15 Best Gun Industry SEO Companies 2026, Ranked by the SEO Contextual Density Index
You found this page on Google, or an AI answer sent you here.
That’s the work. We can do the same for your gun business.
There are thousands of “best SEO companies for” pages on the web. Each one says its author is the best, then hands Google and the AI engines unverified or invented figures to prove it. We asked ourselves whether we could do better, and settled on a measurable, admittedly partial, way to read the on-page SEO of the fifteen sites ranking for a given industry query. Our research points to one driver behind today’s rankings, and we made it the core of the index. Will ProStar SEO always come first? No. But this is our site, so we publish our own row every time, at whatever rank it earns, even when the page isn’t in the top fifteen.
The gun industry SEO market, measured
Fifteen quality agencies compete for “gun industry SEO company” in the United States; there are others, and this table covers the ones the live SERP put in front of a buyer. We measured the fourteen service pages in that SERP plus our own, against one 119-term list built from what the competitors write. ProStar SEO places first at 54.1, 9.3 ahead of Coalition Technologies: 70 of 119 terms covered against 53, and 43 of them in the title or headings against 14. Coalition Technologies wins footprint, 88.2 to 44.6. Coutts blocked the crawler and is printed unranked.
Every score is computed from that agency’s page and site alone, against published constants. Google’s position is printed beside each score and never enters it.
The indexAI answersCharacteristicsThe 15 agenciesHow to chooseQuestions to ask
The short version
Top of the index
- 1ProStar SEO54.1
- 2Coalition Technologies44.8
- 31Digital Agency44.1
The 15 agencies measured (index rank · live US SERP position, 2026-09-16)
- 1ProStar SEOpos. 3
- 2Coalition Technologiespos. 5
- 31Digital Agencypos. 2
- 4Notch Solutionspos. 18
- 5Vital Designpos. 27
- 6SeoProfypos. 1
- 7MAKDigitalpos. 25
- 8Offensive Marketing Grouppos. 14
- 9Garrison Everestpos. 29
- 10SEO.copos. 13
- 11Gun Store Systemspos. 19
- 12Wagentopos. 24
- 13Precision Growth Partnerspos. 34
- 14Stone Road Mediapos. 20
- —The Coutts Agencypos. 28
Full tables below: the index (ten columns) and the characteristics (twelve columns), both sortable.
Why contextual density is the yardstick
Across the markets we have measured, the pages that rank carry more of the vocabulary a buyer uses than the pages that don’t, and they carry it as a wide set of distinct terms rather than one phrase repeated. Contextual density is that measurement: the share of a page’s words that belong to the market’s term list, read together with how many distinct terms the page covers and how often each one returns. A high reading means the page speaks the market’s language across the whole topic, which is the clearest on-page sign that an agency understands strong SEO. That is why we measure other SEO agencies’ pages on it, and why it carries most of the weight below.
Contextual density explained in five minutes →How the index scores
Coveragedistinct list terms on the page ÷ 119, as a percentage
Density100 × CD ÷ (CD + 10); the market median of 10.5% scores 50
Structureshare of the page’s distinct list terms that also appear in the title, H1, H2 or H3
Footprintbranded search volume (US, ceiling 10,000/mo) and Google reviews weighted by rating (ceiling 500), log-scaled, averaged
Efficiency100 × min(1, 3 ÷ repetition index); at or below 3 scores 100
Bars are drawn against the heaviest signal. The five weights sum to 100.
⇅ Sortable tables: click a column header to sort, again to reverse; the # column restores the ranking. Hover a header for the metric’s definition and source.
