Who they are. ProStar SEO is a Quebec City SEO company founded by Éric St-Cyr in 2019, and it sells search work to hotels, resorts and hospitality groups from offices in Quebec City, Montreal, Toronto and Calgary. The agency does SEO only, works in French, English and Spanish, and lists hotels alongside dental, plastic surgery, law, cannabis and casino among the verticals it serves.

Who they sell to (industries as listed by the agency): Hotel & Hospitality, Dental, Plastic Surgery, Law Firms, Cannabis, Casino.

What the measurement says. The measured page uses 119 of the 158 market terms (75% coverage) over 3,199 words at 19.58% contextual density, repeating each term 3.87 times on average, which is three quarters of the list, and 33 of them reach a title or heading, the widest placement in the cohort; SEOProfy at 82 terms and O’Rourke Hospitality at 74 run the next-widest vocabularies. The footprint pillar is where it loses, with 20 US brand searches a month and 37 reviews across three Canadian listings.

What they say about themselves. Services listed: AI SEO, Bilingual SEO, Local SEO, Technical SEO, Link Building [source]. No client names on the site. Pricing: Published starting points by category: Local SEO from $2,000/month; E-commerce SEO from $2,500/month; Professional Services SEO from $3,000/month; Regulated Industries from $3,500/month [source]. One quantified claim, verbatim: “Booking.com and Expedia charge 15% to 25% per reservation.” [source].

Best for (our reading): independent properties and small groups that want a measured content programme in English or French, and an agency that publishes the instrument it is judged by.

Who they are. O'Rourke Hospitality is a Massachusetts agency founded in 2001 that sells marketing to independent hotels and resorts and to nobody else. It states more than 25 years of hospitality marketing experience and publishes aggregate figures of 125 hospitality brands served and a 95% client retention rate.

Who they sell to (industries as listed by the agency): Independent hotels and resorts only.

What the measurement says. The measured page uses 74 of the 158 market terms (47% coverage) over 1,934 words at 16.05% contextual density, repeating each term 3.15 times on average, its strongest pillar is efficiency at 95 and its weakest is footprint at 32.

What they say about themselves. Services listed: SEO, Paid media, Web design, Social, Email, Reputation. Clients named: Grace Bay Resorts, Claremont Resort and Club, Mainsail Hotels [source]. Pricing: Clutch lists a $1,000+ minimum project size. One quantified claim, verbatim: “New Website Leads to 43% More Bookings for The Goodwin” [source].

Best for (our reading): independent hotels and resorts that want a hospitality-only agency with 25 years in lodging and named resort clients.

Who they are. The Web People is a small North West England agency trading as TWP Agency Ltd since 2009, selling SEO and web design to local businesses across four named industries. Its hotel page is one of four industry pages built to the same template, and the agency publishes town-level SEO pages for Liverpool, Manchester and their neighbours.

Who they sell to (industries as listed by the agency): Hotels, Dental, Estate agency, Automotive.

What the measurement says. The measured page uses 61 of the 158 market terms (39% coverage) over 1,385 words at 21.27% contextual density, repeating each term 3.30 times on average, its strongest pillar is efficiency at 91 and its weakest is structure at 31, and it sits at position 15 on Google against 3 here, so the page is stronger than the domain carrying it.

What they say about themselves. Services listed: On-page SEO, Local SEO, Technical SEO, Link building, Google Business Profile, Keyword research, Content, Reporting, CRO [source]. No client names on the site. Pricing: Clutch lists a $1,000+ minimum project size and $50-$99/hr; the site offers an SEO calculator instead of a price list [source].

Best for (our reading): small UK inns and bed and breakfast operators that want SEO and the website from one local shop with published town-level pages.

Who they are. SEOProfy is an Orlando-registered agency founded in 2012 with more than a hundred specialists and a client list led by software, marketplace and iGaming brands. Its hotel page is one of many industry pages, and the hotel case study it shows is unnamed while its named clients sit in other sectors.

Who they sell to (industries as listed by the agency): Hotels, SaaS, E-commerce, iGaming, Finance, Recruitment.

What the measurement says. The measured page uses 82 of the 158 market terms (52% coverage) over 3,357 words at 16.13% contextual density, repeating each term 4.59 times on average, its strongest pillar is efficiency at 65 and its weakest is structure at 20, and it sits at position 16 on Google against 4 here, so the page is stronger than the domain carrying it.

