Case Study · Online Casino
In total traffic growth for a Belgian online casino platform.
How ProStar SEO helped a client in the online-casino and iGaming sector explode its traffic by 226%, grow its keywords by 300%, and dominate the Belgian online-casino market across multiple languages.
Four numbers that sum up twelve months of work.
+300%
Ranking keywords
over 12 months
5×
More first-page
keywords
+100%
Rise in non-branded
traffic
+226%
Total traffic
growth
A leading online casino in Belgium.
ProStar's client is a leading online casino platform in Belgium, offering a vast selection of slots, table games, and live-dealer experiences, all tailored to local preferences. The site complies with the strict regulations of Belgium's online-gaming sector and targets a multilingual audience (French, Dutch, and English).
Industry
Online casino & iGaming
Business type
B2C · Regulated online casino platform
Region
Belgium
Languages
French · Dutch · English
Competitive market, strict regulations.
Our client faced several challenges in an increasingly competitive and heavily regulated European iGaming market. The key objectives were:
- Grow online visibility in the Belgian market.
- Rank for high-value, high-competition keywords related to online and live casino games.
- Drive qualified traffic while complying with strict local advertising and content laws.
- Increase organic traffic and new-user sign-ups to drive sustainable revenue growth.
Goal
Grow traffic and account creations to drive lasting growth in the local market.
A multilingual, compliant approach.
To dominate the Belgian market in an ultra-regulated sector, ProStar SEO deployed a three-pronged strategy: localized content in three languages, solid internal linking, and authority built through targeted backlinks.
Content creation (FR, EN & NL)
Creating localized landing pages optimized for casino games and promotions. Publishing blog content and evergreen pages targeting gaming-related search intent across all three languages. Embedding FAQ-rich content to target featured snippets and voice search.
Internal site linking
Building a logical internal-linking structure to improve crawlability and topical authority. Optimizing navigation to boost user engagement and reduce bounce rate. Consolidating duplicate content and improving page-level keyword targeting.
Authority building through backlinks
Launching a multilingual link-building campaign targeting Belgian and European gaming publications. Acquiring high-authority backlinks with zero risk to the client. Building casino-specific topical authority through relevant industry anchors.
Domination of the local market.
In less than a year after the strategy launched, the site saw strong SEO growth across all key performance indicators in the three target languages.
| Metric | Before | After | Change |
|---|---|---|---|
| Ranking keywords (total) | 574 | 3,446 | +500% |
| First-page keywords | 110 | 600 | +445% |
| Non-branded traffic (3 months) | 10,700 | 20,800 | +100% |
| Total traffic (3 months, year over year) | 52,700 | 172,000 | +226% |
The numbers, in pictures.
Screenshots taken straight from our SEO analytics tools. +226% total traffic and +500% ranking keywords in one year.
Four metrics that make the difference.
+500%
Keyword count growth
From 574 to 3,446 keywords ranking on Google.
+445%
First-page growth
From 110 to 600 keywords on Google's first page.
+100%
Non-branded traffic growth
From 10.7K to 20.8K non-branded clicks over 3 months.
+226%
12-month traffic growth
From 52.7K to 172K clicks over 3 months (year-over-year comparison).
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Let's talk strategyThis online casino campaign was delivered by ProStar SEO, a casino SEO agency working in regulated iGaming markets across Europe and North America.