| # | Agency | Pos. | SCDI | Coverage terms /119 | Density CD % | Efficiency rep. index | Structure placed/distinct | Footprint brand · reviews |
|---|---|---|---|---|---|---|---|---|
| 1 | ProStar SEO | 3 | 54.1 | 58.8 70 | 43.3 7.65% | 60 5.00 | 61 43/70 | 44.6 20 · 37 |
| 2 | Coalition Technologies | 5 | 44.8 | 35.3 42 | 46.4 8.66% | 68 4.43 | 10 4/42 | 88.2 4,400 · 251 |
| 3 | 1Digital Agency | 2 | 44.1 | 44.5 53 | 52.0 10.85% | 39 7.75 | 15 8/53 | 64.7 210 · 91 |
| 4 | Notch Solutions | 18 | 39.5 | 25.2 30 | 51.4 10.56% | 87 3.43 | 10 3/30 | 59.0 50 · 107 |
| 5 | Vital Design | 27 | 36.8 | 26.9 32 | 40.8 6.88% | 68 4.38 | 19 6/32 | 54.7 390 · 16 |
| 6 | SeoProfy | 1 | 36.5 | 27.7 33 | 25.3 3.39% | 100 2.27 | 27 9/33 | 41.5 90 · 9 |
| 7 | MAKDigital | 25 | 35.7 | 33.6 40 | 36.6 5.77% | 72 4.17 | 35 14/40 | 16.5 20 · 0 |
| 8 | Offensive Marketing Group | 14 | 34.7 | 29.4 35 | 37.7 6.06% | 85 3.51 | 20 7/35 | 25.6 110 · 0 |
| 9 | Garrison Everest | 29 | 34.3 | 23.5 28 | 37.1 5.89% | 100 2.96 | 18 5/28 | 32.0 70 · 2 |
| 10 | SEO.co | 13 | 33.5 | 26.9 32 | 30.4 4.37% | 100 2.84 | 19 6/32 | 25.6 110 · 0 |
| 11 | Gun Store Systems | 19 | 32.3 | 24.4 29 | 36.8 5.82% | 100 2.79 | 34 10/29 | 0.0 0 · 0 |
| 12 | Wagento | 24 | 30.6 | 19.3 23 | 29.9 4.26% | 82 3.65 | 26 6/23 | 31.7 50 · 4 |
| 13 | Precision Growth Partners | 34 | 26.7 | 16.0 19 | 27.3 3.75% | 100 1.89 | 16 3/19 | 16.5 20 · 0 |
| 14 | Stone Road Media | 20 | 26.6 | 7.6 9 | 19.6 2.44% | 100 1.22 | 22 2/9 | 42.3 70 · 11 |
| — | The Coutts Agency | 28 | Not measured this edition: bot-challenge screen served to the headless browser; HTML file requested from the agency. Printed unranked rather than estimated. | |||||
Who shows up in AI answers
AI presence here is a countable figure: the number of US keywords for which Google’s AI Overview cites each domain, from the Semrush index on 2026-09-17. Nothing is scored from it; it’s printed because a buyer choosing an SEO agency in 2026 wants to know who the machines already quote. Coalition Technologies is cited on 1,765 keywords, 1Digital Agency is cited on 729 keywords, ProStar SEO on 114. Bars are log-scaled, so a bar half as long is roughly a count forty times smaller.
Semrush “AI Overview positions”, us database: keywords where the domain appears as a cited source inside the AI Overview. A related figure, keywords the domain ranks for whose SERP carries an AI Overview, runs about ten times higher for every member and is not what’s shown here.
What you’d want to know before calling them
Nothing in this table is scored. It’s the set of facts the ranking pages on this query print about each agency, collected the same way for all fifteen and tagged by source in each column header: stated means the agency says so on its own site and the bracket links to where; public record means Google Maps or Clutch; a measured count comes from the Semrush index on the pull date. Where a fact isn’t public it says so rather than guessing.
| # | Agency | HQ stated | Founded stated | Team stated | Pricing stated | Google rating (n) | Clutch rating (n) | Firearms vertical | AI Overview citations | Page-1 keywords | Notable clients as stated |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | ProStar SEO | Quebec City, Quebec [source] | 2019 [source] | "more than 25 individuals" [source] | Published starting points by category: Local SEO from $2,000 [source] | 4.8 (37) | 5.0 (2) [Clutch] | yes [source] | 114 | 263 | CarInspect, Nicklz [source] |
| 2 | Coalition Technologies | Los Angeles, California [source] | 2009 [source] | "more than 250 full-time specialists" [source] | not published [source] | 4.8 (251) | 4.8 (164) [Clutch] | yes [source] | 1,765 | 6,139 | 5D Tactical, Outbags USA, Machine Guns Vegas [source] |
| 3 | 1Digital Agency | Miami, Florida [source] | 2012 [source] | "50+ specialists" [source] | Gun SEO engagements "start at $185/hour" [source] | 4.9 (91) | 4.8 (8) [Clutch] | yes [source] | 729 | 1,983 | B&B Firearms, Steinway & Sons, Kate Spade NY [source] |
| 4 | Notch Solutions | Coral Springs, Florida [source] | 2016 [source] | Not stated as a number on site [source] | Starts at $800 per month for SEO [source] | 5.0 (107) | — [Clutch] | yes [source] | 6 | 27 | Ethos Greek Bistro, JBL Flooring Solutions, Natural Pet Warehouse [source] |