What they say about themselves. Services listed: SEO, Technical SEO, Link building, Content, AI SEO, Local SEO. Clients named: Preply, Jooble, Template Monster [source]. Pricing: Clutch lists a $1,000+ minimum project size and $50-$99/hr [source]. One quantified claim, verbatim: “+400% ROI growth for hotel website” [source].

Best for (our reading): groups that want a hundred-specialist agency with a heavy link and AI-search practice, and can accept that its named clients sit outside lodging.

Who they are. Epiic sells search, AI-search and paid work to hotels and resorts and to nobody else, and its pages are built around commission saved rather than rankings gained. The company publishes no address, founding year or team size, so three of the columns in this table are dashes for it.

Who they sell to (industries as listed by the agency): Hotels and resorts only.

What the measurement says. The measured page uses 68 of the 158 market terms (43% coverage) over 2,015 words at 22.01% contextual density, repeating each term 4.54 times on average, its strongest pillar is density at 69 and its weakest is structure at 16, and it sits at position 17 on Google against 5 here, so the page is stronger than the domain carrying it.

What they say about themselves. Services listed: SEO, AI search, Website design, PPC, Metasearch. No client names on the site. Pricing: not published. One quantified claim, verbatim: “up to 34% Average direct booking increase for boutique hotel clients through strategic optimization” [source].

Best for (our reading): boutique properties chasing metasearch and AI answers alongside organic, from a hospitality-only shop that publishes no company details.

Who they are. Thrive is a large Texas generalist agency founded in 2005 that runs SEO, paid media, web design and social across dozens of industries, hotels among them. It states more than 160 employees, a 95% client retention rate and seven consecutive years on the Inc. 5000 list.

Who they sell to (industries as listed by the agency): Hotels, Franchise, Enterprise, Legal, Home services, and others.

What the measurement says. The measured page uses 56 of the 158 market terms (35% coverage) over 3,789 words at 7.48% contextual density, repeating each term 4.12 times on average, its strongest pillar is efficiency at 73 and its weakest is structure at 21, and it sits at position 13 on Google against 6 here, so the page is stronger than the domain carrying it.

What they say about themselves. Services listed: SEO, PPC, Social media, Web design, Amazon, Email, Reputation. Clients named: Hollow Hill Farm Event Center. Pricing: Not published; the proposal form offers budget bands starting under $750/month. Clutch lists a $1,000+ minimum and $100-$149/hr. [source]. One quantified claim, verbatim: “Overall, these strategies saw Hollow Hill Event Center enjoy 90.91% more leads.” [source].

Best for (our reading): multi-location groups and hotel chains that want a large generalist agency with offices in 25 cities and the widest review base in this table.

Who they are. Percepture is a New York agency founded in 2004 that runs SEO, content, digital PR and paid media across several industries, with travel and tourism as one practice. Its hotel SEO page sits inside a travel-and-tourism insights section rather than a services section, and the agency fronts a former USA TODAY travel editor as its editorial authority.

Who they sell to (industries as listed by the agency): Travel and tourism, Technology, Data centres, Healthcare.

What the measurement says. The measured page uses 68 of the 158 market terms (43% coverage) over 3,122 words at 21.71% contextual density, repeating each term 7.25 times on average, its strongest pillar is density at 68 and its weakest is footprint at 24, and it ranks higher on Google (position 2) than on this index (7), which is the domain doing work the page doesn’t.

What they say about themselves. Services listed: SEO, Content, Technical SEO, Digital PR, Paid media, AI search. No client names on the site. Pricing: Clutch lists a $10,000+ minimum project size and $200-$300/hr [source]. One quantified claim, verbatim: “Our track record includes #1 rankings for New York Hotels, NYC Hotels, and Miami Hotels.” [source].

Best for (our reading): city hotels chasing destination demand that want digital PR and travel-press authority alongside the SEO, at a $10,000 minimum.

Who they are. Arise Hotel Marketing is a Sheffield agency founded in 2014 that works only with hotels and names its eight staff on its about page. It is the one agency in this table that publishes a refund guarantee: no measurable increase within three months and the fees are returned.

Who they sell to (industries as listed by the agency): Hotels and hospitality only.

