rank |
|---|---|---|---|
| “Natural Looking Blepharoplasty Beverly Hills” | 60% | 75 | #2.8 |
| “Natural Looking Blepharoplasty Los Angeles” | 60% | 80 | – |
| “Best Quad Blepharoplasty Los Angeles” | 75% | 82 | – |
| “Best Asian Eyelid Surgery Beverly Hills” | 40% | 78 | – |
| “Best Asian Eyelid Surgery Los Angeles” | 26% | 74 | – |
| “Best Droopy Eyelid Surgery Los Angeles” | 65% | 80 | – |
Snapshot · ZeroRank
See the AI results behind these numbers.
Full leaderboard, results by AI model and day-by-day visibility, as recorded in ZeroRank on November 12, 2026.
The proof
The numbers, in pictures.
Charts built straight from our SEO analytics tools: Semrush, Google Search Console and ZeroRank. From 695 to 1,331 first-page keywords, 74,195 Google clicks in twelve months, and a new website.
Key performance drivers
Four metrics that make the difference.
Google clicks in a year
November 2025 to October 2026, Google Search Console.
Impressions, Oct vs Oct
From 427,947 to 821,048 in one year.
Tracked visibility
From 9.67% to 17.75% on 361 keywords.
Average rank in AI answers
His average place in the list when AI recommends a surgeon.
And you?
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