| 5 | Vital Design | Portsmouth, New Hampshire [source] | 2001 [source] | "100+ Team Members" [source] | not published [source] | 4.9 (16) | 4.9 (9) [Clutch] | yes [source] | 14 | 492 | Sig Sauer, White Birch Armory, SB Tactical [source] |
| 6 | SeoProfy | Orlando, Florida [source] | 2012 [source] | "100+ experts" [source] | Homepage: "Starting at $1,600 per month" [source] | 4.6 (9) | 4.9 (99) [Clutch] | page only [source] | 600 | 3,511 | Jooble, Preply, DMarket [source] |
| 7 | MAKDigital | Bordentown, New Jersey [source] | 2012 [source] | Not stated on site [source] | not published [source] | no listing | — [Clutch] | yes [source] | 33 | 345 | Long Island Watch, Pickett's Mill Armory, Unisan Direct [source] |
| 8 | Offensive Marketing Group | Phoenix, Arizona [source] | — | — | not published [source] | no listing | — | yes [source] | 6 | 2 | KelTec, Eclipse Holsters, SIG Sauer [source] |
| 9 | Garrison Everest | Franklin, Tennessee [source] | — | — | Starts at $4,900/mo [source] | 5.0 (2) | — | yes [source] | 30 | 75 | National Shooting Sports Foundation, TASER, Steinel Ammo Co. [source] |
| 10 | SEO.co | Seattle, Washington [source] | 2010 [source] | Not stated on site [source] | Monthly minimums of $2,000 to $3,000 for managed SEO [source] | no listing | 5.0 (2) [Clutch] | yes [source] | 515 | 2,354 | GoDaddy, Shopify, Expedia [source] |
| 11 | Gun Store Systems | Lehi, Utah [source] | — | Not stated [source] | not published [source] | no listing | — | yes [source] | 3 | 13 | Armory 219, USA Gun Store, Armored Boar Gunworks [source] |
| 12 | Wagento | McLean, Virginia [source] | 2009 [source] | 40+ Certified Developers [source] | not published [source] | 4.0 (4) | 4.8 (3) [Clutch] | yes [source] | 144 | 363 | Palmetto State Armory, Kimber, Rifles Only [source] |
| 13 | Precision Growth Partners | Kalispell, Montana [source] | — | — | not published [source] | no listing | — | yes [source] | 0 | 0 | none named |
| 14 | Stone Road Media | Lemont Furnace, Pennsylvania [source] | — | 9 team members profiled on the About p [source] | not published [source] | 4.8 (11) | 5.0 (1) [Clutch] | yes [source] | 12 | 21 | Bone Collector, Nitto Tires, Muddy Outdoors [source] |
| 15 | The Coutts Agency | Rogersville, Tennessee [source] | 2020 [source] | 5 team members profiled on the About p [source] | not published [source] | 5.0 (19) | — | yes [source] | 16 | 50 | none named [source] |
The 15 agencies in detail
One block each, same template, same length, publisher included. Screenshot is the measured page above the fold on the capture date. Facts are the agency’s own statements with the page linked; the measurement sentence is computed from the table above.
1. ProStar SEO
Who they are. ProStar SEO is a specialized SEO company founded by Éric St-Cyr, operating since 2019, with offices in Quebec City, Montreal, Toronto and Calgary. It states that it does SEO only, works in French, English and Spanish, and lists Gun Industry among its regulated-niche verticals alongside cannabis, casino and crypto. [source]
Who they sell to (industries as listed by the agency): Gun Industry, Cannabis, Casino, Plastic Surgery, Law Firms [source].
What the measurement says. The measured page uses 70 of the 119 market terms (59% coverage) over 6,249 words at 7.65% contextual density, repeating each term 5.00 times on average, which is the widest vocabulary in the cohort, and 43 of those terms reach a title or heading; 1Digital and Notch Solutions run higher density on shorter pages. The footprint pillar is where it loses, with 20 US brand searches a month and 37 reviews across three Canadian listings.
What they say about themselves. Services listed: AI SEO, Bilingual SEO, Local SEO, Technical SEO, Link Building [source]. Clients named: CarInspect, Nicklz [source]. Pricing: Published starting points by category: Local SEO from $2,000/month; E-commerce SEO from $2,500/month; Professional Services SEO from $3,000/month; Regulated Industries from $3,500/month [source]. One quantified claim, verbatim: “+1,000 % Bilingual dental clinic, from almost nothing to Top 3. From 476 to over 5,420 organic clicks over 3 months, in one year.” [source].