What the measurement says. The measured page uses 64 of the 158 market terms (41% coverage) over 3,450 words at 17.58% contextual density, repeating each term 6.27 times on average, its strongest pillar is density at 64 and its weakest is structure at 27, and it sits at position 18 on Google against 8 here, so the page is stronger than the domain carrying it.

What they say about themselves. Services listed: SEO, PPC, Email marketing, Social media, Web design. Clients named: Losehill House Hotel & Spa, The Coniston Hotel Country Estate & Spa, The Peacock at Rowsley [source]. Pricing: Clutch lists a $1,000+ minimum project size and $100-$149/hr [source]. One quantified claim, verbatim: “if you don't see an increase through what we do within 3 months of working together, we refund 100% of our fees” [source].

Best for (our reading): UK hotels with conference and banquet space that want a hospitality-only team of eight and the one published refund guarantee in this cohort.

Who they are. Growzify Digital is an Indian agency founded in 2016 that runs SEO and paid media across e-commerce, B2B, franchise and SaaS accounts, with a hotel service page among its industry pages. It states more than a thousand satisfied clients and publishes no hotel-specific case study.

Who they sell to (industries as listed by the agency): Hotels, E-commerce, B2B, Franchise, SaaS.

What the measurement says. The measured page uses 48 of the 158 market terms (30% coverage) over 1,813 words at 16.77% contextual density, repeating each term 4.73 times on average, its strongest pillar is efficiency at 63 and its weakest is coverage at 30.

What they say about themselves. Services listed: SEO, Local SEO, Technical SEO, On-page SEO, Off-page SEO, Link building, Paid media. No client names on the site. Pricing: Clutch lists a $1,000+ minimum project size and $25-$49/hr [source]. One quantified claim, verbatim: “Saw 300% growth in web traffic 170% growth in revenue through Facebook ad's & Amazon.” [source].

Best for (our reading): owner-operators buying on price who want SEO and paid media at a $25 to $49 hourly rate.

Who they are. INNsight is a San Francisco company that sells hotel websites, a booking engine, a property management system and SEO on one monthly subscription. It states more than ten years in business, hundreds of hotel customers and over half a billion dollars of reservation revenue booked for clients.

Who they sell to (industries as listed by the agency): Independent hotels, Restaurants, Vacation rentals.

What the measurement says. The measured page uses 56 of the 158 market terms (35% coverage) over 3,653 words at 12.67% contextual density, repeating each term 5.96 times on average, its strongest pillar is density at 56 and its weakest is structure at 29, and it ranks higher on Google (position 5) than on this index (10), which is the domain doing work the page doesn’t.

What they say about themselves. Services listed: SEO, Website design, Booking engine, PMS, Paid media, Social. No client names on the site. Pricing: "Low monthly subscriptions start at just $159 per month" across the platform; the PMS is listed at $99.99/month. No SEO-only price is published. [source]. One quantified claim, verbatim: “500,000+ Direct Bookings / $500 million+ Reservation Revenue for Clients” [source].

Best for (our reading): independent hotels and inns that want the site, the booking engine, the PMS and the SEO on one subscription.

Who they are. HotelsSEO is an Edinburgh agency that sells search work to hotels, resorts and hospitality groups and frames the whole offer around cutting OTA commission. It states 1,500+ hotels audited and publishes unnamed case studies with traffic and booking percentages rather than named properties.

Who they sell to (industries as listed by the agency): Hotels, resorts and hospitality groups only.

What the measurement says. The measured page uses 44 of the 158 market terms (28% coverage) over 998 words at 17.21% contextual density, repeating each term 3.02 times on average, its strongest pillar is efficiency at 99 and its weakest is footprint at 0.

What they say about themselves. Services listed: SEO, Local SEO, Technical SEO, Content, Digital PR, Paid media. No client names on the site. Pricing: not published. One quantified claim, verbatim: “30%+ direct booking growth Average year-on-year increase in direct guest reservations for our active hospitality clients.” [source].

Best for (our reading): hotels and groups whose first goal is cutting OTA commission per room night, and who want a hospitality-only agency in the UK.

Who they are. Milestone is a Silicon Valley software and marketing company that sells a hotel CMS with SEO built into it, alongside schema, local listings and paid media. It works across hospitality, retail, financial services and automotive, names Marriott, Motel 6 and Preferred Hotels among its customers, and states that more than 2,000 companies use its platform.

