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Snapshot Overview
The numbers that speak for themselves.
The Business Behind the Results
Prostar SEO’s client is a U S.–based e-commerce retailer specializing in premium cannabis vape batteries, cases, and accessories. Known for sleek design and reliable performance, the company serves adult consumers across legalized markets and ships nationwide.
Industry
Cannabis Vape Hardware & Accessories (E-commerce, B2C)
Region
United States (nationwide shipping to legal jurisdictions)
Business Type
Direct-to-Consumer Online Retailer
What Was Holding Them Back
By November 2024, the retailer’s organic performance had flatlined — that’s when Prostar SEO stepped in.
Objective: Grow non-branded traffic, win back lost visibility, and drive sales from top-margin products.
#1
Site consolidation cut high-traffic pages, causing a steep keyword loss.
#2
Traffic depended heavily on branded queries and specific product names, while unbranded product searches were under-served.
#4
Strict advertising rules for vape and cannabis accessories limited outreach options.
#3
Marketing investments leaned on forums and social media, leaving SEO under-leveraged.
The Strategy
Here’s how we turned strategy into results.
Compliance & Technical Foundation
- Ran a full-site regulatory audit.
- Hard-coded schema markup, XML sitemaps, and Core Web Vitals fixes to keep Google crawling efficiently.
Content & Page Expansion
- Re-created missing category and comparison pages, then launched SEO-rich collection hubs for every battery, kit, and accessory line.
- Rewrote individual product pages with unique optimized content and mini-FAQs to boost conversions and avoid duplicate content.
- Published high-intent guides (e.g., “best 510-thread batteries,” “how to clean a vape pen”) plus evergreen FAQ articles mapped to unbranded keywords.
Blog-to-Cart Funnel
- Built a pillar-cluster blog answering each stage of the buyer journey—from “What is a 510 battery?” to detailed troubleshooting.
- Added FAQ-rich snippets to win voice search and zero-click results.
- Embedded CTAs and comparison widgets that send readers straight to the most relevant collection or product page.
Authority Building (White-Hat Backlinks)
- Executed a “safe” digital-PR campaign securing placements on cannabis lifestyle mags, tech-gadget blogs, and harm-reduction nonprofits.
- Focused on product tutorials and industry research to keep compliance risk at zero.
- Deployed a tiered anchor-text strategy reinforcing topical relevance for “510 battery,” “dab pen,” and “dry-herb vaporizer.”
The Results
By rebuilding critical pages, targeting unbranded buyer intent, and amplifying authority in a compliance-safe manner, Prostar SEO jumpstarted its client’s organic presence—turning a keyword decline into a triple-digit growth story and securing sustainable revenue from search.
First Page Ranking Keyword Growth
From 335 first page keywords in November 2024 to 594 first page keywords in June 2025 (+77%)
Total Keyword Growth
1,691 keywords in November 2024 to 3,455 keywords in June 2025 (+101%)
Unbranded Traffic Growth
From 6,090 clicks over 3 Months to 15,500 clicks (+155%)
Traffic Growth Over 12-Months
Significant increase in impressions and clicks since beginning of SEO mandate