Best for (our reading): regulated-industry sellers who want a measured content programme in English or French.
2. Coalition Technologies
Who they are. Coalition Technologies describes itself as a family-owned, full-service digital marketing agency founded in 2009 and still led by its founders, headquartered in Los Angeles. It states it has more than 250 full-time specialists serving ecommerce and lead-generation businesses across dozens of industries, and its Industries page lists Guns and Ammunition among 47 verticals. [source]
Who they sell to (industries as listed by the agency): Guns and Ammunition, Cannabis / Marijuana, Fashion and Apparel, Legal Services and Law Firms, Dental Services and Dentists [source].
What the measurement says. The measured page uses 42 of the 119 market terms (35% coverage) over 2,602 words at 8.66% contextual density, repeating each term 4.43 times on average, its strongest pillar is footprint at 88 and its weakest is structure at 10.
What they say about themselves. Services listed: SEO, PPC, Web Design & Development, Email Marketing, Conversion Rate Optimization [source]. Clients named: 5D Tactical, Outbags USA, Machine Guns Vegas [source]. Pricing: Not published (site offers a Marketing Pricing Estimator tool only) [source]. One quantified claim, verbatim: “Coalition Technologies drives up to a 257% increase in sessions with best-in-class SEO services” [source].
Best for (our reading): larger ammunition and gun retailers that want a 250-person agency running paid and organic together.
3. 1Digital Agency
Who they are. 1Digital® Agency is a US-based full-service eCommerce agency founded in 2012, born in Philadelphia and headquartered in Miami. It states that every account is run by a human strategist supported by its proprietary WorkspaceCRM AI platform, and it lists Firearms & Ammo and Knives among the regulated industries it serves. [source]
Who they sell to (industries as listed by the agency): Firearms & Ammo, Knives, Vape, CBD, Alcohol [source].
What the measurement says. The measured page uses 53 of the 119 market terms (45% coverage) over 4,736 words at 10.85% contextual density, repeating each term 7.75 times on average, its strongest pillar is footprint at 65 and its weakest is structure at 15, and it ranks higher on Google (position 2) than on this index (3), which is the domain doing work the page doesn’t.
What they say about themselves. Services listed: SEO Services, AI SEO Services, PPC Services, Web Design & Development, Platform Migrations [source]. Clients named: B&B Firearms, Steinway & Sons, Kate Spade NY [source]. Pricing: Gun SEO engagements "start at $185/hour" (measured page); no package prices published [source]. One quantified claim, verbatim: “471.2% Online revenue growth over a 24-month engagement” [source].
Best for (our reading): FFL ecommerce stores on BigCommerce or Shopify that want SEO and development under one roof.
4. Notch Solutions
Who they are. Notch Solutions describes itself as a full-service website design, development, and marketing company based in Coral Springs, Florida. It offers web design, ecommerce builds, SEO, paid ads, social media and AI chatbot services, and lists Firearms among eight industries it serves. Its SEO plans start at $800 per month. [source]
Who they sell to (industries as listed by the agency): Firearms, CBD & Seeds, Education, Fashion & Beauty, Pet Products [source].
What the measurement says. The measured page uses 30 of the 119 market terms (25% coverage) over 1,382 words at 10.56% contextual density, repeating each term 3.43 times on average, its strongest pillar is efficiency at 87 and its weakest is structure at 10, and it sits at position 18 on Google against 4 here, so the page is stronger than the domain carrying it.
What they say about themselves. Services listed: Web Design & Development, SEO, Google Ads Management, Social Media Marketing, Ecommerce (Shopify, WooCommerce, Shift4Shop) [source]. Clients named: Ethos Greek Bistro, JBL Flooring Solutions, Natural Pet Warehouse [source]. Pricing: Starts at $800 per month for SEO ('Our SEO marketing strategies are tailored to the needs of your company and start at $800 per month!') [source].
Best for (our reading): small gun shops starting SEO on a low monthly budget.
5. Vital Design
Who they are. Vital Design is a digital marketing and web design agency that states it opened its doors in Portsmouth, NH in February 2001 and now has 100+ team members across four offices. Its services span website design, SEO, paid media, content and video, and its Manufacturing industry hub lists Outdoor Brands & Firearms as a vertical. [source]
Who they sell to (industries as listed by the agency): Manufacturing, Higher Education, eCommerce, Fintech, Business & Professional Services [source].