Who they sell to (industries as listed by the agency): Hospitality, Retail, Financial services, Automotive, Healthcare.

What the measurement says. The measured page uses 48 of the 158 market terms (30% coverage) over 3,802 words at 10.34% contextual density, repeating each term 5.65 times on average, its strongest pillar is efficiency at 53 and its weakest is coverage at 30, and it ranks higher on Google (position 4) than on this index (12), which is the domain doing work the page doesn’t.

What they say about themselves. Services listed: SEO, CMS, Schema, Local listings, Paid media, Analytics. Clients named: Marriott, Motel 6, Preferred Hotels [source]. Pricing: Clutch lists a $1,000+ minimum project size and $150-$199/hr [source]. One quantified claim, verbatim: “Native CMS-based support for over 280 schema types – the backbone of modern search” [source].

Best for (our reading): larger brands and a multi-property hotel chain that want SEO built into the CMS, with schema and local listings across every property.

Who they are. The Hotel SEO Agency works from Athens and sells search and AI-visibility work to independent hotels and resorts only. The agency names clients across the United States, Europe, the Caribbean, Central America and East Africa, and it publishes a Boutique Hotel AI Index that tracks how five AI platforms answer travel queries.

Who they sell to (industries as listed by the agency): Hotels and resorts only.

What the measurement says. The measured page uses 55 of the 158 market terms (35% coverage) over 3,027 words at 10.91% contextual density, repeating each term 3.87 times on average, its strongest pillar is efficiency at 78 and its weakest is footprint at 0, and it ranks higher on Google (position 1) than on this index (13), which is the domain doing work the page doesn’t.

What they say about themselves. Services listed: Hotel SEO, AI visibility, Technical SEO, Content, Local SEO. Clients named: Zuri Zanzibar, The Rock Hotel Gibraltar, Keyonna Beach Antigua [source]. Pricing: not published. One quantified claim, verbatim: “5 AI platforms tracked / 100 destinations / 3 intents: boutique, romantic, luxury / 1,500 queries per run (Boutique Hotel AI Index)” [source].

Best for (our reading): independent hotels and resorts outside the United States that want a hotel-only agency tracking how AI assistants recommend a destination.

Who they are. Hotel Web Agency is a Sofia web shop that builds and markets sites for hotels, resorts and restaurants, mostly in Greece, Switzerland and the Mediterranean. Its ranking page is the homepage, and that homepage is a portfolio of twelve properties rather than a written service page.

Who they sell to (industries as listed by the agency): Hotels, resorts and restaurants only.

What the measurement says. The measured page uses 16 of the 158 market terms (10% coverage) over 386 words at 19.37% contextual density, repeating each term 3.44 times on average, its strongest pillar is efficiency at 87 and its weakest is coverage at 10, and it ranks higher on Google (position 6) than on this index (14), which is the domain doing work the page doesn’t.

What they say about themselves. Services listed: UI/UX design, Website design, Website development, SEO, Social media, Content marketing, Newsletter campaigns, Copywriting, Photography [source]. Clients named: Pilot Beach Resort (Crete), La Villa Montreux, Branco Mykonos [source]. Pricing: not published.

Best for (our reading): Mediterranean boutique properties and beach resorts that want design-led websites first and SEO second.

Who they are. Codeless is a content agency that builds editorial programmes at scale and has added a hotel practice to a client list led by software companies. Its hotel page sells a documented system the hotel's own team is meant to take over, rather than an open-ended retainer.

Who they sell to (industries as listed by the agency): SaaS, Technology, Travel and hospitality, Finance.

What the measurement says. The measured page uses 55 of the 158 market terms (35% coverage) over 4,823 words at 12.18% contextual density, repeating each term 6.76 times on average, its strongest pillar is density at 55 and its weakest is footprint at 13, and it ranks higher on Google (position 7) than on this index (15), which is the domain doing work the page doesn’t.

What they say about themselves. Services listed: Content strategy, Content production, SEO, Content operations. Clients named: monday.com, Robinhood, Freshworks [source]. Pricing: Clutch lists a $5,000+ minimum project size; client reviews there describe $4,000 to $10,000 per month [source]. One quantified claim, verbatim: “0-70k+ pageviews in 16 months” [source].

Best for (our reading): groups and short-term rental operators that want an editorial content system their own team can run afterwards, rather than an open-ended retainer.