Prostar SEO Case Study
European Online Casino
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🚀 Snapshot Overview
300% Keyword Growth Over the Last 12 Months
Huge Growth 🚀
5x More First Page Ranking Keywords
Huge Growth 🚀
Unbranded Traffic Increased by 100%
Huge Growth 🚀
Total Traffic Growth of 226%
Huge Growth 🚀
🏢 About the Client
Prostar’s client is a leading online casino platform in Belgium, offering a wide selection of slots, table games, and live dealer experiences tailored to local preferences. The site operates under strict Belgian gaming regulations and targets a multilingual audience (French, Dutch, and English).
- Industry: Online Casino & iGaming
- Region: Belgium
- Business Type: B2C | Regulated Online Casino Platform
⚠️ The Challenge
Our client faced several challenges in an increasingly competitive and tightly regulated European iGaming market. Key goals included:
Expand online visibility within the Belgian market
Compete for high-value, high-competition keywords related to online casino and live games
Drive qualified traffic while staying compliant with strict local advertising and content laws
Scale organic traffic and user account sign-ups to drive sustainable revenue growth
🧠 The Strategy
✅ Content Creation (French, English & Dutch)
- Built localized, high-intent landing pages for casino games and promotions
- Published blog and evergreen content optimized for gaming-related search intent in three languages
- Integrated FAQ-rich content to target featured snippets and voice search queries
✅ Website Interlinking
- Developed a logical internal linking structure to boost crawlability and topical authority
- Optimized navigation flow to improve user engagement and reduce bounce rates
- Consolidated duplicate content and improved page-level keyword targeting
✅ Authority Increase Through Backlink
- Executed a multilingual link-building campaign targeting Belgian and European gaming publications
- Acquired high-authority backlinks with zero risk for the client
- Built casino-specific topical authority using industry-relevant anchor texts
📈 The Results
In less than a year following the new site’s launch, CarInspect experienced strong SEO growth across all major KPIs.
Metric | Before | After | Change |
Ranking Keywords (Total) | 574 (old domain) | 3,446 | 🚀 Huge Growth |
Top 10 Ranking Keywords | 110 | 600 | 🚀 Huge Growth |
Total Traffic | 52.7L over 2-months | 170K over 3 months! | 📈 Significant |
🔑 Key Result Drivers:
Total Keyword Growth: From 574 to 3,446 (+500%)
First Page Ranking Keyword Growth: From 110 to 600 (+445%)
Unbranded Traffic Growth: From 10.7K clicks over 3 Months to 20.8K clicks (+100%)
Traffic Growth Year-over-Year (3 Months): From 52.7K clicks over 3 Months to 172K clicks(+226%)