What the measurement says. The measured page uses 32 of the 119 market terms (27% coverage) over 2,679 words at 6.88% contextual density, repeating each term 4.38 times on average, its strongest pillar is efficiency at 68 and its weakest is structure at 19, and it sits at position 27 on Google against 5 here, so the page is stronger than the domain carrying it.
What they say about themselves. Services listed: Website Design & Development, Digital Marketing & SEO, PPC & Paid Social, Content Marketing, Video Production [source]. Clients named: Sig Sauer, White Birch Armory, SB Tactical [source]. Pricing: Not published; contact form budget ranges only (Digital Marketing $3,000–$10,000+/month; Website projects $25,000–$500,000+) [source]. One quantified claim, verbatim: “+109% Organic website traffic” [source].
Best for (our reading): firearms manufacturers that need a site rebuild alongside marketing.
6. SeoProfy
Who they are. SeoProfy describes itself as a digital marketing agency focused on search engine optimization using a data-driven approach, founded in 2012 with a US office in Orlando, Florida. It states it has 100+ experts and publishes a starting price of $1,600 per month; its gun-industry page is a service page rather than a listed industry vertical. [source]
Who they sell to (industries as listed by the agency): Law firms, Ecommerce, SaaS, Healthcare, Automotive [source].
What the measurement says. The measured page uses 33 of the 119 market terms (28% coverage) over 3,215 words at 3.39% contextual density, repeating each term 2.27 times on average, its strongest pillar is efficiency at 100 and its weakest is density at 25, and it ranks higher on Google (position 1) than on this index (6), which is the domain doing work the page doesn’t.
What they say about themselves. Services listed: SEO Services, Link Building, AEO Services, Local SEO, SEO Audits [source]. Clients named: Jooble, Preply, DMarket [source]. Pricing: Homepage: "Starting at $1,600 per month"; gun SEO page: local gun shops "$2,000–$4,000 per month", national brands "starts around $5,000–$7,000 per month" [source]. One quantified claim, verbatim: “A major ecommerce brand faced the challenge of migrating a site with over one million pages while protecting existing visibility. We delivered a smooth migration and drove a 65% year-over-year increase in organic traffic.” [source].
Best for (our reading): national gun brands with a $5,000 to $7,000 monthly budget and a preference for a data-heavy process.
7. MAKDigital
Who they are. MAKDigital is an eCommerce web design and development agency in Bordentown, New Jersey, working on BigCommerce, Shopify, Magento and other platforms, with SEO and digital marketing services. It states it has built custom eCommerce sites since 2012 and lists Firearms/Guns & Ammo among its industries. [source]
Who they sell to (industries as listed by the agency): Firearms / Guns & Ammo, Automotive, Consumer Electronics, Fashion, B2B [source].
What the measurement says. The measured page uses 40 of the 119 market terms (34% coverage) over 3,716 words at 5.77% contextual density, repeating each term 4.17 times on average, its strongest pillar is efficiency at 72 and its weakest is footprint at 17, and it sits at position 25 on Google against 7 here, so the page is stronger than the domain carrying it.
What they say about themselves. Services listed: Web Design, eCommerce Development, SEO, AI SEO, Digital Marketing [source]. Clients named: Long Island Watch, Pickett's Mill Armory, Unisan Direct [source]. Pricing: Not published [source].
Best for (our reading): gun stores on BigCommerce or Magento that need a firearms-aware ecommerce developer.
8. Offensive Marketing Group
Who they are. Offensive Marketing Group is a full-service marketing agency at 2501 W. Behrend Dr., Phoenix, Arizona. It states that it specializes in the firearms, defense, outdoor, hunting, fishing and tactical industries. Services listed are SEO, digital advertising management, video, photo and CGI production, email and SMS marketing, social media management, and website design and management. [source]
Who they sell to (industries as listed by the agency): Firearms & Defense, Hunting & Outdoor Sporting Goods, Fishing & Camping, Tactical Gear & Body Armor, Automotive & Aftermarket Performance [source].
What the measurement says. The measured page uses 35 of the 119 market terms (29% coverage) over 2,671 words at 6.06% contextual density, repeating each term 3.51 times on average, its strongest pillar is efficiency at 85 and its weakest is structure at 20, and it sits at position 14 on Google against 8 here, so the page is stronger than the domain carrying it.
What they say about themselves. Services listed: Search Engine Optimization, Digital Advertising Management, Video Production, Email & SMS Marketing, Website Design & Development [source]. Clients named: KelTec, Eclipse Holsters, SIG Sauer [source]. Pricing: Not published (contact form has a budget dropdown starting at "$2,500 – $10,000/mo", not a price list) [source]. One quantified claim, verbatim: “"In OMG's first five months on the account (January through May 2026), the SEO program grew organic traffic 51% through a multi-phase technical audit" (Eclipse Holsters)” [source].
