Prostar SEO Case Study

Nicklz NYC Dispensary

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🚀 Snapshot Overview

+185% Total Ranking Keywords in 6 Months

Huge Growth 🚀

Doubled the First Page Ranking Keywords

Huge Growth 🚀

Unbranded Traffic Increased by 134%

Huge Growth 🚀

🏢 About the Client

Nicklz is a licensed cannabis dispensary located in the heart of Times Square, New York City. With a bold retail presence and a growing online store, Nicklz offers a wide selection of premium THC and CBD products, including flower, vapes, edibles, and accessories—serving both in-store shoppers and delivery customers.

Industry: Cannabis Retail (THC, CBD, Accessories)
Region: New York City, United States
Business Model: Brick-and-Mortar Retail with Direct-to-Consumer E-Commerce

⚠️ The Challenge

Operating in a competitive NYC market and facing strict limitations on advertising, Nicklz partnered with Prostar SEO to boost its local visibility and organic performance. Key challenges included:

🎯 Primary Goal: Build sustainable SEO growth through unbranded traffic, improved UX, and page authority—without compromising compliance.

Limited advertising options due to cannabis industry regulations

High inventory turnover creating frequent content gaps and UX risks

Maintaining rankings during a website platform migration

Capturing unbranded buyer intent in a dense local search market

🧠 The Strategy

Compliance-First Technical Optimization

Conducted a full regulatory audit to ensure cannabis marketing compliance

Implemented schema markup, updated XML sitemaps, and fixed Core Web Vitals issues

Enabled clean crawling and fast indexation through technical enhancements

Content Rebuild & Page Expansion

Rewrote category and product pages with unique, optimized content to improve SEO performances, reduce duplication and improve conversions

Created high-value collection hubs for top-selling product categories

Intent-Driven Blog-to-Cart Funnel

Developed a pillar-cluster blog content strategy answering key buyer questions about products and services in NYC

Published evergreen FAQ articles to capture search intent across the funnel

Included in-content CTAs linking to relevant product pages

📈The Results

In just six months, Nicklz transformed its SEO performance—growing unbranded clicks and earning stronger keyword coverage in a highly competitive cannabis market. By rebuilding core pages, aligning content with high-intent queries, and scaling authority the right way, Prostar SEO helped Nicklz secure long-term, compliance-safe SEO gains in a market where paid promotion isn’t an option.

Metric	Before	After	Change

Ranking Keywords (Total)	529	1,507	🚀 Huge Growth +185 %
Top 10 Ranking Keywords	118	212	🚀 Huge Growth +80 %
UnbrandedTraffic	3,340 (6-mo)	7,800 (6-mo)	📈 Significant +134 %

Traffic Growth: +155% unbranded clicks over 6-months compared to previous period

🔑 Key Result Drivers

ToTotal Keyword Growth: 529 keywords in March 2025 to 1,507 keywords in July 2025 (+185%)

First Page Ranking Keyword Growth: From 118 first page keywords in March 2025 to 212 first page keywords in July 2025 (+80%)

Unbranded Traffic Growth: From 3,340 clicks over 6 Months to 7,800 clicks (+134%)