Best for (our reading): firearms and tactical brands that want video and content production with the SEO.
9. Garrison Everest
Who they are. Garrison Everest, LLC describes itself as an outdoor industry marketing agency offering messaging, branding, and systems to grow awareness, traffic, contacts, and sales. Based in Franklin, Tennessee and founded by Josh Claflin, it says it has served outdoor, hunting and shooting sports businesses for the past 20+ years, with engagements starting at $4,900 per month. [source]
Who they sell to (industries as listed by the agency): Outdoor, Hunting, Firearms, Shooting Sports, Fishing [source].
What the measurement says. The measured page uses 28 of the 119 market terms (24% coverage) over 2,043 words at 5.89% contextual density, repeating each term 2.96 times on average, its strongest pillar is efficiency at 100 and its weakest is structure at 18, and it sits at position 29 on Google against 9 here, so the page is stronger than the domain carrying it.
What they say about themselves. Services listed: Brand Development, ECommerce, Influencer Marketing, StoryBrand Messaging, HubSpot Solutions [source]. Clients named: National Shooting Sports Foundation, TASER, Steinel Ammo Co. [source]. Pricing: Starts at $4,900/mo ('Projects and engagements start at $4,900/mo.'); firearms page tiers: Startup $4,900+/month, Growth $6,900+/month, Aggressive $12,500+/month [source]. One quantified claim, verbatim: “Since going live with our new website and StoryBrand messaging, revenue has grown 260% Y-o-Y! (Marketing Director, ACC Crappie Stix)” [source].
Best for (our reading): outdoor and shooting-sports brands that want messaging and brand work with the SEO.
10. SEO.co
Who they are. SEO.co describes itself as a team of digital strategists, writers, technologists, and marketers focused on scaling organic search exposure. Founded in Seattle in 2010 as AudienceBloom and rebranded in 2019, it sells SEO, link building, white-label SEO and AI search services, and lists Firearms among its markets served. [source]
Who they sell to (industries as listed by the agency): SaaS & Technology, Healthcare & Medical, Finance & Fintech, Legal & Law Firms, Ecommerce & Retail [source].
What the measurement says. The measured page uses 32 of the 119 market terms (27% coverage) over 2,786 words at 4.37% contextual density, repeating each term 2.84 times on average, its strongest pillar is efficiency at 100 and its weakest is structure at 19.
What they say about themselves. Services listed: SEO Services, Link Building, White Label SEO, AI SEO / GEO, Content Writing [source]. Clients named: GoDaddy, Shopify, Expedia [source]. Pricing: Monthly minimums of $2,000 to $3,000 for managed SEO ('Yes, we typically require monthly minimums for managed SEO of $2,000 to $3,000.') [source]. One quantified claim, verbatim: “+312% organic sessions over 18 months (GoDaddy)” [source].
Best for (our reading): agencies and brands buying link building or white-label SEO.
11. Gun Store Systems
Who they are. Gun Store Systems, formerly Gun Store Digital Marketing, is a veteran-owned firm at 2701 N Thanksgiving Way, Lehi, Utah. It works exclusively with gun stores, FFL dealers, ranges, gunsmiths and firearm manufacturers, building growth, ecommerce, payment, fulfillment, retention and technology systems. Its SEO page states it does not promise rankings and does not publish client figures without written approval. [source]
Who they sell to (industries as listed by the agency): Gun Stores, Online Gun Stores, FFL Dealers, Shooting Ranges, Firearm Manufacturers [source].
What the measurement says. The measured page uses 29 of the 119 market terms (24% coverage) over 1,899 words at 5.82% contextual density, repeating each term 2.79 times on average, its strongest pillar is efficiency at 100 and its weakest is footprint at 0, and it sits at position 19 on Google against 11 here, so the page is stronger than the domain carrying it.
What they say about themselves. Services listed: Growth System, Payment System, Fulfillment System, Retention System, Operating System [source]. Clients named: Armory 219, USA Gun Store, Armored Boar Gunworks [source]. Pricing: Not published [source].
Best for (our reading): FFL dealers who want payments, fulfillment and ecommerce from one vendor.
12. Wagento
Who they are. Wagento (Wagento Creative LLC) describes itself as a B2B eCommerce agency for manufacturers and distributors, building and integrating stores on Magento, Shopify Plus, WooCommerce, Shopware and BigCommerce. It lists offices in Virginia, Minnesota, Iowa and Pune, India, 40+ certified developers, 400+ projects, and Firearms as one of its industries. [source]
Who they sell to (industries as listed by the agency): Manufacturing and Distribution, Firearms, Automotive and OEMs, Wholesalers & Retailers, Logistics & Supply Chain [source].
What the measurement says. The measured page uses 23 of the 119 market terms (19% coverage) over 2,411 words at 4.26% contextual density, repeating each term 3.65 times on average, its strongest pillar is efficiency at 82 and its weakest is coverage at 19, and it sits at position 24 on Google against 12 here, so the page is stronger than the domain carrying it.
What they say about themselves. Services listed: eCommerce Development, eCommerce Integration, eCommerce Site Migrations, Project Rescue, Support & Maintenance [source]. Clients named: Palmetto State Armory, Kimber, Rifles Only [source]. Pricing: Not published [source]. One quantified claim, verbatim: “A 45% Increase in Conversion for Palmetto State Armory” [source].
Best for (our reading): firearms manufacturers and distributors with B2B ecommerce and integration work.
13. Precision Growth Partners
Who they are. Precision Growth Partners (PGP) is a strategy-first marketing and technology firm at 432 E Idaho St, Kalispell, Montana, founded by Dylan Romero and Ruben Hernandez. It lists 27 industries served, including Firearm Industry and Outdoors & Hunting, and offers SEO, content strategy, paid media, web design, CRO, PR and TV, audio and out-of-home advertising. [source]
Who they sell to (industries as listed by the agency): Firearm Industry, Outdoors & Hunting, E-commerce & Retail, Healthcare & Medical, SaaS & Tech [source].
What the measurement says. The measured page uses 19 of the 119 market terms (16% coverage) over 1,287 words at 3.75% contextual density, repeating each term 1.89 times on average, its strongest pillar is efficiency at 100 and its weakest is structure at 16, and it sits at position 34 on Google against 13 here, so the page is stronger than the domain carrying it.
What they say about themselves. Services listed: Search Engine Optimization, Content Strategy & SEO, Paid Media, Web Design, Conversion Rate Optimization [source]. No client names on the site. Pricing: Not published [source].
Best for (our reading): regional businesses in the Mountain West that want a generalist strategy firm.
14. Stone Road Media
Who they are. Stone Road Media is a digital marketing agency at 110 Youngstown Rd, Lemont Furnace, Pennsylvania, describing itself as "The Outdoor Marketing Agency" for hunting, fishing and shooting brands. Its About page profiles nine team members across web development, design, social media and marketing. Service categories are Marketing, Creative, Website and Advertising, with SEO named on its firearms marketing page. [source]
Who they sell to (industries as listed by the agency): Hunting, Fishing, Shooting, Tactical, Firearms [source].
What the measurement says. The measured page uses 9 of the 119 market terms (8% coverage) over 714 words at 2.44% contextual density, repeating each term 1.22 times on average, its strongest pillar is efficiency at 100 and its weakest is coverage at 8, and it sits at position 20 on Google against 14 here, so the page is stronger than the domain carrying it.
What they say about themselves. Services listed: Marketing, Creative, Website, Advertising, SEO [source]. Clients named: Bone Collector, Nitto Tires, Muddy Outdoors [source]. Pricing: Not published (measured page offers budget ranges Under $15k / $15-50k / $50k+ as form options, not prices) [source].
Best for (our reading): hunting and shooting brands that want creative and advertising with an SEO component.
15. The Coutts Agency
Who they are. The Coutts Agency is a digital marketing agency in Rogersville, Tennessee, founded in 2020 by AJ Coutts. It serves the firearms, hunting and outdoors industries with SEO, AI search optimization, social media, email marketing and digital advertising. The About page profiles five team members and states an average client investment of $5,000–$10,000 per month. [source]
Who they sell to (industries as listed by the agency): Firearms Industry, Hunting Industry, Outdoors Industry [source].
What the measurement says. Not measured this edition: bot-challenge screen served to the headless browser; HTML file requested from the agency.
What they say about themselves. Services listed: Search Engine Optimization, AI Search Optimization, Social Media Marketing, Email Marketing, Digital Advertising [source]. No client names on the site. Pricing: Not published as a rate card; About page states "our average client invests $5,000 – $10,000 per month" and "an initial 6 month agreement" [source]. One quantified claim, verbatim: “"Monthly revenue had more than doubled. Zero ad spend." (unnamed custom firearms kit manufacturer; $200K → $400K+ per month)” [source].
Best for (our reading): gun stores that want a firearms-only boutique and can commit to a six-month engagement.
How to take first place on this table
The runner-up, Coalition Technologies, sits 9.3 points behind. With every other pillar unchanged, closing that gap through coverage alone means covering 28 more of the 119 terms on the published list. The list, each term’s document frequency across the cohort, the measuring script and its checksum are on the methodology page. Any agency on this table can request a re-measurement; the result is printed, with the date, whatever it shows.
How to choose a gun industry SEO company
Start from the constraint every firearms seller lives with: Google Ads and Meta both restrict the promotion of firearms, ammunition and most accessories, so paid search does far less for an FFL or a manufacturer than it does for a dentist. Organic search and the Google Business Profile carry most of the demand, which is why the agency’s own organic work is a fair thing to judge it on and why this page measures it.
Ask whether the agency names your sector. Fourteen of the fifteen list firearms, hunting or outdoor as a served industry somewhere beyond the page we measured; SeoProfy is the exception. An agency that has written one landing page for the keyword and nothing else has a different depth than one whose case studies are holsters, optics and ammunition.
Read their page for your keyword before you read their proposal. The coverage column above is what that reading looks like when a script does it: how much of the vocabulary your buyers use appears on the page the agency wrote to win your business. A page that covers a fifth of it tells you how much of your market’s vocabulary the agency has written down so far.
Check the pieces that aren’t SEO but decide whether SEO pays: high-risk payment processing, FFL transfer and shipping rules that differ by state, product feeds that Google Shopping won’t take, and age-gating that can block a crawler if it’s done badly. Five of the fifteen here also build the store, and for an ecommerce FFL that may matter more than a link-building programme.
Weigh the domain and the page separately. Coalition Technologies has 6,139 page-one keywords and a 35%-coverage firearms page; Coutts has a 3,000-word firearms page and 50 page-one keywords. One is a big agency that wrote a small page; the other is a small agency that wrote a bigger one. Which you want depends on whether you’re buying reach or attention.
Questions to ask before hiring
Which of your current clients sell firearms or ammunition, and can I speak to one? Named clients on a page are a claim; a reference call is evidence. Three agencies on this list name no clients at all.
What did you do when Google Ads rejected the account? Every firearms marketer has this story. The answer tells you whether their SEO programme was designed around the restriction or bolted on after it.
Show me the page you’d write for “gun store near me” in my city. The local pack decides most FFL walk-in traffic. An agency that can’t describe GBP category choice, review handling and the products-in-profile rules for firearms hasn’t done local for a gun shop.
Which payment processors and platforms have you shipped a gun store on? The right answer names processors that accept FFLs and a platform that handles state-by-state shipping rules. The wrong answer is “we’re platform-agnostic.”
How will you measure the work, and can I recompute it? This page exists because most agency rankings can’t be checked. Ask for the same standard from the agency: a metric, a method, a number you can reproduce.
What’s the minimum term, and what happens to the content if I leave? Two agencies here state six-month minimums. Content written for you should be yours; ask for it in writing.
Reading the table
Five pillars make the score, and four of them measure the page. Coverage counts how many of the 119 market terms the page uses. Density passes the page’s contextual density through a saturation curve, so that a page at the market median of 10.5% scores 50 and a page at 28% scores 74 rather than 100. Efficiency reads the repetition index and gives full marks at 3 or below, where a page’s density comes from breadth rather than from returning to the same terms. Structure, once measured, reads how much of that vocabulary reaches a title or a heading. Footprint is the one pillar about the firm: branded search volume in the market’s country and Google reviews, on fixed log scales.
Two things about this instrument are said plainly. First, ProStar SEO publishes the table and writes its page against the list the table scores. That is why the list is built only from terms found on at least two competitor pages or in Semrush’s variation data for the anchor: the publisher can’t add vocabulary nobody else uses and then score itself on it. Second, no score depends on any other row. Under the previous index every competitor’s coverage was expressed as a fraction of the publisher’s page, and switching that one rule moved the publisher from first to third on the same data. That rule is gone. The publisher’s profile below follows the same template at the same length as the other fourteen.
Position and score disagree in both directions, and the table prints both. SeoProfy ranks first on Google with 28% coverage and 3.4% density on its page; Coalition Technologies ranks fifth with the strongest footprint in the market and 35% coverage. Neither is a mistake in the instrument. The index measures the page; Google ranks the domain.